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Gini Dietrich

The Key to Starting a Blogger Outreach Program

By: Gini Dietrich | August 25, 2011 | 
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I’m going to be frank. Between two speaking engagements, an earthquake, an airport evacuation, sitting on the tarmac for three hours, and missing my bike ride two days in a row, I’m grouchy, tired, and I look like poop.

So instead of Facebook question of the week (clap, clap, clap or long whistle as John Trader does), I’m going to post the video I did with Steve Farnsworth in Baltimore a couple of months ago.

We talk about the key to starting a successful blogger outreach campaign. It’s not very long, but you’ll notice after he does his fancy ending, there are still a few seconds left on the video. I won’t tell you why – you’ll have to watch for yourself. But let’s just say that Steve, Adam Singer, and Valeria Maltoni were all making fun of me and it was difficult to stay professional as long as I did.

Also, the look on my face in the video still is so much my mother it’s kind of scary. I look just like her here. Just. Like. Her. Not that I don’t love my momma. I do. I just didn’t realize I can give her looks.

So, learn the key to blogger outreach and make fun of me at the end.

And think of a question for me to use in a video in a coming week. Just head over to Facebook and leave it on the wall there.

Then come back here and tell us what you think the key is to blogger relations. Or leave a comment and then go to Facebook. Or don’t leave a comment but go to Facebook. Or leave a comment and don’t go to Facebook. Nah. I like the comment and Facebook option best.

P.S. If you can’t see the video in your Reader, click here and it’ll magically appear.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

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  1. [...] is the video king. He takes video of people everywhere he goes. In fact, the video he did of me caught me in all sorts of bloopers, which he was more than happy to share. But, because he carries [...]

  2. [...] is a video king. He takes video of people everywhere he goes. In fact, a video he did of me held me in all sorts of bloopers, that he was some-more than happy to share. But, since he carries [...]

  3. […] is the video king. He takes video of people everywhere he goes. In fact, the video he did of me caught me in all sorts of bloopers, which he was more than happy to share. But, because he carries […]