Gini Dietrich

Skills PR Pros Need

By: Gini Dietrich | July 22, 2010 | 

Coming to you from Modesto, Calif., the city of “water, wealth, contentment, and health”, I pay homage to Lois Arbogast, a freshly minted U.S. citizen, and answer a question from Alex Parker.

Alex asks, “What new skills and initiative do new and mid-level PR pros need now and in the future?”

Watch the video and see if you agree. What skills do YOU think PR pros need now and in the future?

(For those of you viewing from FeedBurner, click here to see the video)

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!