Gini Dietrich

Get Rich Quick! Lose Weight Tomorrow!

By: Gini Dietrich | April 27, 2011 | 

Yesterday Joey Strawn wrote a blog post called “There’s no ‘I’ in brands, but they’re surrounded by a lot of BS.” His whole point is that our brands, the way people feel about our companies, is determined not by a creative ad or the news release that was just distributed; rather by our customers.

Really great point and I agree with him. In fact, I agree with it so much that I blogged about the lack of control you have around your brand last summer.

But Joey used an example of advertising that really got under my skin (and I hijacked his comments because of it):

Statements like “Debbie lost 65 pounds by using ___________ without having to change her diet!” will normally be followed by small text at the bottom that reads “Results not typical. Debbie used _________ for 14+ months plus exercise and a sensible diet.” Miracle weight loss powder, my ass. If I could regulate a perfectly sensible diet and exercise daily, I’m pretty sure I could lose 65 pounds in 14+ months without sprinkling sawdust on my food at every meal.

This really bothers me about our society. We’re get rich quick. Lose weight fast. Don’t work for anything. Overnight success.

It’s total bullshit. (Yes, Jay Dolan, I just swore in a blog post.)

Tim Ferris is the biggest contributor to this load of crap. First with the 4-Hour Workweek and then with the 4-Hour Body.

I’ve not read either because they’re so highly offensive to me, but I am here to tell you that NO ONE, and I mean no one, works only four hours a week. Period. Even if you’re doing what you love, which I think is the whole point of the book, you still work more than four hours a week. Because your passions, sometimes in a week, turn to work no matter how much you love doing them.

And transforming your body and losing a bunch of weight in four hours? Load of even more crap. Ever notice how hard the contestants on the Biggest Loser work? They’re not taking some magic powder and losing a bunch of weight overnight.

I burn about 10,000 calories a week during cycling season. And, while I’ll have a bite or two of dessert here and there or I’ll eat French fries or cheese, I do so in moderation. So yeah, it may look like I can eat anything I want, but I work really hard to be able to do that. And it certainly takes more than four hours. It really is a part-time job.

The thing is, we allow this kind of crap. Ferris is speaking to the mass audience and we’re making him rich.

To Joey’s point in his infomercial example: We don’t want to work hard for anything. We just want it handed to us. And all these people who give us the easy way out? Sure, they look like they’re overnight successes because we made them so. We’re buying their crap, maybe some of us try it out, and then when we end up working 60 hours a week or gaining back all the weight (and then some) we did lose, we go on to the next thing.

That’s why self-help books sell out. We are constantly looking for the easy way. When will people stop trying to make a quick buck on our insecurities and, instead, show us the way to work hard and lead to success?

We launch Spin Sucks Pro on Monday (!!!) and it is not going to be easy for anyone who joins the community. We’re going to make you work hard. In fact, you’ll be working so hard, it may become a part-time job. But you will be successful. And you will learn a ton. And you will move your careers forward more quickly than you can trying to learn the new technologies on your own.

But we are not for the masses. We are not going to pretend to give you some secret key that is going to make you the CEO, with a phat salary and a company-owned Mercedes Benz, tomorrow. You are going to work hard and you’re going to have days where you think, “I”m not sure this is worth it.” And that’s OK.

Because this is not a get rich quick scheme nor is it a lose 65 pounds tomorrow deal. Spin Sucks, no matter which part of your life it hits, and we’re here to stop it.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • But daddy…I want an Ooopa Looompa NOW!

  • ginidietrich

    @Sean McGinnis You can have one if you’re willing to drown in the chocolate river!

  • Wow! First ass at Dinos now Bull shit, what’s going on at AD?

    Now I will be joined by you when people google Can’t stand Tim Ferriss. Which is still my biggest referrer for traffic.

  • ginidietrich

    @johnfalchetto Well, I had rear on my blog post for Dino and he changed it. But bullshit is all mine!

    Maybe Ferris will replace “Packers suck,” which is still a huge traffic referrer for us.

  • @ginidietrich And right there you will have your wish, more search engine traffic 🙂

  • KenMueller

    i don’t care about getting rich quick. i just want 10,000 followers on Twitter and I want them now! I find it interesting that in the Twitter world, we see a lot of this kind of stuff being pushed out, and 9 times out of 10 it comes in the form of an auto-DM after I follow someone. Hello? And people wonder why we hate auto-DMs.

    Good stuff, Gini. Love it when you’re fired up.

  • newbizblogger

    Bravo Gina! I like you am so tired of people chasing the fairy that will sprinkle magic dust and all their problems will be solved in one week! And those promoting that this is the case are just as bad.

    I’ve read Tim Ferris book, 4 Hour Read. Good read for sure and wonderful pipe dream, but I’m yet to figure out as a business owner and entrepreneur how he’s able to work only 4 hours to enjoy the lifestyle he has. Sure after the insane amounts of work has been put in and you can finally reap the rewards, but on the onset, you are working your ass off!

    Anyway, good for you for saying it like it is. I thoroughly enjoyed it. 🙂

  • adventuresinexpatland

    Landed here from following 2 of your biggest supporters, and wow! You kicked ass (oops, I swore in a blog comment). Thanks for telling it like it is, without sugarcoating. We’re adults, not idiots. We can handle the truth (bad movie cliches aside). Now I’m off to subscribe to your blog and follow you on twitter…

  • Gosh darn it… you’re right Gini. Guess I’m not as brave with my language. 🙂 Success takes sacrifice and patience… period.

