Comments on: What the Changing World of PR Means to Today’s Organizations

By: Have Skills Gaps Become The New Normal? by @allenmireles

Have Skills Gaps Become The New Normal? by @allenmireles — Wed, 13 Mar 2013 17:10:20 +0000

[...] all know, or work with, someone who isn’t on board with all the change in our industry. For whom the days of lugging the big green Bacon’s media books (those suckers were big and [...]

By: ginidietrich

ginidietrich — Thu, 11 Oct 2012 15:46:04 +0000

@CPRS_NL Thanks!

By: ginidietrich

ginidietrich — Fri, 05 Oct 2012 22:04:30 +0000

@coledouglas7 Thanks!

By: barrettrossie

barrettrossie — Thu, 04 Oct 2012 20:05:07 +0000

This is one of those PR-oriented posts I just love reading. I’m an old ad guy and I love this community’s point of view. There’s a lot of crossover for people of the mind that solving the customer’s problem, not practicing a particular craft, is the goal.

By: ginidietrich

ginidietrich — Thu, 04 Oct 2012 17:28:48 +0000

@PhilNugent Thanks!

By: ginidietrich

ginidietrich — Wed, 03 Oct 2012 13:37:27 +0000

@bradmarley I don’t know…I come from the big agency world and they began to hire journalists, about the same time as I was leaving, because there were so few people inside the organization who could write well (or understood how the media works). Maybe the difference is small vs. large?

By: ginidietrich

ginidietrich — Wed, 03 Oct 2012 13:36:03 +0000

@Mark_Harai @Carmelo Thank you.

By: ginidietrich

ginidietrich — Wed, 03 Oct 2012 13:35:44 +0000

@Mark_Harai Amen, Mark! To your first point, this is one of the hardest parts of our jobs. We’ve been really lucky, in the past couple of years, to work with clients who do listen and participate in the process. We have a 90 day grace period where we determine whether or not the client is a good fit. If they’re not (for the reasons you mention), we “fire” them.

To your second point, this is the one that drives me absolutely nuts. I think I mentioned below that I have a friend who called me a few weeks ago to get my counsel on creating a crisis management program for his client. He has ZERO crisis or communications experience, but to save the client and stay within budget, he’s going to great it for them. This makes me crazy. It’ll be worse for the client in the long run because he’s advising them on something he’s never done.

But alas. As the world turns.

By: ginidietrich

ginidietrich — Wed, 03 Oct 2012 13:32:25 +0000

@brianbreid Quibbler! One of the things we do is have our clients comments on blogs and articles to keep them top-of-mind with the reporters who are a priority for them. Sure, we have the relationships with those journalists and can help, but the real magic happens when we orchestrate the direct connection.

By: ginidietrich

ginidietrich — Wed, 03 Oct 2012 13:30:54 +0000

@rustyspeidel I’m not sure this fits the mold for most PR pros, Rusty. Yes, it’s what you and I both do, but we’re not the norm. I’d put this more under branding or marketing.