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Arment Dietrich

Arment Dietrich Accomplishments

By: Arment Dietrich | December 29, 2011 | 
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Today’s guest post is by Molli Megasko.

It’s Facebook question of the week time.

I hope I don’t disappoint anyone, but I’m replacing Gini Dietrich this week.  She asked me to help her out as she actually is taking some vacation days, believe it or not.

Her question to me was…

“Molli, you’ve worked at Arment Dietrich for nearly six years. During those six years, what are the top three accomplishments you’ve seen the firm achieve?”

Now, I could have taken a funny angle on this (getting a security camera after we were robbed in 2006, allowing Jack Bauer in the office on days of interviews so we can laugh and watch people squirm, or maybe I’d just name the year 2008 because that is the time when Peapod delivered all our favorite cereals), but given the holidays I decided to take it seriously.

We’ve been through a lot, as I’m sure most start-ups have.  I think between all our moves, I’ve sat at six desks, gone through one too many computers, and have made some long-term friends.  Six years does not seem like a long time, but in terms of small businesses it’s like dog years.

The video below shows what I think our best accomplishments have been since I started here.  I tried to make them as least cheesy as possible, but you might want to break out the wine.

Also, please note that I am more of a behind-the-scenes-kind-of-girl, so no making fun of my nervousness in the video, deal?  (And sorry Gini, Lucy was sleeping and as you know she’s like a child.  And you never wake a sleeping baby.  I let her sleep so there is no appearance of my beautiful, destructive beagle in the video.)

Have a great New Year’s and we’ll see you next week when we go back to the normal Facebook question of the week with Gini.

And don’t forget…if you have a question for us, head over to our Facebook wall and leave it on the wall there.

29 comments
EricaAllison
EricaAllison

Great job, Molli! I love the accomplishments and I agree with your 3rd point - dropping the PR from the name. I've gone back and forth over the past 2 years over whether my business name is too vague or if it is just broad enough to cover what I do: help companies and people develop their messages and their business. When I hear you talk about how being more open and less hyper focused has helped AD, it reinforces the track that my business is on. Celebrating 5 years in Jan 2012, I think I'll keep the name...for now. ;)

Happy New Year to everyone at Arment Dietrich!

Adam | Customer Experience
Adam | Customer Experience

Good job Molli! Though aren't you contractually obligated to say "clap-clap-clap"? :)

Looking forward to seeing what the AD team does in 2012!

KensViews
KensViews

Nice job @MolliMegasko It's quite refreshing to have someone who's under 50 years old appear on the video post.!

Marcus_Sheridan
Marcus_Sheridan

I love what you all have done there at AD, and honestly am thrilled to watch the next few years, cuz I've got a feeling you're going to blow up, big time. :)

lamiki
lamiki

Totally agree with you that starting this blog was the best idea. Love the accomplishments, Molli (and nice job with the video!)

JoelFortner
JoelFortner

Great job Molli. You didn't seem nervous at all! Calm as a cuke. That's a great top 3. I especially love the one about dropping PR from the brand name and how doing so opened up new opps. Something key you said was it "allowed" you all to do that. It's funny because there's this never ending debate about using "PR" or "Communication" in a name. There are pros and cons of both and practical things to consider, but I truly believe the name should come down to more human stuff like emotion, team energy and spirit. Your energy actually changed just talking about it in the vid, reinforcing it was right decision! A brand is something that communicates as much inwardly as it projects who a company is externally. Brands that get it right understand that and build a culture to raise the brand up. Great stuff.

Lisa Gerber
Lisa Gerber

I love the video, Molli! Some day we'll have to do an Arment Dietrich temporary relocation program so I can come work in NY with you.

SocialMediaDDS
SocialMediaDDS

Very nice video @MolliMegasko The three choices you selected are really profound and visionary moves...the blog, working with a clientele that you love and the name modification all speak to why Arment Dietrich is so successful. The team that @ginidietrich has put together are creative and open to possibility which makes every day at work really a day at play....you love what you do and it shows. Good for all of you! And, well done @ginidietrich !!

Nice to see you here today Molli and a very Happy New Year to you!

Claudia

John_Trader1
John_Trader1

Nice job of subbing Molli, them some big shoes to fill. Even though you didn't clap because it's Facebook question of the week time, I know that you meant to.

Trying to picture what it would be like having a dog scampering through the office as I was interviewing for a position. Makes me wonder if I should slip a few Milk Bones in my briefcase if I ever interview for another position in the future.

ginidietrich
ginidietrich moderator

HAHAHAHAHA! I totally forgot about our going through all of the video footage when we were robbed. You and Alex and I were determined to find the guy and give him a beat down. One of my favorites is when we were restructuring to give people more responsibility and I had everything written down on a big sheet of paper. Lucy grabbed that piece of paper, before I had the chance to present it, and tore through the office with it trailing behind her. I'm pretty sure I've never laughed that hard. So funny. Thanks for your help this week...and thanks for the memories!

DebCE
DebCE

Molli you did a great job with the video. I have watched you, Gini and Arment Dietrich for a few years now. So much has changed since we first met and it's all positive. Happy New Year!

MolliMegasko
MolliMegasko

@JoelFortner great insight. I'm now interested to see some case studies of other name branding successes.

MolliMegasko
MolliMegasko

@John_Trader1 haha, it's fun for us. But carrying dog treats is always a good thing. Never know where you might be.

MolliMegasko
MolliMegasko

@ginidietrich I wish we had video for that. Seriously. I think we would win money from some funny video contest.

MolliMegasko
MolliMegasko

@KenMueller well you should watch it. I've gotten a few emails. This video might be my big break in to TV!

KensViews
KensViews

Good point, @MolliMegasko I just assumed because you look SO MUCH younger than the person who usually does the Facebook Question of the Week. (Let's not mention any names!)

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  1. […] know you missed me, even though Molli Megasko got TONS of kudos on her video last week. Don’t worry. She’ll be back. She was forewarned this […]

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