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Gini Dietrich

What Is the Future of Press Releases?

By: Gini Dietrich | October 14, 2010 | 
8

Yesterday was rough. First the food poisoning and then I had to get myself out of the fetal position to get on a plane. As I was carrying my suitcase down the stairs, I fell. I have a GIGANTIC bruise on my rear end so every time I sit, I’m reminded of what a dummy I am. Hoogly moogly. But I’m feeling better! I’m dehydrated and my head hurts, but nothing some Excedrin and water won’t fix!

With that, it’s the Arment Dietrich Facebook question of the week time. Rachael Seda asks, “In the spirit of Halloween, there has been a lot of back and forth discussions about the RIP of the press release. What do you think the future looks like for press releases? How do you use them at Arment Dietrich?”

Watch the video below (or by clicking here) for the answer to Rachael’s question, as well as finding out what I didn’t do this morning. You’ll be amused.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is due out in November 2013

6 comments
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WilliamKemmisAdler
WilliamKemmisAdler

Gini, I think everything you're doing with social media is totally where it's happening, but the news release is not dead or dying. Given the blur between conventional news and self-generated information, a well-written release is more important than ever. If a business release is written wire-service style it even has the chance to be picked up and run as-is by some of the news agencies and to appear on countless websites as news. So, it's not the exciting or engaged side of what we do, but it's still viable!

JMattHicks
JMattHicks moderator

Great take Gini. I'm as rookie as it comes to PR/Media management with little to no experience in various aspects of the business. We were drilled about news releases just a year and a half ago in college, and even with that constant reinforcement on the press releases, I agree that relationships should be a driving force.

Great post, enjoy your upcoming vacation!

jonbuscall
jonbuscall

Great take on this, Gini. I'm with you on this too. I decided to cancel a PR distribution service after three months because it didn't deliver. Sure, they had social media tie ins but I was getting the same results (or better) with Twitter and blog

BryceWilcock
BryceWilcock

@jonbuscall I have to agree with this, social media and other online methods could quite easily spell the end of hard copy press releases.

rachaelseda
rachaelseda

Thanks Gini! I have been wondering what your take was on this. I always appreciate your insight! Have a great weekend!

Trackbacks

  1. Tweets that mention What is the future of press releases? | Spin Sucks -- Topsy.com says:
    October 15, 2010 at 8:51 am

    [...] This post was mentioned on Twitter by Gini Dietrich, Lauren Fernandez, Sam Broberg, Patrick Reyes, grabbingtoast and others. grabbingtoast said: RT @ginidietrich: What is the future of press releases? | Spin Sucks http://ff.im/-s5pGY [...]

  2. Why You Should Never Tweet A News Release – The Buzz Bin says:
    February 7, 2013 at 9:18 am

    [...] out to a communication professional I admire, one of my mentor’s, Gini Dietrich. Every week Gini answers a question posted on the Arment Dietrich Facebook page via video. To my delight, Gini wasn’t a fan of the news release either. I let out a sigh of [...]