Gini Dietrich

We Interrupt Your Regularly Scheduled Programming

By: Gini Dietrich | August 28, 2011 | 
213

We interrupt your regularly scheduled programming to bring you some news.

I’m writing a book.

With Geoff Livingston.

Yes, the guy who dresses in drag.

But he only does it for charity, so he can’t be all that bad. Right?

The problem? 

We can’t talk about our book.

Imagine that! Bloggers not able to write about what they’re doing.

It’s like cutting off our hands so we can’t type. Well, Geoff says he could type with his nose. So in this scenario, we’d have to cut off his nose, too.

We can tell you it’s not another social media book.

But rest assured, if you read Spin Sucks, you’ll find the book very useful. It’s geared toward you and what you do every day.

In our space, it seems like everyone is writing, or has written, a book. Or three.

But my mom very wisely reminded me that writing a book is a big deal in the real world. And I’ve wanted to write books since I was a kid (you should see my journals). But I’m also an author virgin so Geoff has very kindly agreed to show me the ropes.

Writing with Geoff is pretty exciting to me. Not only do I really like him, he’s smart, funny, and self-deprecating. I’ve been a long-time fan of his blog, where I successfully stalked him until he paid attention to me.

We’ve been working on the process since May and it’s been a great experience. Now, as we get down to the nitty gritty of writing every day, I can only hope we don’t kill one another and we make it to our book tour next summer. We’ve already agreed, that if things get tough, we’ll call a time out.

So there you have it. The book is due out next May. We’ll tour next summer. Our publisher is Pearson and our editor is Katherine Bull (who I adore).

And now I, too, have written the “I’m writing a book” blog post.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Spin Sucks in Your Inbox

Leave a Reply

213 Comments on "We Interrupt Your Regularly Scheduled Programming"

avatar

Sort by:   newest | oldest
KDillabough
4 years 10 months ago
How exciting! I think we all yearn to “write the book”…many of us talk about it, many of us dream about it, but few really hunker down to accomplish it. My brother wrote a book that was one of the top ten non-fiction books in Canada last year, and I watched him go through a 2-year research and writing process: agonizing! He worked with a well-respected publisher, and the book is in all the major bookstores and chains. I know that writing a book no longer requires that kind of timeframe, or full-time dedication. But I do know it’s not… Read more »
KevinVandever
KevinVandever
4 years 10 months ago

Happy writing!

Al Smith
4 years 10 months ago

Congratulations Gini. If you decide to write while riding your bike, please install a helmet cam, (with mic.) so I can LMAO. Also, don’t use too many big words, as I can’t find my thesaurus (T Rex).

Seriously, I know it will be a great book. So glad to have connected with you recently. Appreciate all your great tips, ideas and humor. Best of luck and be careful riding. (and writing).

Al

MSchechter
MSchechter
4 years 10 months ago

Finally, a reason to learn how to read!

Very excited for you, even if it is Livingston that you’ve saddled yourself with (I tease, Geoff).

Can’t wait to hear more and to actually read it (should be able to figure that bit out by tour time).

JayDolan
4 years 10 months ago

Wait, so I’m not going to be able to leave a snarky note in the comments of this booK?

Well there goes all my fun.

bdorman264
4 years 10 months ago

So, now that you have announced it, it must be so. That’s one way to get it done.

I look forward to it; good luck.

John Falchetto
4 years 10 months ago

Congrats Gini 🙂 Love this. What is the ETA for the book?

John Falchetto
4 years 10 months ago

Great News Gini! Love it and can’t wait to read it. Now get back to writing your book instead of reading comments from Canadians.

John Falchetto
4 years 10 months ago

@MSchechter That’s why I’m buying the audiobook version, saves learning how to read 🙂

John Falchetto
4 years 10 months ago

@MSchechter That’s why I’m buying the audiobook version, saves learning how to read 🙂

M_Koehler
M_Koehler
4 years 10 months ago

I cannot wait. Proud of you.

