Gini Dietrich

Get Rich Quick! Lose Weight Tomorrow!

By: Gini Dietrich | April 27, 2011 | 
176

Yesterday Joey Strawn wrote a blog post called “There’s no ‘I’ in brands, but they’re surrounded by a lot of BS.” His whole point is that our brands, the way people feel about our companies, is determined not by a creative ad or the news release that was just distributed; rather by our customers.

Really great point and I agree with him. In fact, I agree with it so much that I blogged about the lack of control you have around your brand last summer.

But Joey used an example of advertising that really got under my skin (and I hijacked his comments because of it):

Statements like “Debbie lost 65 pounds by using ___________ without having to change her diet!” will normally be followed by small text at the bottom that reads “Results not typical. Debbie used _________ for 14+ months plus exercise and a sensible diet.” Miracle weight loss powder, my ass. If I could regulate a perfectly sensible diet and exercise daily, I’m pretty sure I could lose 65 pounds in 14+ months without sprinkling sawdust on my food at every meal.

This really bothers me about our society. We’re get rich quick. Lose weight fast. Don’t work for anything. Overnight success.

It’s total bullshit. (Yes, Jay Dolan, I just swore in a blog post.)

Tim Ferris is the biggest contributor to this load of crap. First with the 4-Hour Workweek and then with the 4-Hour Body.

I’ve not read either because they’re so highly offensive to me, but I am here to tell you that NO ONE, and I mean no one, works only four hours a week. Period. Even if you’re doing what you love, which I think is the whole point of the book, you still work more than four hours a week. Because your passions, sometimes in a week, turn to work no matter how much you love doing them.

And transforming your body and losing a bunch of weight in four hours? Load of even more crap. Ever notice how hard the contestants on the Biggest Loser work? They’re not taking some magic powder and losing a bunch of weight overnight.

I burn about 10,000 calories a week during cycling season. And, while I’ll have a bite or two of dessert here and there or I’ll eat French fries or cheese, I do so in moderation. So yeah, it may look like I can eat anything I want, but I work really hard to be able to do that. And it certainly takes more than four hours. It really is a part-time job.

The thing is, we allow this kind of crap. Ferris is speaking to the mass audience and we’re making him rich.

To Joey’s point in his infomercial example: We don’t want to work hard for anything. We just want it handed to us. And all these people who give us the easy way out? Sure, they look like they’re overnight successes because we made them so. We’re buying their crap, maybe some of us try it out, and then when we end up working 60 hours a week or gaining back all the weight (and then some) we did lose, we go on to the next thing.

That’s why self-help books sell out. We are constantly looking for the easy way. When will people stop trying to make a quick buck on our insecurities and, instead, show us the way to work hard and lead to success?

We launch Spin Sucks Pro on Monday (!!!) and it is not going to be easy for anyone who joins the community. We’re going to make you work hard. In fact, you’ll be working so hard, it may become a part-time job. But you will be successful. And you will learn a ton. And you will move your careers forward more quickly than you can trying to learn the new technologies on your own.

But we are not for the masses. We are not going to pretend to give you some secret key that is going to make you the CEO, with a phat salary and a company-owned Mercedes Benz, tomorrow. You are going to work hard and you’re going to have days where you think, “I”m not sure this is worth it.” And that’s OK.

Because this is not a get rich quick scheme nor is it a lose 65 pounds tomorrow deal. Spin Sucks, no matter which part of your life it hits, and we’re here to stop it.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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176 Comments on "Get Rich Quick! Lose Weight Tomorrow!"

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Sean McGinnis
5 years 3 months ago

But daddy…I want an Ooopa Looompa NOW!

ginidietrich
ginidietrich
5 years 3 months ago

@Sean McGinnis You can have one if you’re willing to drown in the chocolate river!

johnfalchetto
5 years 3 months ago

Wow! First ass at Dinos now Bull shit, what’s going on at AD?

Now I will be joined by you when people google Can’t stand Tim Ferriss. Which is still my biggest referrer for traffic.

ginidietrich
ginidietrich
5 years 3 months ago

@johnfalchetto Well, I had rear on my blog post for Dino and he changed it. But bullshit is all mine!

