Gini Dietrich

The Lies and Truths of Google Analytics

By: Gini Dietrich | February 14, 2013 | 
113

If you’re a regular reader of Spin Sucks (or one of the crazies in the community), you already know about my HUGE crush on Andy Crestodina.

I love everything about him. He’s smart, he’s funny, he wears red socks every day, and he’s so passionate about content marketing, he is constantly finding new ways to write so it’s compelling to both humans and robots.

He’s part of a dinner group we have and I never miss it because it’s my once-a-month time to brainstorm with someone who complements the things we do every day, but in an area where we don’t have expertise (search, namely).

Nearly every time I see him, he’ll say to me, “I’ve been thinking about writing a blog post for you” and then he’ll detail what he’s thinking. I’m pretty sure we’ve never turned him down.

That’s why, when Lindsay Bell invited him to host our monthly Spin Sucks Pro webinar, I wholeheartedly agreed!

The Lies and Truths of Analytics

A few weeks ago, he and I were talking about analytics and some of the things PR pros miss in their results reporting. He said, “How about I do the webinar on the lies and truths about Google analytics?”

Um, yes please!

Of course, then I began to wonder…what am *I* missing in the weekly analytics review I do with my team and our clients?

I have an advantage. I get to watch the webinar ahead of time. So I’ll let you in on a little secret: I learned six new things…and I consider myself pretty savvy when it comes to analytics.

I also took screen grabs of two slides so I can set up our goals a little bit differently, which gives me a list of at least 20 things to implement immediately.

It’s a little frustrating to learn the things you depend on for metrics are lies, all lies! OK…not all lies. I’m being a bit dramatic. But the information is valuable because he teaches you how to reformat your reports to get more accurate information.

And, at the end, he walks you through Google authorship, which still evades most. Trust me, you want to do this the minute the webinar is finished.

He ends with, “Most people use analytics without analyzing anything.”

How to Attend

That’s your cue to get to work immediately. Plus, he’s very engaging and hilarious so I think you’ll get a lot out of attending.

This month (and next month, too) is FREE, but space is limited.

You can “purchase” (the amount is zero, but WordPress won’t let us change that word) the webinar here. You’ll then receive an email with the link in GoToWebinar.

Please click on it and register for the webinar there. Otherwise you won’t get the link when it’s time to attend.

It’s next Thursday, February 21, at noon ET (11:00 CT, 10:00 MT, and 9:00 PT).

Be there…or miss out on hearing Andy say, “Bummer” and “What gorgeous data!”

P.S. Happy Valentine’s Day!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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113 Comments on "The Lies and Truths of Google Analytics"

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belllindsay
belllindsay
3 years 4 months ago

Bummer. LOL! I heart Andy so much it’s slightly disturbing. When I can learn from someone? Hellooo sailor! As many of you out there know, I’m numbers phobic (never mind numbers dyslexic!), and my goal this year is to get a handle on analytics – really understand the “whys” behind the numbers I see every week. Sadly for Andy, I now email him at least once a month with a “can I pick your brain?” email. Sorry Andy! Don’t miss this webinar folks, it’s fantastic.

ginidietrich
3 years 4 months ago

@belllindsay I have a copy of his book for you. Maybe that’ll help!

HowieG
HowieG
3 years 4 months ago

@ginidietrich  @belllindsay she only reads audio books Gin.

ginidietrich
3 years 4 months ago

@HowieG  @belllindsay Good point…she is Canadian.

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich  @HowieG Hey now.

HowieG
HowieG
3 years 4 months ago

@belllindsay  @ginidietrich I mean we invented English here in the US. Canada speaks french I am told?

belllindsay
belllindsay
3 years 4 months ago

@HowieG  @ginidietrich I’m all educated on how you ‘Mericans came to be. Reading a book on the history of cod and cod fishing. Verrrrry enlightening. 😉

crestodina
crestodina
3 years 4 months ago

@belllindsay You are welcome to contact me anytime, Lindsay!

