Gini Dietrich

Rush Limbaugh’s Non-Apology Creates Bigger PR Crisis

By: Gini Dietrich | March 7, 2012 | 
134

Can we give the Moron Award to Rush Limbaugh?

For those of you who haven’t heard, last week Limbaugh called a Georgetown law student a “slut” and a “prostitute” for speaking at a Democratic House of Representatives event. She called for  religion-affiliated institutions, such as Georgetown, to cover contraception in their health plans. Because it’s not covered, she said some pay up to $1,000 per year.

Apparently Limbaugh thinks she must be both a slut and a prostitute “if she required so much costly contraception.”

But then he upped the ante by saying she is, “A woman who is happily presenting herself as an immoral, baseless, no-purpose-to-her life woman. She wants all the sex in the world whenever she wants it, all the time, no consequences. No responsibility for her behavior.”

The National Organization for Women called for Clear Channel to take Limbaugh off the air and, while the company hasn’t done that, the advertisers are speaking.

During the weekend, ProFlowers was the seventh company to pull its advertising from Limbaugh’s show. They announced it on their Facebook wall.

And, just yesterday, AOL and Tax Resolution Services also pulled their advertising, making the total nine. But that’s not all. Peter Gabriel discovered his song “Sledgehammer” was the song used during this tirade and demanded his music be removed from the show.

While Limbaugh did issue an apology to the law student by saying,

For over 20 years, I have illustrated the absurd with absurdity, three hours a day, five days a week. In this instance, I chose the wrong words in my analogy of the situation. I did not mean a personal attack on Ms. Fluke.

He goes on with a “but” by saying it’s not really his fault and blames it all on the left, the side where you “can’t expect morality and intellectual honesty” even as advertisers continued to pull their funding of his show.

Let’s set the politics aside (I know that’s hard to do here every time I write about something so politically-charged) and talk about the PR repercussions of all of this.

It doesn’t matter if it’s business, life, your marriage, or a friendship, when you say, “I’m sorry, but…” the apology is voided.

And that’s what Limbaugh did here. He said, “I’m sorry, but…”

There are many companies (Carnival, Susan G. Komen, Claire’s, Boners BBQ, Kenneth Cole, and more) who can take lessons from places such as FedEx who know how to say “I’m sorry.”

It turns out Limbaugh could use that same lesson in humility and true sorrow.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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134 Comments on "Rush Limbaugh’s Non-Apology Creates Bigger PR Crisis"

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jennwhinnem
jennwhinnem
4 years 4 months ago
Gini, since you’ve shared that you’re a Mormon, I’ll share that I’m a Catholic. Mormons may make good leaders but Catholics are good at apologizing and forgiveness (hold all other jokes please, esp how you can’t make money off these activities). What else would all that confession be about?   So when I see these false apologies they really offend me. A true apology does not contain the word “if” or “but.” Usually when I see false apologies it has to do with the “apologizer” not wanting to lose. Well, you just lost at apologizing buddy!   Also I would… Read more »
ginidietrich
ginidietrich
4 years 4 months ago

 @jennwhinnem Ah yes. The Catholic guilt. 
 
He totally lost apologizing. I love that, as advertisers are leaving in droves, he’s saying, “I’m sorry, but the left is no better.” Yeah…what Jenn said. It’s not OK to call anyone a slut, no matter your politics.

AjntB2Sli
AjntB2Sli
4 years 4 months ago

@SpinSucks Funny, Ive yet to hear an apology at all from leftists media about calling (cont) http://t.co/grqIIjhK

ginidietrich
ginidietrich
4 years 4 months ago

@AjntB2Sli I don’t care who you are. People calling others names is not OK

AjntB2Sli
AjntB2Sli
4 years 4 months ago

@ginidietrich wasn’t personally attacking you. I was responding to the message. Seems to be one sided.

Shonali
4 years 4 months ago
What I’m going to be interested in once this blows over – because it will – is seeing how many of those advertisers come back, and if his show is going to be pulled. Last I heard, there was only one station that had done that, I think in Hawaii, but I’m not 100% sure. Is this a PR crisis? Yes. And who’s coming out on top? Sandra Fluke, because she has been nothing but composed and gracious in the face of this reprehensible tirade. Whatever happened to just saying, “I’m sorry? I screwed up and I’m really sorry.” Which,… Read more »
ginidietrich
ginidietrich
4 years 4 months ago

 @Shonali We all screw up. He’s not known for his, um, decorum. I’m not surprised he said  it. But I am surprised in how egotistical and defensive he’s been about it. I don’t know why this is so hard. I’m sorry goes so far. For businesses and people, alike.