Maybe Ferris will replace “Packers suck,” which is still a huge traffic referrer for us.

johnfalchetto
5 years 3 months ago

@ginidietrich And right there you will have your wish, more search engine traffic 🙂

KenMueller
KenMueller
5 years 3 months ago

i don’t care about getting rich quick. i just want 10,000 followers on Twitter and I want them now! I find it interesting that in the Twitter world, we see a lot of this kind of stuff being pushed out, and 9 times out of 10 it comes in the form of an auto-DM after I follow someone. Hello? And people wonder why we hate auto-DMs.

Good stuff, Gini. Love it when you’re fired up.

newbizblogger
newbizblogger
5 years 3 months ago
Bravo Gina! I like you am so tired of people chasing the fairy that will sprinkle magic dust and all their problems will be solved in one week! And those promoting that this is the case are just as bad. I’ve read Tim Ferris book, 4 Hour Read. Good read for sure and wonderful pipe dream, but I’m yet to figure out as a business owner and entrepreneur how he’s able to work only 4 hours to enjoy the lifestyle he has. Sure after the insane amounts of work has been put in and you can finally reap the rewards,… Read more »
adventuresinexpatland
adventuresinexpatland
5 years 3 months ago

Landed here from following 2 of your biggest supporters, and wow! You kicked ass (oops, I swore in a blog comment). Thanks for telling it like it is, without sugarcoating. We’re adults, not idiots. We can handle the truth (bad movie cliches aside). Now I’m off to subscribe to your blog and follow you on twitter…

T60Productions
5 years 3 months ago
Gosh darn it… you’re right Gini. Guess I’m not as brave with my language. 🙂 Success takes sacrifice and patience… period. I talk with clients all the time about producing a series of short videos instead of one long video because it allows them to implement a long term strategy that will earn them followers and support. The more quality videos they produce, the more people will look forward to them. The more viewers look forward to the videos, the more their company will be trusted. But it all comes down to what you wrote about… it’s not a get… Read more »
bdorman264
bdorman264
5 years 3 months ago
Hmmmm, I have a 4 hour body; it might not be pretty but certainly ‘doable’ in 4 hours or less. Wow, you are anal…………yes, I said a cuss word too. So you really know how many calories you consume in a week; I should I have known better. If you are doing 300 mi a day on the bike or whatever it is you can probably eat anything you want. My motto “I eat, therefore I run”……….maybe not as much running as in the past but I am active so my metabolism stays high. I can eat anything and sometimes… Read more »
Jk Allen
5 years 3 months ago
Hi Gini, You keep it your don’t you? I love it! And to answer one of the biggest question that stood out to me here…people will never stop trying to make the quick buck on our insecurities. Predators will always exist in the jungle…as long as we allow them to pray on us. That’s where folks like you come in. You take the responsibility in calling these cats out; exposing their dirty little maneuvers to get over on people. I personally take on that responsiblity as well. I profess more than anything that you get what you give (reaping and… Read more »
bdorman264
bdorman264
5 years 3 months ago

@Jk Allen Ok, you said predator and cats in the same post…….good to see you JK and you’re right; hard work is necessary but can be very rewarding.

KenMueller
KenMueller
5 years 3 months ago
What it really comes down to is education. The fact that there are so many books like this, so many websites that promise this, so many blogs and emails offering us fame, fortune, and hot bodies, is that apparently somebody is clicking on the links and somebody is buying it. A lot of somebodies. And I would bet that to most of us reading this, we just don’t get it. We all just delete that crap and move on. We don’t understand the mindset of the person who wants that, or who is gullible enough to believe it. So it’s… Read more »
FranchiseKing
5 years 3 months ago
Gini, Once in awhile, my wife gives me “the look,” when I say “I’ll be upstairs for a few hours.” When I have to work on the weekends. (Almost every weekend.) That’s just how it is now. Everything changes eventually, and someday I’ll have several programs in place that are more automated. I can’t automate the; Writing of my new book on becoming a franchise owner (Fall 2011, John Wiley & Sons, Publisher) My blog posts on The Franchise King Blog My blog posts on Small Business Trends, where I’m the resident franchise expert My blog posts on OPEN Forum… Read more »
ldpodcast
ldpodcast
5 years 3 months ago

I finally looked at the 4 hour body last night when I was at Borders, and Ferriss actually had a glucose meter implanted in his body, even though he is not a diabetic, to track his blood sugar. That convinced me he’s really OCD and crazy.

