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Gini Dietrich

We Interrupt Your Regularly Scheduled Programming

By: Gini Dietrich | August 28, 2011 | 
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We interrupt your regularly scheduled programming to bring you some news.

I’m writing a book.

With Geoff Livingston.

Yes, the guy who dresses in drag.

But he only does it for charity, so he can’t be all that bad. Right?

The problem? 

We can’t talk about our book.

Imagine that! Bloggers not able to write about what they’re doing.

It’s like cutting off our hands so we can’t type. Well, Geoff says he could type with his nose. So in this scenario, we’d have to cut off his nose, too.

We can tell you it’s not another social media book.

But rest assured, if you read Spin Sucks, you’ll find the book very useful. It’s geared toward you and what you do every day.

In our space, it seems like everyone is writing, or has written, a book. Or three.

But my mom very wisely reminded me that writing a book is a big deal in the real world. And I’ve wanted to write books since I was a kid (you should see my journals). But I’m also an author virgin so Geoff has very kindly agreed to show me the ropes.

Writing with Geoff is pretty exciting to me. Not only do I really like him, he’s smart, funny, and self-deprecating. I’ve been a long-time fan of his blog, where I successfully stalked him until he paid attention to me.

We’ve been working on the process since May and it’s been a great experience. Now, as we get down to the nitty gritty of writing every day, I can only hope we don’t kill one another and we make it to our book tour next summer. We’ve already agreed, that if things get tough, we’ll call a time out.

So there you have it. The book is due out next May. We’ll tour next summer. Our publisher is Pearson and our editor is Katherine Bull (who I adore).

And now I, too, have written the “I’m writing a book” blog post.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

153 comments
Collectual
Collectual

Awesome! I look forward to seeing in Boulder, CO you during your book tour!

Anthony_Rodriguez
Anthony_Rodriguez

Congratulations! I really enjoy what you're doing here at Spin Sucks. You can count on me being the first one in line to get this in May. I can't wait!

JohnnyRusso
JohnnyRusso

Gini and Geoff. Congrats. I cannot wait for that. But you can't even share the title of book with us? Pretty please.... :) And don't forget Montreal right after Toronto on your book tour please...I know you have some friends here.

martinwaxman
martinwaxman

This is what happens when I go away for a day and miss the official news. Congratulations Gini & Geoff! I'm sure it will be a smart and savvy read and looking forward to the release. Can I place my order for a signed copy now?

Lori
Lori

Yay Gini - congratulations! You're in for a heck of a ride! I'm nearing the end of mine and I'm SO glad! My son helped me to format it today and the edits are ALL BUT finished!

A friend sent me a quote to the effect that writing a book is like being pregnant and editing it is like being in labour. I concur! LOL

I'm looking forward to seeing what you write! All the best!

Lori

JodiEchakowitz
JodiEchakowitz

Congrats @ginidietrich (and @geoffliving). As long as you know that you have to include Toronto as part of your book tour when you do one so that all us fans in this part of the world can connect in person with you (again) and get you to autograph our books!!

C_Pappas
C_Pappas

To say I am psyched is a complete understatement but nonetheless I am. CONGRATS!! Cannot wait to buy a copy, read it, write a review about it, pass it around to everyone I know that can benefit from it and then add it to my reference collection. And I hope you are coming to Boston so we can meet finally!!!

Cision
Cision

Congrats!! Looking forward to reading it!

JenFongSpeaks
JenFongSpeaks

So very happy for you!!!! Can't wait to get all the details and get my copy. I'll be there at the NY stop of your tour! :) Congrats!

jeanniecw
jeanniecw

1. This IS a big deal, Ms. D.

2. You picked an awesome collaborator. Geoff rocks, even in drag.

3. Can't wait to read it!

CONGRATULATIONS.

ExpatDoctorMom
ExpatDoctorMom

That is great Gini and Geoff! Can't wait to read the book.

And perhaps a blog post on the process is in order so you can educate us all on the pitfalls, do's and don'ts!

Cheers,Rajka

OnlineBusinesVA
OnlineBusinesVA

That's great and will look forward to read your book...

Online Business Virtual Assistant

mikesaid
mikesaid

Best of luck with your first book.

patrickreyes
patrickreyes

Woohoo! Can you please come to Michigan for your book tour? If you do I'll wear a Bears jersey when you visit!

lauraclick
lauraclick

Clap! Clap! Clap! I'm standing up and applauding, Gini! I hope you can hear my cheers from Nashville. I'm really excited for you and can't wait to hear more about your book and the entire process. Writing a book has always been a dream of mine as well, so I'm intensely curious about the process. I hope you'll share that with us once you can.

Until then, I'll just be sitting on the edge of my seat waiting for details. ;)

WordsDoneWrite
WordsDoneWrite

Yay! Congratulations, Gini and Geoff! I can't wait to read it and for the book tour a palooza to begin! You need a roadie? ;-)

P.S. @KatherineBull is a whole lot of wonderful. What a powerhouse team!

Ameena Gorton
Ameena Gorton

Congrats @ginidietrich ! I guess by the powers of elimination we will be able to figure out what it will be about! I can't wait. Have been dying to read your take on Underwater Basket Weaving! Awesome. (Just gonna insert a grrrrrrr because I hate cliffhangers and surprises. Now just tell me ok?)

ginidietrich
ginidietrich moderator

@JohnnyRusso We're actually not allowed to or we totally would. I've been joking that it's Videos for Dummies.

ginidietrich
ginidietrich moderator

@Lori I have to say, it's been pretty painless so far. I'm bracing myself for the pain, but compared to the past year of trying to launch Spin Sucks Pro, this is CAKE.

marashorr
marashorr

@C_Pappas LOL... I love your enthusiasm! And, of course, that you already have the life of this yet-to-be-written but surely-fabulous book laid out :)

ginidietrich
ginidietrich moderator

@ExpatDoctorMom I think I'll definitely be blogging throughout the process. So far, it's been fairly painless.

KatherineBull
KatherineBull

Awww.... Thanks, Amber, for the huge vote of confidence!

Wait, do I get to be a roadie too? I've always wanted to be a roadie.

3HatsComm
3HatsComm

@Ameena Falchetto @ginidietrich Maybe it'll be a series, part 2 will be Underwater Fire Fighting. ;-)

Trackbacks

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  4. [...] What do you want to accomplish? This is different than your vision because it’s more immediate. Where do you see yourself at the end of 2012? Do you see it as a successful year? What has to happen for you to feel like it was successful? Write those things down. For instance, I knew I wanted to write a book that had a publish date that coincides with the full, public launch of Spin Sucks Pro. Success is very measurable because either I’ll have a book or I won’t (I will – in May). [...]

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  7. [...] but belief in her in 2012. In addition to continuing to grow her PR firm, Arment Dietrich, Gini is writing her first book with Geoff Livingston and is adding a premium tier to her already popular Spin Sucks website. While [...]