Anthony_Rodriguez
4 years 4 months ago

 @Shonali I think those advertisers will be back quicker than they even realize. He has a huge following nationwide and they will not ignore that for too long. In my opinion, they have made a hollow gesture because they will likely go back and continue advertising as if nothing happened.
 
And not many people will bat an eye when they do go back because so many have such a short term memory.

ginidietrich
ginidietrich
4 years 4 months ago

 @Anthony_Rodriguez  @Shonali I really, really hope you’re wrong. Nothing will change if that happens.

Anthony_Rodriguez
4 years 4 months ago

 @ginidietrich  @Shonali I hope I’m wrong too. I feel a little pessimistic about it though.

BobReed
4 years 4 months ago

 @Shonali The problem isn’t Rush Limbaugh. The problem is the listeners.  This subset of the population will tun into Rush no matter what he says. Once a Dittohead, always a Dittohead. This is a temporary condition, and those sponsors will eventually flow back for the very reason Rush makes the millions that he does: many, many listeners.

Soulati | B2B Social Media Marketing

 @BobReed OMG; LOLFLIPPINL

Soulati | B2B Social Media Marketing

 @Shonali Hah; I forgot about saying that although was thinking the same. Who’s going to come sneaking back b/c his ratings are still going to be good?

yourgreatlifetv
yourgreatlifetv
4 years 4 months ago

@ginidietrich Moron award is an understatement. 🙂

ginidietrich
ginidietrich
4 years 4 months ago

@yourgreatlifetv Right?? It makes me so angry.

KenMueller
4 years 4 months ago

Amen

ginidietrich
ginidietrich
4 years 4 months ago

 @KenMueller Wow. Man of many words today.

KenMueller
4 years 4 months ago

 @ginidietrich Oh, there’s plenty more I could say, but more from a sociological perspective, tapping into my radio roots. But that would be more like a book. 

HowieSPM
4 years 4 months ago

 @KenMueller  @ginidietrich He was eating peanutbutter and it stuck to his fingers.

yourgreatlifetv
4 years 4 months ago

Gini,The lack of depth, culture, compassion  and just plain understanding about life from some of these white, 60+ year old men who want to hold on tightly to a control of this country, is mind-blowing. You would think that by now everyone would have a deeper appreciation for women and their medical & health decisions, but this is far from being the case. Thank you for writing this post which transcends political messages as it relates to a human issue.Sending you a Big Hug,
-Bern 

ginidietrich
ginidietrich
4 years 4 months ago

 @yourgreatlifetv It’s astounding to me. And I learned this morning a friend’s kid was bullied on the playground because he’s African American. It’s 2012, people, not 1912. There are so many people who fought for us to have freedoms. Let’s not throw it away by being bigots and calling names.

Lisa Gerber
4 years 4 months ago

 @yourgreatlifetv Hi Bern! This is such a good point – It shouldn’t be any of his business anyway. 

StaceyHood
StaceyHood
4 years 4 months ago

@startabuzz Hey Mel!

startabuzz
startabuzz
4 years 4 months ago

@StaceyHood Hey, Stace!

James_JGK
James_JGK
4 years 4 months ago

@dawgpndgirl @ginidietrich For sure!

bdorman264
4 years 4 months ago
It doesn’t matter if it’s business, life, your marriage, or a friendship, when you say, “I’m sorry, but…” the apology is voided. Enough said, don’t make the apology if you feel you still have to make your point.    I’ll admit, I lean more to the right in my political preference; but having a gay sister and being a volunteer for Guardian ad Litem that involves DCF and numerous other government funded agencies, I also am much less judgmental………thank goodness.    Personally, I prefer the moderate, inclusive approach and if either party starts leaning too far from mainstream they will… Read more »
ginidietrich
ginidietrich
4 years 4 months ago

 @bdorman264 It doesn’t matter what your politics are. No one should be calling another human being names. And we wonder why our kids are being bullied. The close-mindedness kills me. 

