0
58
Gini Dietrich

Get Rich Quick! Lose Weight Tomorrow!

By: Gini Dietrich | April 27, 2011 | 
175

Yesterday Joey Strawn wrote a blog post called “There’s no ‘I’ in brands, but they’re surrounded by a lot of BS.” His whole point is that our brands, the way people feel about our companies, is determined not by a creative ad or the news release that was just distributed; rather by our customers.

Really great point and I agree with him. In fact, I agree with it so much that I blogged about the lack of control you have around your brand last summer.

But Joey used an example of advertising that really got under my skin (and I hijacked his comments because of it):

Statements like “Debbie lost 65 pounds by using ___________ without having to change her diet!” will normally be followed by small text at the bottom that reads “Results not typical. Debbie used _________ for 14+ months plus exercise and a sensible diet.” Miracle weight loss powder, my ass. If I could regulate a perfectly sensible diet and exercise daily, I’m pretty sure I could lose 65 pounds in 14+ months without sprinkling sawdust on my food at every meal.

This really bothers me about our society. We’re get rich quick. Lose weight fast. Don’t work for anything. Overnight success.

It’s total bullshit. (Yes, Jay Dolan, I just swore in a blog post.)

Tim Ferris is the biggest contributor to this load of crap. First with the 4-Hour Workweek and then with the 4-Hour Body.

I’ve not read either because they’re so highly offensive to me, but I am here to tell you that NO ONE, and I mean no one, works only four hours a week. Period. Even if you’re doing what you love, which I think is the whole point of the book, you still work more than four hours a week. Because your passions, sometimes in a week, turn to work no matter how much you love doing them.

And transforming your body and losing a bunch of weight in four hours? Load of even more crap. Ever notice how hard the contestants on the Biggest Loser work? They’re not taking some magic powder and losing a bunch of weight overnight.

I burn about 10,000 calories a week during cycling season. And, while I’ll have a bite or two of dessert here and there or I’ll eat French fries or cheese, I do so in moderation. So yeah, it may look like I can eat anything I want, but I work really hard to be able to do that. And it certainly takes more than four hours. It really is a part-time job.

The thing is, we allow this kind of crap. Ferris is speaking to the mass audience and we’re making him rich.

To Joey’s point in his infomercial example: We don’t want to work hard for anything. We just want it handed to us. And all these people who give us the easy way out? Sure, they look like they’re overnight successes because we made them so. We’re buying their crap, maybe some of us try it out, and then when we end up working 60 hours a week or gaining back all the weight (and then some) we did lose, we go on to the next thing.

That’s why self-help books sell out. We are constantly looking for the easy way. When will people stop trying to make a quick buck on our insecurities and, instead, show us the way to work hard and lead to success?

We launch Spin Sucks Pro on Monday (!!!) and it is not going to be easy for anyone who joins the community. We’re going to make you work hard. In fact, you’ll be working so hard, it may become a part-time job. But you will be successful. And you will learn a ton. And you will move your careers forward more quickly than you can trying to learn the new technologies on your own.

But we are not for the masses. We are not going to pretend to give you some secret key that is going to make you the CEO, with a phat salary and a company-owned Mercedes Benz, tomorrow. You are going to work hard and you’re going to have days where you think, “I”m not sure this is worth it.” And that’s OK.

Because this is not a get rich quick scheme nor is it a lose 65 pounds tomorrow deal. Spin Sucks, no matter which part of your life it hits, and we’re here to stop it.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

161 comments
Toronto Weight loss
Toronto Weight loss

Dealing with lots of diet is a hurdle to our appetite in some ways we need to abstain being hungry and eat less.

sherpoland
sherpoland

Hi Gini, really a great post. My sister who is a marathon runner and has worked hard to keep herself fit gets pretty annoyed with the clothing industry falsifying sizes. In her opinion the stores are purposely marketing clothing as smaller sizes in the attempts to make the customer feel good about her weight and therefore purchase more clothing. This could be a marketing ploy, what are your thoughts on that? Anyway I shared your post with her. I will look forward to hearing what she has to say about it. I think it will be in agreement with your post.