Marcus_Sheridan
5 years 3 months ago

Ring the cow bells folks, because this was friggin awesome Gini!! Yeah, tons of crap, EVERYWHERE. And sadly, the self-help industry, often times, exudes the most crap.

And about the 4 hour diet thing. Geez. What an extra large load of crap that was. Personally, I have to burn 1200 a night, every night, on my elliptical, so as to maintain my weight. Let me take a few days off and I’m going to pay the price. It ain’t easy. And it’s not supposed to be.

Thanks for getting me all jacked up this morning Gini. 🙂

Marcus

Marcus_Sheridan
5 years 3 months ago

@johnfalchetto Yeah Gini, you trying to be the lady’s version of Gary V or something ?? 😉

NancyD68
5 years 3 months ago
A lot of people are looking for a panacea. Everyone wants to feel good, or be richer/skinner/sexier without any of that silly thing we call “work” involved. I went back to school when I left my husband in 2005. I graduated with a 4.0 because I worked my ASS OFF! No one gave me a magic pill do well in school. I stay my target weight by walking and not eating junk food,. but no one wants to hear that. My bosses want me to do things that are not possible. It is the same thing in a different package.… Read more »
joey_strawn
5 years 3 months ago

Love this post! I’m honored I inspired the post and even more honored that you blew my post out of the water with yours. I agree with you pretty much on every turn. It makes me mad when people say how easy it was for me to gain a following on Twitter and audience for my blog when I was working a full-time job and then coming home and working another 4-5 hours on my personal brand each night.

It’s not easy, it’s never been easy and people who want it to be aren’t the ones who will succeed.

Brilliant rant.

Griddy
5 years 3 months ago
And this post is why I LOVE MY AUNT GINI DIETRICH! 🙂 Well…this post and many – I mean most, I mean everything – that she writes. What a load of crap a lot of this stuff is! I haven’t read the 4 HOUR ANYTHING although now I’m curious to see what parts are actually convincing to folks. But what I know and what I see is that hard work gets you to where you are and brings you what you deserve. I have yet to hear of someone who works hard 4 hours a week. I would love to… Read more »
BobReed
BobReed
5 years 3 months ago

Gini, a little push back regarding Tim Ferriss. The “4-Hour” thing is an intentional misnomer. Ferriss is a no layabout. Far from it. He’s constantly moving… and working. The idea behind the 4-Hour work week is optimization of business and personal systems to enable people to prioritize and take on the activities and challenges that are most important to them. They guy is also an amazing marketer, particularly in social media.

PattiRoseKnight
PattiRoseKnight
5 years 3 months ago

LOVE today’s post….reminds me of a quote from Bill Gates…”You will NOT make $60,000 a year right out of high school. You won’t be a vice-president with a car phone until you earn both.”

