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Gini Dietrich

Seek or Shout: A Review

By: Gini Dietrich | May 2, 2012 | 
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I don’t know why the new service from Cision makes me want to play hide and seek. Perhaps because it’s named Seek or Shout? It makes me all juvenile.

But the service itself is not juvenile (apparently that’s just me).

For those of you who have been in the PR industry a long time, you likely know HARO, or Help a Reporter Out, created by Peter Shankman and then sold to Vocus in 2010.

Well, now Cision has a similar service, but it’s for journalists, bloggers, and PR pros.

From their site:

Seek content, expert sources, research and other support for stories. Shout to let the community know you have a story to tell. Join Seek or Shout today and see what a difference the right connection and the right time can make.

I’ve been using it since there were only five (I made up that number, but it was very few) of us on there and it’s a great way for me to get story ideas and sources for blog posts. I also really love that I can push pitches to come through there instead of to my inbox.

For the PR pros who need extra tools in determining the best relationships to build either for your company or your clients, Seek or Shout uses the Cision database and combines it with personal preferences, most recent stories, and stories that are culminating in real time.

It also tells you about job changes, promotions, and new jobs at the media outlets. It’s come a long way since the big green books that were updated only once a year.

If you’re seeking sources or story ideas, you click the “seek” button. If you have something newsworthy to tell – a new product, campaign, or award – you click the “shout” button.

Either way, it allows you to connect directly on stories, blog posts, videos, and podcasts that are most valuable to you right at this moment.

If I’ve convinced you to at least check it out, you can do so by watching the video below (or click here and it’ll magically appear).

It’s free to join. I highly recommend you do so, no matter which side of the table you sit…or even if you sit on both sides like me.

Seek or Shout…not Hide and Seek.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

61 comments
elliotPR
elliotPR

@jaykrall I get what you are doing but PRs don't need another HARO. What abt reputation tools that help build LT relationships w/ journos?

allarminda
allarminda

Pretty sure this might be the last ingredient for secret sauce toward blog domination. Thanks, @ginidietrich :-)

 

SeekOrShout
SeekOrShout

@mdbarber We think so, Mary. Let us know what you think!

SeekOrShout
SeekOrShout

@mlbee Thanks for joining the #SeekOrShout community, Meredith! Let us know if you need anything.

SeekOrShout
SeekOrShout

@jenajean Thanks for tweeting the review, Jenifer! Look forward to interacting with you in the community.

rachaelseda
rachaelseda

Very neat. I will definitely check this out. I love getting the wheels turning for new blog post ideas!

JoelFortner
JoelFortner

This is sweet. I wasn't aware of it. Gonna dive into it later!  Thanks for sharing.

stefaniehawkes
stefaniehawkes

Great idea!  It's one of those ideas that's so simple and right in your face but than someone else beats you to be punch and makes something super cool and way useful.  Did Cision develop or buy this?  

Robb_Wexler
Robb_Wexler

@ginidietrich @cision If I use "Seek and Shout" while listening to "Twist and Shout" will I explode?

Justjeffpls
Justjeffpls

@ginidietrich I'm sorry but a knee jerk reaction is 'Oh boy, another irresistible gee gaw'

GrizzardComm
GrizzardComm

The Superhero of Content RT @ginidietrich It's a bird! It's a plane! No! It's Seek or Shout, a new service from @cision http://t.co/MJytOt1e

cision
cision

@shonali Thanks Shonali :)

TonyBennett
TonyBennett

Bwahahaha, I'm going to be king of the world with this. And I'm not even sitting at a table, per say. Oh yeah... Responsive Design #thatisall

debdobson62
debdobson62

Great find Gini.  Just sent it to my team along with Source Your City (thank you Laura Click).  Thank you both for sharing.

MarkCRobins
MarkCRobins

Great find and timely Gini thank you again. You are always on top of what is needed to succeed.

SeekOrShout
SeekOrShout

@nspears13 Thanks for the mention, Nicole! Hope to see you around the community.

Howie Goldfarb
Howie Goldfarb

I am so on this since I am a semi-PR pro and semi-Blogging Pro. If I can get this working and Jugnoo I might be unstoppable.

 

What?

 

No I don't need Wordpress for my blog don't even go there.

cision
cision

@rossmoulton Thanks so much Ross :)

yvettepistorio
yvettepistorio

Thanks so much for sharing with your community Gini!! 

ehanesrn
ehanesrn

@ginidietrich You're welcome!

ginidietrich
ginidietrich moderator

 @JoelFortner So the guest blog post today is about pancake syrup. Before I opened it to see who wrote it, I thought it was you!

ginidietrich
ginidietrich moderator

 @stefaniehawkes They developed it...it's been in the works for a while. They beta tested it earlier this year and then launched it late last month.

ginidietrich
ginidietrich

@Robb_Wexler If you listen to Twist and Shout and play Hide and Seek, you might

ginidietrich
ginidietrich moderator

 @JayDolan Well, it was there. I just hadn't written about it yet. So you can blame me.

Robb_Wexler
Robb_Wexler

@ginidietrich But if I play hide and seek AND play twist and shout they will find me to easily. <note to self: get better headphones>

Justjeffpls
Justjeffpls

@ginidietrich Ok, ok,. Is it something I said or u thought ? If me, let me know so I can use it in my new routine!

Byron Fernandez
Byron Fernandez

 @ginidietrich @KenMueller >> No one wants Ken's feedback. He continually disses GaGa, when he's clearly a FanBoy. Loudmouths like us have already become washed up old fogies. Nyeahh. I went there. 

Justjeffpls
Justjeffpls

@ginidietrich I'm viewing my humor n a new light - provokism.

ginidietrich
ginidietrich

@JeffRice64 It's just me being a smart butt, as my mom would call me

Trackbacks

  1. […] and blog reviews. We were called “the next big thing,” one of Sarah [Evans’] Faves and got a rad endorsement from Gini Dietrich. And boy, we’re pros at helping you find or source a gift […]

  2. […] and blog reviews. We were called “the next big thing,” one of Sarah Evans’ Faves and got a rad endorsement from Gini Dietrich. And boy, we’re pros at helping you find or source a gift […]

  3. […] or Shout – This is an excellent new social forum for journalists, bloggers and PR professionals. Gini did a great review of it over at Arment Dietrich earlier in the week, so kudos also to SpinSucks and Brandon Andersen, […]