26
56
Gini Dietrich

The Lies and Truths of Google Analytics

By: Gini Dietrich | February 14, 2013 | 
113

If you’re a regular reader of Spin Sucks (or one of the crazies in the community), you already know about my HUGE crush on Andy Crestodina.

I love everything about him. He’s smart, he’s funny, he wears red socks every day, and he’s so passionate about content marketing, he is constantly finding new ways to write so it’s compelling to both humans and robots.

He’s part of a dinner group we have and I never miss it because it’s my once-a-month time to brainstorm with someone who complements the things we do every day, but in an area where we don’t have expertise (search, namely).

Nearly every time I see him, he’ll say to me, “I’ve been thinking about writing a blog post for you” and then he’ll detail what he’s thinking. I’m pretty sure we’ve never turned him down.

That’s why, when Lindsay Bell invited him to host our monthly Spin Sucks Pro webinar, I wholeheartedly agreed!

The Lies and Truths of Analytics

A few weeks ago, he and I were talking about analytics and some of the things PR pros miss in their results reporting. He said, “How about I do the webinar on the lies and truths about Google analytics?”

Um, yes please!

Of course, then I began to wonder…what am *I* missing in the weekly analytics review I do with my team and our clients?

I have an advantage. I get to watch the webinar ahead of time. So I’ll let you in on a little secret: I learned six new things…and I consider myself pretty savvy when it comes to analytics.

I also took screen grabs of two slides so I can set up our goals a little bit differently, which gives me a list of at least 20 things to implement immediately.

It’s a little frustrating to learn the things you depend on for metrics are lies, all lies! OK…not all lies. I’m being a bit dramatic. But the information is valuable because he teaches you how to reformat your reports to get more accurate information.

And, at the end, he walks you through Google authorship, which still evades most. Trust me, you want to do this the minute the webinar is finished.

He ends with, “Most people use analytics without analyzing anything.”

How to Attend

That’s your cue to get to work immediately. Plus, he’s very engaging and hilarious so I think you’ll get a lot out of attending.

This month (and next month, too) is FREE, but space is limited.

You can “purchase” (the amount is zero, but WordPress won’t let us change that word) the webinar here. You’ll then receive an email with the link in GoToWebinar.

Please click on it and register for the webinar there. Otherwise you won’t get the link when it’s time to attend.

It’s next Thursday, February 21, at noon ET (11:00 CT, 10:00 MT, and 9:00 PT).

Be there…or miss out on hearing Andy say, “Bummer” and “What gorgeous data!”

P.S. Happy Valentine’s Day!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

108 comments
orbiteers
orbiteers

@russhenneberry Thanks for RTing!

jacobvar
jacobvar

@crestodina Hi Andy, thanks for the update. I'm on the road during that webinar but I'm following you now, so...

maryfran
maryfran

@crestodina we probably still wont know more than you...

Tromatastic
Tromatastic

@crestodina @SpinSucks Awesome! Just in time too :) Thanks.

jj_b
jj_b

“@markwschaefer: The Lies and Truths of Google Analytics http://t.co/JZNomKKE via @ginidietrich” #tech #SocialMedia

giesencreative
giesencreative

Sounds fantastic! I'll book myself an early lunch.

AnneReuss
AnneReuss

I would love to be able to access this if there is a transcript provided afterwards?? Koemei could help - but I bet my Chief @jeanniecw takes good notes too!

ErikMorsehead
ErikMorsehead

@JustInTheSouth @ginidietrich won't be able to participate on the webinar. Is it going to be recorded?

suddenlyjamie
suddenlyjamie

@crestodina LOL :) I just queued up a tweet of that post and signed up for the webinar. Can't wait! Have a good one!

andismit
andismit

@hughforth Thanks Hugh - worth checking out

rajmalikdc
rajmalikdc

@Tinu The Office's story lines are all over the place. Feels a bit more forced. Hope the lead up to the Finale improves.

jennimacdonald
jennimacdonald

I am excited for this one. @ginidietrich any chance you could have a similar webinar to this one but focus on WordPress? 

