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Arment Dietrich

What Is Your Personal Tagline?

By: Arment Dietrich | July 6, 2011 | 
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Some might think I’m a little “dark.”

I like reading books that make me cry, I’m often attracted to weird stuff, and my favorite show is a tie between Lockup, Hard Time, and Gangland.

But I can top even that; I often wonder how people will refer to me after I die.  I wonder what my tagline will be, what people will put in between my commas.

To you I might be Molli Megasko, account executive and guest blogger, but is that how I want to be defined given five words or less?

I’m living, and therefore in the process of defining something great for myself. Do you ever wonder what your personal tagline is?  Is it something that you think about every day? Do you even know how you want to be defined? Maybe you don’t like to be “categorized.”  Like any corporate brand, you will be perceived, and subsequently “tagged,”  whether  you like it or not. Why not take some control over it?

As PR and marketing professionals, we build elevator pitches that describe who our clients are, and tie them into their mission statement to ensure they are being properly branded.  So it stands to reason, that we should do this for ourselves.

  1. Develop a personal mission statement: I had a co-worker at Arment Dietrich who worked with us using the Franklin Covey books and website. It is a great place to start and offers some ideas for fresh brainstorming.
  2. Build an elevator pitch: According to BusinessWeek, the elevator pitch is “named because it should last no longer than the average elevator ride.”  In New York City, that could be a good 10 minutes, but for the sake of this conversation, let’s try and describe our pitch in less than 60 seconds.
  3. Fill in your commas: Now that we have our goals in the form of a mission statement and an elevator pitch for describing who we are trying to be, it’s time to narrow that down and fill in the commas. Here are some of my favorites according to Wikipedia.
  • Steve Jobs, business magnate and inventor.
  • Maya Angelou, America’s most visible black female autobiographer.
  • Martin Scorsese, film director, screenwriter, producer, actor, and film historian.

These all describe the person, yet at the same time give them something to live up to.  (I’d be pretty proud to have any of those taglines next to my names.)

What’s your tagline?

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66 comments
ginanoe
ginanoe

I've spent a lot of time thinking about this, thanks to every bio I've ever had to provide. I used to say I don't fit well into small boxes, literally or figuratively. And had a few other equally cheeky sayings I've relied on. Lately I've been coming back to a phrase, "introspective, with a global perspective." I'm interested in and affiliated with many things, but what is overarching? How I I perceive and apply what I see and experience.

ginarau
ginarau

@c_pappas With online profiles everywhere, having a personal tagline is more important. Sometimes, harder to get it just right, too.

ginarau
ginarau

@c_pappas With online profiles everywhere, having a personal tagline is more important. Sometimes, harder to get it just right, too.

TomRedwine
TomRedwine

My own personal tagline is, "Communications professional, bemused blogger, social media ambassador, accidental musician, theater groupie, & amateur oenophile." I can't remember how many iterations I went thru before I landed on this one, but it seems to suit me best as a descriptor.

Danny Brown
Danny Brown

"Friend and defender of the everyday person, pain in the ass to everyone else."

Think I can live (or die) with that. :)

Billy_Delaney
Billy_Delaney

There is a lot more to this than is met in the first passing and reading.

After three years of working on this subject and developing a product that can walk you through the steps to a definitive statement, that is not just about "What you do?" or "How you do it?" but what and who you are, that defines and gives substance to "What you do?" and "How you do it"

Here is an example using my own "personal tagline."

"Hello my name is Billy Delaney. I am an Irishman by birth and an American by choice, I am great at answering Why? and then Explaining How! In Simple, Likeable and Obvious ways."

On Twitter I tell people that I am a person who:

" Likes free, loves freedom, deals in truth, works hard, eats well, loves his family, loyal to his friends and will not let you down.

I hope this helps a little in the conversation, and I would be glad to help in any way that I can if you care to want ask.

marianne.worley
marianne.worley

Isn't it ironic that I'm often hired to write taglines and elevator pitches for clients, but I'm having trouble coming up with my own?

Here's my story about being dark: Are you familiar with the movie Fargo? When I saw it at the theater, I started laughing when that guy put Steve Buscemi's leg through the wood chipper! Alas, no one else in the audience appreciated the humor of the situation. I also own a cool little snow globe depicting the same scene, complete with red snow. ;-)

bdorman264
bdorman264

Nah, you still have the best name; all you have to say is 'hi, I'm Molli Megasko'. I'm sure the movie will be out any day now.

I think mine would be 'Dorman, knower of all things insignificant'.................

KyleAkerman
KyleAkerman

I’m still working on my personal tagline so I will instead comment on your very first sentence: Some might think I’m a little “dark.”

