Comments on: Seven Metrics PR Should Track to Gain Respect

By: Guide to Hiring a Digital Agency

Guide to Hiring a Digital Agency — Thu, 09 May 2013 11:50:11 +0000

[...] than whether or not the agency specializes is how goal-oriented and data-driven they are. Do they track their efforts against your business goals? Do they constantly review data to make changes to the program? Are they willing to stop a campaign [...]

By: The Best Tools to Listen and Build Your Community | Jessica Ann Media

The Best Tools to Listen and Build Your Community | Jessica Ann Media — Fri, 26 Apr 2013 23:16:33 +0000

[...] and measuring are no longer optional. They’re necessary to gain respect. Don’t know what to track and measure? You’re closing your [...]

By: Hiring a Digital Agency? Six Things to Consider

Hiring a Digital Agency? Six Things to Consider — Fri, 26 Apr 2013 13:00:44 +0000

By: Big Data: Why PR Pros Need to Harness its Power @ears_delaney | Spin Sucks

Big Data: Why PR Pros Need to Harness its Power @ears_delaney | Spin Sucks — Thu, 07 Feb 2013 18:00:45 +0000

[...] During the last few months, we’ve heard a lot of chatter about big data and how to leverage it for public relations. [...]

By: ginidietrich

ginidietrich — Thu, 13 Dec 2012 22:00:04 +0000

@RTRViews xoxox

By: ginidietrich

ginidietrich — Fri, 07 Dec 2012 22:53:11 +0000

@carriegfung Take a look at Coursera. They’re doing some free classes on the topic and they’re very, very good.

By: ginidietrich

ginidietrich — Fri, 07 Dec 2012 22:52:38 +0000

@HughAnderson Simplicity and ease of use. Yes! I just did a webinar on this topic and suggested people just start with an Excel worksheet. The more complicated we make it, the harder it is to implement.

By: ginidietrich

ginidietrich — Fri, 07 Dec 2012 22:51:57 +0000

@kdpaine I wish that were the case across the board, KD. We saw a lot of that this year and it made me sad. I just judged some awards and immediately removed the entries that had Facebook likes and media impressions as “results.” It left only one in the entire category.

By: Marketing Is So Much More Than Just a Sales Tool | SmallBusinessNewz

Marketing Is So Much More Than Just a Sales Tool | SmallBusinessNewz — Tue, 04 Dec 2012 14:20:38 +0000

[...] marketing can offer. It’s like saying PR agencies just do press releases, when there’s a whole scope of activities and disciplines behind the [...]

By: Bah Humbug! New Study Shows PR Industry Lacks Creativity | Spin Sucks

Bah Humbug! New Study Shows PR Industry Lacks Creativity | Spin Sucks — Tue, 04 Dec 2012 11:59:25 +0000

[...] week, we took a hard look at the types of metrics (both soft and data-driven) we should be tracking in order to measure our efforts to business [...]