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	<title>Comments on: Seven Steps to Better Media Relations</title>
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	<link>http://spinsucks.com/communication/seven-steps-to-better-media-relations/</link>
	<description>Professional Development for PR and Marketing Pros</description>
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		<title>By: belllindsay</title>
		<link>http://spinsucks.com/communication/seven-steps-to-better-media-relations/#comment-94129</link>
		<dc:creator>belllindsay</dc:creator>
		<pubDate>Wed, 15 Feb 2012 22:10:09 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=10299#comment-94129</guid>
		<description><![CDATA[Sorry I&#039;m late to the party - great piece @lisagerber  - can&#039;t believe what some people are asked to do by clients. Trust me, being a TV producer is no walk in the park either - host wants Oprah on the show, you better get Oprah on the show! Um, what..!? Let me waste *more* time out of my day chasing that one for you. LOL!! And kudos for the douchebag reference. :) ]]></description>
		<content:encoded><![CDATA[<p>Sorry I&#8217;m late to the party &#8211; great piece @lisagerber  &#8211; can&#8217;t believe what some people are asked to do by clients. Trust me, being a TV producer is no walk in the park either &#8211; host wants Oprah on the show, you better get Oprah on the show! Um, what..!? Let me waste *more* time out of my day chasing that one for you. LOL!! And kudos for the douchebag reference. <img src='http://spinsucks.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  </p>
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		<title>By: Atlanta Public Relations, Social Media, Marketing</title>
		<link>http://spinsucks.com/communication/seven-steps-to-better-media-relations/#comment-94005</link>
		<dc:creator>Atlanta Public Relations, Social Media, Marketing</dc:creator>
		<pubDate>Tue, 14 Feb 2012 21:07:46 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=10299#comment-94005</guid>
		<description><![CDATA[[...] The movie showed how the different groups stayed on message, while each telling their own version of the story via a little savvy media relations. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] The movie showed how the different groups stayed on message, while each telling their own version of the story via a little savvy media relations. [...]</p>
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		<title>By: Lisa Gerber</title>
		<link>http://spinsucks.com/communication/seven-steps-to-better-media-relations/#comment-93616</link>
		<dc:creator>Lisa Gerber</dc:creator>
		<pubDate>Fri, 10 Feb 2012 05:21:49 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=10299#comment-93616</guid>
		<description><![CDATA[@ElissaFreeman I think that&#039;s great feedback, Elissa. A lot of agencies don&#039;t want to risk the relationship or appear to be uncooperative. I know I&#039;ve been guilty of that. There&#039;s a fine line between good strategic counsel and bad client service.  ]]></description>
		<content:encoded><![CDATA[<p>@ElissaFreeman I think that&#8217;s great feedback, Elissa. A lot of agencies don&#8217;t want to risk the relationship or appear to be uncooperative. I know I&#8217;ve been guilty of that. There&#8217;s a fine line between good strategic counsel and bad client service.  </p>
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		<title>By: ElissaFreeman</title>
		<link>http://spinsucks.com/communication/seven-steps-to-better-media-relations/#comment-93608</link>
		<dc:creator>ElissaFreeman</dc:creator>
		<pubDate>Thu, 09 Feb 2012 23:30:27 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=10299#comment-93608</guid>
		<description><![CDATA[As a client, and I like to think a &#039;good&#039; client, I look for my agencies to &#039;push back&#039; or give me an alternate way to do business.  Even for those of us who&#039;ve been in the business a long time, sometimes we can&#039;t see the forest from the trees.]]></description>
		<content:encoded><![CDATA[<p>As a client, and I like to think a &#8216;good&#8217; client, I look for my agencies to &#8216;push back&#8217; or give me an alternate way to do business.  Even for those of us who&#8217;ve been in the business a long time, sometimes we can&#8217;t see the forest from the trees.</p>
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		<title>By: jennwhinnem</title>
		<link>http://spinsucks.com/communication/seven-steps-to-better-media-relations/#comment-93597</link>
		<dc:creator>jennwhinnem</dc:creator>
		<pubDate>Thu, 09 Feb 2012 20:46:30 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=10299#comment-93597</guid>
		<description><![CDATA[@Lisa Gerber @lauraclick @EricaAllison marijean G+ or Facebook, I am so there.]]></description>