    I talk with clients all the time about producing a series of short videos instead of one long video because it allows them to implement a long term strategy that will earn them followers and support. The more quality videos they produce, the more people will look forward to them. The more viewers look forward to the videos, the more their company will be trusted.

    But it all comes down to what you wrote about… it’s not a get rich quick strategy. It’s rooted in the real world.

    –Tony Gnau

  • bdorman264

    Hmmmm, I have a 4 hour body; it might not be pretty but certainly ‘doable’ in 4 hours or less.

    Wow, you are anal…………yes, I said a cuss word too. So you really know how many calories you consume in a week; I should I have known better. If you are doing 300 mi a day on the bike or whatever it is you can probably eat anything you want.

    My motto “I eat, therefore I run”……….maybe not as much running as in the past but I am active so my metabolism stays high. I can eat anything and sometimes I am not a disciplined eater, but I do know when I need to back off and keep it in moderation.

    Face it, we are a very lazy society. In fact so much, they are saying our life expectancy will be longer than the next generation. We are instant everything, just take a pill; sign up for this; eat that; give me the remote as you pass the potato chips. At the end of the day unless you were blessed to be in the lucky sperm pool like the royal family or such, you will need to figure it out on your own and hard work will be required.

    It’s going to be exciting to watch the birth of your baby and I wish you much success. Speaking of hard work, I’m sure you spent an hour or two on this project, huh?

    PS – If I’m in your dog house for some reason………….I sorry……………

  • Hi Gini, You keep it your don’t you? I love it! And to answer one of the biggest question that stood out to me here…people will never stop trying to make the quick buck on our insecurities. Predators will always exist in the jungle…as long as we allow them to pray on us.

    That’s where folks like you come in. You take the responsibility in calling these cats out; exposing their dirty little maneuvers to get over on people.

    I personally take on that responsiblity as well. I profess more than anything that you get what you give (reaping and sowing). If you want stellar results, you HAVE to put in stellar effort – PERIOD. You can’t sit around waiting for luck to happen – you have to produce your own luck. And to manufacture your own luck there’s one simple and easy formula: work really really hard!

    I signed up to the Spin Sucks Pro list last week. Looking forward to learning more about it. I love your style – it mimics my way of thinking so it’s an area of comfort for me – but I understand that hard work (hustling) is highly uncomfortable but necessary, if you’re after what I’m after. If I don’t feel challenged, then I lose interest…that’s just how I’m laced.

    Thank you Gini!

  • bdorman264

    @Jk Allen Ok, you said predator and cats in the same post…….good to see you JK and you’re right; hard work is necessary but can be very rewarding.

  • KenMueller

    What it really comes down to is education. The fact that there are so many books like this, so many websites that promise this, so many blogs and emails offering us fame, fortune, and hot bodies, is that apparently somebody is clicking on the links and somebody is buying it. A lot of somebodies. And I would bet that to most of us reading this, we just don’t get it. We all just delete that crap and move on. We don’t understand the mindset of the person who wants that, or who is gullible enough to believe it.

    So it’s up to us (and I think this is where Gini is headed) to educate people.

    For the record, I don’t want a 4 hour work week. I look at what I do as a calling or vocation. I LOVE what I do. Would I love more financial security and some nicer vacations? Maybe.

    But we need to educate people that this kind of stuff isn’t “normal”. It’s not the “real” American dream.

  • Gini,

    Once in awhile, my wife gives me “the look,” when I say “I’ll be upstairs for a few hours.” When I have to work on the weekends. (Almost every weekend.)

    That’s just how it is now. Everything changes eventually, and someday I’ll have several programs in place that are more automated.

    I can’t automate the;

    Writing of my new book on becoming a franchise owner (Fall 2011, John Wiley & Sons, Publisher)

    My blog posts on The Franchise King Blog

    My blog posts on Small Business Trends, where I’m the resident franchise expert

    My blog posts on OPEN Forum by American Express

    My blog posts over at Franchise Direct

    My blog posts at

    My occasional guest posts, like at Laura Petrolinos 365 Days of Start-Ups, where I’m the resident franchise expert. Or even here at Spin-Sucks

    My blog posts over at the Spring-Green Franchise Blog

    That’s just where I write. I do some consulting with would-be franchise owners, too. I enjoy helping them NOT lose money in the franchises that they’re thinking of buying.

    Then there’s the new projects I get involved in. And the time I spend on Twitter, where I meet the most amazing people. People that support me. That encourage me. To keep on “doing what I’m doing.” And to not give up.

    Like you, Gini.

    I’m attending #Sobcon this weekend. I have some serious goals that I’m trying to achieve. That’s why I have invested the money to go. I’m hearing that it’s a game-changer. I’m expecting nothing less.

    Who knows; maybe someone will have an idea how I can automate some of these things. Then, I won’t have to work EVERY weekend.

    You rock.

    The Franchise King®

    Joel Libava

    Rich. One day.


  • ldpodcast

    I finally looked at the 4 hour body last night when I was at Borders, and Ferriss actually had a glucose meter implanted in his body, even though he is not a diabetic, to track his blood sugar. That convinced me he’s really OCD and crazy.

