Gini Dietrich

The Key to Starting a Blogger Outreach Program

By: Gini Dietrich | August 25, 2011 | 
149

I’m going to be frank. Between two speaking engagements, an earthquake, an airport evacuation, sitting on the tarmac for three hours, and missing my bike ride two days in a row, I’m grouchy, tired, and I look like poop.

So instead of Facebook question of the week (clap, clap, clap or long whistle as John Trader does), I’m going to post the video I did with Steve Farnsworth in Baltimore a couple of months ago.

We talk about the key to starting a successful blogger outreach campaign. It’s not very long, but you’ll notice after he does his fancy ending, there are still a few seconds left on the video. I won’t tell you why – you’ll have to watch for yourself. But let’s just say that Steve, Adam Singer, and Valeria Maltoni were all making fun of me and it was difficult to stay professional as long as I did.

Also, the look on my face in the video still is so much my mother it’s kind of scary. I look just like her here. Just. Like. Her. Not that I don’t love my momma. I do. I just didn’t realize I can give her looks.

So, learn the key to blogger outreach and make fun of me at the end.

And think of a question for me to use in a video in a coming week. Just head over to Facebook and leave it on the wall there.

Then come back here and tell us what you think the key is to blogger relations. Or leave a comment and then go to Facebook. Or don’t leave a comment but go to Facebook. Or leave a comment and don’t go to Facebook. Nah. I like the comment and Facebook option best.

P.S. If you can’t see the video in your Reader, click here and it’ll magically appear.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks,Β co-author of Marketing in the Round, and co-host of Inside PR. She alsoΒ is the lead blogger atΒ Spin Sucks and is the founder of Spin Sucks Pro.

  • What people don’t understand about bloggers is that their power is increasing, while much of traditional media is in decline. yes, there is a risk. But, as we spend more time on line, we are getting more of our news online, and that’s not just from news sites. In many ways the lines are being blurred and the general public sometimes doesnt even realize they are reading a “blog” as opposed to the NY Times or some other news site.

    The bloggers can be more targeted toward specific niches, it is much more immediate, and there are better options for comments and real feedback.

    I think what holds us back is that group of bloggers that take themselves too seriously, especially those that try too hard to be the fly in the ointment and stir things up, even when they don’t need to be stirred up.

    Did that just make sense? It makes sense in my head…

  • ginidietrich

    @KenMueller It totally makes sense. And I see it a lot. The relationship is even more important now than it has been in the past. Bloggers are becoming more sophisticated and, while some are less formal and more laid back than traditional media, they still are extremely influential and need to be treated as such.

  • Shelley Pringle

    One of the key things in blogger relations is understanding that they’re not media (and definitely not second class citizens either). They’re a different breed altogether. We have a written policy on blogger outreach that addresses these differences. One of the key things is ‘know who you’re talking to.’ Every one must read a minimum of five posts before approaching any blogger.

  • Shelley Pringle

    One of the key things in blogger relations is understanding that they’re not media (and definitely not second class citizens either). They’re a different breed altogether. We have a written policy on blogger outreach that addresses these differences. One of the key things is ‘know who you’re talking to.’ Every one must read a minimum of five posts before approaching any blogger.

  • AskAaronLee

    While interning in my previous company, we did blogger outreach program, I was also part of a blogger outreach program. What I can say is what brands fail to understand how to treat bloggers as humans and not newspapers. I was “bribed” to write how good a particular brand product was without even using it before, they told me if i did they would let me use the product for TWO MONTHS for FREE. (they earn millions a year) LoL

  • AskAaronLee

    @ginidietrich love your cheeky laugh πŸ™‚

  • RyanCritchett

    @ginidietrich Word, sis. I like your take on influential bloggers and how to think about them (and video always rocks) !

  • John_Trader1

    Oh, I’m a whistlin today @ginidietrich

    Nice pirouette at the end there. Didn’t know you had ballet game in addition to your mad blogging skills. It’s clear that the blogging community’s influence and power increases daily as Ken points out and companies themselves are becoming more entrenched in blogging as platform to educate, and drive traffic and sales.

