Gini Dietrich

Dear CEO: Letters to the C-Suite

By: Gini Dietrich | March 21, 2011 | 

Last May, Roger Friedensen and I were sitting on the porch of the Grove Park Inn in Asheville, N.C. talking about how nice it would be to write a book together.

At the time I told him I had an idea and to let me get some things organized and get back to him.

Well, it was nearly a year in the making and the book includes more than the two of us – 32 people, in fact. But it’s here! It’s finally here!

Dear CEO: Letters to the C-Suite from Experts on Vision, Culture, Community, and Integration” is a book of one-page letters from experts on marketing, communication, customer experience, and business coaching.

It is written with the c-suite leaders in mind so, if that’s not you, perhaps you can buy it as a gift. Or maybe you’d like to read it so you can prepare yourself for a career promotion.

If that is you, we think you’ll find quite a bit of valuable information that will help you think beyond your area of expertise and push your team past their limits.

The authors include:

  1. Gini Dietrich
  2. Danny Brown
  3. Scott Smith
  4. Laura Scholz
  5. Roger Friedensen
  6. Nat Slavin
  7. Stephanie Krol
  8. Andy Donovan
  9. Abbie Fink
  10. Nancy Lyons
  11. Elizabeth Sosnow
  12. Nancy Myrland
  13. Ben Wheatley
  14. Shonali Burke
  15. Anna Barcelos
  16. Jan Beery
  17. Marijean Jaggers
  18. Mark Schaefer
  19. Jon Buscall
  20. Indra Gardiner
  21. Carol Roth
  22. Martin Waxman
  23. Lisa Gerber
  24. Beth Harte
  25. Bob Reed
  26. Mark McNeely
  27. Tom Garrity
  28. Kellye Crane
  29. Justin Goldsborough
  30. Heather Whaling
  31. Maureen Blandford
  32. Sharon Cain

The book is $40, but each of the authors also are doing some giveaways and contests. So if you want the book, I mean really want it, get in the good graces with one (or all) of them! You can follow #DearCEO on Twitter for more information.

Or just go to the marketplace (yep, up there in the upper right-hand corner of Spin Sucks) and buy it there.

I can say this because I only wrote the introduction letter: I’m very pleased with how it turned out. The advice is solid, the writing is great, and the ideas are fantastic. I hope you enjoy it as much as I did!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Now why can’t the Counselors Academy be at the Grove Park this year? It’s just a hop away from me! I jumped into PRSA and my role with my biz a bit too late for that one…still working out logistics for Vegas, but I’m hopeful!

    Would love to check out this book. The authors alone are enough to sell me on it!

  • ginidietrich

    @EricaAllison I would LOVE (love, love) to see you in Vegas! I really hope you can make it work.

  • patrickreyes

    That’s awesome, Gini! Congrats on getting this out. I’ll be sure to spread the word here in the D!

  • ginidietrich

    @patrickreyes Thanks PR!

  • TheFriendlyBlogger

    Kudos Gini and some great partners involved in the book! Well done you social guru, genius…well how about just “yoda?” Yea, I like it. )


  • ginidietrich

    @TheFriendlyBlogger How about ninja?

  • ryancox

    Awesome Gini! I had no idea you had this in the works! <not shocking> lol I am going to try and win a free copy somewhere! Yay!

  • DonovanGroupInc

    Thanks for including me in this amazing piece along with the likes of Danny Brown and Martin Waxman. 🙂

  • Congratulations to on your publication!

  • Kenwork57

    Mazel Tov. What a line-up of contributors! The ones I know are uber-smart, and nice to boot. I assume all of them are. Felt compelled to send a series of Tweets on it.

  • dino_dogan

    Congrats Gini…great list of people too…Will there be a DearCEO tribe?

  • elizabethsosnow

    Thanks for including me on this project, Gini. It’s wonderful to be connected to such a cool group of co-authors. I’m looking forward to giving away my 10 copies on my blog on April 4, if anyone wants a little advance warning 🙂

  • Wow, that a list of authors. Just so see you, Danny and Mark Schaefer on the list is enough to be really intrigued. Congrats, Gini (Ginny) 🙂

  • janbeery

    I’m very humbled Gini! Great job! KBK and I will be promoting this great group of awesome industry leaders! I see a PWH event in your future!

  • AbbieF

    great ideas from some really smart people – I am honored to be a part of it.

  • Congratulations to ALL of you on your publication!

