Gini Dietrich

Become a Spin Sucks Brand Ambassador

By: Gini Dietrich | February 18, 2014 | 
169

Spin Sucks 3D CoverBy Gini Dietrich

Well, we’re finally ready.

After 13 months, Spin Sucks is being printed and will be here on March 10.

To say I’m a little nervous just writing those words is putting it mildly, but it’s happening so I have to pull on my big girl pants and get ready.

In August of 2012, a friend and client sent me a blog post Michael Hyatt had written about how he got “Platform” on the bestseller lists. I’ve held on to that post this whole time and I revisited it while we were writing the Spin Sucks marketing plan.

I mention it because I’m shamelessly stealing an idea of his: Building a launch team of the Spin Sucks Crazies (that’s you!).

The Crazies Team

It’s no secret Spin Sucks has one of the most engaged, fun, smart communities on the web.

We want to harness that and ask for your help.

The goal is to get on the New York Times bestseller list, which means we have to sell 10,000 books in a seven-day period (Sunday through Saturday).

We also want to get 100 reviews on Amazon before the Crush It week (March 29-April 5).

This is why we can’t do it without you!

If you participate in the community, you are eligible.

Even if you don’t stray into the comments (I don’t blame you!) or rarely do, you are eligible.

If you just want a free book (with a catch), you are eligible.

Pretty much everyone who reads this blog is eligible.

Spin Sucks Brand Ambassador Responsibilities

Now that we know who’s eligible, following is a list of things we expect if you become a Spin Sucks Brand Ambassador.

  • Write a short, honest review of Spin Sucks (if you don’t like it, say so!) on Amazon before March 9 (you’ll get an electronic copy of the book ahead of time).
  • Write a blog post on your own blog or as a guest post for someone else to run during Crush It week (March 29-April 5).
  • Help spread the word about the book on your own social networks during Crush It week (March 29-April 5).
  • Share ideas and brainstorm additional ways to get more exposure during Crush It week (March 29-April 5).
  • Buy the book during Crush It week (not before – please no pre-orders!).

Spin Sucks Brand Ambassador Benefits

Of course, we don’t expect you to do something for nothing.

Following is what you’ll get in return.

  • An electronic version of the book in advance of publication.
  • Access to me and the rest of the brand ambassadors in a private Facebook group.
  • An hour webinar with me before Crush It week to discuss all things PR, marketing, and entrepreneurship.
  • A link to a labor of love of your own in a future blog post.
  • Spin Sucks schwag.

How to Be Included

The brand ambassadors slots have been filled. 

We had more than 800 respondents and randomly chose 160 participants (I know I said it was limited to 100 … I lied).

Never fear! You can still help!

Here are a few ways:

  1. During the week of March 29, order a copy (or many copies to give as gifts) of Spin Sucks. We will give you a bunch of free stuff related to the book and to the community here. Sign-up here to be notified.
  2. Encourage others on Twitter, Facebook, LinkedIn, Google+, Instagram, Whisper, Snapchat, Pinterest, snail mail, email, carrier pigeon, or morse code to buy during launch week and get freebies. Ask them to sign-up here to be notified.
  3. Read the book and post a review on Amazon, Barnes & Noble, or Goodreads (or all three!). If you love the book, post a review. If you hate the book, post a review. If you’re neutral about the book, post a review. Just post a review!
  4. Help combat the “spin doctor” perception our industry has by practicing ethically, measuring your efforts to true dollars and cents, and always being straight with your clients or executives.

Thank you so much to each and every one of you.

Here we go!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • Jump on the crazy train and we’ll listen to Ozzy together, all the way to the best seller list!

  • I am soooo in :). This is so exciting.

    Just a quick note: I pre-ordered the book last September.

  • ClayMorgan Crazy train boarding in 3…2…1…. #ChooChoo

  • biggreenpen ClayMorgan  “We’re going off the rails on a crazy train ……”

  • corinamanea  Nope! Nothing disqualifies you. And I thank you!

