Lindsay Bell

Boxing Day: Respite and Resolutions

By: Lindsay Bell | December 26, 2013 | 


By Lindsay Bell

Well friends, just like that, we awoke this morning to another Christmas, come and  gone.

It amazes me every year, just how much work goes into the lead-up, and then how quickly it is over.

It’s like a wedding. All that planning. Then BOOM, you may kiss the bride.

At least with a wedding, you have a honeymoon to look forward to.

Not us. Nope. Post-Christmas, we have the long, cold, dark days of January to look forward to.

Good heavens – where did I go just there?

“Hey Lindsay, Grumpy Cat called. He wants his personality back!”

New Year’s Resolutions

While I’m clearly not a fan of the long, cold, dark winter, I am a fan of the day after Christmas. There are left overs a’plenty. There’s usually not much to do, and nowhere to be. You get to relax. And those pesky New Year’s resolutions haven’t kicked in yet! EAT ALL THE CHOCOLATE!

Speaking of resolutions, I know it’s a little tacky and a lot cliched to do the “resolution” thing, but admit it. We all do it.

I’m going to make my 1,565,783rd attempt to quit smoking. And I’m going to try and start exercising more. Gini Dietrich is a tad obsessed with our company fitness statistics!

And while I joke about the Arment Dietrich UP Band competition, I do think it’s amazing, because we all sit around on our derrieres far too much.

My business resolution is to do a serious deep dive into analytics this year – and I’m hoping I can cajole that smarty-pants Andy Crestodina from Orbit Media to help me!

I would love to know what yours are. Whether personal or business related, silly or stupendous, please leave them in the comments section.

What Can We Do for You in 2014?

The next thing you can leave in the comments section is this: Some help!

We want to be the best we can be for you in 2014. In fact, we want to knock 2013 outta the park! But we can’t do it without you.

Let us know what you would like to hear more about.

  • What trends or topics are you particularly excited about for 2014?
  • What areas of PR, marketing, or communications do you want to learn more about?
  • What subject would you like to see explored in depth, through webinars, for example?
  • Is there a person you would love to see interviewed?
  • What have we been missing?
  • And how can we improve?

And on that note, I’m going to get back to my booze’y coffee and Christmas cookies.

On behalf of Gini and the entire team here at Arment Deitrich/Spin Sucks, I’d like to personally wish everyone a continued safe and festive end to your holiday season, and a safe and joyous New Year!

About Lindsay Bell

Lindsay Bell is the content director at V3 Marketing, and works in Toronto. A former TV producer, she’s a strong advocate of three minutes or less of video content. She has a cool kid, a patient husband, two annoying cats, and Hank Dawge, a Vizsla/Foxhound/moose hybrid. Ok, maybe not moose.

  • RicDragon

    Well, if you’ve got Andy C. behind you, that’s a great start. Good luck on the cigs.  It took having a kid for me to stop after 15 years.  Would love to hear more about Gini’s “company fitness statistics.”

  • RicDragon I am quite certain I skew the fitness stats in the unhealthy direction.

  • ClayMorgan RicDragon You and me both, Clay! 😉

  • RicDragon Hi Ric, yes, Andy might the ONLY way I’m going to wrap my head around the dreaded “numbers” – ugh. But, as with quitting smoking, you can’t do it if you don’t at least try…right? 😉

  • Big one for me in the business column? Dive deep into multivariate testing.

  • belllindsay Hi all. Good luck, Lindsay, on your goal of quitting smoking. I am married to a smoker, and I see first hand always how hard it is to quit. Sending support your (and his) way on THAT front. I have had a fitness goal for a long time of breaking 30:00 for a 5K. It’s a time that many people can easily do, and more people can do after methodically working toward it. I have been methodically working for a long time (years) but am not giving up! There will be whoops of joy emanating from FL when that happens. My “word of the year” for 2013 was Direction and I don’t think I really arrived at a place much different – at least externally – my 2014 word is going to be “Freedom” – from being so #*$#)$(#*& deferential all the time. Hopefully that’ll help with the direction part of life too. As far as ideas for Spin Sucks, I’ll have to come back on that one to comment!

  • biggreenpen Freedom. I love it. Can I borrow your word for 2014?

  • belllindsay biggreenpen Absolutely – I am pretty sure it becomes more powerful the more it is shared. 🙂

  • belllindsay ClayMorgan RicDragon All you need to know is that I’m going to WIN!!!!!!!

  • Personally, I’d love to see a post about PR pros advice for young professionals looking for a way into PR with the given conditions of understanding:  
    — Experience is incredibly scarce. Even attaining internships for such experience requires a lot of nearly impossible things for post grads like (a) college enrollment of some sort, (b) previous internship experience, etc. and (c) several years’ experience in general. 
    How does a newbie override these current conditions? 
    Feel free to read my post regarding this topic here: 
    I’m sure many newbies would love to learn what they can do.

  • KateNolan

    jasonkonopinski I hope multivariate testing involves testing varieties of pierogi. That would be some delicious multivariate testing.

    On the general resolution front, it would be putting together a defined marketing plan for 2013. Even if it’s only a generic monthly idea and not completely specific. There’s a little too much seat-pant flying happening for my liking. And sometimes seat-pant flying = leaping out of the plane with a broken parachute…

  • JRHalloran Wait. You’re 85 aren’t you JR??

  • belllindsay Only in mind.  😉

  • Let me know what I can do to help you quit smoking. This post inspired me to get another step closer to buying a Fitbit. 😉

    On the professional front, I hope you’ll blog about your adventures in analytics. That’s one area I’ve vowed to improve in 2014 as well. Another one would be how small businesses can scale so they can think like publishers while running the other parts of their businesses at the same time.

  • OOH the browser gods are smiling — I got a comment box without having to piggyback. Yay! I’ve been thinking about this since you asked yesterday. I really love the “case studies” and analyses of Communications Issues. // I’d also be interested in discussions about multigenerational stuff (for instance, my senior in high school has never to my knowledge delivered a “paper paper” to school – she has always turned it in digitally) as well as communications issues that cross socioeconomic lines.

  • EdenSpodek Thanks Eden, I really should do a series! LOL

  • biggreenpen Thanks!! Great ideas here!

  • crestodina

    I’m in Lindsay! Let’s dig into the numbers. Feel free to grab a spot during office hours ( or give me a call and we’ll setup a time. Happy to help with this 2014 resolution!

  • crestodina WOOHOO!!! Andy, you might regret leaving this comment! But, straight up – this was part of my goals for 2014 “Learn more about analytics – hopefully have Andy Crestodina help me!” Gini can vouch for this! 😀