Arment Dietrich

What Is Your Personal Tagline?

By: Arment Dietrich | July 6, 2011 | 
72

Some might think I’m a little “dark.”

I like reading books that make me cry, I’m often attracted to weird stuff, and my favorite show is a tie between Lockup, Hard Time, and Gangland.

But I can top even that; I often wonder how people will refer to me after I die.  I wonder what my tagline will be, what people will put in between my commas.

To you I might be Molli Megasko, account executive and guest blogger, but is that how I want to be defined given five words or less?

I’m living, and therefore in the process of defining something great for myself. Do you ever wonder what your personal tagline is?  Is it something that you think about every day? Do you even know how you want to be defined? Maybe you don’t like to be “categorized.”  Like any corporate brand, you will be perceived, and subsequently “tagged,”  whether  you like it or not. Why not take some control over it?

As PR and marketing professionals, we build elevator pitches that describe who our clients are, and tie them into their mission statement to ensure they are being properly branded.  So it stands to reason, that we should do this for ourselves.

  1. Develop a personal mission statement: I had a co-worker at Arment Dietrich who worked with us using the Franklin Covey books and website. It is a great place to start and offers some ideas for fresh brainstorming.
  2. Build an elevator pitch: According to BusinessWeek, the elevator pitch is “named because it should last no longer than the average elevator ride.”  In New York City, that could be a good 10 minutes, but for the sake of this conversation, let’s try and describe our pitch in less than 60 seconds.
  3. Fill in your commas: Now that we have our goals in the form of a mission statement and an elevator pitch for describing who we are trying to be, it’s time to narrow that down and fill in the commas. Here are some of my favorites according to Wikipedia.
  • Steve Jobs, business magnate and inventor.
  • Maya Angelou, America’s most visible black female autobiographer.
  • Martin Scorsese, film director, screenwriter, producer, actor, and film historian.

These all describe the person, yet at the same time give them something to live up to.  (I’d be pretty proud to have any of those taglines next to my names.)

What’s your tagline?

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72 Comments on "What Is Your Personal Tagline?"

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ryancox
ryancox
5 years 1 month ago

This was extremely well-written Molli! My tagline is: You can find me at the corner of Charisma & Execution.

TheJackB
5 years 1 month ago

I have a bunch of taglines and they all change frequently. Call me indecisive, but here are a few:

Jack- One man dancing in the fire

Jack- Building his legend one blog post at a time.

Jack- Don’t piss him off or you risk being defenestrated.

Jack- A life without laughter is not worth living.

kelly_ahern
kelly_ahern
5 years 1 month ago

RT @ginidietrich What Is Your Personal Tagline? by @mollimegasko http://bit.ly/nmlwKQ

Lisa Gerber
5 years 1 month ago

I love this. It really makes you look at the big picture, and not let your “job” define you. My twitter bio says, “balancing happiness with ambition”. but it also says mother of two beautiful dogs, and wife. blah blah blah….. I think the challenge should be not to define yourself in terms of others.

I guess I’ll have to think more.

but first I’m going to have to google defenestrated.

cc @TheJackB

3HatsComm
5 years 1 month ago

@Lisa Gerber @TheJackB The Twitter bio is a good example b/c you want to describe yourself and offer some insight as to the types of things you’d tweet, and have a limited amount of time/words to do so.

3HatsComm
5 years 1 month ago

I don’t always nail my elevator pitch; part of it becomes the struggle of explaining that PR isn’t just publicity, that SM isn’t advertising on FB, etc. I like ‘fill in the commas’ need to think more.. but I have developed a signature close, for what it’s worth.

JennaTest
JennaTest
5 years 1 month ago

test comment!

johnfalchetto
5 years 1 month ago

@TheJackB A father, a writer.

johnfalchetto
5 years 1 month ago

@Lisa Gerber Jack B writes in French now, to get out a fenètre @TheJackB

StephRWong
5 years 1 month ago

test

Alexandrafunfit
Alexandrafunfit
5 years 1 month ago

Alexandra – humorist, fitness expert, friend to most, ethical.

Alexandrafunfit
Alexandrafunfit
5 years 1 month ago

Alexandra – humorist, fitness expert, friend to most, ethical.

johnfalchetto
5 years 1 month ago

@Lisa Gerber and @TheJackB make a great point, it depends on the situation right? For my daughter my tag line is ‘Daddy’, for my clients it’s coach, for others it’s ‘my cycling friend”, for mummyinprovence it’s well, I will let her say it.

So I guess it really depends on the audience.

TheJackB
5 years 1 month ago

@3HatsComm @Lisa Gerber That Twitter bio is tough. I admit that I have a problem with brevity, but I hate being limited to so few words.

TheJackB
5 years 1 month ago

@johnfalchetto @Lisa Gerber Only the best. In English that means, Only the best.

KenMueller
KenMueller
5 years 1 month ago

well, i guess I could go for “Muelleriffic” but…to be serious…Father, Marketer, Writer, Porch denizen

CristerDelaCruz
CristerDelaCruz
5 years 1 month ago

I love this post, Molli! For me, I guess a good place to start is my Twitter bio… and I really like reading others’ bios too. People skyrocket in my view for super-duper creative Twitter bios. Funny how 140characters forces us to be concise, creative and expressive. 60seconds verbally is an excellent piece of advice. Thank you.

rachaelseda
5 years 1 month ago

Thanks for reminding me that part of my “to-do” list while on “vacation” was to really get my bios together. I went to a great workshop by getstoried & another by maryvandewiel that have really helped me understand what makes a good bio but the sitting and doing it part…still looking for the person that can help me do that 😉

TheJackB
5 years 1 month ago

@johnfalchetto That applies to both of us. Those hats are interchangeable and switched on and off depending on time of day and place.