Adam | Customer Experience
Adam | Customer Experience

Sounds awesome. I've got G authorship on my to do list - mine's been messed up for awhile now. Will there be a recorded version? Sadly, I have to wash @bdorman264 's car on the 21st.

The_SwedishFish
The_SwedishFish

@howiegoldfarb Cool, I had never used Livefyre before. I like it.

lauraclick
lauraclick

I love Google Analytics, but I'm pretty sure I could be doing even more with it than I already am. This looks great. Count me in! :)

Mana Ionescu
Mana Ionescu

Heidi :) yep Andy has groupies, for good reason :).

Heidi Ketroser Massey
Heidi Ketroser Massey

I just signed up. I'm with Gini Dietrich on the major crush dept. Just don't tell Mana Ionescu. The guy is brilliant and is nice as anyone I know. Rare combination! Can't wait for this.

TonyBennett
TonyBennett

I'm almost a regular but haven't had the honor of meeting your crush, I've heard many glowing things about Andy. Hopefully, one day, I can develop a mancrush on him, too! Wait, no, that's not what I meant...

Latest blog post: GooglePlus « So Genius

stevenmcoyle
stevenmcoyle

I'm looking forward to this. I always feel like I'm missing something when it comes to Google Analytics.

crestodina
crestodina

 @AnneReuss  I was thinking about you while I made this, Anne! There isn't a transcript, but I can help you find all of the content by sharing links to a combination of posts. I can also go through this with you in person sometime if that would help!

crestodina
crestodina

@suddenlyjamie Thank you, Jamie! I think you might find it useful. It's more advanced Analytics topics, including Authorship. Super fun!

Tinu
Tinu

@rajmalikdc Agreed.

howiegoldfarb
howiegoldfarb

@the_swedishfish dude you need to have @Livefyre @JMattHicks take you on their private plane with @Bassnectar

Livefyre
Livefyre

@the_swedishfish Glad to hear it, thanks for sharing your thoughts :) @howiegoldfarb

ginidietrich
ginidietrich moderator

 @lauraclick I also love analytics and I spend A LOT of time in there. I wrote down an entire page of notes and took two screen grabs. I was kind of embarrassed at how much I didn't know.

Latest blog post: Dear Chobani: I Love You

ginidietrich
ginidietrich moderator

 @stevenmcoyle I'm a little sad about some of the things you think to be true that are not. But he shows you how to rejigger things so it works.

AnneReuss
AnneReuss

 @crestodina That would be heavenly, really. We need to get in touch again soon, anyway! 

suddenlyjamie
suddenlyjamie

@crestodina I'm looking fwd to it - esp. re: Authorship. Also have specific question re: something I see a client doing that I think is BAD.

rajmalikdc
rajmalikdc

@Tinu Also.......just sent you an invite to version 2 of @infusd.

The_SwedishFish
The_SwedishFish

@howiegoldfarb @livefyre @jmatthicks @bassnectar Sounds like a pretty good time!

Livefyre
Livefyre

@howiegoldfarb @The_SwedishFish @labellehannah is our resident DJ for all @Livefyre beats with @LFJeremy @bassnectar

Tinu
Tinu

@rajmalikdc @infusd yahooooooooooooo!

Trackbacks

  1. […] people to register. When we did the Google analytics webinar I mentioned above, I wrote a blog post about what *I* learned_kmq.push(["trackClickOnOutboundLink","link_5188e99186349","Article link clicked",{"Title":"blog […]

  2. […] people to register. When we did the Google analytics webinar I mentioned above, I wrote a blog post about what *I* learned_kmq.push(["trackClickOnOutboundLink","link_518975c513b6d","Article link clicked",{"Title":"blog […]

  3. […] motivates people to register. When we did the Google analytics webinar I mentioned above, I wrote a blog post about what *I* learned by watching it ahead of time and why I was excited to share it with our […]

  4. […] people to register. When we did the Google analytics webinar I mentioned above, I wrote a blog post about what *I* learned by watching it ahead of time and why I was excited to share it with our […]

  5. […] motivates people to register. When we did the Google analytics webinar I mentioned above, I wrote a blog post about what *I* learned by watching it ahead of time and why I was excited to share it with our […]