HowieG
HowieG
3 years 4 months ago
Will twinkies and chai tea be served?   Bah Data doesn’t lie….only Humans! I think the catchphrase is garbage in garbage out. Obviously the Google did something to create this havoc. Facebook used to have complete false analytics. They would count all the friends of someone who clicked like as who you reached. It was quite fun getting an email or tweet from cbaccus who at the time ran social/digital for AT&T say ‘I am going to a meeting with Facebook what data do you want me to ask them about’   Never new the Google though has such issues.… Read more »
ginidietrich
3 years 4 months ago

@HowieG  He says why it is and what you can do about it. But I’m not giving away his secrets!

HowieG
HowieG
3 years 4 months ago

BTW goonth and I are working on a big research paper on the difference between Frittes and Fries for SXSW and also the next Davos shindig. We can maybe give it as a Spin sucks Pro webinar if you like.

ginidietrich
3 years 4 months ago

@HowieG  goonth I think that’s a fabulous idea! Will there be taste tests?

samfiorella
3 years 4 months ago

@HowieG  @ginidietrich  I heard there are twinkies? Are they senseimarketing.com twinkies? (see what I did there?). Back links. SEO…oh, never mind. Clearly I have something to learn. See you there.

HowieG
HowieG
3 years 4 months ago

@samfiorella  @ginidietrich my friend the_swedishfish last week said on Twitter ‘Hey were were doing a google search at work and something you wrote came up in the top spot’ it was on @shonali ‘s blog. Now if I can figure out how that happened.

Shonali
3 years 4 months ago

@HowieG cool! the_swedishfish what were you searching for?

HowieG
HowieG
3 years 4 months ago

@Shonali  it was my post on Apple missing earnings due to not giving any guidance and letting social media go crazy in hype for the 4S.

The_SwedishFish
The_SwedishFish
3 years 4 months ago

@HowieG  @Shonali It was a search related to brand stories. I am not sure if Google + played a part as we are connected there as well.

ginidietrich
3 years 4 months ago

@samfiorella  I think you have to do it like this: http://senseimarketing.com.

samfiorella
3 years 4 months ago

@ginidietrich Got it. Next time I’ll insert http://senseimarketing.com 😉

ginidietrich
3 years 4 months ago

@samfiorella Perfect!

Listening_More
Listening_More
3 years 4 months ago

“@ginidietrich: The Lies and Truths of Google Analytics http://t.co/8Bqrcm8P via @spinsucks”

ginidietrich
ginidietrich
3 years 4 months ago

@Listening_More Thanks!

T60Productions
3 years 4 months ago

I recently met Andy.  He was the featured speaker at a content marketing event for the Chicago-AMA (American Marketing Association), and we shot a preview video with him (http://youtu.be/SB8mhdd2uhA).  He blew the roof off the place… so much good information!
 
Should be a great webinar at spinsuckspro.com!
 
–Tony Gnau

ginidietrich
3 years 4 months ago

@T60Productions I thought that was you in the pictures at that event. It was the back of you, but I recognized the stance.

ginidietrich
3 years 4 months ago

@T60Productions P.S. I need a video like that.

T60Productions
3 years 4 months ago

Tony: you know where to find me! 🙂

KenMueller
3 years 4 months ago

oooh. count me in. Especially if there are Twinkies!

ginidietrich
3 years 4 months ago

@KenMueller There will be no Twinkies! @HowieG ! You’re going to get us in trouble!

KenMueller
3 years 4 months ago

@ginidietrich  @HowieG I was promised Twinkies. Hello, truth in advertising?? And don’t try to spin this…

HowieG
HowieG
3 years 4 months ago

@KenMueller  @ginidietrich don’t make me get jonathansalem in here Gini!

ginidietrich
3 years 4 months ago

@KenMueller  @HowieG HOWIE promised them!