  • Ring the cow bells folks, because this was friggin awesome Gini!! Yeah, tons of crap, EVERYWHERE. And sadly, the self-help industry, often times, exudes the most crap.

    And about the 4 hour diet thing. Geez. What an extra large load of crap that was. Personally, I have to burn 1200 a night, every night, on my elliptical, so as to maintain my weight. Let me take a few days off and I’m going to pay the price. It ain’t easy. And it’s not supposed to be.

    Thanks for getting me all jacked up this morning Gini. 🙂


  • @johnfalchetto Yeah Gini, you trying to be the lady’s version of Gary V or something ?? 😉

  • A lot of people are looking for a panacea. Everyone wants to feel good, or be richer/skinner/sexier without any of that silly thing we call “work” involved.

    I went back to school when I left my husband in 2005. I graduated with a 4.0 because I worked my ASS OFF! No one gave me a magic pill do well in school. I stay my target weight by walking and not eating junk food,. but no one wants to hear that.

    My bosses want me to do things that are not possible. It is the same thing in a different package. I have always been the type to learn to do something well and not want a magic bullet. Those things don’t work anyway. If they did, we all would be rich and skinny and eating cheeseburgers. (Mmmmm…cheeseburgers)

    Sorry I got all ranty, but this stuff annoys me beyond belief.

  • Love this post! I’m honored I inspired the post and even more honored that you blew my post out of the water with yours. I agree with you pretty much on every turn. It makes me mad when people say how easy it was for me to gain a following on Twitter and audience for my blog when I was working a full-time job and then coming home and working another 4-5 hours on my personal brand each night.

    It’s not easy, it’s never been easy and people who want it to be aren’t the ones who will succeed.

    Brilliant rant.

  • And this post is why I LOVE MY AUNT GINI DIETRICH! 🙂

    Well…this post and many – I mean most, I mean everything – that she writes.

    What a load of crap a lot of this stuff is!

    I haven’t read the 4 HOUR ANYTHING although now I’m curious to see what parts are actually convincing to folks.

    But what I know and what I see is that hard work gets you to where you are and brings you what you deserve. I have yet to hear of someone who works hard 4 hours a week.

    I would love to hear an NBA athlete say that he/she worked very hard for 4 hours each weak to become the best point guard in history.

    I would love to hear a Nobel prize winner say that he/she wrote for 4 hours a week to become the highly acclaimed author that they are.

    I would love to hear a Magna Cum Laude graduate say that they studied hard for 4 hours a week to achieve such high honors – hell, I’ll say it – I worked a boat load harder than that!

    I would love to hear…

    Now I’m off to read Joey’s post – cause somehow I missed it. Grrr….

    PS – you said bullshit – hihihi

  • BobReed

    Gini, a little push back regarding Tim Ferriss. The “4-Hour” thing is an intentional misnomer. Ferriss is a no layabout. Far from it. He’s constantly moving… and working. The idea behind the 4-Hour work week is optimization of business and personal systems to enable people to prioritize and take on the activities and challenges that are most important to them. They guy is also an amazing marketer, particularly in social media.

  • PattiRoseKnight

    LOVE today’s post….reminds me of a quote from Bill Gates…”You will NOT make $60,000 a year right out of high school. You won’t be a vice-president with a car phone until you earn both.”

  • Great post, Gini.

    I think a lot of our work ethic– both for personal (whether it’s weight-loss or otherwise) and professional goals– are in how we’re (a) wired and (b) raised. You see, I’m a part of the “problem” Millennial Generation, and we have a really crappy rap. While I’ve always been a perfectionist (and my own worst critic), I’ve also had a job since before I could drive. My parents taught me that I had to work for things that I wanted; that I didn’t deserve anything, and I was expected to treat others the way I wanted to be treated.

    I have a question for you and your readers: How do you deal with clients who have the “Get Rich Quick” mentality?

  • WGB2U

    Hello Gini,

    I’ve been reading your comments and watching your videos for some time now. I’ve been looking for a way to jump in and whoo this one gets me! The room spins at the mention of Tim Ferris’ name! I felt all alone with my sentiments (outside of Penelope Trunk perhaps) 😉 and now I feel so much better after this post! Whoo hoo! Thank you!

    Gary V. speaks of E-F-F-O-R-T and it’s something much of society seems to be getting an “F” in, yet some wicked good bloggers and small business people seem to master! I always think, “What are we teaching our children??!” and this keeps me in check. It’s maddening when we’re constantly being bombarded with all the “quick, down n’ dirty” schemes at every corner. What draws me to some great, solid bloggers is their understanding of what it really takes; their compassion in the delivery of it; and their overall humanness. It’s odd to use the word “humaneness” but that’s really an appropriate word because there is so much that is impersonal and lacking humanity that lurks among us.

    Thanks for making my blood boil and motivating me to be a better person today … one methodical, well-thought-out step at a time.

    Much kindness,


  • bcromlish

    Hey Gini,

    Great post! It is definitely true that there is soooo much marketing crap out there. I could agree more, I won’t even deny that a lot of the stuff Tim Ferris says is crap, sure a lot of his is. I think you may be judging these books by the cover though. His main message is to think outside the box, don’t just take what society tells you as the way it has to be.