HowieSPM
4 years 4 months ago

 @ginidietrich  @bdorman264 Horsehockey Gini. That Bill guy is a Son of a  Dorman and if that isn’t name calling what is?

JonBellah
JonBellah
4 years 4 months ago

This entire situation just makes my blood boil. So I’ll just ignore the political side of it and agree with you that Rush needs a lesson in apologizing. (Here’s hoping that lesson comes in the form of taking him off the air for good…)

ginidietrich
ginidietrich
4 years 4 months ago

 @JonBellah I hope so, too. This country does not need people who aren’t humble enough to say they’re sorry when they call another human being names.

Lisa Gerber
4 years 4 months ago

There is so much to say to all this, and it’s mostly been said in the comments below, but I’m going to say one thing: I love the way ProFlowers responded. It’s incredible how small things like that can really influence your perception of an organization. 

ginidietrich
ginidietrich
4 years 4 months ago

 @Lisa Gerber I hope they stay the course and don’t reinstate their advertising.

HowieSPM
4 years 4 months ago

 @ginidietrich  @Lisa Gerber I had just switched my Flower account to AmateurFlowers and now have to switch back!

JayDolan
4 years 4 months ago

Well, now I know why every apology I’ve ever issued hasn’t gone over well.

ginidietrich
ginidietrich
4 years 4 months ago

 @JayDolan LOL!!

Marcus_Sheridan
4 years 4 months ago

To tell you the truth Gini, the whole thing is sad to me. What Rush said was just ugly. Really ugly. It’s exactly why I never listen to talk radio shows, as there is simply too much hate and venom. I don’t care if it’s Rush, or Sean Hannity, or Keith Olberman….to me, they’re all the same–If I listen to them I don’t feel good, and so I choose not to.
 
I literally sigh at the negativity that has swept the world on both sides of the political aisle.

ginidietrich
ginidietrich
4 years 4 months ago

 @Marcus_Sheridan I agree, Marcus. It’s really sad we can’t be nice to one another. It’s trickling down to our kids and we wonder why they’re being bullied? Maybe their parents should take a look in the mirror.

Marcus_Sheridan
4 years 4 months ago
 @ginidietrich Yeah, I saw your comment about the bully thing…I know all about that. Where I grew up, I was in the minority in school. In middle school, I was the chubby white kid getting picked on and beat up by a group of black guys every day on the bus. Scared to death, I wouldn’t say anything to my parents. It got so bad that I used to get sick every school morning until my Mom finally had enough and took me to a specialist, where I finally told her what was happening.   Needless to say, I stopped… Read more »
ginidietrich
ginidietrich
4 years 4 months ago

 @Marcus_Sheridan And isn’t it a better life to focus on the good? 

Marcus_Sheridan
4 years 4 months ago

 @ginidietrich 🙂

DianaStrinatiBaur
DianaStrinatiBaur
4 years 4 months ago
 @Marcus_Sheridan yes and there is so much good out here to focus on. I can’t stand to watch people being mean to other people or animals.  I just can’t stand it. And since I’ve decided NOT to participate in the gawking, I have less general anxiety.  It’s a choice.  Meanness DOES trickle down and causes our children to be either victims or perpetrators of mobbing, bullying and hate.  They see and hear the meanness and they either mimic it or they become victims  of it.  There is no place for it, or for fake apologies in civil society.    There’s no… Read more »
ginidietrich
ginidietrich
4 years 4 months ago

 @DianaStrinatiBaur  @Marcus_Sheridan I don’t why we can’t just all get along? Why is it so hard to understand people don’t do things the way we do and that’s OK?

KenMueller
4 years 4 months ago

 @ginidietrich  @Marcus_Sheridan Civil discourse is a lost art. Which is why I have to really filter out FB and Twitter in an election year. The hate I see from both sides is amazing, and will be the subject of a post once we get to the “final” campaign.

ginidietrich
ginidietrich
4 years 4 months ago

 @KenMueller  I’ll debate you!

