Gini Dietrich

How to Write Blog Posts that Get Read and Shared

By: Gini Dietrich | February 5, 2015 | 

How to Write Blog Posts that Get Read and SharedBy Gini Dietrich

We had such great success with Andy Crestodina’s webinar last month on influencer relations, we hope to keep the professional development and engagement level at the same high pace.

Therefore, next Thursday, I am going to host How to Write Blog Posts that Get Read and Shared.

Andy and I have a friendly competition and, let’s be real, this is my blog, so I’m hoping to beat him in number of attendees and in the super positive feedback.

Many of you have read blog posts I’ve written on content hubs and content distribution and you’ve asked for more.

More, more, more, you’ve said, and I am super happy to oblige.

Therefore, I bring you an hour webinar that will give you new ideas for content creation and delve further into how to give one topic at least 10 different legs, and how to use traditional PR skills to distribute your content.

(And, let’s be real, I know a lot of you attend our webinars live just for the chat. Now you can use it to harass me for an entire hour.)

How to Write Blog Posts that Get Read and Shared

Here is what you can expect to learn:

  1. How to build a community of brand ambassadors who will help you widen your network.
  2. How to generate blog post ideas.
  3. What type of content is most often shared.
  4. Tricks to write popular blog posts.
  5. How to get people to share blog posts.
  6. What a content hub is and how you can use it.
  7. How the heck to distribute your content, once it’s produced.
  8. How to use analytics to determine ROI, and track weekly to determine next steps.
  9. Metrics that result in a return on your time and resource investment.

Last, but not least, we’ll ask some other bloggers how they create content that people are highly engaged with.

Webinar Details

The webinar is a week from today—Thursday, February 12 at noon ET (that’s 11 a.m. CT, 10 a.m. MT, and 9 a.m. PT, for those of you who can’t do time zones).

It is free and it’s a two-step process.

First, go to Spin Sucks Pro and click the blue “purchase” button at the bottom of the page.

That button will then change to “checkout.” Click that.

Either create a new account or login to your account.

Click “purchase” (it’ll show $0.00 so don’t panic that you have to pay for it).

Click the blue “How to Write Blog Posts that Get Read and Shared” blue link. This will take you to the registration page on ClickWebinar (you’ll also receive an email with this information).

Register for the webinar on that page and you’ll be good to go!

Why You Should Attend

I’ll admit it’s kind of weird for me to write this section, seeing as I’m hosting the webinar.

BUT, I think you should attend for two reasons:

  1. I did a version of this webinar (though I’ve added more to it and made it a little more advanced) for Content Marketing World last year and it was rated among the highest of the entire event; and
  2. I’ve had so many questions about this topic that we could probably do an entire series for a year and not cover it all.

OK, and a third reason is I really want to beat Andy and I know you want to help me do that.

So get yourself registered.

If you can’t attend live, that’s OK! We will send you a copy of the recording next Friday. But you do have to register or we won’t know you want the recording.

I’ll “see” you in a week!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Yay! Just registered. Don´t worry Gini, we´ll help you beat crestodina! 🙂

  • Hmmmm…..I’m not sure who I’m gunning for. #IheartAndy LOL

  • Corina Manea YEAH!! You’re such a good friend!

  • belllindsay #ISignYourPaycheck

  • ginidietrich #true And, its’ the day *after* my birthday!!!! 😀 Who has a crappy Wednesday birthday this month…? This gal! LOL

  • belllindsay I know! Mine is on a Tuesday, which is equally sucky. But you get to move to Thursday next year and that’s super fun!

  • ginidietrich

    lttlewys xoxo

  • lttlewys

    ginidietrich Hugz!!

  • ginidietrich belllindsay Wait! The whole AD team has birthdays in February? It´s included in job description requirements or something?! LOL

  • belllindsay ginidietrich Lindsay, you have options: you celebrate the weekend before and the weekend after and in the middle of the week! You can say you had a whole birthday week! How cool is that?

  • Corina Manea ginidietrich belllindsay Well, @lkpetrolino ‘s is actually January 31 but as everyone in the universe knows it is celebrated throughout February for good measure #GoingForAnotherGoldStar

  • Excited about this! Hooray!

  • ginidietrich Yeah, mine was Tuesday last year. I felt duly ripped off. LOL #nofreedrinks!

