Gini Dietrich

What Does BP Do Now?

By: Gini Dietrich | January 6, 2011 | 
54

The Arment Dietrich Facebook question of the week comes from Jamie Sandford who asks, “What does BP do, from a PR perspective, now that the oil crisis is over?”

My answer is in the video (along with what the heck is going on with all these dead birds?!), but I’d love to know if you agree or not. And if you’re getting this in your Reader and can’t see the video, click here for the magic to appear.

Oh, and, I think I’m out of questions so go post one on the Arment Dietrich Facebook wall already! Oh wait. I have a video for next week (introducing our new chief content officer), but then I’m out. So skedaddle over there!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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54 Comments on "What Does BP Do Now?"

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EricaAllison
5 years 6 months ago
Those birds are freaking me out! Very odd…and quite the segue to your question this week. I think that BP (IMHO) can actually recover from this, but not immediately. They will need to do a massive organizational revamp (out with the old, in with the new) in a very secluded Camp David kind of way, then emerge from the ashes (bad analogy) with a new face and stronger leadership. In addition to the many years of paying out to the Gulf residents, they should maintain a local presence that does not go away when the oil goes away (and that… Read more »
EricaAllison
5 years 6 months ago
Those birds are freaking me out! Very odd…and quite the segue to your question this week. I think that BP (IMHO) can actually recover from this, but not immediately. They will need to do a massive organizational revamp (out with the old, in with the new) in a very secluded Camp David kind of way, then emerge from the ashes (bad analogy) with a new face and stronger leadership. In addition to the many years of paying out to the Gulf residents, they should maintain a local presence that does not go away when the oil goes away (and that… Read more »
jsandford
jsandford
5 years 6 months ago
Hi from Birmingham, Gini, and thanks for taking on the question. As a property owner on the Gulf, I’m very curious to see what BP does to try to recover. Ecologically, it is going to take years for our white sand beaches to recover (I took Chris Brogan to them when he was down recently: http://www.youtube.com/watch?v=WkeouZNRBrM). We have gone through the claims process initially set up by BP and now managed by the U.S. government. Sidenote: I *will* have to say that the BP process was quicker than the government’s. Looking at the microcosm down here, there is still a… Read more »
jsandford
jsandford
5 years 6 months ago
Hi from Birmingham, Gini, and thanks for taking on the question. As a property owner on the Gulf, I’m very curious to see what BP does to try to recover. Ecologically, it is going to take years for our white sand beaches to recover (I took Chris Brogan to them when he was down recently: http://www.youtube.com/watch?v=WkeouZNRBrM). We have gone through the claims process initially set up by BP and now managed by the U.S. government. Sidenote: I *will* have to say that the BP process was quicker than the government’s. Looking at the microcosm down here, there is still a… Read more »
HowieSPM
HowieSPM
5 years 6 months ago
I don’t think they need to do anything. The Oil Firms have been environmental disasters for this planet. In many countries they assist (through money) in the brutal oppression of the people. We still buy Exxon gas after what happened in Alaska. What I think they will do is change the name of their stations and thats it. Many Branded Gas stations sell gas made by Oil Refining companies. Many refining companies buy oil from Oil Producing companies. During this crisis I still saw people at the local BP gas station getting gas. This country is the dumbest country on… Read more »
HowieSPM
HowieSPM
5 years 6 months ago
I don’t think they need to do anything. The Oil Firms have been environmental disasters for this planet. In many countries they assist (through money) in the brutal oppression of the people. We still buy Exxon gas after what happened in Alaska. What I think they will do is change the name of their stations and thats it. Many Branded Gas stations sell gas made by Oil Refining companies. Many refining companies buy oil from Oil Producing companies. During this crisis I still saw people at the local BP gas station getting gas. This country is the dumbest country on… Read more »
rustyspeidel
rustyspeidel
5 years 6 months ago

My question is, does it matter? Will their sales really be inversely impacted when our appetite for oil remains the same? I am sort with HowieSPM on this one.

rustyspeidel
rustyspeidel
5 years 6 months ago

My question is, does it matter? Will their sales really be inversely impacted when our appetite for oil remains the same? I am sort with HowieSPM on this one.