    I have noticed in my industry (technology) that many key journalists are reporting through articles for their pubs AND blogging. Talk about a tough job. It’s almost as if they had to reinvent themselves and adapt to the changes in news dissemination and jump on the wagon or be left behind. In my opinion, effective blogger relations is even more important now because some people almost seem more akin to reading a blog over a news article due to the fact that bloggers seem to have a more passionate and thought provoking way of speaking over a traditional news medium. Bloggers speak from different angles and different perspectives that traditional media doesn’t. Society is changing and we want to be entertained, stimulated, and moved to action. No wonder blogger relations has become a more prevalent tool in the PR toolbox.

  • alexwood15

    @ginidietrich Hey GD, the post this morn on AD early blogger days, perseverance and no comments (thx mum!) was gr8! #justrelax&write

  • @AskAaronLee oh my gosh. Aaron’s tweet about your cheeky laugh @ginidietrich just made me realize who you are! While you do bear a resemblance to the very lovely Deschanel sisters (whom I happen to adore), Aaron’s use of the word cheeky made me realize that you are the Mary Poppins of PR! That’s it. Just don’t let it go to your head. (and a flying umbrella might help with that Chicago traffic)

  • Bloggers are people too!

    Love the video and the laugh at the end! I agree; pitch them as you would your media sources, but without the releases. The common thread is the relationship approach and meeting someone on the level we all respond to: a human level. Oh, and doing the research is a good start as well! Make sure you know who you’re pitching and what they write about and what they’re interested in. Shocked when I hear of folks not doing that. It only ends up making the “pitcher” look bad and less likely to be “heard” should they come knocking on a relevant topic.

  • HLeichsenring

    Hi

    Your mother must be looking nice indeed!

    I completely agree: Bloggers should be taken seriously. In reality here in Germany there are two approaches: ignore them or treating them really seriously. The share is 80:20.

    So it is still a long way to go…

    Kind regards from Germany

    HansjΓΆrg

    PS: What is your average bike tour in terms of km and time?

  • @KenMueller@AskAaronLee@ginidietrich And the broken car windows…. πŸ˜‰

  • @KenMueller@AskAaronLee@ginidietrich And the broken car windows…. πŸ˜‰

  • You look like poop? Ha, you ain’t got nuttin on me. And I was expecting a BWAHAHAHAH at the end, but the 180 did it for me too. πŸ™‚

    It’s funny, I was talking about this with someone just yesterday. For me, if you’re good at pitching media – personalizing the pitches, getting to know them, etc., you’ll be good at pitching bloggers. The principles remain the same, IMHO FWIW OMGWAICDB? ! 3hatscomm

    Oh, I just saw that @EricaAllison said the same thing. Dang, I’m late again!

  • You look like poop? Ha, you ain’t got nuttin on me. And I was expecting a BWAHAHAHAH at the end, but the 180 did it for me too. πŸ™‚

    It’s funny, I was talking about this with someone just yesterday. For me, if you’re good at pitching media – personalizing the pitches, getting to know them, etc., you’ll be good at pitching bloggers. The principles remain the same, IMHO FWIW OMGWAICDB? ! 3hatscomm

    Oh, I just saw that @EricaAllison said the same thing. Dang, I’m late again!

  • @KenMueller@AskAaronLee@ginidietrich http://www.youtube.com/watch?v=HrnoR9cBP3o

    LMAO!

  • @KenMueller@AskAaronLee@ginidietrich From now on, every time Gertrude is speaking to PRSA groups I’ll envision her singing this to them while preaching that spin sucks, PR needs to measure and tie to ROI and blah blah blah…. πŸ™‚

  • @Sean McGinnis@AskAaronLee@ginidietrich yeah, but when I think of Gini as Mary Poppins, this video is more what I had in mind…

    http://youtu.be/2T5_0AGdFic

  • @Shonali @3hatscomm @EricaAllison Heh, is that you quoting or channeling me, the acroynms? πŸ˜‰ You’re right, Erica’s right .. the basics are the same, keeping it relevant.

  • AskAaronLee

    @KenMueller@Sean McGinnis@ginidietrich LMAO! i left for a while and came back to this!Darn didn’t know the tweet was so “public”. i am so lucky i didnt start to flirt with @ginidietrich or something

  • @KenMueller@AskAaronLee@ginidietrich Hahah! But instead of the umbrella, she brings her bike.

