Comments on: What Is the Future of Press Releases? http://spinsucks.com/communication/what-is-the-future-of-press-releases/ Professional Development for PR and Marketing Pros Fri, 24 May 2013 02:43:06 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Why You Should Never Tweet A News Release – The Buzz Bin http://spinsucks.com/communication/what-is-the-future-of-press-releases/#comment-122665 Why You Should Never Tweet A News Release – The Buzz Bin Thu, 07 Feb 2013 15:18:30 +0000 http://www.spinsucks.com/?p=3832#comment-122665 [...] out to a communication professional I admire, one of my mentor’s, Gini Dietrich. Every week Gini answers a question posted on the Arment Dietrich Facebook page via video. To my delight, Gini wasn’t a fan of the news release either. I let out a sigh of [...]

]]> By: BryceWilcock http://spinsucks.com/communication/what-is-the-future-of-press-releases/#comment-43296 BryceWilcock Tue, 08 Feb 2011 17:50:58 +0000 http://www.spinsucks.com/?p=3832#comment-43296 @jonbuscall I have to agree with this, social media and other online methods could quite easily spell the end of hard copy press releases.

]]> By: WilliamKemmisAdler http://spinsucks.com/communication/what-is-the-future-of-press-releases/#comment-37736 WilliamKemmisAdler Wed, 20 Oct 2010 11:47:20 +0000 http://www.spinsucks.com/?p=3832#comment-37736 Gini, I think everything you’re doing with social media is totally where it’s happening, but the news release is not dead or dying. Given the blur between conventional news and self-generated information, a well-written release is more important than ever. If a business release is written wire-service style it even has the chance to be picked up and run as-is by some of the news agencies and to appear on countless websites as news. So, it’s not the exciting or engaged side of what we do, but it’s still viable!

]]> By: jmatthicks http://spinsucks.com/communication/what-is-the-future-of-press-releases/#comment-37650 jmatthicks Tue, 19 Oct 2010 20:25:02 +0000 http://www.spinsucks.com/?p=3832#comment-37650 Great take Gini. I’m as rookie as it comes to PR/Media management with little to no experience in various aspects of the business. We were drilled about news releases just a year and a half ago in college, and even with that constant reinforcement on the press releases, I agree that relationships should be a driving force.

Great post, enjoy your upcoming vacation!

]]> By: GiniDietrich http://spinsucks.com/communication/what-is-the-future-of-press-releases/#comment-37342 GiniDietrich Fri, 15 Oct 2010 23:01:34 +0000 http://www.spinsucks.com/?p=3832#comment-37342 @jonbuscall Us, too. It’s all about relationships!

]]> By: jonbuscall http://spinsucks.com/communication/what-is-the-future-of-press-releases/#comment-37324 jonbuscall Fri, 15 Oct 2010 16:15:45 +0000 http://www.spinsucks.com/?p=3832#comment-37324 Great take on this, Gini. I’m with you on this too. I decided to cancel a PR distribution service after three months because it didn’t deliver. Sure, they had social media tie ins but I was getting the same results (or better) with Twitter and blog

]]> By: Tweets that mention What is the future of press releases? | Spin Sucks -- Topsy.com http://spinsucks.com/communication/what-is-the-future-of-press-releases/#comment-37307 Tweets that mention What is the future of press releases? | Spin Sucks -- Topsy.com Fri, 15 Oct 2010 13:51:16 +0000 http://www.spinsucks.com/?p=3832#comment-37307 [...] This post was mentioned on Twitter by Gini Dietrich, Lauren Fernandez, Sam Broberg, Patrick Reyes, grabbingtoast and others. grabbingtoast said: RT @ginidietrich: What is the future of press releases? | Spin Sucks http://ff.im/-s5pGY [...]

]]> By: rachaelseda http://spinsucks.com/communication/what-is-the-future-of-press-releases/#comment-37302 rachaelseda Fri, 15 Oct 2010 13:05:11 +0000 http://www.spinsucks.com/?p=3832#comment-37302 Thanks Gini! I have been wondering what your take was on this. I always appreciate your insight! Have a great weekend!

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