    He does go extreme, to sell books. Yes. The four hour work week was basically saying things like get a virtual assistant, group tasks like email together, and use things like twitter (huge time waster to some) less. It is basically saying to start a small website to generate income with no inventory, etc.

    4 hour body – he basically used the 4 hour for brand recognition. But, there is no lie in the title. People should NOT be spending much more than 4 hours a week in the gym (which is his promise). It is a book of different goals – gain muscle, lose weight, hold your breathe underwater long, etc. He gives valid points but again — extreme. I tried the diet and I lost like 15-20 lbs but I just didnt enjoy it. I was not creative enough as a chef and I really hated the “cheat day” principal.

    It is good if you dont take EVERYTHING literally, just change your thought process. So if his stuff is one of these BRANDS – lets call it “BS AND some”

  • JudyDunn

    Yeah, the Ferris mentality. It’s all over. It’s in the people who stand in line at the table at the conference to buy the speaker’s latest book. And it gathers dust on the shelf. Or it’s read and put away. Because the reading is EASY. The doing? Not so much.

    It’s in the presenter who says that by the end of his 2-hour workshop, you’ll have a fully functioning WordPress website set up. (My WordPress developer/designer partner would say, “Not.”)

    But it is what people want to hear and so that’s what some people tell them. Drives me crazy. Anything worthwhile takes work. Period.

    Thanks for telling it like it is, Gini. And excited to hear more about Spin Sucks Pro!

  • JudyDunn

    Yeah, the Ferris mentality. It’s all over. It’s in the people who stand in line at the table at the conference to buy the speaker’s latest book. And it gathers dust on the shelf. Or it’s read and put away. Because the reading is EASY. The doing? Not so much.

    It’s in the presenter who says that by the end of his 2-hour workshop, you’ll have a fully functioning WordPress website set up. (My WordPress developer/designer partner would say, “Not.”)

    But it is what people want to hear and so that’s what some people tell them. Drives me crazy. Anything worthwhile takes work. Period.

    Thanks for telling it like it is, Gini. And excited to hear more about Spin Sucks Pro!

  • ginidietrich

    @Marcus_Sheridan @johnfalchetto Um, no. I’m trying to BEAT him!

  • BobReed

    @JudyDunn Not to defend Ferriss, but he states plainly that what he prescribes takes hard work. In fact, any self-help book makes the reading easy.

  • 3HatsComm

    @KenMueller You forgot the free iPad. My stance on auto-DMs is pretty clear, they are of the Devil.

  • 3HatsComm

    I get the marketing and branding of the “4 hour” titles and catchphrase. It’s easy to sell easy b/c that is what people want to buy. I’ve not read any of it and yes it does tick me off a little but then I think, isn’t that why me and mine joke and mock folks like this, because it’s a bunch of touchy feely self help crap? IDK. But then if people DO get something from it and feel it does help them… well, TEHO.

    Per @FranchiseKing comment about automating all he needs to do, that same EASY button mentality is certainly a part of those jumping into the social media marketing fray. It’s what’s always made it a challenge for me b/c part of my sales pitch is still “yes YOU still have to WORK and make good on your promises and have good stories to tell; NO you can’t set and forget your PR and SM” blah blah… it’s work mixed with more work, late nights, hopefully a dash of good luck and a little work on the side. FWIW.

  • 3HatsComm

    @JudyDunn “Reading is EASY. The doing? Not so much.” This. Same with telling folks to live their dreams, go find those better clients or more fulfilling jobs, or even to suck it up, blah blah. A lot easier to say or write “just do it” without giving any helpful specifics as to how, how do you make it happen, how do you keep those lights on now that you’re unemployed? Not talking these books specifically, but some of the so-called ‘self-help’ memes that have turned me off, driven me to the likes of for my ‘motivation.’ FWIW.

  • JudyDunn

    @BobReed Ah, yes. And does he state it in his TITLE? Because that’s what makes people buy a book. The cover and the title.

    Does the title say: “The 4-Hour Work Week : It’s Damned Hard But Worth It”?

  • aspinchick

    Great comment! As I said on my Twitter, I lost 80 pounds by working my butt of – literally. I get so angry when I read those ads, too. And I am building my business(es) year after year, hour after hour, sweat drop after sweat drop. Nothing that’s worth anything is easy. Not a successful business, not a good relationship, not a fit body. Nice post!

  • KellyeCrane

    This is a very, very important post. Even when it seems like things are coming easily to others, that’s almost never the case. Wondering why we don’t have it as easy as someone else causes a lot of misery in our society. How sad is that? In fact, it’s always been true: slow and steady wins the race.

  • BobReed

    @JudyDunn As Seth Godin wrote, “All Marketers Are Liars”.

  • JudyDunn

    @KellyeCrane See, that’s the deal. Our clients come to us and say, “What’s wrong with me? The woman who presented the workshop said I could set my website up in 2 hours. Wasn’t possible. Am I stupid?”

    So we are not only proposing the impossible. We are making people feel somehow deficient—not as smart as others—when they aren’t able to do the non-doable.

  • JudyDunn

    @BobReed Okay. There’s another title that sold a lot of books. : )

    But I don’t believe it. SOME marketers are liars.

  • ElissaFreeman

    The problem with the four hour mentality is the sheer pervasiveness of this ‘ideal’…especially among our kids. Let’s face it, as Tom Hanks once said: “it’s supposed to be hard. If it was easy, everyone would do it. The hard…is what makes it great.”