HowieSPM
4 years 4 months ago

 @KenMueller  @ginidietrich  @Marcus_Sheridan @DianaStrinatiBaur I wanted to add this is not new. During the Bush/Kerry fight that got really ugly I forget what news org pulled campaign pamphlets from the 1840s that made the stuff today seem like disney quality. The difference is the ease of getting many to see something. Like the GOP Woman’s group in the south that created a handout showing Obama as a monkey eating waffles. That is tame seriously vs the stuff listed from so many years back.

HowieSPM
4 years 4 months ago
All I have to say is how does anyone listen to this piece of trash.   I just erased something I shouldn’t post here just because I respect your blog too much @ginidietrich . I will stick to the case study.   For every person who does this stuff, Imus, Glen Beck, Limbaugh, geez the list goes on….they forget about their sponsors. The forget that yes ratings bring them money but they REPRESENT their sponsors. Maybe the sponsors like the demographic but they do not want to be viewed as a hateful, spiteful, narrow minded, bigotted brand. And if the… Read more »
ginidietrich
ginidietrich
4 years 4 months ago

 @HowieSPM As you and I discuss elsewhere, it will be interesting to see what happens. WIll the sponsors stay away? Or do they think advertising with him brings them so much money, they can’t help themselves?

Soulati | B2B Social Media Marketing

Humility? True sorrow? C’mon, Gin; absolutely not possible in this regard and from this individual who should try to uphold balance for all Americans rather than rabble rousing political dissent and gender inequality. He has always and forever will disgust me; perhaps I’m in the minority on this one from those across the aisle and other camps. So be it. I have always attempted to keep my politics mine, but the attacks are so vicious and demeaning with some commenters, I can’t.

ginidietrich
ginidietrich
4 years 4 months ago

 @Soulati | B2B Social Media Marketing I get where you’re coming from, but if we don’t challenge people who bully others, it will continue happening. I’m sorry sure goes a long way, even when you screw up this badly.

rustyspeidel
rustyspeidel
4 years 4 months ago

In the old days, before you all were born, folks could disagree and still be friends. Folks could protect themselves against libel and slander in the courts. Folks could talk through their disagreements in a civil tone.
 
Now, not so much. We communications professionals should lead by example, and advise our clients to do the same. This includes advertisers, media outlets, PR firms. If we can’t see a coaching opportunity when we see it, who will? Do the right thing. Do the courageous thing. Don’t take the greedy or mean-spirited path. In the end, it always backfires. 

ginidietrich
ginidietrich
4 years 4 months ago

 @rustyspeidel It ALWAYS backfires. In any situation. 

Andrea Hypno
4 years 4 months ago

Strange, I thought we were living in 2012.
 
Anyway while the fact that a student needs up to 1000 $ for contraception and that the institution should pay for it is completely arguable, I personally think they could use that money for scholarships, being unpolite in such a way is completely unforgivable.

ginidietrich
ginidietrich
4 years 4 months ago

 @Andrea Hypno Right?? No matter how you feel about the politics at hand, this is no way to treat another human being.

Andrea Hypno
4 years 4 months ago

 @ginidietrich Exactly, that’s what I meant. Limbaugh has been unpolite, not the student. Sorry if it seemed the contrary. Next Summer a full immersion English course should be one of my goals. 🙂

ginidietrich
ginidietrich
4 years 4 months ago

 @Andrea Hypno No, no. I knew what you meant. Your English is perfect. I was just repeating for effect.

Andrea Hypno
4 years 4 months ago

 @ginidietrich  Ok then. 🙂

lfredsouthwick
lfredsouthwick
4 years 4 months ago

He also said that if she’s going to continue to demand taxpayers dollars to have sex (..which she isn’t doing), she should post videos of those acts online for everyone to watch.
 
http://wapo.st/wJWOMY
 
Delightful man, isn’t he?

lfredsouthwick
lfredsouthwick
4 years 4 months ago

*taxpayers’ dollars

billquiseng
4 years 4 months ago
Totally agree. Rush’s apology was not prompted by the public outrage or even the consequent press coverage. Rush thrives and lives for those moments. Otherwise, he would have apologized the very next day. Instead he piled it on for several days thereafter. In fact, he did not release a statement until he started losing his advertisers. Rush was not affected by the public disdain. He responded only when it started costing him money. I am also convinced that someone drafted the third paragraph in his written “apology” statement for him. The two paragraph rant before the apology was pure Rush. The… Read more »
ginidietrich
ginidietrich
4 years 4 months ago

 @billquiseng To your point, what’s the point of having a three paragraph apology? It needed to be three sentences. Max. “Sandra, I screwed up. I attacked you personally. I’m very sorry.” End of story.

