http://spinsucks.com/uncategorized/deskside-story-what-reporters-really-think/ Professional Development for PR and Marketing Pros Sat, 25 May 2013 00:40:08 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://spinsucks.com/uncategorized/deskside-story-what-reporters-really-think/#comment-1525 Jason Tue, 18 Dec 2007 02:17:09 +0000 http://www.spinsucks.com/spin/deskside-story-what-reporters-really-think#comment-1525 Good distinction! Briefings are one of the best ways to build a relationship with a reporter. Face time, eye contact, and personal conversation can do wonders to convey sincerity, honesty and good intentions; virtues that can unfortunately get diminished among the sea of pitches. They are not interviews disguised with spiffy language. Generalizing like that is akin to calling a screening the same thing as a check-up.

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