  • While I’d never pitch either a reporter or a blogger a wildly off topic idea, there is something else to consider: relationships. Yes some readers may have deep respect for their tech reviewer or some other reporter, but with bloggers it is somewhat different. If they have any ‘influence’ with their audience, it’s not just because they share valuable, entertaining content but because they also engage with their readers. So when you pitch a blogger you need to — after actually reading their site and any pitch policy they have — respect not only the topic of the blog but the relationships of that community, make your info relevant to everyone. FWIW .. and what prompted the twirl, were you being heckled from the peanut gallery?

  • ginidietrich

    @Shelley Pringle I love the five blog minimum! As someone who is pitched, I can always tell if the person has read or not. And it’s offensive if not.

  • ginidietrich

    @AskAaronLee Wow! Two months for free! What happens if you don’t like it??

  • AskAaronLee

    @ginidietrich I have to give it back lol

  • AskAaronLee

    @ginidietrich I have to give it back lol

  • ginidietrich

    @Sean McGinnis @KenMueller @AskAaronLee I love Mary Poppins!

  • ginidietrich

    @Sean McGinnis @KenMueller @AskAaronLee I love Mary Poppins!

  • ginidietrich

    @AskAaronLee And can you write a bad review?

  • AskAaronLee

    @ginidietrich Well i was already given a “script” HAHAHA! I nearly fainted.

  • AskAaronLee

    @ginidietrich Well i was already given a “script” HAHAHA! I nearly fainted.

  • ginidietrich

    @John_Trader1 My minor was ballet. I was going to be a ballerina…until I realized how little money they make. And how much I like up eat. So that was a small glimpse of my past life. πŸ™‚

    You bring up a great point and I think what makes you able to pitch bloggers is to be a blogger.

  • ginidietrich

    @John_Trader1 My minor was ballet. I was going to be a ballerina…until I realized how little money they make. And how much I like up eat. So that was a small glimpse of my past life. πŸ™‚

    You bring up a great point and I think what makes you able to pitch bloggers is to be a blogger.

  • Sadly – for some reason I cannot access here or there (as per your direction)….. But I am more concerned about you missing your bike ride…. Having just returned from a run/swim and heading out for a bike/gym in 2 hours – I know what happens when one misses ones fix….

    So no real idea what the key to blogger relations is – but the key to bike relations is to put down the keyboard and get out there!!! Yee Haa…

  • ginidietrich

    @EricaAllison Funny…we’re all human beings, huh? We’re building relationships with people. Why is that so hard to understand?

  • ginidietrich

    @HLeichsenring Are 80% ignored? That’s shocking!

    I have to convert my miles for you. I’ll be back.

  • ginidietrich

    @3HatsComm @Shonali @EricaAllison Crap. Now I have to figure out what OMGWAICDB means.

  • ginidietrich

    @3HatsComm I was completely being heckled. And I’m pretty sure that was the third or fourth try.

  • ginidietrich

    @Nic_Cartwright I took your advice and rode 20 miles this morning. I wasn’t going to miss a third day in a row!

  • @ginidietrich@KenMueller Do you have any grey poupon ?

  • @Sean McGinnis@AskAaronLee@ginidietrich the problem with the bike is that she suddenly goes from being Mary Poppins to this:

    http://www.youtube.com/watch?v=r4kiXh8YOzk&feature=related

  • HLeichsenring

    @ginidietrich I meant 80% do ignore bloggers,not 80% of bloggers are ignored πŸ˜‰

  • @KenMueller@AskAaronLee@ginidietrich LMAO! I just coughed up an internal body part from laughing so hard….. Gertrude has seen me do this on multiple occasions. In person.

  • rustyspeidel

    So…why, if bloggers expect to be treated as first-class citizens, are traditional pitching strategies no longer appropriate? Or are you saying that those are inappropriate for everyone now? Is PRNewswire dead? A waste of time? Should we be using more social pitching for traditional media too?

    Well done on holding the laugh in, that had to hurt! Let’s get together later and add up how many miles we rode.

  • @Shonali3hatscomm@EricaAllison What does all that mean ? I really didn’t see the Poop resemblance either. Well, Poop can be Funny, but not adorable, like Gini. I am still amazed at the continuous flow of great content. I know this was recorded, but dayum, girl ? Awesome stuff. Thanks.

  • Goofy. Dude. Just. Goofy.