NathLussier
NathLussier

Late to the party here, but wanted to give you two thumbs up! I used to look at people who were "naturally thin" and wonder, then I saw that they all spent hours at the gym or studio sweating their butts off. It's the same in business. The hard work is necessary, no matter what new silver bullet magic solution comes along, without the time and energy you put into your business you don't get the results you're looking for.

PhilipNowak
PhilipNowak

Ha ha, Gini! I just noticed this post after I made my comment praising Tim as a quality blogger. I've read (and enjoyed) both books and can tell you that neither book is about "doing x in 4 hours." Total marketing play. The content is really about maximizing your success (or end goal) as efficiently as possible. Tim actually blogs about marketing, title selection and blog post title split testing on his site. Worth a read, if only to understand his perspective.

Here are the links if anyone is interested:

Marketing of the book: http://www.fourhourworkweek.com/blog/2011/03/10/12-lessons-learned-while-marketing-the-4-hour-body/

Title selection: http://www.fourhourworkweek.com/blog/2011/01/31/feeling-stuck-read-this/

Split testing: http://www.fourhourworkweek.com/blog/2010/08/30/popular-retweets/

ExpatDoctorMom
ExpatDoctorMom

Another great post Gini! Sorry to respond so late in the day. I first read it when there were 8 comments.

I was just talking about this with my husband: the markets that sell anything to do with making money and wt loss are the ones who do best! I speculated anything anti-aging (especially for physical appearance) may be 3rd?

Ah Yes, Tim Ferris. Read his first book, lots of good tips but you are absolutely right he doesn't only work 4 hours per week.

As for his second book, I didn't buy this as a physician placed an extensive review of this book on amazon pretty much refuting every point Tim makes. But, I have my opinion on this: how much you have to work out to stay in shape (mind you not get in shape but stay). Should be released in in 2 weeks :) I feel a mention coming your way!

RoseanneSchmidt
RoseanneSchmidt

See here's the thing with instant gratification ... You're either forking out boat loads of money for get rich quick schemes or you're gaining the weight all back after get skinny quick schemes. Either way it's unhealthy for you: you're whole you.

Did you know that what you eat has an equal effect on your spiritual being deep within you (regardless of your faith or religious beliefs, whether you believe in anything or just yourself, there's a deeper you that you need to account for)? on your emotional well being? on your mental well being? not JUST on your physical well being....

Did you know that the prepackaged, canned, bagged foods are chock full of chemically altered, unnatural, unrecognizable crap (to your whole being on the four levels mentioned previously)? This crap that you eat because you think it's "cheaper" is making you gain more fat weight and less muscle weight? Where as if you just ate stuff as it is found in nature... the purist form possible... you might need to stop at the store more... But I don't know about you, but I'd rather stop quick at the store for fruits and veggies than go to the doctor for insulin shots and cavities pulled.

Anyway, this is the first blog post of yours that I've had the opportunity to read. I appreciate your anger towards these schemes and I hope that the other people that read this can pass it on to all their friends and loved ones.

I have been trying to do this word of mouth for over a month now. I hope people get the picture. Instant gratification is an illusion -- a lie! Yo yo dieting is the most torture you could possibly do to your body. We, as a population, are starving yet over stuffed. Our body needs natural foods to fuel it's energy needs. And you stay hungry because the crap you're giving it isn't what it needs. But it's sure going to go somewhere--either in the toilet or made into fat because your body doesn't know what it's to do with this crap chemicals.

The deepest thing you need to do is forgive yourself for what you eat. If you eat a cookie every now and again that's fine. Just know you're going to crave more and you shouldn't eat the whole box. Be intelligent. Be smart. You won't be a size 2 in 90 days, maybe not even in 2 years... but you'll start feeling healthy right away. Quick fixes are shams. Change your mind, change your choice, change your self-image. Give your self the gift of health from the inside out. The body will change in time... don't worry about it. The mental and inner changes are instant because as soon as you choose to love the only body you have by giving it what it needs (natural non-chemically enhance foods) you'll feel AMAZING! You are amazing.

