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The Lies and Truths of Google Analytics
By: Gini Dietrich | February 14, 2013 |
If you’re a regular reader of Spin Sucks (or one of the crazies in the community), you already know about my HUGE crush on Andy Crestodina.
I love everything about him. He’s smart, he’s funny, he wears red socks every day, and he’s so passionate about content marketing, he is constantly finding new ways to write so it’s compelling to both humans and robots.
He’s part of a dinner group we have and I never miss it because it’s my once-a-month time to brainstorm with someone who complements the things we do every day, but in an area where we don’t have expertise (search, namely).
Nearly every time I see him, he’ll say to me, “I’ve been thinking about writing a blog post for you” and then he’ll detail what he’s thinking. I’m pretty sure we’ve never turned him down.
That’s why, when Lindsay Bell invited him to host our monthly Spin Sucks Pro webinar, I wholeheartedly agreed!
The Lies and Truths of Analytics
A few weeks ago, he and I were talking about analytics and some of the things PR pros miss in their results reporting. He said, “How about I do the webinar on the lies and truths about Google analytics?”
Um, yes please!
Of course, then I began to wonder…what am *I* missing in the weekly analytics review I do with my team and our clients?
I have an advantage. I get to watch the webinar ahead of time. So I’ll let you in on a little secret: I learned six new things…and I consider myself pretty savvy when it comes to analytics.
I also took screen grabs of two slides so I can set up our goals a little bit differently, which gives me a list of at least 20 things to implement immediately.
It’s a little frustrating to learn the things you depend on for metrics are lies, all lies! OK…not all lies. I’m being a bit dramatic. But the information is valuable because he teaches you how to reformat your reports to get more accurate information.
And, at the end, he walks you through Google authorship, which still evades most. Trust me, you want to do this the minute the webinar is finished.
He ends with, “Most people use analytics without analyzing anything.”
How to Attend
That’s your cue to get to work immediately. Plus, he’s very engaging and hilarious so I think you’ll get a lot out of attending.
This month (and next month, too) is FREE, but space is limited.
You can “purchase” (the amount is zero, but WordPress won’t let us change that word) the webinar here. You’ll then receive an email with the link in GoToWebinar.
Please click on it and register for the webinar there. Otherwise you won’t get the link when it’s time to attend.
It’s next Thursday, February 21, at noon ET (11:00 CT, 10:00 MT, and 9:00 PT).
Be there…or miss out on hearing Andy say, “Bummer” and “What gorgeous data!”
P.S. Happy Valentine’s Day!
108 comments
@crestodina Hi Andy, thanks for the update. I'm on the road during that webinar but I'm following you now, so...
Thanks, @barrettrossie. I'm super excited about this one! Analytics webinar on Thurs: http://t.co/XY5SxjJR ...me and @ginidietrich
I'm excited too @crestodina —Love how u explain things, should b a great Analytics lesson: http://t.co/x1m5vtpT
1 Like
I just registered. Since I finally moved over from Wordpress.com to a self-hosted blog, I'm looking forward to the Google Analytics discussion.
@barrettrossie Well, a heckler always likes good company...
Latest blog post: #HecklersHangout 22 - @HessieJones Gets Her Say
1 Like
Thanks. Booked. RSS is the only reason I found that. Please don't die, Google Reader!
Latest blog post: Tech to tease you
“@markwschaefer: The Lies and Truths of Google Analytics http://t.co/Jq4g5zoV via @ginidietrich” #tech #SocialMedia
“@markwschaefer: The Lies and Truths of Google Analytics http://t.co/JZNomKKE via @ginidietrich” #tech #SocialMedia
I would love to be able to access this if there is a transcript provided afterwards?? Koemei could help - but I bet my Chief @jeanniecw takes good notes too!
1 Like
@AnneReuss I was thinking about you while I made this, Anne! There isn't a transcript, but I can help you find all of the content by sharing links to a combination of posts. I can also go through this with you in person sometime if that would help!
@AnneReuss @jeanniecw We still haven't figured out the transcription piece of things, but I"ll make Jeannie take good notes for you!
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@JustInTheSouth @ginidietrich won't be able to participate on the webinar. Is it going to be recorded?
1 Like
That @andycrestodina I could learn from him every day! I will try to be there! Registering now...
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@jeanniecw @andycrestodina If I had any sense, I'd just monitor Andy round the clock...
@crestodina LOL :) I just queued up a tweet of that post and signed up for the webinar. Can't wait! Have a good one!
@suddenlyjamie Thank you, Jamie! I think you might find it useful. It's more advanced Analytics topics, including Authorship. Super fun!
@crestodina I'm looking fwd to it - esp. re: Authorship. Also have specific question re: something I see a client doing that I think is BAD.
@Tinu The Office's story lines are all over the place. Feels a bit more forced. Hope the lead up to the Finale improves.
+++1 @ShellyKramer: The Lies and Truths of Google Analytics http://t.co/Qm8D3cNH via @ginidietrich
1 Like
I am excited for this one. @ginidietrich any chance you could have a similar webinar to this one but focus on WordPress?
1 Like
@aimeelwest @jennimacdonald Hey @belllindsay ! Jen and Aimee are getting bossy!
Latest blog post: Dear Chobani: I Love You
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Sounds awesome. I've got G authorship on my to do list - mine's been messed up for awhile now. Will there be a recorded version? Sadly, I have to wash @bdorman264 's car on the 21st.
@Adam | Customer Experience There will, but be sure you register or you won't get a copy.
Latest blog post: Dear Chobani: I Love You
Me too! Y'all should sign up! It's with @Crestodina RT @smadana: ...attending this Google Analytics webinar-u should 2! http://t.co/86dQkS3t
@the_swedishfish dude you need to have @Livefyre @JMattHicks take you on their private plane with @Bassnectar
@howiegoldfarb @The_SwedishFish @labellehannah is our resident DJ for all @Livefyre beats with @LFJeremy @bassnectar
1 Like
I love Google Analytics, but I'm pretty sure I could be doing even more with it than I already am. This looks great. Count me in! :)
@lauraclick I also love analytics and I spend A LOT of time in there. I wrote down an entire page of notes and took two screen grabs. I was kind of embarrassed at how much I didn't know.
Latest blog post: Dear Chobani: I Love You
I just signed up. I'm with Gini Dietrich on the major crush dept. Just don't tell Mana Ionescu. The guy is brilliant and is nice as anyone I know. Rare combination! Can't wait for this.
2 Like
I'm almost a regular but haven't had the honor of meeting your crush, I've heard many glowing things about Andy. Hopefully, one day, I can develop a mancrush on him, too! Wait, no, that's not what I meant...
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1 Like
I'm looking forward to this. I always feel like I'm missing something when it comes to Google Analytics.
@stevenmcoyle I'm a little sad about some of the things you think to be true that are not. But he shows you how to rejigger things so it works.
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[...] people to register. When we did the Google analytics webinar I mentioned above, I wrote a blog post about what *I* learned_kmq.push(["trackClickOnOutboundLink","link_5188e99186349","Article link clicked",{"Title":"blog [...]
[...] people to register. When we did the Google analytics webinar I mentioned above, I wrote a blog post about what *I* learned_kmq.push(["trackClickOnOutboundLink","link_518975c513b6d","Article link clicked",{"Title":"blog [...]
[...] motivates people to register. When we did the Google analytics webinar I mentioned above, I wrote a blog post about what *I* learned by watching it ahead of time and why I was excited to share it with our [...]