Gini Dietrich

The Spin Sucks 30-Day Communications Challenge

By: Gini Dietrich | January 3, 2017 | 

The Spin Sucks 30-Day Communications ChallengeHappy New Year, everyone!

I hope you had very happy holidays.

Are you ready to get back to it?

Let’s do it!

Beginning today, we launch The Spin Sucks 30-Day Communications Challenge.

This is to help you get 2017 started on the right foot, it’s to provide a community of like-minded professionals with whom to work and brainstorm, and it’s to hold all of us accountable to a very successful year.

And, best of all, it’s free!

This program won’t help with weight loss or exercise or eating well (though we can cheer you on if those are your personal goals!).

It will, however, help you with your communications plan—everything from building your mission and vision (or refining it if you already have one) to implementing a PESO model program…and measuring it.

Yes, we will help you finally figure out how to measure your communications efforts.

This year is going to be a good one for our industry. Together, we are going to prove our worth.

The Spin Sucks 30-Day Communications Challenge

What is The Spin Sucks 30-Day Communications Challenge, you ask?

Like many communicators, you probably have a goal of building a communications program that integrates all four media types—and has metrics that can prove you contribute to an organization’s goals.

Likewise, you may have a goal of improving your writing skills or your frequency of writing, but it can be hard to stay inspired.

The shoemaker’s children is a very real thing and, while January is a great time to put those plans in place, it’s rare to fulfill them beyond the first month of the year.

We are going to help you!

The Spin Sucks 30-Day Communications Challenge is, well, a 30-day program that will help you build (0r refine) your communications program, improve your writing skills, and give you extra credit for doing things beyond the daily prompt.

Because we are beginning this on January 3—and we don’t want you to be working on a plan into February—we have included a daily prompt on the weekends.

This means, if you set aside 30 minutes a day to work on this—and that’s about what you’ll need—you’ll need to factor in either doing the same during the weekends or building in an hour on Mondays and Tuesdays.

It’s not easy and it’s going to be a quick habit you need to build, but it’ll be worth it.

I promise.

How Do I Sign Up?

Sign up now by clicking on this link.

Enter your name and email address and voila! You’ll be registered and ready to go.

You will receive:

  • A daily email walking you step-by-step through how to create an integrated PESO communications plan.
  • Writing prompts to help you build out your organization’s story—both internally and externally.
  • Tools, templates, and resources to make the planning process a lot easier.
  • Access to the private 30-Day Communications Challenge channel in the Spin Sucks Slack community.

Access to the Slack community is provided manually so if you can’t get in there immediately, don’t panic!

You’ll be in there within half a business day (or less).

Make the commitment to start your year off right—with a plan to drive measurable business results with your PR efforts.

P.S. If you’re getting to this post-January 3, but still want to join us, please do! You’ll just have a little bit of catching up to do.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • I got the first email. I am scared (though I know the experience will be worth it – what doesn’t kill us right??). Looking forward to the collaboration too.

    • As I was setting all of this up, I got a little scared, too. It’s not going to be easy work, but you are going to be so happy at the end of the month. Yay!!

  • WOO HOO! Let’s do this!

  • So freaking excited!!!

  • I’m ready! 🙂

  • Maggie Fitzgerald

    Excited to join forces with the brains herein!

    • You may be cursing our names in a month…

      • Maggie Fitzgerald

        I like swearing! 🙂

  • Fiona Bickerstaff

    Hi Gini. I signed up but didn’t get the first email. I’ve checked my ‘Junk’ folder and everything – no joy sadly. I got the email inviting me to the Slack community and I’ve joined up there but still can’t see assignment. Any chance I can get the first assignment emailed to me again? I don’t want to fall behind 🙁 Many thanks,

  • @ginidietrich:disqus Is it too late for me to sign up? I know I’ll need to catch up. Happy New Year!

    • You can sign up! I set up the email campaign to send out once a day, no matter when you sign up. You’ll just finish a few days later than everyone else.

  • Rosalee Rush

    I’m new to the Spin Sucks community and just signed up for the 30-Day Communication Challenge. I’m excited to see what comes next.

    • Hi Rosalee!


    • If you have any questions, let us know in Slack! It’s a pretty active community there and people are helping one another out.