KatieFassl
5 years 3 months ago
Great post, Gini. I think a lot of our work ethic– both for personal (whether it’s weight-loss or otherwise) and professional goals– are in how we’re (a) wired and (b) raised. You see, I’m a part of the “problem” Millennial Generation, and we have a really crappy rap. While I’ve always been a perfectionist (and my own worst critic), I’ve also had a job since before I could drive. My parents taught me that I had to work for things that I wanted; that I didn’t deserve anything, and I was expected to treat others the way I wanted to… Read more »
WGB2U
WGB2U
5 years 3 months ago
Hello Gini, I’ve been reading your comments and watching your videos for some time now. I’ve been looking for a way to jump in and whoo this one gets me! The room spins at the mention of Tim Ferris’ name! I felt all alone with my sentiments (outside of Penelope Trunk perhaps) 😉 and now I feel so much better after this post! Whoo hoo! Thank you! Gary V. speaks of E-F-F-O-R-T and it’s something much of society seems to be getting an “F” in, yet some wicked good bloggers and small business people seem to master! I always think,… Read more »
bcromlish
bcromlish
5 years 3 months ago
Hey Gini, Great post! It is definitely true that there is soooo much marketing crap out there. I could agree more, I won’t even deny that a lot of the stuff Tim Ferris says is crap, sure a lot of his is. I think you may be judging these books by the cover though. His main message is to think outside the box, don’t just take what society tells you as the way it has to be. He does go extreme, to sell books. Yes. The four hour work week was basically saying things like get a virtual assistant, group… Read more »
JudyDunn
JudyDunn
5 years 3 months ago
Yeah, the Ferris mentality. It’s all over. It’s in the people who stand in line at the table at the conference to buy the speaker’s latest book. And it gathers dust on the shelf. Or it’s read and put away. Because the reading is EASY. The doing? Not so much. It’s in the presenter who says that by the end of his 2-hour workshop, you’ll have a fully functioning WordPress website set up. (My WordPress developer/designer partner would say, “Not.”) But it is what people want to hear and so that’s what some people tell them. Drives me crazy. Anything… Read more »
JudyDunn
JudyDunn
5 years 3 months ago
Yeah, the Ferris mentality. It’s all over. It’s in the people who stand in line at the table at the conference to buy the speaker’s latest book. And it gathers dust on the shelf. Or it’s read and put away. Because the reading is EASY. The doing? Not so much. It’s in the presenter who says that by the end of his 2-hour workshop, you’ll have a fully functioning WordPress website set up. (My WordPress developer/designer partner would say, “Not.”) But it is what people want to hear and so that’s what some people tell them. Drives me crazy. Anything… Read more »
ginidietrich
ginidietrich
5 years 3 months ago

@Marcus_Sheridan @johnfalchetto Um, no. I’m trying to BEAT him!

BobReed
BobReed
5 years 3 months ago

@JudyDunn Not to defend Ferriss, but he states plainly that what he prescribes takes hard work. In fact, any self-help book makes the reading easy.

3HatsComm
3HatsComm
5 years 3 months ago

@KenMueller You forgot the free iPad. My stance on auto-DMs is pretty clear, they are of the Devil.

3HatsComm
3HatsComm
5 years 3 months ago
I get the marketing and branding of the “4 hour” titles and catchphrase. It’s easy to sell easy b/c that is what people want to buy. I’ve not read any of it and yes it does tick me off a little but then I think, isn’t that why me and mine joke and mock folks like this, because it’s a bunch of touchy feely self help crap? IDK. But then if people DO get something from it and feel it does help them… well, TEHO. Per @FranchiseKing comment about automating all he needs to do, that same EASY button mentality… Read more »
3HatsComm
3HatsComm
5 years 3 months ago

@JudyDunn “Reading is EASY. The doing? Not so much.” This. Same with telling folks to live their dreams, go find those better clients or more fulfilling jobs, or even to suck it up, blah blah. A lot easier to say or write “just do it” without giving any helpful specifics as to how, how do you make it happen, how do you keep those lights on now that you’re unemployed? Not talking these books specifically, but some of the so-called ‘self-help’ memes that have turned me off, driven me to the likes of Despair.com for my ‘motivation.’ FWIW.

JudyDunn
JudyDunn
5 years 3 months ago

@BobReed Ah, yes. And does he state it in his TITLE? Because that’s what makes people buy a book. The cover and the title.

Does the title say: “The 4-Hour Work Week : It’s Damned Hard But Worth It”?

aspinchick
aspinchick
5 years 3 months ago

Great comment! As I said on my Twitter, I lost 80 pounds by working my butt of – literally. I get so angry when I read those ads, too. And I am building my business(es) year after year, hour after hour, sweat drop after sweat drop. Nothing that’s worth anything is easy. Not a successful business, not a good relationship, not a fit body. Nice post!

KellyeCrane
KellyeCrane
5 years 3 months ago

This is a very, very important post. Even when it seems like things are coming easily to others, that’s almost never the case. Wondering why we don’t have it as easy as someone else causes a lot of misery in our society. How sad is that? In fact, it’s always been true: slow and steady wins the race.

BobReed
BobReed
5 years 3 months ago

@JudyDunn As Seth Godin wrote, “All Marketers Are Liars”.

JudyDunn
JudyDunn
5 years 3 months ago

@KellyeCrane See, that’s the deal. Our clients come to us and say, “What’s wrong with me? The woman who presented the workshop said I could set my website up in 2 hours. Wasn’t possible. Am I stupid?”

