Comments on: Self-Hating PR Pros and the Change in Industry

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By: ginidietrich

ginidietrich — Mon, 24 Sep 2012 12:44:22 +0000

@cegielski Thanks for stopping by, Stephanie! It makes me happy to know PRSA is working with MBA programs. I really hope this helps our young professionals!

By: ginidietrich

ginidietrich — Sat, 08 Sep 2012 15:44:18 +0000

@alyciaedgar Thank you!

By: crystweet

crystweet — Sat, 08 Sep 2012 15:09:11 +0000

@demokrathayvan I have a few options but I’m relaying on your DM.

By: demokrathayvan

demokrathayvan — Sat, 08 Sep 2012 14:37:54 +0000

@crystweet Any idea who I am? Follow, so that I can write a DM.

By: crystweet

crystweet — Sat, 08 Sep 2012 10:56:49 +0000

@demokrathayvan Hi! Time goes by so fast! Greetings!

By: cegielski

cegielski — Fri, 07 Sep 2012 15:09:28 +0000

Gini,

Your blog post caught my attention, not only because you reference PRSA but also because you discuss two issues that are important to the organization.

Good news regarding your mention of the need for public relations to be taught in B-schools is spot on: We not only agree, we’re working on it! In fact, in June we announced our new MBA Initiative which is a multi-year effort to advocate for the inclusion of strategic communication and reputation management in MBA programs. PRSA has partnered with five business schools – Dartmouth College’s Tuck School of Business, the University of Maryland’s Robert H. Smith School of Business, Northwestern University’s Kellogg School of Management, Quinnipiac University’s School of Business and the University of Text at El Paso’s College of Business Administration – all of which will begin teaching a course as part of their MBA curricula this academic year. The initiative has drawn strong interest from both students and educators, and received positive press from outlets such as U.S. News, BusinessWeek, FoxNews, ABC News, PRWeek and PRNewser. Getting to this point took a couple of years and a lot of legwork – research, curriculum assessments, navigating the world of academia – but we’re already getting inquiries from other schools who want to join the effort.

Regarding the PRDefined campaign, as you point out, the public relations industry is dynamic and continues to evolve as technology changes, which is why we’re keeping an open mind about potential next steps down the road. Our intention, as stated on the PRSAY blog, is to keep the conversation on-going within the industry to help provide professionals of all backgrounds with a better understanding of the vast array of services practitioners provide. We’ll keep your comments in mind.

Stephanie Cegielski, Associate Director of Public Relations for the Public Relations Society of America

By: ginidietrich

ginidietrich — Fri, 07 Sep 2012 12:43:50 +0000

@Patrick Strother I think that’s the big difference, Patrick. You understand how a business works. You understand how to read financial documents. You understand how an organization makes money. Without an intimate knowledge of those things, it’s pretty difficult to really affect a business’s growth.

By: Self-Hating PR Pros and the Change in Industry | Spin Sucks « ysybygukefi

Fri, 07 Sep 2012 04:53:17 +0000

[...] Source: http://spinsucks.com/communication/self-hating-pr-pros-and-the-change-in-industry/ [...]