  • LauriRottmayer

    ginidietrich SpinSucks Yay! Can’t wait. 🙂

  • ginidietrich

    LauriRottmayer SpinSucks Thank you!!

  • ClayMorgan  Come on ride the train.

  • jasonkonopinski biggreenpenClayMorgan earworm time. Thanks much guys!

  • LauriRottmayer

    ginidietrich SpinSucks You’re welcome. Did you make almond croissants yet?

  • ginidietrich

    LauriRottmayer No…I’ve been lazy. I watched five seasons of Breaking Bad instead.

  • @LauriRottmayer ginidietrich SpinSucks  Did someone say almond croissants? <ears perk up>

  • Done and done! I’ve heard of street teams—this is more like a whole neighborhood, or even city, team! Great work!

  • RobBiesenbach  We’re going to walk up and down Southport yelling at business owners who haven’t shoveled their walks.

  • LauriRottmayer

    ginidietrich OMG that’s EXACTLY what we did!!!!

  • LauriRottmayer

    ginidietrich And now I don’t what to do with my life so I’m considering the croissants. LOL! 😉

  • I signed up and shared this post on all of my social media channels.

  • Signed up! Hopefully this is better than your last stinker of a book ;ob (which I’m making one of my students read as part of his independent study).

  • ThePaulSutton

    On it. Done it. You’ve got to be in it to win it… 🙂 Besides which, it’d be my pleasure.

  • jenzings

    Registered. Anything I can do to help!

  • So happy for you, Gini, and glad to help.

  • kanya632

    Registered – woot! Can’t wait to read the book. NYT best seller list, here we come!

  • Done! Happy to be a member of this team of crazies and help spread the word about Spin Sucks the book!

  • Great idea, Gini! I’m one of those freaks who simply can’t read
    anything substantial electronically, but I’ll be first in line to buy
    the book when it’s released (what’s Crush It week, by the way?) and you
    can count on a review hitting my blog as soon as I’m done reading it 🙂

    Plus, I can’t wait to hear you speak at SMMW!

  • JoeAbusamra

    ginidietrich SpinSucks Sounds great!

  • JayDolan

    ginidietrich That sounds fun! Good luck finding ambassadors!

  • Thrilled for the opportunity to be considered! Best of luck with the release / promotion!

  • michaelwhite1

    Fingers crossed!

  • Signed up! Excited to help, and can’t wait to read the book. Let’s Crush It!

  • I tried to sign up from my phone, but not sure it registered…sure hope so! 🙂

  • Um, yes please.

  • RobBiesenbach or continent! heck universe!

  • AnneReuss

    Boom shalaka! Done!

  • I am more concerned that you own big girl pants ginidietrich does that mean that you wear lil girl pants or cycling pants to the office?

  • ginidietrich

    JayDolan Thank you, sir!

  • ginidietrich

    JoeAbusamra 🙂 SpinSucks

  • Kato42  I’m the same way so I totally understand. We’re calling the week to try to sell 10,000 books Crush It week. It’s our internal (and now you guys know) mantra.

  • EdenSpodek  Thanks, Eden!

  • kanya632  Yes! I like your attitude!

  • Word Ninja  🙂 Thanks!

  • ThePaulSutton Yes! Thanks, Paul!

  • jenzings  Woo hoo!

  • briantudor  Seriously. I hope so, too.

  • @jason_  You’re the best!

  • ginidietrich

    LauriRottmayer LOL!! I’m waiting for one more week to get the last half of the season on Netflix.

  • Congratulations, Gini!   I loved Marketing in the Round. It was so helpful to me, so I have no doubt this book will be too. I’ve registered and look forward to working with crazies on a more regular basis. How completely awesome!

  • lizreusswig  You’re in there!

  • staceylamiller  You’re the bomb. Thank you!

  • Word Ninja  I love seeing a familiar name in the group. 🙂

  • Done and done!