Robb_Wexler
Robb_Wexler
4 years 4 months ago

@ginidietrich Gini…..BINGO. I was AMAZED he just didn’t say. “I’m sorry..I was wrong.” THAT would have ended it. But nooooooooooooo..

ginidietrich
ginidietrich
4 years 4 months ago

@Robb_Wexler I don’t know why it’s so hard. I really don’t

delwilliams
delwilliams
4 years 4 months ago

@ginidietrich I will go for three, “shut up hypocrits” probably not, but it will blowover once media moves on to real news.

delwilliams
4 years 4 months ago
Sorry Gini, for once I am going to disagree with you, and here’s why: He has apologized twice, but then the media keeps questioning whether he meant it or not as if they know his heart. Second, the MEDIA has continuously put “slut”  and not her name,in their titles to get clicks, My last count was over 210 million according to Google. Third, there is a HUGE piece of hypocrisy going on when Bill Maher, by his own admission can call Sarah Palin a “cunt,” “twat” etc repeatedly and suffer zero repercussions. He says he can do it because “he is… Read more »
ginidietrich
ginidietrich
4 years 4 months ago

 @delwilliams Totally don’t agree. He apologized only after he began to lose advertisers. He’s not really sorry. His three paragraph “apology” was full of “but the left does this and the left does that and where does that leave me” BS. If he’d said, “Sandra, I screwed up. I attacked you personally. I’m very sorry.” and ended it there, that would have been an apology. 
 
Businesses and people, alike, have to learn I’m sorry (and ONLY those two words) goes much further when we screw up. And screw up we will.

ladylaff
ladylaff
4 years 4 months ago
After reading the full transcript of what Rush Limbaugh said, I really have the creeps and would be genuinely terrified to be alone in a room with him.  Although I do not condone people like Bill Maher calling Sarah Palin a “see you next tuesday” as @delwilliams pointed out that is totally different. This was an ordinary student who wanted to make a comment about public policy versus a very large, rich and public bully with a huge following who labels her her a slut and thinks she should post public videos about what she is doing with her contraceptives (sex… Read more »
delwilliams
4 years 4 months ago
 @ladylaff You see that is the excuse everyone has been making, the distinction of the roles of the women being maligned, when the REAL issue is,it shouldn’t matter. Regardless of who they are, they don’t deserve to be called names by men. It’s like in the business world, when a man is aggressive/assertive, he is a “leader” but a woman is called a “bitch.” Anytime a man wants to diminish a woman he goes to the derogatory name calling file. It is not acceptable on any lever, but in reality men generally get a pass on it since it’s a woman… Read more »
HowieSPM
4 years 4 months ago

 @delwilliams  @ladylaff what really upsets me is the same jerks like Roy Blunt and the ahole Senators/Congresspeople who say ‘I don’t want my tax money going to your recreational sex’ have no problem with Viagra being funded with their tax money. Funny because I bet half of them use it and it is paid for by their insurance.

ginidietrich
ginidietrich
4 years 4 months ago

 @delwilliams Now THIS I agree with!

ginidietrich
ginidietrich
4 years 4 months ago

 @ladylaff  Name calling, no matter what it refers to, is wrong. What happened to professional and civil discourse? I’m with you – I hope they take him off the air.

rustyspeidel
rustyspeidel
4 years 4 months ago

 @ladylaff  @delwilliams What happened to suing for slander and defamation?

AmyMccTobin
AmyMccTobin
4 years 4 months ago

@Soulati @ginidietrich Shocker really.

TheJackB
4 years 4 months ago
Look I am angry that we live in a world where people can use slut as a pejorative term. Once upon time boys like me had to rely upon sluts for a very valuable life lesson, but I won’t spell that out.   I will say that I believe in the marketplace of ideas and I support Rush, Olbermann and Maher’s rights to say what they want within the limitations of free speech.   I also support the right to respond with our wallets and or voices. If you want use your platform to look like a fool I’ll help… Read more »
ginidietrich
ginidietrich
4 years 4 months ago

 @TheJackB I have no problem with freedom of speech. I have no problem with debate or civil discourse. What I have a problem with is people calling one another names. He who lives in glass houses…

TheJackB
4 years 4 months ago

 @ginidietrich Of course.