M_Koehler
M_Koehler
4 years 10 months ago

I cannot wait. Proud of you.

ginidietrich
ginidietrich
4 years 10 months ago

@KDillabough Thank you! It’s helpful to have Geoff helping me…it’s a lot less stressful than I think for some. We both write everyday so it’s adding just another hour to our routines. Plus we both run businesses so we have to get this done and not let it affect our lives…minus the fun tour we have planned next summer.

ginidietrich
ginidietrich
4 years 10 months ago

@KDillabough Thank you! It’s helpful to have Geoff helping me…it’s a lot less stressful than I think for some. We both write everyday so it’s adding just another hour to our routines. Plus we both run businesses so we have to get this done and not let it affect our lives…minus the fun tour we have planned next summer.

ginidietrich
ginidietrich
4 years 10 months ago

@KevinVandever I may be calling for advice from time to time.

ginidietrich
ginidietrich
4 years 10 months ago

@KevinVandever I may be calling for advice from time to time.

ginidietrich
ginidietrich
4 years 10 months ago

@Al Smith LOL, Al! I think I’m going to do the video from my bike this week. So you’ll get the best of both worlds. 🙂

ginidietrich
ginidietrich
4 years 10 months ago

@John Falchetto @MSchechter See Shrek – John is so smart.

ginidietrich
ginidietrich
4 years 10 months ago

@JayDolan Um. The back of the book? Maybe we can even convince Katherine to let you do a cartoon.

ginidietrich
ginidietrich
4 years 10 months ago

@bdorman264 After I wrote this, I said, “It’s real now.”

ginidietrich
ginidietrich
4 years 10 months ago

@John Falchetto HAHHAH! I don’t read the Canadian comments anyway.

ginidietrich
ginidietrich
4 years 10 months ago

@M_Koehler Thank you, my oldest friend.

JayDolan
4 years 10 months ago

@ginidietrich You know you want me to do the cover artwork.

faybiz
4 years 10 months ago

I CAN”T WAIT- seriously.

Now lady now

you made my Sunday…

just keep JB away from my copy- I don’t want any “the dog ate YOUR book” excuses…

KevinVandever
KevinVandever
4 years 10 months ago

I doubt you’ll need it, but I’m happy to help wherever I can.

margieclayman
margieclayman
4 years 10 months ago
So you’re writing a book , if I like SpinSucks (and if I like you both most likely) I’ll like the book. And it’s due out next May. OK, here are my guesses… 1. 87 ways to use Douchebag correctly in today’s online world 2. Are you talking to me? A study of the online elite in the 21st century 3. He Said, She Said – the book version remake of the Kevin Bacon movie (thus solidifying both of you as being within six degrees of Kevin Bacon – that’s a LONG tail PR campaign) 4. How Spinning Classes Can… Read more »
KevinVandever
KevinVandever
4 years 10 months ago

First words of advice, and you didn’t even have to call: Obtain a broader vocabulary than I seem to have today. I do know words other than ‘happy” to describe my joy for you and willingness to help if you ever need it…getting coffee now so that I can remember those words.

Al Smith
4 years 10 months ago

@ginidietrich@Al Awesome. Can’t wait. Be careful. Sounds exciting and Fun ! Woo Hoo !

SocialMediaDDS
4 years 10 months ago

How awesome is THAT @ginidietrich@geofflivingston …I’ll be running over to his site next to take a peek. And, @margieclayman is right…being told you smell of elderberries IS ruthless…but if she says you smell elderly…well…frankly, it’s over 😉

mollyblock
mollyblock
4 years 10 months ago

No snark from me [unlike others who commented earlier 😉 ] . . . only a hearty expression of “congratulations!”

lesmckeown
lesmckeown
4 years 10 months ago

Welcome to the tribe, Gini – big congrats.