  • Corina Manea ginidietrich We’re all Aquarians, how creepy is that?

  • Corina Manea belllindsay ginidietrich LOL Somehow, it never works out that way. 🙂

  • Who could resist this love triangle (crestodina- @ginidietrich- #webinhearts) competition during Valentine’s week!

  • I’ll give this “get your blog read” thing another go, but only because it’s you.

  • Word Ninja YAY!!

  • belllindsay Corina Manea Well, Ellie isn’t. I have to diversify our team.

  • biggreenpen Hooray!

  • annelizhannan I can always count on you to find something fun in what I write!

  • belllindsay Corina Manea ginidietrich I may not be an Aquarian, but I AM giving birth to one in the next few days. So I’m still on the team!

  • #TeamAndy

  • belllindsay Bahahaha! I just saw this after I left my comment.

  • Eleanor Pierce belllindsay Corina Manea ginidietrich Yep, having an aquarian child was a stipulation in Ellie’s contract.

  • biggreenpen Corina Manea ginidietrich belllindsay Good work Paula rerouting this conversation back to me! I knew I could count on you!

  • LauraPetrolino BAHAHAHAHA!!!

  • belllindsay LauraPetrolino Are you guys really going to make it this easy for me to be Gini’s favorite??? #TeamGini

  • LauraPetrolino Twinsies! 😉 ginidietrich

  • ginidietrich Is there a way to reset my password? It’s so ninja I can’t remember it.

  • Word Ninja Send me an email, Amanda, and I’ll help you out:

  • Eleanor Pierce belllindsay LauraPetrolino Clearly Ellie gets a raise and a promotion. Heck, two promotions. The rest of you are fired.

  • #BeatAndy

  • amandalgant

    Man, not sure what side to take?! Going with #TeamCrestoGini

  • amandalgant #Fencesitter

  • amandalgant

    belllindsay #Owningit

  • amandalgant LOL Like a BOSS!

  • JayDolan YEAH! I love you!

  • amandalgant To be fair, I made my team take my side. So I understand if you have to take his side.

  • amandalgant

    ginidietrich to be fair, @crestodina would probably tell me to take your side too.

  • amandalgant LOL

  • Let’s see if I can get it right this time… sheesh.

  • aimeelwest

    Love This!! I think there are times you must hang out in my office – we were just talking about how to reach more people.

    Creating a shirt now #TeamGini

  • Yay another happy harass hour! I live for these hours, and this blogging thing you speak of sounds interesting as well.

  • LauraPetrolino #TeamAndy !

  • KristenDaukas LOL!! It’ll be noon your time on Thursday!

  • aimeelwest Yeah!!! I love you!

  • Digital_DRK We should do these webinars during happy hour. They’d be way more fun that way.

  • aimeelwest

    Love you!!

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  • mtpyeworkshop

    JeffSheehan Just letting you know we’ve shared your tweet, way to go!!!

  • JeffSheehan

    mtpyeworkshop Bisha, TY for sharing my Tweets on your RebelMouse & for the ongoing support. Greatly appreciated. Have an enjoyable week.

  • I signed up. I’ve been AWOL with my blog and SM (social media, not S&M) lately. I like the way you break out the time zones for those of us time-zone challenged.

  • spinchick The the role(play)  of  Blogging Discipline in Social Media  – (BDSM)

  • Digital_DRK Aaah that was clever. 🙂

  • spinchick Thank you for the compliment (you obviously don’t know me)  🙂

  • susancellura

    I can’t attend because my client’s firewall won’t let me…  🙁  Maybe I can receive a link to recording anyway???  🙂  🙂  🙂

  • susancellura Susan, go ahead and sign up through the link anyway and a recording will be sent to you!

  • susancellura

    LauraPetrolino Hey Laura!! That’s my other problem…the firewall won’t let me sign up, either.  🙁

  • susancellura LauraPetrolino OMG! Haha! Ok, no problem. We’ll forward it to you after.

  • susancellura

    LauraPetrolino Thanks so much!!!!!

  • aimeelwest

    UGGG  I totally missed this due to hunting down website images for a client. Darn you for sending me the tiny images so I have to redownload the big images.

    Oh well at least I have the recording. Thanks for sending that to me. I know what I will be doing this weekend.