NancyD68
5 years 1 month ago

I got one – Nancy Davis – a woman, a tracksuit and a Louisville Slugger! Or if i want to be serious I could go with something like Nancy Davis – the best friend you need, and the nonjudgmental atmosphere you deserve.

KDillabough
5 years 1 month ago

Business coach, strategist, mentor and muse.

Dhara Mistry
5 years 1 month ago

testing

maryvandewiel
maryvandewiel
5 years 1 month ago

Go girl, thanks! @rachaelseda hey@maryvandewiel, I just mentioned you in my comment on “What Is Your Personal Tagline?”:http://t.co/Uyw8Ih5

MolliMegasko
MolliMegasko
5 years 1 month ago

@TheJackB Those are sayings! You need a tagline.

MolliMegasko
MolliMegasko
5 years 1 month ago

@TheJackB @3HatsComm @Lisa Gerber The good thing about a Twitter bio it can change based on what your passions are for that time…or based on mood.

Coxymoney
Coxymoney
5 years 1 month ago

@ginidietrich @mollimegasko I commented on the post today. #greatpost

josefrivera
josefrivera
5 years 1 month ago

@ginidietrich @mollimegasko it was funny

MolliMegasko
MolliMegasko
5 years 1 month ago

@3HatsComm And? What’s your signature close? I like the way you think and want to hear what you have so far.

MolliMegasko
MolliMegasko
5 years 1 month ago

@johnfalchetto @Lisa Gerber @TheJackB mummyinprovence But what would you want on your tombstone? If you had to choose everyone as one audience?

MolliMegasko
MolliMegasko
5 years 1 month ago

@CristerDelaCruz So what does go inbetween your commas?

MolliMegasko
MolliMegasko
5 years 1 month ago

@rachaelseda getstoried maryvandewiel Very cool! Share some tips if you find they were helpful for you!

TheJackB
5 years 1 month ago

@MolliMegasko We disagree on this. Those are taglines and effective ones that I have used in various situations.

Lisa Gerber
5 years 1 month ago

@ryancox that sounds like a pickup line!!! LOL. I like it. 🙂

Lisa Gerber
5 years 1 month ago

@johnfalchetto @TheJackB haha! I know! I looked that up and said aha, throw you out of the fenetre!

KyleAkerman
KyleAkerman
5 years 1 month ago
I’m still working on my tagline so I will instead comment on your very first sentence: Some might think I’m a little “dark.” I just wanted to say that there is nothing wrong with being a little “dark.” I’m the same way. Some of my favorite shows (Dexter, Breaking Bad, the Wire and the Shield) deal with dark topics like death/ violence, drug use and corruption. I think dark content is enticing for 3 reasons: 1) It often pushes our boundaries by challenging and expanding our way of thinking and feeling 2) It exposes us to fascinating worlds that thankfully… Read more »
Lisa Gerber
5 years 1 month ago

@NancyD68 I like both, but I pick the FIRST ONE!!!

Lisa Gerber
5 years 1 month ago

By the way Molli, I think the ad for the tombstone is HEEELARIOUS – used tombstone, perfect for someone named Homer HendelBergenHeinzl??? LOL. reminds me of A Fish Called Wanda when Kevin Klein says Mr Frangensindin.

NancyD68
5 years 1 month ago

@Lisa Gerber LOL! Why am I not surprised? I bet ginidietrich would probably say the same thing!

LiveUrLove
LiveUrLove
5 years 1 month ago

@NancyD68 hey Nancy, how are you doing lately?

NancyD68
NancyD68
5 years 1 month ago

@LiveUrLove I am doing alright. How are you? How was your 4th?

LiveUrLove
LiveUrLove
5 years 1 month ago

@NancyD68 pretty good, weather was great and I didn’t have to cook 🙂 how about you?

NancyD68
NancyD68
5 years 1 month ago

@LiveUrLove very hectic with my son and boyfriend. We went to our State Fair; it wound up being a good time.

LiveUrLove
LiveUrLove
5 years 1 month ago

@NancyD68 oh I bet 🙂 what state are you in?

ginidietrich
ginidietrich
5 years 1 month ago

@NancyD68 @Lisa Gerber I definitely vote the first one!

ginidietrich
ginidietrich
5 years 1 month ago

@Alexandrafunfit Candy expert

ginidietrich
ginidietrich
5 years 1 month ago

@Lisa Gerber That made me LOL, too!

NancyD68
NancyD68
5 years 1 month ago

@LiveUrLove I am in Jersey 🙂 where are you?

LiveUrLove
LiveUrLove
5 years 1 month ago

@NancyD68 south GA

NancyD68
NancyD68
5 years 1 month ago

@LiveUrLove I have only been there once, would like to go and visit

LiveUrLove
LiveUrLove
5 years 1 month ago

@NancyD68 if you do, don’t forget to visit me 🙂 I have only seen Vegas and Texas till now ( I am from southern Europe)

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