Gini Dietrich

What Is the Future of Press Releases?

By: Gini Dietrich | October 14, 2010 | 

Yesterday was rough. First the food poisoning and then I had to get myself out of the fetal position to get on a plane. As I was carrying my suitcase down the stairs, I fell. I have a GIGANTIC bruise on my rear end so every time I sit, I’m reminded of what a dummy I am. Hoogly moogly. But I’m feeling better! I’m dehydrated and my head hurts, but nothing some Excedrin and water won’t fix!

With that, it’s the Arment Dietrich Facebook question of the week time. Rachael Seda asks, “In the spirit of Halloween, there has been a lot of back and forth discussions about the RIP of the press release. What do you think the future looks like for press releases? How do you use them at Arment Dietrich?”

Watch the video below (or by clicking here) for the answer to Rachael’s question, as well as finding out what I didn’t do this morning. You’ll be amused.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!