3HatsComm
3HatsComm
5 years 6 months ago
Such good comments. Your rebranding point was good, but people have short-term memories. Yes there are those who will shun BP but then others who know someone who run a mom-and-pop quickie mart selling BP-branded gas, who need the business. IDK but many people’s convenience and apathy will win out, sad to say so I agree with @HowieSPM Lack of understanding of the process.. how regulations and politics and campaigns all are made, inforced (or not), I think some of that is beyond the average consumer, myself included. I think what they need to do know is watch, listen and… Read more »
3HatsComm
3HatsComm
5 years 6 months ago
Such good comments. Your rebranding point was good, but people have short-term memories. Yes there are those who will shun BP but then others who know someone who run a mom-and-pop quickie mart selling BP-branded gas, who need the business. IDK but many people’s convenience and apathy will win out, sad to say so I agree with @HowieSPM Lack of understanding of the process.. how regulations and politics and campaigns all are made, inforced (or not), I think some of that is beyond the average consumer, myself included. I think what they need to do know is watch, listen and… Read more »
a_greenwood
a_greenwood
5 years 6 months ago

Exxon recovered, big time. BP may have to rebrand, but I don’t see large relative consequences. I covered this ad nauseum (as it transpired) on my blog–you just reminded me to revisit it!

a_greenwood
a_greenwood
5 years 6 months ago

Exxon recovered, big time. BP may have to rebrand, but I don’t see large relative consequences. I covered this ad nauseum (as it transpired) on my blog–you just reminded me to revisit it!

ginidietrich (Gini Dietrich)
5 years 6 months ago

Facebook question of the week: What does BP do now? http://bit.ly/i3DNRD

Jimconnolly (Jim Connolly)
5 years 6 months ago

RT @ginidietrich: Facebook question of the week: What does BP do now? http://bit.ly/i3DNRD

angelica7641 (Angelica)
5 years 6 months ago

RT @ginidietrich: Facebook question of the week: What does BP do now? http://bit.ly/i3DNRD

jeanniecw (Jeannie Walters)
5 years 6 months ago

RT @ginidietrich: Facebook question of the week: What does BP do now? http://bit.ly/i3DNRD

ginidietrich (Gini Dietrich)
5 years 6 months ago

The Facebook question of the week comes from @jsandford about BP and the PR mess http://bit.ly/i3DNRD

Ike
5 years 6 months ago

What does BP do now?There are so many audiences for that question, it’s little wonder that we’re seeing such divergent responses.

The smartest thing BP did during this entire crisis was put that camera underwater, and show the live stream of crude. Because suffering those weeks of hell led to a payoff, once there was visual confirmation that the leak was capped.

For 99% of the world, the crisis was over then, and they moved on. So any wide-ranging PR broadcast campaign might be counterproductive scar-removal.

http://ike4.me/o138

Ike
5 years 6 months ago

What does BP do now?There are so many audiences for that question, it’s little wonder that we’re seeing such divergent responses.

The smartest thing BP did during this entire crisis was put that camera underwater, and show the live stream of crude. Because suffering those weeks of hell led to a payoff, once there was visual confirmation that the leak was capped.

For 99% of the world, the crisis was over then, and they moved on. So any wide-ranging PR broadcast campaign might be counterproductive scar-removal.

http://ike4.me/o138

ginidietrich
ginidietrich
5 years 6 months ago

@EricaAllison I think you’re right. That CEO who said he just wanted to get on with his life still pisses me off. To Davina’s point ( @3HatsComm ), people have short memories, but I do wonder if, while the boycotts may have disappeared, the brand image is destroyed. What you describe is how they can move beyond it.