  • @ginidietrich OMG Why Am I Channeling Davina Brewer?! :p @3HatsComm Both! @EricaAllison

  • @rustyspeidel I would bet that most traditional pitches are dead across the board, and should have been so a long time ago. I think Gini points out (correct me if I’m wrong) that it should always have been about relationships. Not a mass pitch to a bunch of people. Social Media and blogging are just making some people realize this now

  • ginidietrich

    @Soulati | PR Right?

  • ginidietrich

    @KenMueller@rustyspeidel Yes, it’s always been about relationships. I’ve never had a news release work. Ever. What does work is building the relationship, pitching a story idea, THEN following up with a news release and other background information. We still use the wires for some clients, but solely for optimization purposes.

  • @ginidietrich@rustyspeidel But I bet, from your perspective, that for many in the PR industry, and why SS exists, this is some novel new thing that they fear.

  • @Shonali@ginidietrich@EricaAllison Cool, guessed right. πŸ™‚ what I thought.

  • ginidietrich

    @KenMueller@rustyspeidel Uh…yes. It took us a long time to convince clients to be rid of them. I had to fire a client last year because he refused to move forward with us.

  • ginidietrich

    @Al Smith@Shonali3hatscomm@EricaAllison All I meant was I didn’t have the energy to record a video this week. And I just learned it’s the highest mold count day of the year…which I’m extremely allergic to. So that explains why I feel like poop.

  • ginidietrich

    @HLeichsenring Ahhh! I see. That’s really too bad. I wonder how the number translates in the U.S.?

    I did the conversion: It’s 482-536 km per week, which takes 15-18 hours.

  • ginidietrich

    @AskAaronLee Cheeky?! ME?

  • ginidietrich

    @RyanCritchett Thanks!

  • ginidietrich

    @alexwood15 Thank you! And funny hashtag.

  • ginidietrich

    @John_Trader1 Practice good for next Thursday!

  • @ginidietrich Ugh. I hope you feel better. Allergies are no fun.

  • HLeichsenring

    @ginidietrich

    Wow. Are you exercising for the Olympics or do you not have a driver’s license? πŸ˜‰

  • ginidietrich

    @LisaDJenkins How was the wedding?!?!

  • I think part of the problem with blogger relations is a perception or credibility issue, too. Bloggers sometimes aren’t taken quite as seriously as their journalism or other writing counterparts. It’s unfortunate since many bloggers (in my opinion) are better writers and analysts than some journalists.

  • @ginidietrich@KenMueller@rustyspeidel I like to call mass news release pitching the “hit send and pray to God” method or the “urinate on a bunch of your money and burn it method.” Both are creative — or not that creative — ways of saying that today you have to do better than that. And that is just if you want to get your story placed. To actually build a relationship and create affinity between that person and your brand, you have to do a lot better than even just a pitch. Releases help optimize and are a good resource for facts. That’s about it.

  • @ginidietrich@KenMueller@rustyspeidel I like to call mass news release pitching the “hit send and pray to God” method or the “urinate on a bunch of your money and burn it method.” Both are creative — or not that creative — ways of saying that today you have to do better than that. And that is just if you want to get your story placed. To actually build a relationship and create affinity between that person and your brand, you have to do a lot better than even just a pitch. Releases help optimize and are a good resource for facts. That’s about it.

  • You seem to have an unhealthy obsession with poop. I am very concerned about this. You worry me. You really worry me.

  • Are there REALLY still people out there dismissing the effectiveness of bloggers on the media? Really? SERIOUSLY? I just…. I need a cocktail.

  • ElanaBe

    @KDillabough: Hey, I run too (along with a lot of the universe!)…Where’s your fave place to run? Music or nature?

  • ginidietrich

    @HLeichsenring LOL! I race so a lot of it is prep for that. But no Olympics. That…and I like to eat. A lot.

  • ginidietrich

    @HLeichsenring LOL! I race so a lot of it is prep for that. But no Olympics. That…and I like to eat. A lot.

  • ginidietrich

    @EmmaofCEM Seriously. We’re in a little bubble here. And by little I mean tiny.

  • ginidietrich

    @EmmaofCEM Seriously. We’re in a little bubble here. And by little I mean tiny.

  • ginidietrich

    @NancyD68 POOP POOP POOP POOP!

    How do you feel?

  • ginidietrich

    @NancyD68 POOP POOP POOP POOP!

    How do you feel?

  • @ginidietrich You need therapy my love. πŸ˜‰

  • ginidietrich

    @Erin F. I agree. And there is a big disconnect between PR pros and bloggers and the roles each other plays. There are plenty of bloggers who think they should be paid by PR pros. I say that’s like church and state.

