Gini Dietrich

Seek or Shout: A Review

By: Gini Dietrich | May 2, 2012 | 

I don’t know why the new service from Cision makes me want to play hide and seek. Perhaps because it’s named Seek or Shout? It makes me all juvenile.

But the service itself is not juvenile (apparently that’s just me).

For those of you who have been in the PR industry a long time, you likely know HARO, or Help a Reporter Out, created by Peter Shankman and then sold to Vocus in 2010.

Well, now Cision has a similar service, but it’s for journalists, bloggers, and PR pros.

From their site:

Seek content, expert sources, research and other support for stories. Shout to let the community know you have a story to tell. Join Seek or Shout today and see what a difference the right connection and the right time can make.

I’ve been using it since there were only five (I made up that number, but it was very few) of us on there and it’s a great way for me to get story ideas and sources for blog posts. I also really love that I can push pitches to come through there instead of to my inbox.

For the PR pros who need extra tools in determining the best relationships to build either for your company or your clients, Seek or Shout uses the Cision database and combines it with personal preferences, most recent stories, and stories that are culminating in real time.

It also tells you about job changes, promotions, and new jobs at the media outlets. It’s come a long way since the big green books that were updated only once a year.

If you’re seeking sources or story ideas, you click the “seek” button. If you have something newsworthy to tell – a new product, campaign, or award – you click the “shout” button.

Either way, it allows you to connect directly on stories, blog posts, videos, and podcasts that are most valuable to you right at this moment.

If I’ve convinced you to at least check it out, you can do so by watching the video below (or click here and it’ll magically appear).

It’s free to join. I highly recommend you do so, no matter which side of the table you sit…or even if you sit on both sides like me.

Seek or Shout…not Hide and Seek.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Oooh – a new tool! On it. 🙂

    • ginidietrich

       @jasonkonopinski Man. You didn’t comment “responsive design.” I’m so bummed.

      •  @ginidietrich Pbthhhhh. It wasn’t appropriate here. 
        Responsive design. 

      •  @ginidietrich @jasonkonopinski so far the design is not responsive. But it feels soft and cuddly.

        •  @HowieSPM  @ginidietrich It needs courting. Wine and chocolate should do the trick.  Bazinga. 

  • How have I never heard of this? Thanks for sharing. I’ll have to give it a look. 
    Another similar tool that’s local in focus is Source Your City. It’s based in Nashville and I think it has expanded to Austin and SF. I hope it gains some traction. I’ve gotten some big wins in local media through it.

    • ginidietrich

       @lauraclick It’s brand new so don’t feel badly. I think they launched on April 19. And I haven’t heard of Source Your City…will let my team know!

  • byron_fernandez

    @ginidietrich @cision Exciting guys! cc @brandonchicago

    • brandonchicago

      @byron_fernandez Check it out Byron, it’s pretty sweet. You can follow me at

      • byron_fernandez

        @brandonchicago Not syncing my #SM accounts (mobile at the moment) 4 some reason; so tryin ta sign up w/ email. Look forward to seeing

      • byron_fernandez

        @brandonchicago okay, bustin out the laptop. Tickled pink my Good man #SeekorShout #cision

  • VickiDay

    Thanks for sharing 

  • yvettepistorio

    Thanks so much for sharing with your community Gini!! 

    • ginidietrich

       @yvettepistorio You’re very welcome!

  • Interesting concept. Love sites like this. So many variations on crowdsourcing these days, and this looks like a good one. 

    • ginidietrich

       @KenMueller I’ll make sure they get your feedback, too.

      • Byron Fernandez

         @ginidietrich @KenMueller >> No one wants Ken’s feedback. He continually disses GaGa, when he’s clearly a FanBoy. Loudmouths like us have already become washed up old fogies. Nyeahh. I went there. 

  • cision

    @rossmoulton Thanks so much Ross 🙂

  • I am so on this since I am a semi-PR pro and semi-Blogging Pro. If I can get this working and Jugnoo I might be unstoppable.
    No I don’t need WordPress for my blog don’t even go there.