Ok, so when you're buying food look at the nutritional label ... not the front of the boxes. They can say anything there. The labels are regulated. Count the CHEMICALS not the Calories. That's another messed up, mixed up conception. Limiting calories is like turning on THE WTF? Switch in your body. It's going to think there's a famine and your going to lose weight but it will be all muscle. You will look great but you will feel like crap. Ok so Count chemicals not calories.

That's what I'll leave you with. Take care of yourselves.

barryrsilver
barryrsilver

Obviously I agree whole heartedly (Booorrrring). In the story, things work out for Jack. He's the 1 in a bazillion. Anyone else looking for magic beans is S-O-L.

The question for you is would you want anyone looking for gain w/o investment involved with SSPro?

skywardjason
skywardjason

Gini, my two cents.....people who are looking for the quick fix aren't really looking for change anyway. We all know deep down that anything other than persistence and hard word ultimately lead to failure.

Great post!

markjcoker
markjcoker

Gini - Great post. I haven't read the books either, so can't comment as to their worth. I work about a 64 hour week, not a 4 hour week . . . I must be doing something wrong!! :-) Same with exercise, 3x/week with kettlebells, sigh. In many ways we have become a culture that looks for the easy/quick/lottery course, instead of the one that works. A little hype can be expected in advertising, but too much becomes empty calories with absolutely no value. Keep up your good work!!

MimiMeredith
MimiMeredith

This is making me consider sticking with my original headline when we launch my new website next week! I have long railed against the idea that there is a quick way to anything worth having. But delayed gratification just doesn't sell.

Rileyhar
Rileyhar

Nope, couldn't agree with you less about your evaluation concerning the merits of Tim Ferris's book. Really you should read it before you condemn. I think you are guilty of throwing the baby out with the bathwater meaning that yes the title might be a little over the top (but most effective book titles and blog titles are guilty of overhyping their product) but everyone should examine their lives and make changes that will allow them to enjoy and engage life more fully. That is the message I got from the book.

Riley

jeanniecw
jeanniecw

Wow, just as I ordered my Carlton Sheets real estate program and sprinkle Sensa on my food, you burst my bubble. <SLOW CLAPPING.> Yes, that's right, I just sarcastically applauded your skinny butt. Hope. You're. Happy.

Howie Goldfarb
Howie Goldfarb

Remember the God of the United States is money. That is technically first second third and fourth. When even poor people who will never have a shot at being rich vote against their economic interests because they hope to get rich.

And because we glorify get rich quick whether lottery, suing from an accident, or getting VC money going IPO in time before the company crashes, or what we see on Wall Street.

So while I admire your ethics with Spin sucks Pro Gini your doing it wrong! 8)

Brankica
Brankica

Hey Gini, loved it. I am also sick and tired of those quick what ever stuff. I know I can do anything, but it will take time. And everyone else can. The sooner they realize, the sooner they will get what ever magic they are searching for.

As someone who went to college to be a trainer, I know very well how fast or slow can a person lose weight and I am sick and tired of magic potions. Sure, I purchase the most expensive fat burners and proteins during competition season but I also work out 2 hours a day at that time. And then someone comes and says, wow, you have great muscles, you probably have good genes. EFF genes, I effing work my a$$ off for that!!!

RandomShelly
RandomShelly

Been thinking about this all day- at one point all I could think was - no one works only 4 hours... It was like a sledgehammer,....

So first - dang you for dashing my delusions of a beach body by only going to karate 4 times a week - and delusions of only having to engage my brain for 4 hours a week to get work done! And while we're at it - I suppose that that special face cream won't make me look 14 years younger either right- oh.ok.

But seriously (I can be) - this abs prompted a blog post - actually 3 of my own and has really revved me today!! Thanks :) xo

Todd Lyden
Todd Lyden

no secret? no special sauce? just what are you selling here?

KDillabough
KDillabough

Gini, you mean I can't get rich quick AND lose 65 pounds tomorrow? What the dillio?