  • @Erin F. The democratization of the internet and low barriers of entry into the world of digital publishing has flooded the space with lots of low-level hacks who’ve been given a voice. Sad but true.

  • @ginidietrich@KenMueller@rustyspeidel But wouldn’t you agree that the really good PR agencies have *always* understood that relationships are at the core of what makes a good release vs. a bad one. I can write some brilliant copy but if I haven’t developed basic rapport with my media contact, that release is going straight into the bin.

  • KDillabough

    @ElanaBe Love to run on trails, in quiet neighbourhoods, completely unplugged & enjoying the scenery. You, my fellow Canuck? Now following

  • @jasonkonopinski@ginidietrich@KenMueller@rustyspeidel I would agree with that, based on my experience with press releases. It’s very helpful to have a relationship with the person to whom I’m sending the release.

  • @jasonkonopinski Exactly. I mourn that reality on an almost daily basis.

  • @ginidietrich That seems like an odd assumption for a blogger to make.

  • @Erin F. I know I sound like a cultural elitist when I say things like that, but it’s the truth. Too much chaff.

  • @jasonkonopinski If that’s the case, I’m an elitist, too. I made a comment about how I was a writing snob the other day.

  • @jasonkonopinski@Erin F. I would say that’s a good thing, and it’s what we want. I would prefer to make decisions for myself about what I consume, whether it be blogs, books, news, music, than have gatekeepers tell me what to consume, which is what happens with newspapers and news media (speaking as a former journalist who made those decisions for people on a daily basis).

    I now can sift through and find stuff that I like, have more at my disposal, and can turn to my friends and other trusted individuals for their opinions. That’s how I found this blog and many of the others that I read.

    To use the music analogy, when it comes to finding great music, I think we need more democratization. I’d rather know that I’m missing out on something good just because I haven’t found it yet, rather than missing out on it because it’s not available. And I can choose which online publications I read, based on my musical tastes, and who I trust, to guide me, as well as find stuff on my own and via friends. And I now have access to more really good music than ever before. We find ways of cutting thru the crap on our own. For those that don’t want to, that’s up to them. They can take what is fed to them via various gatekeepers. Which is why commercial radio is such a mess.

  • @Erin F. Not snobbery, not elitism – but simply having high standards of excellence for what content you consume. It’s part of the reason that I’ve often said that ‘if you can’t be arsed to copyedit your content, I can’t be arsed to read it.’ πŸ™‚

  • @jasonkonopinski Nicely put.

  • @NancyD68@ginidietrich Poop and SHARPIES!

  • @KenMueller@jasonkonopinski Maybe that is what we want, but the editor in me has a conniption fit when she sees shoddy work. I’m as bad as that xkcd comic in which the character refuses to go to bed because someone is wrong on the internet. I can choose not to read the content and not to visit the blog again, but that content remains, and it’s influencing somebody. It’s part of the reason the problems with perceptions continue to exist. If every blogger wrote high-quality content, bloggers would receive more respect and consideration.

  • @KenMueller@jasonkonopinski Maybe that is what we want, but the editor in me has a conniption fit when she sees shoddy work. I’m as bad as that xkcd comic in which the character refuses to go to bed because someone is wrong on the internet. I can choose not to read the content and not to visit the blog again, but that content remains, and it’s influencing somebody. It’s part of the reason the problems with perceptions continue to exist. If every blogger wrote high-quality content, bloggers would receive more respect and consideration.

  • @Erin F.@jasonkonopinski Perhaps, but have you read the NY Times lately, or any newspaper for that matter? The Times is supposed to be the pinnacle of journalism and yet it is incredibly poorly edited.

    I think the best option is to choose not to read what you don’t want to read. If that were the case, none of us would read the Lord of the Rings, which many editors have said is very poorly written and edited. not to mention Emma or Wuthering Heights, yet they are deemed classics.

    I want to be my own gatekeeper and determine which friends I will let help me along the way. Bad stuff has always been out there, it’s just more readily available here on the Internet. In the same way that quality material is much more readily available.

    Plus with blogging, we all make mistakes. But we’re writing in our own voice, which is what you want.

