On the third day of Christmas, Spin Sucks gave to you… three strategy games, two Crazies secrets, and the PR win of 2014.
You’ve likely read this story before, but in my 20s, when I was a young whippersnapper, the feedback I got on my reviews every year was, “You need to be more strategic.”
But no one told me HOW to be more strategic. You know how I learned? Trial and error.
In fact, I kept a list of words at my desk for a long time that I called strategy words. It was an easy way for me to remember how to build something that was strategic and smart.
Today, of course, when someone on my teams needs to be more strategic, we have tools in place to teach them how to do that. We don’t just give the feedback and walk away for them to figure it out alone.
I always start with helping the person think about the end. What does success look like?
For young women, I use a wedding as an example. What does your wedding look like? Who will be there? What kind of music will you have? What will you serve?
When she can picture the day perfectly, I turn that example to work to help her think through what the end result will be for a client.
This visualization helps immensely.
But there are other ways you can hone those skills, outside of work.
I always suggest playing one of three games.
So there you have it. Are there strategy games you recommend?
Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.