I always rant against the instant-results-wanted add-water-and-stir mentality. Ask any "overnight success" their story, and I'm sure not one will say their success was, indeed, overnight.

I thank my lucky stars for having spent all those years as an athletic coach and trainer, watching all those "instant" results, haha! Beauty post as always Gini.

Now... can I have that get rich quick 65 pounds guarantee? I'll trade you my instant chess master/brain surgeon/ Indy race car driver certification program for it. Cheers!

rachaelseda
rachaelseda

I don't know what I love more...the fact they you mentioned my top secret favorite show (The Biggest Loser) or the fact that you willingly cussed in one of your blog posts. BUT WAIT...you can't work for just four hours a week? And you can't workout for four hours a week and look like @ginidietrich ..this post is going down hill fast...

Just kidding, great post as usual!

nateriggs
nateriggs

Again, with the wonderful, honest and no sugar coating rant! You are dead on about our society. We are lazy creatures by nature and suddenly that's become an attractive trend. 4 hour anything is a load of BS in my humble opinion.

Mark_Harai
Mark_Harai

It seems Tim has identified a HUGE market:

"We don’t want to work hard for anything. We just want it handed to us."

I guess somebody needs to get rich serving lazy folks pipe dreams...

ExpatDoctorMom
ExpatDoctorMom

@sherpoland Sorry to jump in. But I agree that the clothes are being marketed in smaller sizes so we feel better. For example, I have been a long time fan of business clothes from Ann Taylor. In 1994, I was a size 6. And now, I am a size 2 in the pants! I am 3-4 lbs more than I was in 1994! I have the clothes from 1994 and the size 6's are cut the same as today's size 2's! In most other brands today, I am a 4-6 in size. So the 2's are not my true size!

I think it is a ploy to make you feel better about your weight and wouldn't doubt that they don't use it to have you buy more clothes.

Shamefully, I have not bought clothes when I have gone up a size but waited until I was back at my ideal weight/shape/size.

ginidietrich
ginidietrich moderator

@NathLussier I think the web makes more people look like overnight success. Our perception is that we just heard about them and they're already successful so they must have done so overnight. It makes me nuts. Totally fun seeing you here!

ginidietrich
ginidietrich moderator

@PhilipNowak I don't know why I never responded to this - shame on me. It wasn't that I don't want to hear it. :)

ginidietrich
ginidietrich moderator

@ExpatDoctorMom Did you ever write about how much you have to work out to stay in shape?? If you did, I missed it! And I agree with you - I ride. Every day (as you know). And I eat well. It's hard to stay in shape.

ginidietrich
ginidietrich moderator

@RoseanneSchmidt Thank you for the thoughtful comment Roseanne. It's true and I think, deep down, we all know it. Yet we continue to buy things that give us the illusion of making it easy. Nothing worth having is easy. Nothing.

ginidietrich
ginidietrich moderator

@barryrsilver No, we don't want anyone looking for gain without investment involved with Spin Sucks Pro. It's going to be hard work for everyone. It'll be easier for them to come to us to learn because we've created content in a way that is intuitive (vs. searching and digging and digging until you find something worthwhile), but it's not going to be easy work.

ginidietrich
ginidietrich moderator

@MimiMeredith I know. I know. Delayed gratification doesn't sell. But it sure is a lot more responsible. We can't make the change we want to see if we keep doing what everyone else does.

ginidietrich
ginidietrich moderator

@Rileyhar That's fair. And I did say I haven't read any of his books. My issue is not with the content, but with the tactics to get people to buy: Get rich quick. Lose weight fast. It's appealing to our society's laziness in order to sell books. And that's what I take issue with - hence Spin Sucks. I like @JudyDunn idea: The 4-Hour Workweek:It's Damned Hard, But Worth It. THAT is more honest.

ginidietrich
ginidietrich moderator

@Brankica EFF genes is right! And I think the fat burners or weight gainers that complement a training program are not the same as taking them to lose 100 pounds overnight.

ginidietrich
ginidietrich moderator

@rachaelseda Is it not your favorite thing in the world to watch Biggest Loser and eat ice cream?!

ginidietrich
ginidietrich moderator

@Mark_Harai It's not just Tim - it's every weight loss and get rich guru out there. They're preying on people's insecurities and it drives me nuts.

ginidietrich
ginidietrich moderator

@ExpatDoctorMom @sherpoland It's definitely a marketing tactic. And some stores (Ann Taylor and J Crew) are better at it than others (Banana Republic). It sure does make you feel good to go in and put on a size two and have it fit, doesn't it?