  • Steveology

    @ginidietrich That is not the truth at all. Gini is doing her best PR Spin Doctor imitation. While we ALL had been joking, including Gini making fun of both adamsinger and conversationage , when Gini broke up I was just holding the camera and waiting for her to speak. That is what makes the outtake funner. She made herself laugh. Not a surprise to anyone who know Gini!

  • jidoctor

    @Steveology maybe the blogger outreach prog should be more of a “Blogger’s Anonymous”? πŸ˜‰ Hi, I’m Jennifer & I have been blogging for …

  • jidoctor

    @Steveology or “Tweeter’s Anonymous”? Hi, I’m JIDoctor & I have been tweeting since…. of course all responses in <140 char

  • AdamSinger

    @Steveology yes I need to comment on @spinsucks more often too!

  • You do know you can edit the YouTube window settings so you get a nice widescreen box going across the whole content area, yes? πŸ˜‰

    Apart from that, jolly good stuff – carry on!

  • ginidietrich

    @Steveology That’s probably true. HAHAHAHA!

  • ginidietrich

    @Erin F. I agree, but it happens ALL THE TIME.

  • ginidietrich

    @DannyBrown Yes, but I like it like this.

  • ElanaBe

    @KDillabough: That sounds really nice! I usually run w/music along the ocean/beach. On low days, no music – just ocean : ) : )

  • Steveology

    @jidoctor Ha!

  • KDillabough

    @ElanaBe That must be beautiful. I ran in the sun and the rain today:)

  • @KenMueller@jasonkonopinski I guess my problem is that I want everybody to be a better writer. It’s an unrealistic expectation, but there it is. πŸ™‚

  • @Erin F.@jasonkonopinski That’s not a problem. We should all strive to be better at everything we do all the time.

  • @ginidietrich How would that work exactly? I guess I don’t understand what the basis of a PR pro and a blogger relationship would be. I understand that blogging can be a component of PR, but it seems that that blog would be tied to a particular effort or subject matter. It wouldn’t be enough for a blogger to say, “Oh, hi, I wrote this post about your product, and I think you should pay me to write about the product more often.”

  • @ginidietrich How would that work exactly? I guess I don’t understand what the basis of a PR pro and a blogger relationship would be. I understand that blogging can be a component of PR, but it seems that that blog would be tied to a particular effort or subject matter. It wouldn’t be enough for a blogger to say, “Oh, hi, I wrote this post about your product, and I think you should pay me to write about the product more often.”

  • ginidietrich

    @Erin F. Payment could be product, for instance. I get a TON of free books, but I never ask for them. In fact, if I like the book and review it, I always buy a few copies because I think that’s more ethical. And I disclose that I got the book for free. But, in some circles, bloggers are paid actual money for reviews (apps, for instance). I don’t think it’s ethical, but it’s how it works.

  • @ginidietrich@Erin F. Bloggers SHOULD be treated the way reporters are. There should always be the avoidance of even the perception that the blogger was paid. That’s why the FTC requires us to disclose freebies. It should have always been that way, but companies have learned how to use those bloggers who don’t care and just want free stuff.

    I think from both the viewpoint of many bloggers and companies, there is a difference between them and journalists, and while they might not pay a journalist (though many try and succeed), they think it’s ok to do with a blogger. The same is true with many “lifestyle” types of magazines.

  • @KenMueller@ginidietrich poop, Sharpies, and cake!

  • @NancyD68@ginidietrich The cake is a lie…

  • ConversationAge

    @steveology you did? That livefyre commenting again πŸ˜‰

  • jkretch

    @ConversationAge I just love seeing you in the @livefyre search feed Valeria πŸ™‚ Hope you’re doing well!

  • ConversationAge

    @jkretch LOL! things are good. How are things with you? That @ginidietrich sure has animated conversations @spinsucks

  • jkretch

    @ConversationAge @ginidietrich @spinsucks Things are great! Gini is out of control, she’s all play no work over there.

  • ginidietrich

    @KenMueller@NancyD68 I love knowing things you guys don’t know.

  • @ginidietrich@NancyD68 what do you know that we don’t? poop? i know poop!

  • @ginidietrich

    Ah, that makes sense. Thank you for answering my question.

    I guess I’ve avoided that problem. I don’t usually review products on my blog, except for the Robostir, and I only wrote that one because I thought the commercial was ridiculous. I do write book reviews, but they’re usually for poetry journals. The rules are a little different in that case because poetry journals typically have no money. The only payment is getting to keep the book that I reviewed and possibly receiving an upcoming issue of the journal.