ginidietrich
ginidietrich
5 years 6 months ago

@EricaAllison I think you’re right. That CEO who said he just wanted to get on with his life still pisses me off. To Davina’s point ( @3HatsComm ), people have short memories, but I do wonder if, while the boycotts may have disappeared, the brand image is destroyed. What you describe is how they can move beyond it.

ginidietrich
ginidietrich
5 years 6 months ago

@jsandford It’s pretty hard for me to comment on something like this, not being anywhere near the coast or experiencing it like you did. From a PR perspective, the work they did was a little too late. I think @EricaAllison is right in how they’ll recover.

ginidietrich
ginidietrich
5 years 6 months ago

@jsandford It’s pretty hard for me to comment on something like this, not being anywhere near the coast or experiencing it like you did. From a PR perspective, the work they did was a little too late. I think @EricaAllison is right in how they’ll recover.

ginidietrich
ginidietrich
5 years 6 months ago

@HowieSPM Yes…just like Arthur Anderson changed their name to Accenture.

ginidietrich
ginidietrich
5 years 6 months ago

@HowieSPM Yes…just like Arthur Anderson changed their name to Accenture.

ginidietrich
ginidietrich
5 years 6 months ago

@rustyspeidel I don’t know. From a PR/branding perspective, I think it does hurt their sales because they have such a sorely negative image now. But I’ve been wrong before. It’s seldom, but it does happen.

ginidietrich
ginidietrich
5 years 6 months ago

@rustyspeidel I don’t know. From a PR/branding perspective, I think it does hurt their sales because they have such a sorely negative image now. But I’ve been wrong before. It’s seldom, but it does happen.

ginidietrich
ginidietrich
5 years 6 months ago

@3HatsComm Totally agree…there is good PR in great goodwill.

ginidietrich
ginidietrich
5 years 6 months ago

@3HatsComm Totally agree…there is good PR in great goodwill.

ginidietrich
ginidietrich
5 years 6 months ago

@a_greenwood And now I’m going to visit the ad nauseum!

ginidietrich
ginidietrich
5 years 6 months ago

@a_greenwood And now I’m going to visit the ad nauseum!

ginidietrich
ginidietrich
5 years 6 months ago

@Ike I agree with you…I think a wide-ranging PR program now is a little too late. I still think there may have to be some kind of name change or complete operations overhaul if they’re going to maintain any profitability…and that’s where the PR comes in.

ginidietrich
ginidietrich
5 years 6 months ago

@Ike I agree with you…I think a wide-ranging PR program now is a little too late. I still think there may have to be some kind of name change or complete operations overhaul if they’re going to maintain any profitability…and that’s where the PR comes in.

ginidietrich (Gini Dietrich)
5 years 6 months ago

Video: Question from @jsandford about BP and their PR mess http://bit.ly/i3DNRD

ericamallison (Erica Allison)
5 years 6 months ago

Can BP rebrand? Do they need to? RT @ginidietrich: Video: Question from @jsandford about BP and their PR mess http://bit.ly/i3DNRD

ginidietrich (Gini Dietrich)
5 years 6 months ago

What BP does now…about the PR mess they got themselves into http://bit.ly/i3DNRD

FbNovel (Franky Benítez)
5 years 6 months ago

RT @ginidietrich What BP does now…about the PR mess they got themselves into http://bit.ly/i3DNRD

JMattHicks
5 years 6 months ago
I was living in Shreveport, Louisiana when the spill happened, which isn’t exactly the Gulf Coast (4 hours from New Orleans), but a very big seafood/sea industry heavy city and honestly, the sentiment in that region would be VERY hard to change. People’s livelihoods were literally taken from them for an extended period of time. Businesses had to rework this supply chains, forced to leave local vendors and pay more for out of state product. Plus, after Katrina, the city of New Orleans wasn’t ready to give anymore “benefits of the doubt” after that PR/management disaster. BP won’t recover, at… Read more »
JMattHicks
5 years 6 months ago
I was living in Shreveport, Louisiana when the spill happened, which isn’t exactly the Gulf Coast (4 hours from New Orleans), but a very big seafood/sea industry heavy city and honestly, the sentiment in that region would be VERY hard to change. People’s livelihoods were literally taken from them for an extended period of time. Businesses had to rework this supply chains, forced to leave local vendors and pay more for out of state product. Plus, after Katrina, the city of New Orleans wasn’t ready to give anymore “benefits of the doubt” after that PR/management disaster. BP won’t recover, at… Read more »
martinwaxman
martinwaxman
5 years 6 months ago