    (and here’s a link to the Kindle version: )

  • BobReed

    Thanks for including me, Gini! What an honor to be associated with this group of very smart people.

  • ginidietrich

    @ryancox I have LOTS in the works!

  • ginidietrich

    @DonovanGroupInc Uh…you forgot someone?

  • ginidietrich

    @Kenwork57 Well, most of them are…we do have @DannyBrown in there.

  • ginidietrich

    @dino_dogan I think there are too many people for a tribe!

  • ginidietrich

    @elizabethsosnow It took waaaaaay longer than three weeks, but we got there!

  • ginidietrich

    @Brankica I have trained you well!

  • ginidietrich

    @janbeery You’re taking lessons from 3hatscomm on acronyms!

  • ginidietrich

    @AbbieF It wouldn’t be a Gini project without you included Abbie friend!

  • ginidietrich

    @JohnAkerson Thanks John!

  • ginidietrich

    @BobReed Woo hoo!

  • dino_dogan

    @ginidietrich hehe…I think you will be pleasantly surprised as to what happens when you reach your “limit”. Thats all Im gonna say about that 🙂

  • ginidietrich

    @dino_dogan Is that your nice way to telling me to get my shit together already?

  • dino_dogan

    @ginidietrich lol…yup…get your shit together already, Dietrich. 🙂 Piece of inside info..lets hope nobody listens 🙂

    We expect that in few months typical tribe size will be 30-200. I’m already testing the limits of the system with Anubis (16 members and growing) your Dear CEO tribe could be the first to reach that number. And what a perfect way to do it since all you guys have already pre-vetted each other.

    Just sayin 🙂

  • BethHarte

    Thanks for including me in this wonderful project Gini! I read through the ebook this weekend and there is a TON of solid advice. Like, Elizabeth… I will be giving away 10 copies of “Dear CEO” on April 21st (hint, hint).

  • BobReed

    And count me in for April 22.

  • ginidietrich

    @BethHarte I agree – I’m very pleased with how it turned out. So much smart advice!

  • Well done Gini, and my favorite CEO is in pole position.

    So let’s recap Top 50 Power 150 AdAge, new Ebook, Webinar on Community Building, and we are only Monday…what a great way to start the week.

    Great stuff Gini, with the work you put in you deserve it all and then some.

  • I can’t tell you how much I appreciate you bringing me in on this, Gini. When you sent it to me, I immediately read through it (yea, I’m a fast reader :p) and was so impressed not just at the lineup of authors, but at what they wrote. Many many thanks again and I will do my utmost to help you get it out there.

  • ginidietrich

    I have some smart friends, huh?!

  • ginidietrich

    @johnfalchetto That’s a great start to the week! Now what am I going to do to beat it?! Break 40 … here we come!

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  • JGoldsborough

    Gini, really appreciate all you did to bring us all together. Such an important topic, considering we all know how much follow the leader is played in corporate America. A conversation that needs to continue and I hope more CEOs will jump into the mix and begin to understand the effect they have on their organizations’ cultures. Cheers for all you do!

  • ginidietrich

    @dino_dogan Alright, alright. I’m getting my shit together. Just sent six invites for The Blacklion Equipe. So how do I add a tribe that allows me to invite more than six people?

  • dino_dogan

    @ginidietrich Once your tribe reaches 7 members, check your invites section. There you will find everything you need to know 🙂

  • ginidietrich

    @dino_dogan Sa-weet!

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  • @ginidietrich Yes, you do!

  • ginidietrich

    @JGoldsborough Baby steps, huh? When I spoke to a CEO group earlier this week, 99 percent of the audience thought I was off my rocker. By the time I left, I had them excited and enthused to begin thinking about their businesses differently. So one book, one speaking engagement, one blog post at a time…we’ll get there!

  • @ginidietrich @TheFriendlyBlogger Yeahhhhhh, I’m gonna go with yoda on this one :).

    Oh, as for the Yeahhhhh – it’s a long yeah not a screaming one! lol

  • KenMueller

    oooh. i want one!

  • ginidietrich

    @KenMueller Well buy one! Help a girl out!

  • KenMueller

    @ginidietrich i dunno. i usually help out people who like me…

  • ginidietrich

    @KenMueller Come on! We agreed on the toilet paper. I’ll like you. Later. I promise.

  • KenMueller

    @ginidietrich er…you oughta read that last reply of yours out of context. what will people think???

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