Gini Dietrich

Always Obey Your Gut

By: Gini Dietrich | April 21, 2011 | 

It’s Facebook question of the week time and this week I was not too lazy to shower and record a video. I even rode for my 13th day of #30daysofbiking and it’s not even 7 a.m. yet.

I love mornings. No interruptions. Tons of work gets accomplished. You get to watch the sun rise. But, I’ll be completely brain dead by 7:00 tonight. So there’s the con to getting up early.

This week’s question comes from Michelle Fraser, the principal at Yap Yap Communications and Marketing in Perth Area, Australia. She also works with the West Australian Ballet, which I find VERY cool because I studied ballet for most of my life.

She asks,

How do you select if you should work with a client, especially when your head and heart are disagreeing?

Now that I’ve done the video (and you can see my advice by watching it here, if you can’t see it in your Reader), I realize that I might have answered the wrong question. I answered more of, “What if my gut is telling me not to work with this client, but there is some reason I feel like I should?”

But now that I reread the question, I think Michelle is saying her heart is saying one thing and her head another.

So watch what I have to say and comment below if you’d answer her differently or if you think she is saying her head and heart are disagreeing.

P.S. I think we should have had Michelle record the question so we could hear her accent.

P.P.S. Don’t forget to head over to the Arment Dietrich Facebook wall and leave a question for us there! I will send flaming bags of poo to your house if you don’t!

P.P.P.S. I made sure Alfred was in the shot this time, Ingrid Abboud!


About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.