  • BobReed

    @JudyDunn Point.

  • @Marcus_Sheridan Actually I think Gary V is trying to be the man version of @ginidietrich Boy the guy needs to get very early, actually he should just stop sleeping

  • I have mixed feelings about bullshit. Without it, we would not have storytelling and my career as a novelist would never get anywhere. But there are so many people out there who buy their own bullshit, their minds having been poisoned by too much of it just like Don Quixote.

    So I’m not going to blame pure bullshit as the problem. I think it’s pure selfishness that allows people to not only buy their own bullshit but makes them susceptible to other people who can give them a good con. Bullshit can and should be fun, but selfishness always seems to take itself far too seriously. And boy, have we based an entire “culture” around selfishness!

    Other than that bit of philosophical … well, bullshit … I agree with you completely. Just had to pontificate for a moment.

  • Leon

    G’Day Gini,

    And about time! Thank you for telling it like it really is. Even though I’d run a successful offline business for 30 years before I moved it online, I too was seduced by the get rich quickers of internet marketing land. My mistake.

    I still believe that although marketing isn’t everything, everything is marketing. But so much of what happens on the web isn’t marketing.

    It’s hard nosed, foot on the door,confrontational selling. Nothing wrong with that ,I suppose. But it aint marketing. To claim that it is ……here insert whatever nasty words that come to mind.

    Great post Gini. Keep hammering away.

    Make sure…..

    Best wishes


  • TheJackB

    I hate posts like this because they make it harder for me to sell my personal improvement package. For the low price of $199.99 you can enroll in my how to Use A Ginsu Knife to Make You Both Happier and Healthier.

    Order now and I’ll throw in the orange peeler, an album from KTEL and the 1978 Ronco catalog.

    People will never stop believing in the get rich quick or lose weight overnight schemes. I am a cynic about these things because I watch people make the same mistake over and over even though they know in advance what the outcome will be.

  • It seems Tim has identified a HUGE market:

    “We don’t want to work hard for anything. We just want it handed to us.”

    I guess somebody needs to get rich serving lazy folks pipe dreams…

  • nateriggs

    Again, with the wonderful, honest and no sugar coating rant! You are dead on about our society. We are lazy creatures by nature and suddenly that’s become an attractive trend. 4 hour anything is a load of BS in my humble opinion.

  • Leon

    @TheJackB Just loved your comment Jack. Where do I send my money? I learnt years ago that happiness really was a 1978 Ronco catalogue.

    Give this man a guest post Gini.

    Ya gotta laugh.

    Leon Noone

  • KDillabough

    @TheJackB And I’ll throw in my Veg-O-Matic, Boone’s Farm Strawberry Wine and KTel Electric Go-Go Comb to sweeten the deal!

    You made my both Happier, and Healthier (from the laughter!)

    Let me know where I should ship:)

  • bdorman264

    @TheJackB I hear ya’ bro; I guess I can just flush the 99.99 I spent on 3 internet social marketing franchise opportunities down the toilet. I was prepared to sit back, watch it explode and just count the loot………..:)

  • I don’t know what I love more…the fact they you mentioned my top secret favorite show (The Biggest Loser) or the fact that you willingly cussed in one of your blog posts. BUT WAIT…you can’t work for just four hours a week? And you can’t workout for four hours a week and look like @ginidietrich ..this post is going down hill fast…

    Just kidding, great post as usual!

  • KDillabough

    @JudyDunn I can’t remember who said it, but he said that those who buy those books et. al. and never crack them open don’t pursue self-help but shelf-help. I’d attribute properly if I could remember who said it:)

  • KDillabough

    @3HatsComm @JudyDunn OMG that is soooo spot on! I can’t tell you the number of times I’ve heard someone say, “well just go sign up for this, or use that, or plug that in or use this app, tool, plug-in, metrics device” and onandonandon…as if Magic Fairies come in the night and have everything tickedy-boo working perfectly…as you’re experiencing the migraine of the century with info overload. Davina, you are so correct in the fact that people are quick to point where to make it happen, but not how to make it happen. It’s the story behind the story we need:)

  • bdorman264

    @KDillabough @JudyDunn Kind of like expecting to win the lottery w/out buying a ticket, huh?

  • KDillabough

    @WGB2U Oh Elena, I love the blood boil/better person/ one methodical, well-thought out step at a time. Wish I’d said it:)

  • KDillabough

    @Griddy Oh come now Ingrid…haven’t you read the books by the 3 hour NBA athlete, Nobel prize winer and Magna Cum Laude, teehee. LOVE you comment: as always.

  • bdorman264

    @bcromlish 4 hours a week? It only took me 4 hours total to reach my optimum level of fitness. I don’t need to go to the gym anymore; now I can spend all my time in front of the computer working on my blog………………:)

  • JudyDunn

    @KDillabough That’s rich. Will have to remember that one. : )

  • JudyDunn

    @bdorman264 @KDillabough Ha!

  • KDillabough

    Gini, you mean I can’t get rich quick AND lose 65 pounds tomorrow? What the dillio?

    I always rant against the instant-results-wanted add-water-and-stir mentality. Ask any “overnight success” their story, and I’m sure not one will say their success was, indeed, overnight.