SociallyGenius
4 years 4 months ago
I’m so busy with preparations for saving the world that didn’t plan on commenting, but you’re just so provocative that I can’t resist. I’m even going to spew some rhetoric so this will be the best or worst comment ever. Rush Limbaugh and his disciples are holding this country back with their racist and sexist bigotry. I was raised conservative and went to private Catholic schools K thru 12. For all these conservative Christians all up in arms about the “morality” of this contraception law, I will be the first to tell you that your argument became crap as soon… Read more »
ginidietrich
ginidietrich
4 years 4 months ago

 @SociallyGenius You know what’s weird? I’m reading a book about women’s freedom in the early 1900s. They were distributing pamphlets on family planning and the post office found out and refused to deliver that mail, stamping “ILLEGAL” across it. That was more than 100 years ago yet here we are…still talking about family planning as if it’s something new.
 
Don’t get me started on how much it costs our country if there are unexpected children people can’t afford.
 
But we were going to keep politics out of this. 🙂

HowieSPM
4 years 4 months ago

 @ginidietrich @jasonkonopinski @bdorman264 @Lisa Gerber @Soulati | B2B Social Media Marketing @Shonali @JayDolan @TheJackB @ladylaff @delwilliams @rustyspeidel @Marcus_Sheridan @sociallygenius @DianaStrinatiBaur 
 
I’m sorry

SociallyGenius
4 years 4 months ago

That apology was more sincere.. No buts! @HowieSPM @ginidietrich @jasonkonopinski @bdorman264 @Lisa Gerber @Soulati | B2B Social Media Marketing @Shonali @JayDolan @TheJackB @ladylaff @delwilliams @rustyspeidel @Marcus_Sheridan @sociallygenius @DianaStrinatiBaur

ginidietrich
ginidietrich
4 years 4 months ago

 @HowieSPM  You are such a dork.

jasonkonopinski
4 years 4 months ago

 @ginidietrich  @HowieSPM There you go with the name-calling. 

SociallyGenius
4 years 4 months ago

@jasonkonopinski

jasonkonopinski
4 years 4 months ago

The reality is that politics is (and has always been) dirty business – and feeds on inflammatory language, vitriol and stereotypes on both sides of the aisle. Talking heads like Rush, Hannity, O’Reilly, Olbermann are entertainers. Controversy like this drives ratings – and the real danger isn’t the talking head, but the throngs of adoring fans who swallow it hook, line and sinker.  
 
Politics, marketing, PR – we like the idea of open dialogue and civil discourse, but that’s sometimes quite the tall order. 😉 

ginidietrich
ginidietrich
4 years 4 months ago

 @jasonkonopinski I have no problem with controversy. Where I have a problem is in the name calling and throwing mud. Of course, these guys are perfect and never make mistakes so I guess it’s OK for them to do it.

jasonkonopinski
4 years 4 months ago

 @ginidietrich Oh I hear you – loud and clear. I have some choice names with which to brand the blowhard, but I’ll refrain from posting them here because they’re not in good taste and, well, I respect this space too much to do something so rash.
 
Douchecanoe isn’t nearly strong enough to express my disgust for everything that Rush stands for. 

SociallyGenius
4 years 4 months ago

@jasonkonopinski Wow, great compound word there with douchecanoe, I’ll have to try that on words with friends! @ginidietrich

ginidietrich
ginidietrich
4 years 4 months ago

@21law El Rushbo. LOL

wabbitoid
4 years 4 months ago
Having run a few campaigns myself, I know a little about these issues.  The goal is always to get your people to show up and the other side to not show.  The strategy from the right for the last 30 years has always been to define the debate and make things nastier and dirtier by giving their people all the ammo – while demoralizing those who are more likely to see issues as complex.  It has worked very well for them. However, this depends heavily on controlling the message.  What we are seeing today is that the message cannot be… Read more »
ginidietrich
ginidietrich
4 years 4 months ago

 @wabbitoid I don’t have a problem with Rush or his show. I don’t listen to it, but it’s not my cup of tea. What I have a problem with is an apology that isn’t really one. 

jaybaer
jaybaer
4 years 4 months ago

@ginidietrich You could replace “Limbaugh” with just about any crisis and it would still be an accurate tweet.

ginidietrich
ginidietrich
4 years 4 months ago

@jaybaer Exactly!