KenMueller
3 years 4 months ago

@ginidietrich  @HowieG I dunno. I saw it right HERE on Spin Sucks

allenmireles
3 years 4 months ago

Really looking forward to this one. I have had the pleasure of attending one of Andy’s IRL sessions and have learned a ton from him. So I can’t wait to learn even more. This one really is a “can’t miss–don’t miss” opportunity!

ginidietrich
3 years 4 months ago

@allenmireles As I watched it yesterday, I jotted down a bunch of notes that will be VERY useful for clients.

jasonkonopinski
3 years 4 months ago

Wouldn’t miss this one.

HowieG
HowieG
3 years 4 months ago

@jasonkonopinski aren’t you ice fishing next week?

ginidietrich
3 years 4 months ago

@HowieG  @jasonkonopinski He is, but we can broadcast to him on the ice.

Justjeffpls
Justjeffpls
3 years 4 months ago

@ginidietrich I never gave a thought 2 u being anything more than a talking head (video’s )

ginidietrich
ginidietrich
3 years 4 months ago

@Justjeffpls Ha!

mikeylis
mikeylis
3 years 4 months ago

“@ginidietrich: The Lies and Truths of Google Analytics http://t.co/w1cwlgeH via @spinsucks”

ginidietrich
ginidietrich
3 years 4 months ago

@mikeylis Thanks Mike!

mikeylis
mikeylis
3 years 4 months ago

@ginidietrich no problem

John_Trader1
John_Trader1
3 years 4 months ago

Um, this is awesome Gini. Thank you.

ginidietrich
3 years 4 months ago

@John_Trader1 Um, you’re welcome!

annelizhannan
3 years 4 months ago

Thanks @ginidietrich , I will be watching in the fetal position for ready access of my fingers and toes as just the word analytics instills fright and despair.

ginidietrich
3 years 4 months ago

@annelizhannan It will really be helpful. You’ll want to be sure you keep a copy of it (after we record and send you the link) so you can pause in parts.

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich  @annelizhannan Anne, me too!!! We can get through this together! 😉

annelizhannan
3 years 4 months ago

@belllindsay  I read your comment and knew we had something in common. If only @ginidietrich would let us watch from the comfort of her couch with JB as our comforter, we would be in such great company 😉

ginidietrich
3 years 4 months ago

@annelizhannan  @belllindsay You totally can! Be here on Thursday!

NateStPierre
3 years 4 months ago

I got my first chance to meet/hear him a couple weeks ago at an Entrepreneurs Unpluggd event in Chicago (that same day with Tim Jahn, Gini), and he was by far my favorite presenter. Super smart, lots of fun, and great insights. I’ll be at the webinar!

ginidietrich
3 years 4 months ago

@NateStPierre He’s really great, isn’t he??

crestodina
crestodina
3 years 4 months ago

Thanks for the kudos, @ginidietrich  It’s an honor, as always!
 
Anyone planning to join, please bring your toughest Analytics questions. I’ll be ready! And yes, every attendee will likely have Google Authorship set up within 10 minutes of the end of the webinar. I’m super excited about this…

ginidietrich
3 years 4 months ago

@crestodina Do you think maybe you’ll comb your hair for the webinar?

crestodina
crestodina
3 years 4 months ago

@ginidietrich Not a bad idea. Maybe I should get an actual hair cut. It sounds like that’s working for @bdorman264 …

bdorman264
3 years 4 months ago

Hey @HowieG are you a little jealous? Remember when @ginidietrich used to say we were smart and funny and she had a HUGE crush on us? I guess now we only qualify as one of the crazies, huh? I did get my haircut yesterday and it’s looking pretty good if I do say so myself; maybe I’ll send a picture and at least get out of the crazies section……….

ginidietrich
3 years 4 months ago

@bdorman264  @HowieG I still have HUGE crushes on both of you. You just weren’t in the blog post.

stevenmcoyle
3 years 4 months ago

I’m looking forward to this. I always feel like I’m missing something when it comes to Google Analytics.

ginidietrich
3 years 4 months ago

@stevenmcoyle I’m a little sad about some of the things you think to be true that are not. But he shows you how to rejigger things so it works.

