Laura Petrolino

Top Three Spin Sucks PR Blog Posts of 2015

By: Laura Petrolino | December 28, 2015 | 
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Top Three Spin Sucks PR Blog Posts of 2015By Laura Petrolino

I thought to myself, “Self, you know what would be a killer idea? Dig into analytics to see what the most popular PR blog posts on Spin Sucks were for 2015, and then write a post on it for the end of the year.”

So this is exactly what I did.

And then I realized none of my posts were in the top three, or even the top five. None of them. Not one. Zip.

So then I thought maybe it wasn’t as good of an idea as it originally seemed.

The logical conclusion of this finding is that my posts were so popular they basically broke analytics. Heck, maybe they even broke Google? The shear amazingness of them created a type of phantom presence in which a good majority of my adoring fans aren’t counted as actual visitors due to the state of enlightenment they felt while reading my insights. 

Clearly that’s it. But alas, I’m just going to share the most popular PR blog posts that analytics was able to record.

Top Three Spin Sucks PR Blog Posts (that aren’t mine)

These are the top posts written this year—2015 (clarification in case you were confused what year it was). So, while there are actually other top, top, all-time posts—these are the ones with the most traffic written this year.

  1. Face Blindness in the Workplace: It makes me very happy to announce #1 on our list. Not only because it’s a great post, but because it’s written by one of everyone’s favorite Spin Sucks Crazies, Paula Kiger. In this post, Paula explains a condition which effects the way she works: Face Blindness. She also uses this as a launching point to explore how we all deal with our own workplace challenges, plus how we can—and should—support others with theirs.
  2.  PR Pros Must Embrace the PESO Model: Not surprising that this is one of our top PR posts—and no doubt it will be for many years to come. Here Gini Dietrich explains the PESO model and how to get started and use it in your business. This is a great post to bookmark and re-read as you review your 2016 communications strategy. It’s also an excellent one to refer people to when you attempt to explain the PESO model. Or you can always just use my simple explanation: A “peso” is a form of dinero (money) in Mexico, likewise using the PESO in PR will result in growth, success, and revenue for your business. So always remember PESO in any form, equals money (cha chinnnnng).
  3. Why the E. L. James Twitter Chat Went Horribly Wrong: Social media is a wonderland. One that can be used for good and evil. And while it can sometimes seem it offers limitless opportunities, smart PR pros know that opportunity only comes to those who have a smart strategy and are prepared to talk in real time with the interwebz—for better or worse. Unfortunately, time and time again we witness people and companies who are not armed with either of those things (or common sense for that matter). After reading an article about how horribly wrong E.L James’ Twitter chat went (and we are talking hilariously wrong), Gini wrote down some rules to follow so your own Twitter chats don’t follow suit with fifty shades of failure.

And Then There Were Hashtags….

For those of you wondering what my most popular PR blog post of the year was (since I’m sure you all were, right? RIGHT?!?) Oddly it was: Four Secrets to Successful Hashtag Marketing.  Hashtags. HASHTAGS? I write about hashtags and that’s what everyone likes? 

#sigh

Anyway, #enoughaboutme

That’s what analytics said, what were YOUR favorite Spin Sucks PR blog posts this year?

About Laura Petrolino


Laura Petrolino is the chief client officer at Arment Dietrich, an integrated marketing communications firm. She also is a weekly contributor to the award-winning PR blog, Spin Sucks.

  • I need a moment to get my jaw back up from off the floor. #BRB

  • biggreenpen Do you have any idea how difficult it was for me to not tell you!! OMG! I’ve been dying!!!!

  • LauraPetrolino Your discipline is admirable!

  • biggreenpen LauraPetrolino LOL! I just had to sort of avoid you online and only respond to any communication in short fragment sentences. I also wrote you an email telling you and then deleted it, just to get it out of my system.

  • LauraPetrolino Well, I appreciate all your Herculean efforts. This is like finding one last gift that was hidden WAY BEHIND the tree and getting to unwrap it three days after Christmas!

  • #Awesome #SpinSucksRocks 

    As for my personal favorite, I found Gini’s experiment with posting blogs on Facebook fascinating! I’m also a sucker for list posts — new apps to try, books to read, blogs to follow, etc… This time of year (as you can imagine!) is so much fun!!

  • TaraGeissinger I thought that experiment was interesting too. In general, Gini’s willingness to experiment, gather data, and assess the results helps us all! I like list posts too – and other people’s lists are always a great lens to use to examine a familiar topic in a different way!

  • biggreenpen TaraGeissinger Exactly! I almost always discover a little nugget I hadn’t heard/read/tried before!

  • biggreenpen LauraPetrolino Congrats, Paula!!!

  • EdenSpodek Thanks! 🙂

  • Okay, now that I have collected myself. Thank you Gini, Laura, and team, both for the guest posting platform and for being the keepers of this awesome community! I am really, really flattered and happy. I do think one factor in that post having so much traffic was that it brought in a community that was relevant to a PR/Communication blog but who may not have found their way to it otherwise. I think there’s lots of potential in continuing to broaden the circle and cross-pollinate ideas and communities. Now for my favorite post …. who can I offend by identifying my fave post and therefore leaving someone out? How about one specific TOPIC? I am so glad this happened in 2015 because it seems much longer ago but I enjoyed the Bob the House series – Laura’s original post and then Rich’s follow up. It could have been left at the novelty of a talking house, but the additional analysis made it useful to PR pros and to, ahem, people whose other Twitter account is a talking traffic light ;-). THANK YOU AGAIN. This has made my day. 🙂

  • biggreenpen

    jonmertz thanks! I’m in GREAT company on this list! lkpetrolino SpinSucks

  • biggreenpen

    ginidietrich thx! Next goal: name tags for all! U0001f609 SpinSucks lkpetrolino

  • biggreenpen

    LeadDallas thx much! lkpetrolino SpinSucks

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