Gini Dietrich

We Interrupt Your Regularly Scheduled Programming

By: Gini Dietrich | August 28, 2011 | 
213

We interrupt your regularly scheduled programming to bring you some news.

I’m writing a book.

With Geoff Livingston.

Yes, the guy who dresses in drag.

But he only does it for charity, so he can’t be all that bad. Right?

The problem? 

We can’t talk about our book.

Imagine that! Bloggers not able to write about what they’re doing.

It’s like cutting off our hands so we can’t type. Well, Geoff says he could type with his nose. So in this scenario, we’d have to cut off his nose, too.

We can tell you it’s not another social media book.

But rest assured, if you read Spin Sucks, you’ll find the book very useful. It’s geared toward you and what you do every day.

In our space, it seems like everyone is writing, or has written, a book. Or three.

But my mom very wisely reminded me that writing a book is a big deal in the real world. And I’ve wanted to write books since I was a kid (you should see my journals). But I’m also an author virgin so Geoff has very kindly agreed to show me the ropes.

Writing with Geoff is pretty exciting to me. Not only do I really like him, he’s smart, funny, and self-deprecating. I’ve been a long-time fan of his blog, where I successfully stalked him until he paid attention to me.

We’ve been working on the process since May and it’s been a great experience. Now, as we get down to the nitty gritty of writing every day, I can only hope we don’t kill one another and we make it to our book tour next summer. We’ve already agreed, that if things get tough, we’ll call a time out.

So there you have it. The book is due out next May. We’ll tour next summer. Our publisher is Pearson and our editor is Katherine Bull (who I adore).

And now I, too, have written the “I’m writing a book” blog post.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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