Thanks for the shout-out. And Happy New Year!! (It’s not too late). With regards to BP, they sure have been silent. Reminds me of the old school approach to communications: ignore it and it will go away. That doesn’t work anymore (and I’m not sure closing one’s eyes ever did).

martinwaxman
martinwaxman
5 years 6 months ago

Thanks for the shout-out. And Happy New Year!! (It’s not too late). With regards to BP, they sure have been silent. Reminds me of the old school approach to communications: ignore it and it will go away. That doesn’t work anymore (and I’m not sure closing one’s eyes ever did).

Ike
5 years 6 months ago

@martinwaxman Well, “silence” is better than letting Tony Heyward go all “Open Mic Night” at the Messaging Slam.

Ike
5 years 6 months ago

@martinwaxman Well, “silence” is better than letting Tony Heyward go all “Open Mic Night” at the Messaging Slam.

martinwaxman (Martin Waxman)
5 years 6 months ago

Thx for the shout-out RT @ginidietrich: What BP does now…about the PR mess they got themselves into http://bit.ly/i3DNRD

3HatsComm
3HatsComm
5 years 6 months ago

@JMattHicks Born in New Orleans, I have family and friends on the Coast and while I agree with you.. I know people who go to church or are friendly with the “independent” BP owners in that area, so don’t want to begrudge them their livelihood either. The sentiments will be hard to change no doubt.. but time and distance will play a factor. A rebranding, some goodwill via local PR and social efforts.. folks in the area may be less quick to forgive and forget, but those not directly involved .. I’m just not sure. JMHO.

3HatsComm
3HatsComm
5 years 6 months ago

@JMattHicks Born in New Orleans, I have family and friends on the Coast and while I agree with you.. I know people who go to church or are friendly with the “independent” BP owners in that area, so don’t want to begrudge them their livelihood either. The sentiments will be hard to change no doubt.. but time and distance will play a factor. A rebranding, some goodwill via local PR and social efforts.. folks in the area may be less quick to forgive and forget, but those not directly involved .. I’m just not sure. JMHO.

dino_dogan
dino_dogan
5 years 6 months ago
Hello pastling…my name is Dino and I hail from the future. Our records indicate that the oil spill you reference in your video has been swept under the rug and Exxon the corporation, recovers just fine…ahhmmm, sorry, my mistake. You spoke about BP…yes, they recover as well. Our records indicate that in both cases the complacency and Kim Kardashian are to blame for people getting on with their lives as if nothing had happened. Small correction in your statement. Accenture broke up with Arthur Anderson 1 year before it all went down and filed for a change in name approximately… Read more »
dino_dogan
dino_dogan
5 years 6 months ago
Hello pastling…my name is Dino and I hail from the future. Our records indicate that the oil spill you reference in your video has been swept under the rug and Exxon the corporation, recovers just fine…ahhmmm, sorry, my mistake. You spoke about BP…yes, they recover as well. Our records indicate that in both cases the complacency and Kim Kardashian are to blame for people getting on with their lives as if nothing had happened. Small correction in your statement. Accenture broke up with Arthur Anderson 1 year before it all went down and filed for a change in name approximately… Read more »
ginidietrich
ginidietrich
5 years 6 months ago

@dino_dogan You are a freaking riot! How did you know we plan on having Global Domination by 2016? Are you joining us?!

ginidietrich
ginidietrich
5 years 6 months ago

@dino_dogan You are a freaking riot! How did you know we plan on having Global Domination by 2016? Are you joining us?!

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