		<content:encoded><![CDATA[<p>@Lisa Gerber @lauraclick @EricaAllison marijean G+ or Facebook, I am so there.</p>
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	<item>
		<title>By: lauraclick</title>
		<link>http://spinsucks.com/communication/seven-steps-to-better-media-relations/#comment-93596</link>
		<dc:creator>lauraclick</dc:creator>
		<pubDate>Thu, 09 Feb 2012 20:37:45 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=10299#comment-93596</guid>
		<description><![CDATA[@Lisa Gerber You don&#039;t?!? Just kidding. ;) It&#039;s so funny how clients assume reporters are breathlessly waiting to receive that press release. ]]></description>
		<content:encoded><![CDATA[<p>@Lisa Gerber You don&#8217;t?!? Just kidding. <img src='http://spinsucks.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  It&#8217;s so funny how clients assume reporters are breathlessly waiting to receive that press release. </p>
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	<item>
		<title>By: lauraclick</title>
		<link>http://spinsucks.com/communication/seven-steps-to-better-media-relations/#comment-93595</link>
		<dc:creator>lauraclick</dc:creator>
		<pubDate>Thu, 09 Feb 2012 20:35:48 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=10299#comment-93595</guid>
		<description><![CDATA[@Lisa Gerber @jennwhinnem @EricaAllisonmarijean One of our contacts for our largest client was obsessed with the lead character on JAG, the TV show. So, I had to Photoshop pictures of the client on top of the female character&#039;s body to create a &quot;memory book&quot; of sorts that pretended the client was hanging out with the lead male character. The challenging part was, to put it delicately, the woman was not the same size as the lead actress. 

 

I think someone at the client company requested we do this for her as gift. Not my favorite project by far!]]></description>
		<content:encoded><![CDATA[<p>@Lisa Gerber @jennwhinnem @EricaAllisonmarijean One of our contacts for our largest client was obsessed with the lead character on JAG, the TV show. So, I had to Photoshop pictures of the client on top of the female character&#8217;s body to create a &#8220;memory book&#8221; of sorts that pretended the client was hanging out with the lead male character. The challenging part was, to put it delicately, the woman was not the same size as the lead actress. </p>
<p>I think someone at the client company requested we do this for her as gift. Not my favorite project by far!</p>
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		<title>By: Lisa Gerber</title>
		<link>http://spinsucks.com/communication/seven-steps-to-better-media-relations/#comment-93591</link>
		<dc:creator>Lisa Gerber</dc:creator>
		<pubDate>Thu, 09 Feb 2012 20:17:49 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=10299#comment-93591</guid>
		<description><![CDATA[@jennwhinnem @lauraclick @EricaAllisonmarijean Do you guys want to do it on Spin Sucks? We could use our Facebook page to get it going! I&#039;d even use G+.  ]]></description>
		<content:encoded><![CDATA[<p>@jennwhinnem @lauraclick @EricaAllisonmarijean Do you guys want to do it on Spin Sucks? We could use our Facebook page to get it going! I&#8217;d even use G+.  </p>
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	<item>
		<title>By: jennwhinnem</title>
		<link>http://spinsucks.com/communication/seven-steps-to-better-media-relations/#comment-93588</link>
		<dc:creator>jennwhinnem</dc:creator>
		<pubDate>Thu, 09 Feb 2012 19:58:23 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=10299#comment-93588</guid>
		<description><![CDATA[@Lisa Gerber @lauraclick @EricaAllison marijean I just tried to find the video about it but I don&#039;t think it&#039;s online. At any rate - YES! Let&#039;s crowdsource it! How do we get this started??]]></description>
		<content:encoded><![CDATA[<p>@Lisa Gerber @lauraclick @EricaAllison marijean I just tried to find the video about it but I don&#8217;t think it&#8217;s online. At any rate &#8211; YES! Let&#8217;s crowdsource it! How do we get this started??</p>
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	<item>
		<title>By: Lisa Gerber</title>
		<link>http://spinsucks.com/communication/seven-steps-to-better-media-relations/#comment-93582</link>
		<dc:creator>Lisa Gerber</dc:creator>
		<pubDate>Thu, 09 Feb 2012 19:34:56 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=10299#comment-93582</guid>
		<description><![CDATA[@jennwhinnem @lauraclick @EricaAllisonmarijean What?!?!?!? That is over the top. I just decided I dislike her. ]]></description>
		<content:encoded><![CDATA[<p>@jennwhinnem @lauraclick @EricaAllisonmarijean What?!?!?!? That is over the top. I just decided I dislike her. </p>
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