KevinVandever
KevinVandever
4 years 4 months ago

Yes, it was mistake to use “but”, he should have used one of the more vogue methods: “with all due respect” or “no offense”
 
 

ginidietrich
ginidietrich
4 years 4 months ago

 @KevinVandever LOL! Terrible.

baylorbfa
baylorbfa
4 years 4 months ago

@Narciso17 @ginidietrich It’s a shame such a logical and righteaous point got overlooked and misinterpreted because of name calling.

lovinglife_xoxo
lovinglife_xoxo
4 years 4 months ago
I happened to be listening to Rush during that time. I am a social liberal and believe in a woman’s right for reproduction freedom. In the 80s, in order to have my tube’s tied I actually had to get my husband’s signature. Of course if he would have had a vasectomy I wouldn’t have had to sign a thing. With that being said, I was so busy laughing at the absurdity of what Ms. Fluke was saying that Rush was an afterthought. I was actually saying to the radio – “OK, how much do you spend on your hair, cell… Read more »
ginidietrich
ginidietrich
4 years 4 months ago

 @lovinglife_xoxo I don’t disagree, but there is a reason I wanted to keep the politics out of this. The issue really is that people, brands, businesses need to stop being defensive and really listen to what their stakeholders have to say. If advertisers are pulling out because you called another human being a name, for heaven’s sakes, say you’re sorry. Don’t get defensive. Don’t blame someone else. Say you’re sorry. It’s a lesson for all of us.

lovinglife_xoxo
lovinglife_xoxo
4 years 4 months ago
 @ginidietrichI totally agree with that point. No matter how nice we would like to play together Gini, politics and religion are a part of this issue. Rush should have lost the ‘but,” but the truth of the matter is even if had lost the “but” people would still be demanding he be fired and that advertisers pull their products.  Nothing he could’ve done after the that would have made a bit of difference. Once this gets out into the Social Media biosphere their really isn’t a thing you can do except take cover til the storm passes, learn from your mistakes, or in this case make a large… Read more »
thebrandbuilder
thebrandbuilder
4 years 4 months ago

@swagclubdaily Lots of people still defending him. What does that make them? (maybe that’s the real news.)

M_Koehler
M_Koehler
4 years 4 months ago

Agreed. The Sorry, but really is not an apolgy. I’d say more but it would veer way of course into an anti Rush rant. Which you already know my stance on.

ginidietrich
ginidietrich
4 years 4 months ago

 @M_Koehler LOL! Yes. I do.

John_Trader1
John_Trader1
4 years 4 months ago
I’m sorry but “Rush Limbaugh” and humility will never go in the same sentence.   I think it’s interesting to note that as an Ad Age article article pointed out earlier this week (http://adage.com/article/mediaworks/advertiser-boycott-rush-limbaugh-spell-end/233115/) that sometimes advertisers may pull their ads from the show but not the entire channel or any other entities owned by it (in this case Clear Channel Communications). I wonder if all of these advertisers are pulling all of their ads from Rush’s show and not Clear Channel completely? That’s a big leap if they decided to do that. If they didn’t, is that truly “speaking?”… Read more »
ginidietrich
ginidietrich
4 years 4 months ago

 @John_Trader1 From what I can tell, they only pulled from his show. At least in the case of ProFlowers and a couple of the others. I would guess pulling from the channel completely wouldn’t be good for their businesses.

swagclubdaily
swagclubdaily
4 years 4 months ago

@brandnutter @thebrandbuilder Rush=posterchild4 #kooziemongercorporateassclowndouchecanoecatalogcarpetbombingtrunkslammerstalkergladhandguys

alexandrakirsch
alexandrakirsch
4 years 4 months ago

@ginidietrich He is a walking PR crisis. As my people would say, “Oy vey.”

ginidietrich
ginidietrich
4 years 4 months ago

@alexandrakirsch Oy vey is right!

ginidietrich
ginidietrich
4 years 4 months ago

@SassyShenetta It makes my head hurt!