    I thank my lucky stars for having spent all those years as an athletic coach and trainer, watching all those “instant” results, haha! Beauty post as always Gini.

    Now… can I have that get rich quick 65 pounds guarantee? I’ll trade you my instant chess master/brain surgeon/ Indy race car driver certification program for it. Cheers!

  • 3HatsComm

    @TheJackB Damn knew I underpriced my ‘Clever Twitter RT’ meme for $29.95! Gotta think bigger next time.

  • 3HatsComm

    @wabbitoid Ah but such pretty things grow out of total bullshit. Like the pontification, sharing this just FSAG.

  • 3HatsComm

    @bdorman264 @KDillabough @JudyDunn So that’s been the problem, I have to BUY tickets to win?! Knew I was doing something wrong.

  • bcromlish

    @bdorman264 Haha what frustrates me here is that sure maybe a lot of this information is crap. But people who half ass things like P90X, Insanity or 4 Hour Body and then just call it a scam are just a perpetuation of what was wrong with society in the first place. None of those get ripped quick things are easy… most people ignore the diet in them which is 80% of where the success derives from.

  • bcromlish

    @bdorman264 *that is a made up 80% – my assessment of how much it matters.

  • @KDillabough Shoot, I must have missed that one! I bet I was busy writing my own book and course on the 4 Hour BaB – as in – how to bullshit a bullshitter! 😉 lol

    Hey Gin, is it okay that I used that word in here too? If not – sorry – what I meant to say was – how to BS and BSer ;).

  • KDillabough

    @Griddy Oh Ingrid, can you send me an autographed copy of BaB so I can add it to my “shelf help” collection? And I’ll be sure to send you copies of all the 3hour ones I can find:)

  • ginidietrich

    @KenMueller I know how you get 10,000 fans! Have julito77 promise to make you a music video and watch how quickly they stack up!

  • ginidietrich

    @newbizblogger So you did read it and you couldn’t figure out, still, how to work only four hours a week?

  • ginidietrich

    @adventuresinexpatland Who are my two biggest supporters?! I’m guessing @johnfalchetto and @Mark_Harai , based on what I know about you? I also found you on Twitter this morning and followed!

  • ginidietrich

    @T60Productions Gosh darn it?! LOL! I love your short video series strategy. We’ll have to get you in to talk to some of our clients!

  • ginidietrich

    @bdorman264 We really only spent about 15 minutes on Spin Sucks Pro, which is why it’ll be wildly successful! I’m going to start saying, “I eat, there I cycle.” I love that! And ARE YOU EXCITED FOR THE WEDDING?!?! I cannot wait!!

  • ginidietrich

    @Jk Allen I’m laced the same way – that’s part of the reason we enjoy each other’s work so much. Now let’s find something to disagree about so we can challenge one another!

  • JulioRVarela

    @ginidietrich @KenMueller julito77 CHEESE DIP LOVER!!!!

  • ginidietrich

    @KenMueller So what if you had more financial security and nicer vacations? Would you want the four hour workweek then?

  • ginidietrich

    @FranchiseKing Maybe the point, Joel, is that you enjoy all the stuff you listed so it’s not work? Or perhaps I still need to find the clone gene so we have many more of us running around?! Are you going to the SMC event tomorrow night? I’m really going to try to get over there.

  • ginidietrich

    @ldpodcast LOL! That made my day!!

  • KenMueller

    @ginidietrich nah. i’d just come out to Chicago and bug you in person all the time.

  • ginidietrich

    @Marcus_Sheridan And you work harder than most – working out at midnight. Jeez.

  • KenMueller

    @ginidietrich julito77 Howsabout you do a rap video for me Gini???

  • ginidietrich

    @NancyD68 Mmmmm…cheeseburgers. Perhaps the difference, too, is personality types. For those of us who are type A, we prefer to work hard, to learn how to do things, to accept a challenge, and to figure something out. And…you’re welcome to rant here anytime!

  • ginidietrich

    @joey_strawn Thanks for the inspiration! I got so caught up in your example and ranted about that, that I forgot to talk about how right you are in the branding aspect.

  • ginidietrich

    @Griddy I totally said bullshit. LOL! Really great examples that I wish I’d had when I was ranting this morning. Except…I graduated magna cum laude, too, and I didn’t study. But I did go to class every day so I guess I didn’t slide by after all.

  • ginidietrich

    @BobReed I get that, but he uses tools to market to the masses, with the idea that they will buy because he is selling them an easy way to do something. That’s the bigger issue I have…spinning a load of crap so people will buy.

  • ginidietrich

    @PattiRoseKnight Except we all have car phones now!

  • ginidietrich

    @KatieFassl We do a TON of education – you’ve heard me talk about this being a marathon and that’s the mentality we approach things with our clients. If they think we’re going to get them on Oprah and they’re going to make a gazillion dollars, they either realize they’ve hired us for our expertise or they aren’t clients for long.

  • ginidietrich

    @WGB2U I love that this is the one that got you to comment – thank you! I was so furious when I was writing this morning, that I think I was hitting the keys on my keyboard. While @KDillabough loves your last sentence, I particularly love “what are we teaching our children?”

  • adventuresinexpatland

    @ginidietrich @adventuresinexpatland @johnfalchetto @Mark_Harai Thank you, I appreciate that. I’m not your typical follower, but that’s okay, I have plans. You have one right, and the other is one I’d noticed. (I swear I wasn’t stalking!) Dag, now I have someone ELSE to follow. Thanks for the extra work. I was just getting my workday down to 4 hours…(You’re missing Jim Connolly).