I must teach you the secret handshake.

geoffliving
geoffliving
4 years 10 months ago

@margieclayman It’s actually about the Winklevoss’s latest law suit, this time against Google+.

geoffliving
geoffliving
4 years 10 months ago

A to the men, and a hats off to someone else who gets how to produce work on a regular basis. @ginidietrich

ryancox
ryancox
4 years 10 months ago

Very cool @ginidietrich ! So I guess I’ll have to settle for co-author of book #2.

FrankDickinson
FrankDickinson
4 years 10 months ago

Your writing a book with @geoffliving who? Oh, you mean the smartest guy on the interwebs!

Very cool – two smart, wise and amazing people writing a book together – I can’t wait!

EricaAllison
4 years 10 months ago

Yay! Can’t wait!! Congrats and whatever it is you’re writing about, I look forward to it!

BTW, you appeared in one of my dreams last night (I have several a night) and it was so real, it was surreal! 🙂 I told you I had been asked to run for a local office (City Council, I think) and you emphatically said, NO. WAY. Do not even think about it. LOL! Crazy…

KDillabough
4 years 10 months ago

@ginidietrich@John What did you just say????????

marashorr
marashorr
4 years 10 months ago

Gini, congratulations! I can’t wait to hear more about it as the time gets closer. And you’re right, @KDillabough and @ginidietrich … I think we all secretly long to write a book, but few ever do. Go get ’em!

annethewriter
annethewriter
4 years 10 months ago

Congratulations! I feel your pain as I am in the final edits of my first book which will hopefully be launched this fall. Good luck with the process. You’ve won half the battle already…getting the publisher and an editor you love! I thoroughly enjoy your blogs so will wait with bated breath for the book.

Anne 🙂

KDillabough
4 years 10 months ago

@marashorr@ginidietrich I will be writing the Canadian version:)

marashorr
marashorr
4 years 10 months ago

@KDillabough As someone who spent a few years in Detroit, and because of that many, many evenings in Windsor enjoying the “only need to be 19 years old” drinking age, I suppose I can support that 🙂

joelfortner03
joelfortner03
4 years 10 months ago

Awesome news! Is it a pop-up book? I’m going to buy it anyway but if stuff pops up at me, I may by two so I have a backup. Congrats on this for real. I look forward to reading the foreword the tells how hard it was to write it, what you learned about yourself and you who must thank for helping you “get here,” in particular those who kept you fed. (cough, blueberry pumpkin pancakes, cough).

joelfortner03
joelfortner03
4 years 10 months ago

Awesome news! Is it a pop-up book? I’m going to buy it anyway but if stuff pops up at me, I may by two so I have a backup. Congrats on this for real. I look forward to reading the foreword the tells how hard it was to write it, what you learned about yourself and you who must thank for helping you “get here,” in particular those who kept you fed. (cough, blueberry pumpkin pancakes, cough).

ginidietrich
ginidietrich
4 years 10 months ago

@faybiz I kept thinking, “Just hold your horses, Todd.” We’ve been working on it since May so I couldn’t wait to tell you!

ginidietrich
ginidietrich
4 years 10 months ago

@margieclayman LMAO!!! Hey @geoffliving – I think we should have Margie write our subtitle. I’m partial to #1 and #6.

ginidietrich
ginidietrich
4 years 10 months ago

@SocialMediaDDS Geoff is doing all the work – I’m just drawing the pictures.

ginidietrich
ginidietrich
4 years 10 months ago

@mollyblock I kind of don’t know what to do with no snark. Thank you?

ginidietrich
ginidietrich
4 years 10 months ago

@lesmckeown I was REALLY hoping you’d volunteer to do just that.

ginidietrich
ginidietrich
4 years 10 months ago

@ryancox LOL!

ginidietrich
ginidietrich
4 years 10 months ago

@FrankDickinson@geoffliving Well now, Frank, I wouldn’t go THAT far.

wpDiscuz
[postmatic_subscribe_widget]