    • ginidietrich


  • Where was this when I needed it most three weeks ago?

  • Nice article, thanks for the information.
    Anna @

  • SeekOrShout

    @nspears13 Thanks for the mention, Nicole! Hope to see you around the community.

  • Great find and timely Gini thank you again. You are always on top of what is needed to succeed.

    • ginidietrich

       @MarkCRobins You know what else is needed to succeed? Monkeys.

  • debdobson62

    Great find Gini.  Just sent it to my team along with Source Your City (thank you Laura Click).  Thank you both for sharing.

    • ginidietrich

       @debdobson62 You’re very welcome!

  • Bwahahaha, I’m going to be king of the world with this. And I’m not even sitting at a table, per say.

    Oh yeah… Responsive Design #thatisall

    • ginidietrich

       @SociallyGenius LMAO!! That made me snort. HA!

  • cision

    @shonali Thanks Shonali 🙂

  • GrizzardComm

    The Superhero of Content RT @ginidietrich It’s a bird! It’s a plane! No! It’s Seek or Shout, a new service from @cision

  • Collectual

    New service from @cision called @SeekorShout. Read a solid review via @ginidietrich

  • JeffRice64

    @ginidietrich I’m sorry but a knee jerk reaction is ‘Oh boy, another irresistible gee gaw’

    • ginidietrich

      @JeffRice64 I’m cracking myself up

      • JeffRice64

        @ginidietrich Ok, ok,. Is it something I said or u thought ? If me, let me know so I can use it in my new routine!

        • ginidietrich

          @JeffRice64 It’s just me being a smart butt, as my mom would call me

        • JeffRice64

          @ginidietrich I’m viewing my humor n a new light – provokism.

  • ginidietrich

    @JoyFull_deb xoxo

  • Robb_Wexler

    @ginidietrich @cision If I use “Seek and Shout” while listening to “Twist and Shout” will I explode?

    • ginidietrich

      @Robb_Wexler If you listen to Twist and Shout and play Hide and Seek, you might

      • Robb_Wexler

        @ginidietrich But if I play hide and seek AND play twist and shout they will find me to easily. <note to self: get better headphones>

  • stefaniehawkes

    Great idea!  It’s one of those ideas that’s so simple and right in your face but than someone else beats you to be punch and makes something super cool and way useful.  Did Cision develop or buy this?  

    • ginidietrich

       @stefaniehawkes They developed it…it’s been in the works for a while. They beta tested it earlier this year and then launched it late last month.

  • This is sweet. I wasn’t aware of it. Gonna dive into it later!  Thanks for sharing.

    • ginidietrich

       @JoelFortner So the guest blog post today is about pancake syrup. Before I opened it to see who wrote it, I thought it was you!

  • ginidietrich

    @ehanesrn Thanks!

    • ehanesrn

      @ginidietrich You’re welcome!

  • Very neat. I will definitely check this out. I love getting the wheels turning for new blog post ideas!

    • ginidietrich

       @rachaelseda Or you could just email me and we’ll get those wheels turning. 

  • BrelaBranding

    Sounds great! RT @ginidietrich There is a new service that lets journalists and PR pros work together peacefully.

  • SeekOrShout

    @jenajean Thanks for tweeting the review, Jenifer! Look forward to interacting with you in the community.

  • SeekOrShout

    @mlbee Thanks for joining the #SeekOrShout community, Meredith! Let us know if you need anything.

  • ginidietrich

    @mdbarber xoxo

  • SeekOrShout

    @mdbarber We think so, Mary. Let us know what you think!

  • Pretty sure this might be the last ingredient for secret sauce toward blog domination. Thanks, @ginidietrich 🙂

    • ginidietrich

       @allarminda Ha! I hope it is!

  • elliotPR

    @jaykrall I get what you are doing but PRs don’t need another HARO. What abt reputation tools that help build LT relationships w/ journos?

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