SassyShenetta
SassyShenetta
4 years 4 months ago

@ginidietrich Oh, I know – don’t get me started!

ginidietrich
ginidietrich
4 years 4 months ago

@SassyShenetta I kind of want to get you started!

KensViews
4 years 4 months ago

Three thoughts: 1) But he did say I’m sorry.  Well he implied it: “I’m sorry my advertisers are leaving me in droves;” 2) Any time we say, or even hint at “but,” the message is, ‘everything I said before “but”  is BS. and 3) Unless I missed it, no one in this thread, nor much of the TV coverage, mentioned the fact that he said “If we’re going to pay for her birth control, she should post her sex tapes on You Tube.”  WTF?!

ginidietrich
ginidietrich
4 years 4 months ago

 @KensViews WTF is right, Ken. WTF.

KensViews
4 years 4 months ago

 @ginidietrich  Like Lisa Gerber  I love me some initials!

pocojuan
pocojuan
4 years 4 months ago

@ginidietrich Core concept: “self inflicted” pathological impotent rage of misogyny & racism. Untreatable, Requires a cranial transplant …

ginidietrich
ginidietrich
4 years 4 months ago

@pocojuan Now that’s not a bad idea!

pocojuan
pocojuan
4 years 4 months ago

@ginidietrich There is a long waiting list for th procedure. th GOP is requiring patients to certify tht thy are not already brain-dead sigh

JulioRVarela
JulioRVarela
4 years 4 months ago

AMEN. Social media is the great flattener and anyone who thinks they can “control” it with PR apologies doesn’t get it. Great post as always G!

KensViews
4 years 4 months ago

 @JulioRVarela PR apologies?  Please don’t link what he did, or didn’t do, to PR.  It insults too many fine people in the PR field who are working  diligently to get their clients to do the right thing every day.  (I know you weren’t trying to insult anyone!)  And I certainly don’t want to re-open the “PR Definition” can-of-worms!

ginidietrich
ginidietrich
4 years 4 months ago

 @KensViews  @JulioRVarela I don’t think Julio meant it as you took it, Ken. He just meant no amount of PR can fix this hot mess (who, BTW, has now lost 45 advertisers).

KensViews
4 years 4 months ago

 @ginidietrich  @JulioRVarela  I hope I acknowledged that I realized that wasn’t Julio’s intent.  (At least that was my intent!)  I do believe a sincere apology would have gone far.  But that would have been impossible, because he believed what he did was right.  And that’s even more offensive!

stevecunningham
stevecunningham
4 years 4 months ago

@ginidietrich what works as an apology to your spouse…

ginidietrich
ginidietrich
4 years 4 months ago

@stevecunningham Turns out “I’m sorry” works with Mr. D

stevecunningham
stevecunningham
4 years 4 months ago

@ginidietrich doing the dishes and cleaning the house works for Mrs. C!

ginidietrich
ginidietrich
4 years 4 months ago

@stevecunningham That would work for me, too!

westtnyankee
westtnyankee
4 years 4 months ago

@afblair @webby2001 “If I offended anyone” always bugs me. “If” u didn’t offend = no need 4 apology. #PRFAIL

liekev
liekev
4 years 4 months ago

@josgovaart Volg het nu een paar dagen en het is echt ongelofelijk dat er zulke mensen bestaan en daar openlijk voor uit durven te komen…

josgovaart
josgovaart
4 years 4 months ago

@liekev Ik snap dat er een kleine culturele kloof is, maar dan nog..holyf**k

trackback

[…] 2012 · 0 comments TweetWe’ve been hearing a lot lately about various PR crises, from Rush Limbaugh to CVS to Carnival Cruise […]

DeeJHodges
DeeJHodges
4 years 4 months ago

@Steveology :That was very interesting to read & all points good. His sorry was like “telling your wife of course you don’t look fat, but..”

Steveology
Steveology
4 years 4 months ago

@deejhodges I suspect he will just go on.

candicefrye1
candicefrye1
4 years 4 months ago

@sandrulee Is your job beating you down? Let me help you start a home business. You can do it I promise! thecashjournalblog .com

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[…] and talented player if his mom was a prostitute. He did not win many fans over by saying this, and he now has a reputation among players that makes it harder for him to attract talent to the team. As a small business […]

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