Gini Dietrich

Does Your Company Have a Skunkworks Team?

By: Gini Dietrich | September 14, 2010 | 
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I’ve been reading a lot recently about skunkworks teams and why they don’t work. If you aren’t familiar, according to Wikipedia, “skunkworks is used to describe a group within an organization given a high degree of autonomy and unhampered by bureaucracy, tasked with working on advanced or secret projects.” In other words, it’s a formal group of people who work solely on innovation – coming up with new ideas, products, and services.

How many of you work in a company that has a skunkworks team? How many of you own businesses with a skunkworks team? I’m actually curious enough that I think a poll is a good idea. Yes or no…does your company have a skunkworks team?

Does Your Company Have a Skunkworks Team?

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I’m going to wait for the results to finish the rest of this blog post. If the results are what I think they’ll be, I have a very interesting theory that could give companies a fourth option for empowering ALL employees to become part of the skunkworks team without having to form something special. If I’m wrong, well…I’ll report back after you take the poll. So take the poll!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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