ExpatDoctorMom
ExpatDoctorMom

@ginidietrich I did write that post: on how one workout plan does not fit all with a mention of your post: http://expatdoctormom.com/?p=1632

I sent the link to you via twitter but you were in route or at BWENY, so busy! Let me know what you think. 3 of my favs were mentioned in the post: you @ John Falchetto and @ Danny Brown. You rock!

I didn't specifically say how much to get or stay in shape. But here is my opinion. If you are out of shape then 6 days a week 1 hour a day. If you are in shape you can maintain with 3-5 hours per week. These are only my opinions. I would work out everyday but find it tough finding the time. I am working out daily now that the kids are abroad and I am stateside :) I too eat well the majority of the time. And I too get the you don't need to diet or exercise because you are already in shape or already thin... Yeah but I wouldn't be if I ate horribly and didn't exercise.

Happy Reading!

mcdanal
mcdanal

@ginidietrich @Rileyhar @JudyDunn

4 hour workweek was one of the many titles that he tested in online ads and it got the most hits. The book really doesn't mention anything about a literal "4 hour workweek". He has explained that many times in interviews and said one reason he likes it is it stirs people up for good and bad. The book even says that the point is never to just work 4 hours, and I haven't seen it on his blog either. He also never claimed that it is easy. Same with the 4 hour body (which has worked very well for me losing weight and gaining strength with minimal effort). I have found that his strongest critics haven't actually read the books.

Mark_Harai
Mark_Harai

@ginidietrich It's not fair to single him out... he is one of the better known folks offering up hopes and dreams that work for very few folks.

ginidietrich
ginidietrich moderator

@mcdanal @Rileyhar @JudyDunn And I said I hadn't read the books. I'm not criticizing his theories; I'm criticizing our society for using things like "4-hour workweek" to sell. It's a marketing ploy that really sucks and it plays to our insecurities.

ginidietrich
ginidietrich moderator

@Mark_Harai You're right. I should have also mentioned the South Beach diet guy and the, oh crap. The guy that did the no carb, all meat diet.

Trackbacks

  1. […] Gini Dietrich ranted about how easily we can succumb to greed, for the easy money, the easy workout. We want more for less. Nobody capitalized on this greed  better than Tim Ferriss. He singled out the two basic wants of most Americans, more money, a better body and became a best-selling author. […]

  2. […] talked a lot last week about the get rich quick, lose weight tomorrow phenomenon that is our society. And we all agreed (mostly) that easy achievements sell. Even […]

  3. […] Maybe this is driven by the downplay of those who only seek to leverage the tool in order to get rich quick.  As time moves forward and our skills improve, the presence of sharable media seems to shorten […]

  4. […] Was I trying to “Get Rich Quick. Lose Weight Tomorrow.” By quitting? […]

  5. […] fours hours a week, especially not successful business women. If you don’t believe me, ask Gini Dietrich how to get rich quick and loose […]

  6. […] CEO of Chicago PR agency Arment Dietrich, author of spinsucks.com, Vistage member, author, speaker, communicator and writer of amazingly entertaining and insightful rants like Get Rich Quick! Lose Weight Tomorrow!. […]

  7. […] Was I trying to “Get Rich Quick. Lose Weight Tomorrow.” By quitting? […]

  8. […] original article: Get Rich Quick! Lose Weight Tomorrow! | Spin Sucks Posted in Diet Articles How to Lose Belly Fat for Women – How to Lose Belly Fat […]