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Gini Dietrich

Using the Power of Media Relations to Grow Your Business

By: Gini Dietrich | February 15, 2010 | 
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Even though my monthly AllBusiness.com article is targeted toward the franchise market, the rules apply to any business.

How can you use media relations to build your businesses’ brand and help increase sales? You don’t necessarily need to hire a publicist, but it is going to take some time and patience.

To read my six steps for using the power of media relations to grow your business, click here.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

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