  • SandeeJackson  Thanks, Sandee!

  • michaelwhite1  Thank you!

  • EleanorPie  🙂

  • AnneReuss  Ha! You’re funny!

  • jeffespo I wear cycling pants to the office. Wearing them now, in fact.

  • ginidietrich I can’t wait to read it!

  • jolynndeal  You are the best, Jo Lynn. Thank you!

  • MikeSchaffer  Woo hoo!

  • MardeeHandler

    Learned so much from your presentation at Content Jam in Chicago … can’t wait to read the book and to help spread the word!  (Hey, you aren’t that actress from Bones, are you …. ??!!)

  • MardeeHandler  LOL!! I will never live that down.

  • I hope I made it! 🙂

  • susancellura

    YAY!  I think I’m in…Done! So excited for you, Gini!!!

  • TaraGeissinger  You made it!

  • susancellura  You are in. Thank you!

  • ginidietrich jeffespoPants talk, today on Spin Sucks!

  • KateNolan

    @ginidietrich LauriRottmayer  Way to show some restraint. 😉

  • JohnMTrader

    If you listen closely, you may hear the faint sound of bells coming from the East Coast. That’s me prepping to help you promote the new book if you will have me.

  • Filled out the form, but I’ll be promoting whether I have to buy the book with my fistful of dollars or not 🙂

  • ginidietrich Kato42 I’ll do my part!

  • Isn’t this a treat. I am usually only the ambassador of the pooper scooper!  I will be delighted to help fling some poop about your book onto the social networks so you can clean up on the NYT Best seller list during Crush It week.

  • EthicalWiki

    JohnMTrader ginidietrich Congrats on the book!

  • JoeAbusamra

    ginidietrich SpinSucks I’ll spread the word in my world…and buy a copy for myself…:)

  • jolynndeal Hi! Can’t tell you how many times I think about dropping the word ninja and just going with my real alias.

  • ginidietrich

    EthicalWiki JohnMTrader Thank you to you both!

  • JohnMTrader  Ohhhh! I like it. They sound nice.

  • rosemaryoneill  Love you!

  • annelizhannan  I would love for you to fling some poop!

  • ginidietrich

    EthicalWiki I’ve asked jasonkonopinski to talk to you about a guest post. I have an idea.

  • jasonkonopinski

    ginidietrich EthicalWiki Hi David, email coming shortly. 😀

  • Yes and yes! Congrats on the book, ginidietrich!

  • Matt_Cerms You might even get yours signed!

  • Word Ninja We’d still call you Word Ninja.

  • Congrats on the book Gini! I’m so excited and honored to help out. #teamcrazies

  • JohnMTrader

    EthicalWiki Thanks for the mention David – I’m sure the book will be amazing!

  • ginidietrich Guess it does lend some mystery to my otherwise “normal” life. 🙂

  • Congrats! We’ve been waiting to hear the official launch date and are beyond excited! Signed up (mine is the one with bells on) and ready for takeoff! http://instagram.com/p/kkFAmJpKMW/ 

    Yay, yay, yay!
    Lisa

  • Truly a labor of love, I’m sure! Love the idea of the Spin Sucks ambassadors. Signed up. 🙂

  • Nikki Little  it definitely was harder to write this one than sharing the writing responsibilities with a co-author.

  • Cision NA  OMG! You are a riot! xoxo

  • stevenmcoyle  Thank you!!

  • ginidietrich I didn’t want to forget launch day, plus I love decorating my calendar 🙂

    -1 point for not drawing your logo, though.

  • MikeSchaffer ginidietrich pictures or…. wait I think I just broke the comments posted.

  • I’ve signed up, too.

    It will be fun to watch the rankings during Crush Week!

  • If I sign up to help promote it does Jack Bauer get to come live with me? After all I am the kind of serious influencer that has significant power. 

