Comments on: The Facebook “60 Minutes” Interview: Square Peg in Round Hole http://spinsucks.com/communication/the-facebook-%e2%80%9c60-minutes%e2%80%9d-interview-square-peg-in-round-hole/ Professional Development for PR and Marketing Pros Fri, 24 May 2013 15:31:11 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: DanielleDestradeAli http://spinsucks.com/communication/the-facebook-%e2%80%9c60-minutes%e2%80%9d-interview-square-peg-in-round-hole/#comment-45718 DanielleDestradeAli Tue, 21 Dec 2010 03:41:10 +0000 http://www.spinsucks.com/?p=4482#comment-45718 @ginidietrichginidietrich. @JocelynRimbeyJocelynRimbey. I’m not a PR pro so I don’t know how it typically works, but I find it hard to believe that Facebook would offer an exclusive on a website change. If anything, it was a miscommunication about what the “exclusive” was – they probably were offering an exclusive on interviewing Mark since that doesn’t happen often and he hasn’t offered his opinion on The Social Network movie yet. Do you think its possible that 60 Minutes just jumped on the website change as a focus for their story without an exclusivity offer from Facebook?

]]> By: JocelynRimbey http://spinsucks.com/communication/the-facebook-%e2%80%9c60-minutes%e2%80%9d-interview-square-peg-in-round-hole/#comment-45717 JocelynRimbey Tue, 21 Dec 2010 03:10:53 +0000 http://www.spinsucks.com/?p=4482#comment-45717 @Doug_DavidoffDoug_Davidoff. Thanks, Doug! it is great to be contributing. And I agree with you – I think we need to move past what is “new” or “trendy” and just look at what IS. We’ve all got a lot of work to meet in the middle, but I think it can, and will, happen.

]]> By: JocelynRimbey http://spinsucks.com/communication/the-facebook-%e2%80%9c60-minutes%e2%80%9d-interview-square-peg-in-round-hole/#comment-45716 JocelynRimbey Tue, 21 Dec 2010 03:10:01 +0000 http://www.spinsucks.com/?p=4482#comment-45716 @JonHeartyJonHearty. So glad for your insight, Jon. Happy I could bring a new insight to the table.

]]> By: Doug_Davidoff http://spinsucks.com/communication/the-facebook-%e2%80%9c60-minutes%e2%80%9d-interview-square-peg-in-round-hole/#comment-45715 Doug_Davidoff Tue, 21 Dec 2010 01:55:05 +0000 http://www.spinsucks.com/?p=4482#comment-45715 Jocelyn,

Great insight. I see businesses of all shapes and size really struggling with this symptom – in all it’s manifestations. I’m convinced one reason that “old media” still have figured out the model is because they think of the Internet, social media, etc. as “new” media. We’d all be better off if we dropped the adjectives, looked at the world from our customers eyes and went about being compelling.

Thanks for the thoughts – and hey, you’re in my neck of the woods. Nice to see an Annapolitan contributing!

]]> By: ginidietrich http://spinsucks.com/communication/the-facebook-%e2%80%9c60-minutes%e2%80%9d-interview-square-peg-in-round-hole/#comment-45714 ginidietrich Tue, 21 Dec 2010 00:28:31 +0000 http://www.spinsucks.com/?p=4482#comment-45714 @JocelynRimbey @DanielleDestradeAli I still think Facebook offered 60 Minutes an exclusive and then backed out, but the point about how 60 Minutes should have taken a different slant is very well taken!

]]> By: JonHearty http://spinsucks.com/communication/the-facebook-%e2%80%9c60-minutes%e2%80%9d-interview-square-peg-in-round-hole/#comment-45713 JonHearty Tue, 21 Dec 2010 00:15:11 +0000 http://www.spinsucks.com/?p=4482#comment-45713 Zuckerberg did “60 Minutes” a favor by even appearing on their show.

Bingo. It definitely seemed to me that 60 Minutes wanted Zuckerberg a lot more than he wanted them. I am sure he saw it as a great opportunity to reach a whole new demographic and attain countless new visitors, but ultimately he was in control.

I like how you looked deeper into this and pointed out the noticeable shift in momentum to the side of new media. I didn’t think much about this after watching the special, so thanks for adding a new angle for me to ponder upon!

]]> By: PabloEdwards http://spinsucks.com/communication/the-facebook-%e2%80%9c60-minutes%e2%80%9d-interview-square-peg-in-round-hole/#comment-45712 PabloEdwards Mon, 20 Dec 2010 22:18:27 +0000 http://www.spinsucks.com/?p=4482#comment-45712 I would agree… This is a very interesting interview by Zuckerberg, and he really did steal every bit of the thunder.

]]> By: JocelynRimbey http://spinsucks.com/communication/the-facebook-%e2%80%9c60-minutes%e2%80%9d-interview-square-peg-in-round-hole/#comment-45711 JocelynRimbey Mon, 20 Dec 2010 21:09:58 +0000 http://www.spinsucks.com/?p=4482#comment-45711 @DanielleDestradeAli Thanks for that insight, Danielle. Good point regarding the missed opportunity – you are so right about that. Hopefully they learned their lesson. :)

]]> By: DanielleDestradeAli http://spinsucks.com/communication/the-facebook-%e2%80%9c60-minutes%e2%80%9d-interview-square-peg-in-round-hole/#comment-45710 DanielleDestradeAli Mon, 20 Dec 2010 20:37:09 +0000 http://www.spinsucks.com/?p=4482#comment-45710 I totally agree, Jocelyn. This wasn’t a “PR mess” on Facebook’s part, it was an “oops” on 60 Minutes’ part. Coming from a journalism background, I feel they really missed an opportunity to prove that they know what is relevant and timely – not yet another update to Facebook, but a glimpse inside the mind of one of the most influential people on Earth right now. Way to reinforce that you are clueless when it comes to new media, “60 Minutes”.

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