  • @KenMueller@ginidietrich Yikes, that’s icky.

  • @KenMueller@ginidietrich Yikes, that’s icky.

  • @KenMueller@ginidietrich Yikes, that’s icky.

  • Shelley Pringle

    I just read this on Mitch Joel’s blog. The National Post reported the following: “Quebec’s Culture Minister, Christine St-Pierre, announced this week that she is pushing forward with a plan to create ‘a new model of regulation of Quebec media.’… Key to the plan would be legislation establishing the ‘status of professional journalist’ in order to distinguish those committed to ‘serving the public interest’ from ‘amateur bloggers.’ That seems absolutely unbelievable to me. Expecting a backlash. Here’s the link if you want to read Mitch’s post: http://www.twistimage.com/blog/

  • @Shelley Pringle YESSS! More regulation!

  • @Shelley Pringle Ouch…and people wonder why writers are disenfranchised.

    Thanks for the link. I’m going to have to read it, either later this evening or tomorrow.

  • ginidietrich

    @Steveology Bwahahahaah!

  • ginidietrich

    @wagnerwrites Great. Now I have that song stuck in my head.

  • ginidietrich

    @ConversationAge Who me? I invite snarkiness.

  • ginidietrich

    @jkretch Did @jennalanger tell you we each had a granola bar in your honor?

  • @ginidietrich@Erin F. It is a question of what the blogger is being asked to do. If you are asking to use my blog as an advertising platform than I am probably going to expect some form of compensation.

  • wagnerwrites

    @ginidietrich You could do ‘way worse than ‘Retha.

  • Steveology

    @conversationage You are always the topic at hand!

  • jkretch

    @ginidietrich @jennalanger I was not told that there was a ceremonial granola eating. But thank you. And your dog’s name rocks.

  • Steveology

    @ginidietrich …, e.g. every co is a media co.

  • ginidietrich

    @Shelley Pringle Oh jeez. What a terrible disservice. Weren’t we JUST talking about leaving the past behind and forging a new future?

  • @TheJackB@ginidietrich That’s a good point. It’s information I will have to tuck away and remember if the situation ever arises. I guess it works the same as any other business dealings – make sure that everyone knows what the expectations are and how and when they’re supposed to achieve them and have something in writing.

  • @Erin F.@ginidietrich It ties back into the flooding of of the marketplace. With such a low barrier to entry there are a lot of people who are ignorant, incompetent and or unprofessional.

    It creates lots of issues. I have been pitched to run contests that would take hours of work to create and manage.

    It wouldn’t be such a big deal, but the compensation hasn’t been up to speed. Examples include a $10 gift card, links and a promise of a discount on future purchases.

    I am not an intern so I don’t work for free and I am not stupid so I don’t work for free. Unfortunately there are a lot of people out there who are not smart enough to recognize when they are working for pennies or free.

  • SpinSucks

    @adamsinger Of course I agree! πŸ™‚ @Steveology

  • That was classic, at the end there. Classic.

    I think the best way to do blogger outreach is just what you said – but instead of trying to simulate the one to one experience, you actually have to create it. There’s just no substitute. Of course, you can’t exactly Xerox yourself and reach thousands of bloggers at one time BUT there are ways to have an intimate and real experience. The last really big blogger outreach project I worked on was with a PR company that didn’t want to do the typical news release blast, and from that I learned that the time often spent attempting to make technology simulate a relationship is better spent actually having one. πŸ™‚

  • I’m really pretty sure you could NEVER look like poop…or anything close to it. Ok, scrolling back up to watch the vid. Just had to get that off my chest! πŸ˜‰

  • Hahaha! You’re so funny – that was cute!

  • Hahaha! You’re so funny – that was cute!

  • Hahaha! You’re so funny – that was cute!

  • Hahaha! You’re so funny – that was cute!

  • ginidietrich

    @LisaMarieMary Oh I look like poop plenty. And, after a long ride, I smell too.

  • ginidietrich

    @Tinu Funny how that works, huh? We all want short cuts, but the fact remains, we’re building relationships with human beings and no amount of technology can change that.

  • ginidietrich

    @Tinu Funny how that works, huh? We all want short cuts, but the fact remains, we’re building relationships with human beings and no amount of technology can change that.

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