aimeelwest
3 years 4 months ago

I feel that same way  @stevenmcoyle that I’m just on the cusp of getting it…

Joseph Gier
Joseph Gier
3 years 4 months ago

sometimes in social media camp…

TonyBennett
3 years 4 months ago

I’m almost a regular but haven’t had the honor of meeting your crush, I’ve heard many glowing things about Andy. Hopefully, one day, I can develop a mancrush on him, too! Wait, no, that’s not what I meant…

Heidi Ketroser Massey
Heidi Ketroser Massey
3 years 4 months ago

I just signed up. I’m with Gini Dietrich on the major crush dept. Just don’t tell Mana Ionescu. The guy is brilliant and is nice as anyone I know. Rare combination! Can’t wait for this.

Mana Ionescu
Mana Ionescu
3 years 4 months ago

Heidi 🙂 yep Andy has groupies, for good reason :).

lauraclick
3 years 4 months ago

I love Google Analytics, but I’m pretty sure I could be doing even more with it than I already am. This looks great. Count me in! 🙂

ginidietrich
3 years 4 months ago

@lauraclick I also love analytics and I spend A LOT of time in there. I wrote down an entire page of notes and took two screen grabs. I was kind of embarrassed at how much I didn’t know.

The_SwedishFish
The_SwedishFish
3 years 4 months ago

@howiegoldfarb Cool, I had never used Livefyre before. I like it.

Livefyre
Livefyre
3 years 4 months ago

@the_swedishfish Glad to hear it, thanks for sharing your thoughts 🙂 @howiegoldfarb

howiegoldfarb
howiegoldfarb
3 years 4 months ago

@the_swedishfish dude you need to have @Livefyre @JMattHicks take you on their private plane with @Bassnectar

Livefyre
Livefyre
3 years 4 months ago

@howiegoldfarb @The_SwedishFish @labellehannah is our resident DJ for all @Livefyre beats with @LFJeremy @bassnectar

The_SwedishFish
The_SwedishFish
3 years 4 months ago

@howiegoldfarb @livefyre @jmatthicks @bassnectar Sounds like a pretty good time!

HeidiEKMassey
HeidiEKMassey
3 years 4 months ago

Me too! Y’all should sign up! It’s with @Crestodina RT @smadana: …attending this Google Analytics webinar-u should 2! http://t.co/86dQkS3t

Adam | Customer Experience
3 years 4 months ago

Sounds awesome. I’ve got G authorship on my to do list – mine’s been messed up for awhile now. Will there be a recorded version? Sadly, I have to wash @bdorman264 ‘s car on the 21st.

ginidietrich
3 years 4 months ago

@Adam | Customer Experience  There will, but be sure you register or you won’t get a copy.

jennimacdonald
3 years 4 months ago

I am excited for this one. @ginidietrich any chance you could have a similar webinar to this one but focus on WordPress?

aimeelwest
3 years 4 months ago

@jennimacdonald  @ginidietrich WordPress webinar – great idea!

ginidietrich
3 years 4 months ago

@aimeelwest  @jennimacdonald Hey @belllindsay ! Jen and Aimee are getting bossy!

JoelFortner
JoelFortner
3 years 4 months ago

@ginidietrich Oh! Oh! Bzaaaaaaah!

rajunarisetti
rajunarisetti
3 years 4 months ago

+++1 @ShellyKramer: The Lies and Truths of Google Analytics http://t.co/Qm8D3cNH via @ginidietrich

rajmalikdc
rajmalikdc
3 years 4 months ago

@Tinu The Office’s story lines are all over the place. Feels a bit more forced. Hope the lead up to the Finale improves.

Tinu
Tinu
3 years 4 months ago

@rajmalikdc Agreed.

rajmalikdc
rajmalikdc
3 years 4 months ago

@Tinu Also…….just sent you an invite to version 2 of @infusd.

