Gini Dietrich

Dear CEO: Letters to the C-Suite

By: Gini Dietrich | March 21, 2011 | 
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Last May, Roger Friedensen and I were sitting on the porch of the Grove Park Inn in Asheville, N.C. talking about how nice it would be to write a book together.

At the time I told him I had an idea and to let me get some things organized and get back to him.

Well, it was nearly a year in the making and the book includes more than the two of us – 32 people, in fact. But it’s here! It’s finally here!

Dear CEO: Letters to the C-Suite from Experts on Vision, Culture, Community, and Integration” is a book of one-page letters from experts on marketing, communication, customer experience, and business coaching.

It is written with the c-suite leaders in mind so, if that’s not you, perhaps you can buy it as a gift. Or maybe you’d like to read it so you can prepare yourself for a career promotion.

If that is you, we think you’ll find quite a bit of valuable information that will help you think beyond your area of expertise and push your team past their limits.

The authors include:

  1. Gini Dietrich
  2. Danny Brown
  3. Scott Smith
  4. Laura Scholz
  5. Roger Friedensen
  6. Nat Slavin
  7. Stephanie Krol
  8. Andy Donovan
  9. Abbie Fink
  10. Nancy Lyons
  11. Elizabeth Sosnow
  12. Nancy Myrland
  13. Ben Wheatley
  14. Shonali Burke
  15. Anna Barcelos
  16. Jan Beery
  17. Marijean Jaggers
  18. Mark Schaefer
  19. Jon Buscall
  20. Indra Gardiner
  21. Carol Roth
  22. Martin Waxman
  23. Lisa Gerber
  24. Beth Harte
  25. Bob Reed
  26. Mark McNeely
  27. Tom Garrity
  28. Kellye Crane
  29. Justin Goldsborough
  30. Heather Whaling
  31. Maureen Blandford
  32. Sharon Cain

The book is $40, but each of the authors also are doing some giveaways and contests. So if you want the book, I mean really want it, get in the good graces with one (or all) of them! You can follow #DearCEO on Twitter for more information.

Or just go to the marketplace (yep, up there in the upper right-hand corner of Spin Sucks) and buy it there.

I can say this because I only wrote the introduction letter: I’m very pleased with how it turned out. The advice is solid, the writing is great, and the ideas are fantastic. I hope you enjoy it as much as I did!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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