Comments on: Always Obey Your Gut

By: The Brand View When Looking For a PR Pro

The Brand View When Looking For a PR Pro — Fri, 14 Dec 2012 05:11:49 +0000

[...] In fact, I had some issues with some of the things the chosen PR person had been involved with, but they were separate from what they would be doing for us. I told my client, and they during the interview they were good enough to win, with location being the deciding factor. But this person later lost the account. As Gini would say, always obey your gut. [...]

By: ginidietrich

ginidietrich — Mon, 27 Aug 2012 11:48:51 +0000

@mbraining Thanks for stopping by!

By: mbraining

mbraining — Sun, 26 Aug 2012 02:41:15 +0000

Hey Gini, you are spot on with what you say. We definitely need to listen to our ‘intuitions’ when making decisions. Turns out that ‘listening to the heart’ and ‘listening to the gut’ are NOT metaphors. Neuroscience has recently shown that we have complex and functional neural networks or ‘brains’ in both our heart and gut. We’ve just completed 2 years of behavioral modeling research, informed by the neuroscience evidence, tracking the core competencies and prime functions of the heart and gut brains. And we’ve uncovered simple and powerful techniques for communicating with and aligning the three brains (head, heart and gut). So you are right when you say you need to listen to and align your multiple brains. And if you are interested you can read more about our work at http://www.mbraining.com or in our book ‘mBraining – Using your multiple brains to do cool stuff’.

By: Who owns your business? | Marketing Results Blog

Who owns your business? | Marketing Results Blog — Wed, 18 May 2011 19:10:11 +0000

[...] you start getting a funny feeling as you talk with someone or read their e-mail, go with your gut! Gini Diedrich covered that very well in the video in this post. You are almost always right and if [...]

By: Gini Dietrich

Gini Dietrich — Sun, 24 Apr 2011 12:33:49 +0000

And sometimes you can let the office dog make the decision for you…just in case you don’t pay attention to your gut.

By: Riley Harrison

Riley Harrison — Sun, 24 Apr 2011 11:16:55 +0000

Hi Gini,
I think your video was right on! You always need to listen to your gut even though sometimes you disagree or don’t fully understand the underlying reason why you feel a certain way. Perhaps in some situations you defer a decision and get more information or do additional due diligence because you respect and listen to the feeling of your gut.
Riley

By: Gini Dietrich

Gini Dietrich — Fri, 22 Apr 2011 20:17:58 +0000

Well now I know you watched all of the video! Thanks for the additional feedback. I agree it’s more satisfying, but you definitely are held accountanble.

By: leon noone

leon noone — Fri, 22 Apr 2011 19:51:45 +0000

G’Day Gini,
Firstly, I just can’t wait to meet some lissome limbed lady from Chicago whose legs can reach Sydney to kick me in the knees.

Secondly, I agree generally with “go with your gut.” But sometimes your gut’s out of sorts for a variety of reasons.

Over many years, I found a way of deciding if my gut was processing things right.

1. Decide, with the client, what you’re trying to achieve in clearly measurable terms. No “understanding,” “gaining insight into,” “appreciating,” or windy waffle terms like that.

2. Work out, with the client, how success will be measured; again, as precisely as possible.

Once you and the client agree, you can work out all the details like timing and cost.

If the client baulks at any of that, walk away. There’s only one problem with this approach: you have to be prepared to have your work measured definitively.

You may get fewer assignments. But they’ll pay better, be more satisfying, have fewer hassles and enhance your reputation. And when you prove that you can deliver, the repeat business will come too.

Hope this helps,

Best Wishes,
Leon

By: Gini Dietrich

Gini Dietrich — Fri, 22 Apr 2011 13:50:00 +0000

I’m dying without Livefyre, but I also don’t want the comments to not be here. Oy.

Great point about what it must be like to work for the tobacco companies or the leaders who kick puppies. We’re lucky – we get to make those decisions. Not everyone is in that position.

By: Gini Dietrich

Gini Dietrich — Fri, 22 Apr 2011 13:48:43 +0000

Amen.