Tinu
Tinu
3 years 4 months ago

@rajmalikdc @infusd yahooooooooooooo!

andismit
andismit
3 years 4 months ago

@hughforth Thanks Hugh – worth checking out

suddenlyjamie
suddenlyjamie
3 years 4 months ago

@crestodina LOL 🙂 I just queued up a tweet of that post and signed up for the webinar. Can’t wait! Have a good one!

crestodina
crestodina
3 years 4 months ago

@suddenlyjamie Thank you, Jamie! I think you might find it useful. It’s more advanced Analytics topics, including Authorship. Super fun!

suddenlyjamie
suddenlyjamie
3 years 4 months ago

@crestodina I’m looking fwd to it – esp. re: Authorship. Also have specific question re: something I see a client doing that I think is BAD.

jeanniecw
3 years 4 months ago

That andycrestodina I could learn from him every day! I will try to be there! Registering now…

barrettrossie
3 years 4 months ago

@jeanniecw  andycrestodina If I had any sense, I’d just monitor Andy round the clock…

ErikMorsehead
ErikMorsehead
3 years 4 months ago

@JustInTheSouth @ginidietrich won’t be able to participate on the webinar. Is it going to be recorded?

AnneReuss
AnneReuss
3 years 4 months ago

I would love to be able to access this if there is a transcript provided afterwards?? Koemei could help – but I bet my Chief @jeanniecw takes good notes too!

ginidietrich
3 years 4 months ago

@AnneReuss  @jeanniecw We still haven’t figured out the transcription piece of things, but I”ll make Jeannie take good notes for you!

crestodina
crestodina
3 years 4 months ago

@AnneReuss  I was thinking about you while I made this, Anne! There isn’t a transcript, but I can help you find all of the content by sharing links to a combination of posts. I can also go through this with you in person sometime if that would help!

AnneReuss
AnneReuss
3 years 4 months ago

@crestodina That would be heavenly, really. We need to get in touch again soon, anyway!

giesencreative
giesencreative
3 years 4 months ago

Sounds fantastic! I’ll book myself an early lunch.

jj_b
jj_b
3 years 4 months ago

“@markwschaefer: The Lies and Truths of Google Analytics http://t.co/JZNomKKE via @ginidietrich” #tech #SocialMedia

Teknocracy_inc
Teknocracy_inc
3 years 4 months ago

“@markwschaefer: The Lies and Truths of Google Analytics http://t.co/Jq4g5zoV via @ginidietrich” #tech #SocialMedia

DaveThackeray
3 years 4 months ago

Thanks. Booked. RSS is the only reason I found that. Please don’t die, Google Reader!

dbvickery
3 years 4 months ago

I just registered. Since I finally moved over from WordPress.com to a self-hosted blog, I’m looking forward to the Google Analytics discussion.

barrettrossie
3 years 4 months ago

@dbvickery Well if you’re going, I’m going. Can I sit next to you?

dbvickery
3 years 4 months ago

@barrettrossie Well, a heckler always likes good company…

Tromatastic
Tromatastic
3 years 4 months ago

@crestodina @SpinSucks Awesome! Just in time too 🙂 Thanks.

Clintonhzymstv
Clintonhzymstv
3 years 4 months ago

@Tromatastic http://t.co/MWFFI6aU

crestodina
crestodina
3 years 4 months ago

Thanks, @barrettrossie. I’m super excited about this one! Analytics webinar on Thurs: http://t.co/XY5SxjJR …me and @ginidietrich

barrettrossie
barrettrossie
3 years 4 months ago

I’m excited too @crestodina —Love how u explain things, should b a great Analytics lesson: http://t.co/x1m5vtpT

maryfran
maryfran
3 years 4 months ago

@crestodina we probably still wont know more than you…

jacobvar
jacobvar
3 years 4 months ago

@crestodina Hi Andy, thanks for the update. I’m on the road during that webinar but I’m following you now, so…

Guyoaynvg7mr
Guyoaynvg7mr
3 years 4 months ago
orbiteers
orbiteers
3 years 4 months ago

@russhenneberry Thanks for RTing!

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