    During the more than 40 years I have lived in Los Angeles  I have successfully prevented full scale invasions from more than 15 star systems not to mention the Soviet Union, Mongols, Huns, Assyrians, Alexander the Great, Napoleon, Orcs, Wargs, Voldemort and five witches who were so evil they weren’t mentioned in the Wizard of Oz.

    In addition there haven’t been any major disruptions in the time space continuum for quite some time now not to mention I have kept the polar vortex from ruining the lovely 80 degree weather we are enjoying.

    Yeah, I know, I shouldn’t brag about being such a heavy hitter, but I figured you should know what you get when JB comes to hang out with me so I can promote the book. 🙂

  • I do have a question about the timing of posting the reviews on Amazon. If a person posts the review on the 9th, the day before they buy it, I doubt the review will show up as an “Amazon Verified Purchase”, while if we post it on the 10th, after we buy our copy, it would.
    There is value in the “Amazon Verified Purchase” note.

  • suitcasepreneur

    ginidietrich Wohoo that’s awesome news congrats

  • ginidietrich

    suitcasepreneur Thank you! You know how this goes…

  • ExtremelyAvg  The book goes on sale before the 10th. 🙂

  • Joshua Wilner/A Writer Writes  Um, no.

  • ExtremelyAvg  Like you, I’m a little obsessed with numbers.

  • ginidietrich ExtremelyAvgCool, then that solves the problem.

  • ExtremelyAvg As you well know, the things you have to think through for this stuff is INSANE.

  • ginidietrich ExtremelyAvgIt’s not easy, but once you’ve made the NY Times list, you can “New York Times Bestselling Author” on everything for the rest of your life.
    There is value in THAT!

  • pralison

    Signed up — hope I made it in time. Can’t wait to read it. Congrats.

  • KevinVandever

    I’m in. Congratulations on the book! I see wine in our future…on your LA book tour stop.

  • KevinVandever  I see wine in our future no matter what.

  • pralison  Thank you!

  • ExtremelyAvg Totally why we’re doing this!

  • ginidietrich Oh, thank goodness!  WOOOHOOO…Psyched to board the Crazy Train…That dang song’s been in my head all day thanks to ClayMorgan biggreenpen  jasonkonopinski 🙂

  • ginidietrich Joshua Wilner/A Writer Writes  If I sign up to review the book, can my dogs come live with YOU?!? Please?

    Just signed up…

  • Won’t let me sign up since I have no FB but happy to do everything here anyway = )

  • KevinVandever

    ginidietrich Yes, of course. How silly of me.

  • guinnessatticus

    hipkec what about SpinSucks for smcdetroit cc: mikekmcclure #fun

  • I’m the original crazy. Just sayin.

  • Gini, happy to support your cause.
    Am much more than pretty, also resourceful, if not SS loyalist.
    Kent

  • SavvyCopywriter

    What a thrill for you! And what a great way to promote your book with help of a few ambassadors. I’d love to help if chosen!

  • ginidietrich

    hipkec SpinSucks Thanks!

  • ginidietrich

    mikekmcclure 🙂

  • ginidietrich

    DallasInbound SpinSucks Thanks, Scott!

  • ginidietrich

    JoeAbusamra SpinSucks You rock, Joe!

  • ginidietrich

    jasonkonopinski Now we have to come up with the swag

  • 13,978 Entries Holy Batman Superman and Thor! Must be a big deal this brand ambassador thingy. Where is bdorman264 he loves free stuff!

  • Howie Goldfarb Free is cool; I even have drink tickets………..

  • ginidietrich ExtremelyAvg  Mine will be “Worked for New York Times Bestselling Author” – LOL

  • You know I’m in.
    –Tony Gnau

  • hipkec

    ginidietrich you’re very welcome! I look forward to reading the new book. Hopefully the dog won’t try to read it or eat it this time!

  • VirginiaMann

    Hope I’m not too late to help.  Just signed up.  Good luck! No doubt it will be great!

