Even though my monthly AllBusiness.com article is targeted toward the franchise market, the rules apply to any business.

How can you use media relations to build your businesses’ brand and help increase sales? You don’t necessarily need to hire a publicist, but it is going to take some time and patience.

To read my six steps for using the power of media relations to grow your business, click here.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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