I hope you don’t feel that there is anything wrong with that. I’m the same way. Some of my favorite shows (Dexter, Breaking Bad, the Wire and the Shield) deal with dark topics such as death/violence, drug use and corruption. I think dark content is so enticing for 3 reasons:

1) It often expands and/or challenges the way we think and feel.

2) It exposes us to foreign worlds that can be extremely interesting but thankfully most of us do not have to experience in real life.

3) It helps us gain a better appreciation for the “lighter” side of life.

Having said all that, you will not find any mention of my “dark” side in my eventual tagline :)

Lisa Gerber
Lisa Gerber

By the way Molli, I think the ad for the tombstone is HEEELARIOUS - used tombstone, perfect for someone named Homer HendelBergenHeinzl??? LOL. reminds me of A Fish Called Wanda when Kevin Klein says Mr Frangensindin.

KyleAkerman
KyleAkerman

I'm still working on my tagline so I will instead comment on your very first sentence: Some might think I’m a little “dark.”

I just wanted to say that there is nothing wrong with being a little "dark." I'm the same way. Some of my favorite shows (Dexter, Breaking Bad, the Wire and the Shield) deal with dark topics like death/ violence, drug use and corruption. I think dark content is enticing for 3 reasons:

1) It often pushes our boundaries by challenging and expanding our way of thinking and feeling

2) It exposes us to fascinating worlds that thankfully most of us do not have to experience in real life

3) It helps us gain a greater appreciation for the "lighter" side of life.

Having said all that, you won't see any mention of my "dark" side in my eventual tagline :)

KDillabough
KDillabough

Business coach, strategist, mentor and muse.

NancyD68
NancyD68

I got one - Nancy Davis - a woman, a tracksuit and a Louisville Slugger! Or if i want to be serious I could go with something like Nancy Davis - the best friend you need, and the nonjudgmental atmosphere you deserve.

rachaelseda
rachaelseda

Thanks for reminding me that part of my "to-do" list while on "vacation" was to really get my bios together. I went to a great workshop by @getstoried & another by @maryvandewiel that have really helped me understand what makes a good bio but the sitting and doing it part...still looking for the person that can help me do that ;)

CristerDelaCruz
CristerDelaCruz

I love this post, Molli! For me, I guess a good place to start is my Twitter bio... and I really like reading others' bios too. People skyrocket in my view for super-duper creative Twitter bios. Funny how 140characters forces us to be concise, creative and expressive. 60seconds verbally is an excellent piece of advice. Thank you.

KenMueller
KenMueller

well, i guess I could go for "Muelleriffic" but...to be serious...Father, Marketer, Writer, Porch denizen

John Falchetto
John Falchetto

@Lisa Gerber and @TheJackB make a great point, it depends on the situation right? For my daughter my tag line is 'Daddy', for my clients it's coach, for others it's 'my cycling friend", for @mummyinprovence it's well, I will let her say it.

So I guess it really depends on the audience.

Alexandrafunfit
Alexandrafunfit

Alexandra - humorist, fitness expert, friend to most, ethical.

3HatsComm
3HatsComm

I don't always nail my elevator pitch; part of it becomes the struggle of explaining that PR isn't just publicity, that SM isn't advertising on FB, etc. I like 'fill in the commas' need to think more.. but I have developed a signature close, for what it's worth.

pgeorgieva
pgeorgieva

@EmLeary Hi Emily, you're welcome! :) I am fine, thanks. How's the new job? :)

bdorman264
bdorman264

@NancyD68 a woman, a tracksuit and a Louisville Slugger! Love it, run with it....

MolliMegasko
MolliMegasko

@3HatsComm And? What's your signature close? I like the way you think and want to hear what you have so far.

EmLeary
EmLeary

@pgeorgieva Loving it thanks. So many exciting opportunities. Buzzing with ideas :) How is your career coming along?

BrankicaU
BrankicaU

@nancyd68 pretty good, weather was great and I didn't have to cook :) how about you?

3HatsComm
3HatsComm

@MolliMegasko Heh, my close is that, "for what it's worth" as an acronym. :-) What I have so far is sadly keyword vomit: marketing communications things like public relations, social media, design. Yuck. I'd much prefer a "writer, strategist, creative thinker; I help SMBs tell their stories" kind of tag but then.. I think that sounds lame, like I need to get a real job. IDK.. this is why I haven't update my terrible website yet, b/c I can't find the language I like. At least you've got me thinking, so thanks. FWIW.

pgeorgieva
pgeorgieva

@EmLeary Great to hear it :) Recently I joined the team of Publicis Groupe Bulgaria & it's real adventure, I love the company & the clients

BrankicaU
BrankicaU

@nancyd68 if you do, don't forget to visit me :) I have only seen Vegas and Texas till now ( I am from southern Europe)

NancyD68
NancyD68

@liveurlove very hectic with my son and boyfriend. We went to our State Fair; it wound up being a good time.