  • ginidietrich

    @bcromlish I get that and understand his philosophy behind his recommendations. But I write a blog called Spin Sucks because I hate the very notion that we use marketing tricks and spin the truth to sell. It’s the same reason there are some very popular A-list bloggers – they are appealing to the “get rich quick” masses. I prefer the honest, hard working approach. But I have to hand it to the guy – he does it well!

  • ginidietrich

    @JudyDunn Wow – you got some people fired up with this comment!

  • ginidietrich

    @3HatsComm And guess what else? Technology has made it impossible to ever be off, so you’re also going to work 24/7. End of story.

  • ginidietrich

    @aspinchick Thank you! And HUGE congratulations to you for the weight loss. That’s a great accomplishment!

  • ginidietrich

    @JudyDunn @KellyeCrane Ah yes…the keeping up with the Jones’s. Especially the ones that show you their $2MM house, but not their $4MM in debt. Or the ones that set up a website in two hours, but didn’t show it didn’t load on three Internet services.

  • ginidietrich

    @ElissaFreeman Was that Tom Hanks?! And he’s right…and so are you.

  • ginidietrich

    @wabbitoid I think there is a HUGE difference between bullshit and storytelling. HUGE.

  • ginidietrich

    @Leon It’s always a pleasure to see you here, Leon!

  • ginidietrich

    @TheJackB How about we throw in a guest post and people can pay you $229?!? lisagerber

  • no secret? no special sauce? just what are you selling here?

  • ginidietrich

    @Mark_Harai It’s not just Tim – it’s every weight loss and get rich guru out there. They’re preying on people’s insecurities and it drives me nuts.

  • ginidietrich

    @nateriggs I like your humble opinion!

  • ginidietrich

    @rachaelseda Is it not your favorite thing in the world to watch Biggest Loser and eat ice cream?!

  • ginidietrich

    @KDillabough OK. Just for you…lose 65 pounds and reinvent your business by Friday.

  • ginidietrich

    @faybiz I’ll give you the secret sauce offline.

  • KDillabough

    @ginidietrich Ooooh I can hardly wait!

  • KDillabough

    @ginidietrich @rachaelseda I am laughing so hard I spilled my ice cream!

  • @ginidietrich Shucks, I was just gettin’ all Mark Twain on ya. 🙂

  • @ginidietrich Well, I think everyone knew that already, hehe. ; )

  • bdorman264

    @ginidietrich With bated breath and yes, I googled it so don’t correct my English………..

    15 whole minutes; I guess you had to test drive it too, huh?

  • Been thinking about this all day- at one point all I could think was – no one works only 4 hours… It was like a sledgehammer,….

    So first – dang you for dashing my delusions of a beach body by only going to karate 4 times a week – and delusions of only having to engage my brain for 4 hours a week to get work done! And while we’re at it – I suppose that that special face cream won’t make me look 14 years younger either right- oh.ok.

    But seriously (I can be) – this abs prompted a blog post – actually 3 of my own and has really revved me today!! Thanks 🙂 xo

  • 3HatsComm

    @ginidietrich @ElissaFreeman Yes, TH in “League of Their Own.” Character also said, “avoid the clap”.. more good advice.

  • 3HatsComm

    @ginidietrich Damn, maybe you should great your own line of demotivational goodies. 😉

  • Hey Gini, loved it. I am also sick and tired of those quick what ever stuff. I know I can do anything, but it will take time. And everyone else can. The sooner they realize, the sooner they will get what ever magic they are searching for.

    As someone who went to college to be a trainer, I know very well how fast or slow can a person lose weight and I am sick and tired of magic potions. Sure, I purchase the most expensive fat burners and proteins during competition season but I also work out 2 hours a day at that time. And then someone comes and says, wow, you have great muscles, you probably have good genes. EFF genes, I effing work my a$$ off for that!!!

  • HowieSPM

    Remember the God of the United States is money. That is technically first second third and fourth. When even poor people who will never have a shot at being rich vote against their economic interests because they hope to get rich.

    And because we glorify get rich quick whether lottery, suing from an accident, or getting VC money going IPO in time before the company crashes, or what we see on Wall Street.

    So while I admire your ethics with Spin sucks Pro Gini your doing it wrong! 8)

  • ginidietrich

    @3HatsComm What a good idea!!

  • @ginidietrich Here’s a post I did about a year ago on the clinical definition of “bullshit”. Did you know there is one? Well, it’s been proposed, at least. I used the term “(cowpuckey)” in part because I was preparing this for a radio appearance on the subject … and I thought it was cute (feel free to gag).

  • @ginidietrich I’m gonna cry if you’re not there, Gini. And yes, I will be! JL

  • jeanniecw

    Wow, just as I ordered my Carlton Sheets real estate program and sprinkle Sensa on my food, you burst my bubble. <SLOW CLAPPING.> Yes, that’s right, I just sarcastically applauded your skinny butt. Hope. You’re. Happy.