So we are not only proposing the impossible. We are making people feel somehow deficient—not as smart as others—when they aren’t able to do the non-doable.

JudyDunn
JudyDunn
5 years 3 months ago

@BobReed Okay. There’s another title that sold a lot of books. : )

But I don’t believe it. SOME marketers are liars.

ElissaFreeman
ElissaFreeman
5 years 3 months ago

The problem with the four hour mentality is the sheer pervasiveness of this ‘ideal’…especially among our kids. Let’s face it, as Tom Hanks once said: “it’s supposed to be hard. If it was easy, everyone would do it. The hard…is what makes it great.”

BobReed
BobReed
5 years 3 months ago

@JudyDunn Point.

johnfalchetto
5 years 3 months ago

@Marcus_Sheridan Actually I think Gary V is trying to be the man version of @ginidietrich Boy the guy needs to get very early, actually he should just stop sleeping

wabbitoid
5 years 3 months ago
I have mixed feelings about bullshit. Without it, we would not have storytelling and my career as a novelist would never get anywhere. But there are so many people out there who buy their own bullshit, their minds having been poisoned by too much of it just like Don Quixote. So I’m not going to blame pure bullshit as the problem. I think it’s pure selfishness that allows people to not only buy their own bullshit but makes them susceptible to other people who can give them a good con. Bullshit can and should be fun, but selfishness always seems… Read more »
Leon
Leon
5 years 3 months ago
G’Day Gini, And about time! Thank you for telling it like it really is. Even though I’d run a successful offline business for 30 years before I moved it online, I too was seduced by the get rich quickers of internet marketing land. My mistake. I still believe that although marketing isn’t everything, everything is marketing. But so much of what happens on the web isn’t marketing. It’s hard nosed, foot on the door,confrontational selling. Nothing wrong with that ,I suppose. But it aint marketing. To claim that it is ……here insert whatever nasty words that come to mind. Great… Read more »
TheJackB
TheJackB
5 years 3 months ago
I hate posts like this because they make it harder for me to sell my personal improvement package. For the low price of $199.99 you can enroll in my how to Use A Ginsu Knife to Make You Both Happier and Healthier. Order now and I’ll throw in the orange peeler, an album from KTEL and the 1978 Ronco catalog. People will never stop believing in the get rich quick or lose weight overnight schemes. I am a cynic about these things because I watch people make the same mistake over and over even though they know in advance what… Read more »
Mark_Harai
5 years 3 months ago

It seems Tim has identified a HUGE market:

“We don’t want to work hard for anything. We just want it handed to us.”

I guess somebody needs to get rich serving lazy folks pipe dreams…

nateriggs
nateriggs
5 years 3 months ago

Again, with the wonderful, honest and no sugar coating rant! You are dead on about our society. We are lazy creatures by nature and suddenly that’s become an attractive trend. 4 hour anything is a load of BS in my humble opinion.

Leon
Leon
5 years 3 months ago

@TheJackB Just loved your comment Jack. Where do I send my money? I learnt years ago that happiness really was a 1978 Ronco catalogue.

Give this man a guest post Gini.

Ya gotta laugh.

Leon Noone

KDillabough
KDillabough
5 years 3 months ago

@TheJackB And I’ll throw in my Veg-O-Matic, Boone’s Farm Strawberry Wine and KTel Electric Go-Go Comb to sweeten the deal!

You made my both Happier, and Healthier (from the laughter!)

Let me know where I should ship:)

bdorman264
bdorman264
5 years 3 months ago

@TheJackB I hear ya’ bro; I guess I can just flush the 99.99 I spent on 3 internet social marketing franchise opportunities down the toilet. I was prepared to sit back, watch it explode and just count the loot………..:)

rachaelseda
5 years 3 months ago

I don’t know what I love more…the fact they you mentioned my top secret favorite show (The Biggest Loser) or the fact that you willingly cussed in one of your blog posts. BUT WAIT…you can’t work for just four hours a week? And you can’t workout for four hours a week and look like @ginidietrich ..this post is going down hill fast…

Just kidding, great post as usual!

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