  • ginidietrich Ok just remember when the Cubs and Bears continue not to win championships you could have done something. .;)

  • I seriously cannot wait for it to come out!!! Lara and I just started a book club this month and we’re reading Lean In. Spin Sucks needs to be our March book!

  • JoeCardillo  this is actually a big set up to secretly get you on facebook Joe. There is no book, no brand ambassador program. Operation CardilloBook is in shock and awe mode.

  • Cision NA ginidietrich  It’s a national holiday now!!!!

  • LauraPetrolino JoeCardillo  HA HA HA!

  • YAY!!!! This is so exciting! I cannot wait to read your soon-to-be NYT Best Seller. I’m happy to help if there’s still room! Either way, this is going to be AMAZING. So happy for you …

  • DwayneAlicie LauraPetrolino JoeCardillo  MY WHOLE LIFE IS A LIE I DON’T EVEN KNOW WHO I AM ANYMORE…

  • Count me in! It’s not too late to join, is it? I’d love to help if I can.
    I can do a modeling shot in CK underwear holding your book just above my abs. How’s that for an ad, eh?  😛

  • ginidietrich

    coledouglas7 🙂

  • JRHalloran  It’s not too late…and I will take you up on that offer!

  • KateFinley  Thank you, Kate!

  • Karen_C_Wilson  How do you like Lean In?

  • VirginiaMann  You’re not too late. Thank you!

  • T60Productions  If we let you in … 🙂

  • bdorman264 Howie Goldfarb  Drink tickets!

  • SavvyCopywriter  Thank you!

  • designarts  Thanks, Kent! You rock!

  • jeanniecw  You are. That’s true.

  • JoeCardillo  I’ll add you.

  • JRHalloran  Yes, it might help us if you provided a “proof” of what the ad would look like. You know, for research purposes and focus group studies and all that.

  • VirginiaMann

    ginidietrich VirginiaMann YEAH!!! Can’t wait to help.

  • jolynndeal ginidietrich Oh, I can provide proof.  😉

  • ginidietrich JoeCardillo  Ty! Looking forward to knowing a best selling author= )

  • ginidietrich I actually read it back in the fall. I’m reading it again for the book club. It’s an excellent book. I read your thoughts about it before I read the book and I 100% agree. I don’t understand the criticism that has been so rampant about it. The conversation Sheryl Sandberg has brought back to the surface is so valuable. I have been telling every woman I know to read it for months. Now most of them finally are because it ended up being the first book for the book club. 😉

  • SpinSucks

    DanielDecker Thanks Daniel!! It’s nice to be on the Decker ‘fav’ list! ^lp

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  • Kristinesimpson

    I hope I am not too late. I would LOVE to be an ambassador! You can have a slot on Young PR Pros during Crush It Week 🙂

  • Kristinesimpson  Did you get the email today? I don’t remember seeing you on the list.

  • JRHalloran jolynndeal ginidietrich  Proof! Proof!

  • Karen_C_Wilson ginidietrich  I’m telling you…the criticism comes from those who haven’t actually read it.

  • ginidietrich I totally agree. Or if they have read it, they found some knockoff copy? Lead In anyone?

  • ginidietrich JRHalloranjolynndeal You can see plenty of proof on my personal blog here:  http://jameshalloran.net/portfolio/

  • EthicalWiki

    jasonkonopinski Did you receive my email back?

  • jasonkonopinski

    EthicalWiki I did! Did you get my reply?

  • EthicalWiki

    jasonkonopinski Hrm, I guess not. Resend?

  • Kristinesimpson

    ginidietrich Kristinesimpson  No, I didn’t get an email. You might still have my old address, send it to kristinedarbelles@gmail.com. I might have missed the cut off time. Let me know what I can do to help promote the book. You know I will support you no matter what! 🙂

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  • Too bad this just popped up in my FB today, six weeks after the initial post. C’mon Zuckerberg, get with it!

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