The Arment Dietrich Facebook question of the week comes from Jamie Sandford who asks, “What does BP do, from a PR perspective, now that the oil crisis is over?”

My answer is in the video (along with what the heck is going on with all these dead birds?!), but I’d love to know if you agree or not. And if you’re getting this in your Reader and can’t see the video, click here for the magic to appear.

Oh, and, I think I’m out of questions so go post one on the Arment Dietrich Facebook wall already! Oh wait. I have a video for next week (introducing our new chief content officer), but then I’m out. So skedaddle over there!

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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