  • Rileyhar

    Nope, couldn’t agree with you less about your evaluation concerning the merits of Tim Ferris’s book. Really you should read it before you condemn. I think you are guilty of throwing the baby out with the bathwater meaning that yes the title might be a little over the top (but most effective book titles and blog titles are guilty of overhyping their product) but everyone should examine their lives and make changes that will allow them to enjoy and engage life more fully. That is the message I got from the book.


  • ginidietrich

    @Rileyhar That’s fair. And I did say I haven’t read any of his books. My issue is not with the content, but with the tactics to get people to buy: Get rich quick. Lose weight fast. It’s appealing to our society’s laziness in order to sell books. And that’s what I take issue with – hence Spin Sucks. I like @JudyDunn idea: The 4-Hour Workweek:It’s Damned Hard, But Worth It. THAT is more honest.

  • ginidietrich

    @jeanniecw But did ADT call you today?!

  • ginidietrich

    @HowieSPM Clearly I am doing it wrong!

  • ginidietrich

    @Brankica EFF genes is right! And I think the fat burners or weight gainers that complement a training program are not the same as taking them to lose 100 pounds overnight.

  • ginidietrich

    @RandomShelly No! But you know what will? A face lift.

  • jeanniecw

    @ginidietrich Yes. Phone tag so far!

  • @ginidietrich It’s not fair to single him out… he is one of the better known folks offering up hopes and dreams that work for very few folks.

  • ginidietrich

    @Mark_Harai You’re right. I should have also mentioned the South Beach diet guy and the, oh crap. The guy that did the no carb, all meat diet.

  • TheJackB

    @Leon Hi Leon- point and click your way to

    Operators are standing by. 🙂

  • TheJackB


    If you don’t have a Mr. Microphone to toss in the deal is going to be hard to close. 😉

  • TheJackB

    @bdorman264 I can help you with that too. I need you to follow Leon over to my blog and I’ll provide details on costs and who to pay. Don’t tell Gini because she’ll probably want a piece of the action. Do you think that she’ll settle for a box full of Gumby action figures.

  • TheJackB

    @3HatsComm Nah, I think you priced it perfectly. We’ll make it up on volume.

  • TheJackB

    @ginidietrich lisagerber Sure and I’ll even include my famous barbecue sauce and a book containing 7 Ways to Immediately improve your life.

  • TheJackB

    @bdorman264 Forgive me for being juvenile, but I don’t want to be in the lucky sperm pool- thought makes me want to shower. Or maybe it is just that I prefer to earn what I have. Not that there is anything wrong with being lucky, but there is something nice about looking at my stuff and knowing that it is here because I worked for it.

    Very satisfying.

  • KDillabough

    @TheJackB Looking for it as we speak;)

  • ginidietrich

    @TheJackB lisagerber AWESOME! You’re in!

  • mcdanal

    @ginidietrich @Rileyhar @JudyDunn

    4 hour workweek was one of the many titles that he tested in online ads and it got the most hits. The book really doesn’t mention anything about a literal “4 hour workweek”. He has explained that many times in interviews and said one reason he likes it is it stirs people up for good and bad. The book even says that the point is never to just work 4 hours, and I haven’t seen it on his blog either. He also never claimed that it is easy. Same with the 4 hour body (which has worked very well for me losing weight and gaining strength with minimal effort). I have found that his strongest critics haven’t actually read the books.

  • balemar

    @KellyeCrane You nailed it! I think a lot of people compare themselves to others and see how “easy” or “effortless” it looks from the outside. What they don’t see is the hours of work that it takes behind the scenes.

    Lots of entrepreneurs face that challenge everyday. They see the success CEOs and owners have but discredit the hours (more like years in most cases) of work it took to build that success. And like @JudyDunn said below, it’s fostering the “what’s wrong with me?” mentality – a dangerous mentality that causes desperate and otherwise intelligent people to fall for and foolishly believe in these “get rich/lose weight” schemes.

    It’s easier to believe in some pointless voodoo that promises the world and doesn’t work than risking time and resources, figure out a strategy and take action. LAZY. People need to reevaluate their priorities and not think so little of themselves and their abilities.

  • MimiMeredith

    This is making me consider sticking with my original headline when we launch my new website next week! I have long railed against the idea that there is a quick way to anything worth having. But delayed gratification just doesn’t sell.

  • markjcoker

    Gini – Great post. I haven’t read the books either, so can’t comment as to their worth. I work about a 64 hour week, not a 4 hour week . . . I must be doing something wrong!! 🙂 Same with exercise, 3x/week with kettlebells, sigh. In many ways we have become a culture that looks for the easy/quick/lottery course, instead of the one that works. A little hype can be expected in advertising, but too often becomes empty calories with absolutely no value. Keep up your good work!!

  • markjcoker

    Gini – Great post. I haven’t read the books either, so can’t comment as to their worth. I work about a 64 hour week, not a 4 hour week . . . I must be doing something wrong!! 🙂 Same with exercise, 3x/week with kettlebells, sigh. In many ways we have become a culture that looks for the easy/quick/lottery course, instead of the one that works. A little hype can be expected in advertising, but too much becomes empty calories with absolutely no value. Keep up your good work!!

  • HowieSPM

    @ginidietrich @RandomShelly Doesn’t Jack Bauer only put in 4 hrs and he has a majority stake in Spin Pro Sucks.

  • HowieSPM

    @ginidietrich @faybiz Tapatio Sauce has all the ingredients.

  • skywardjason

    Gini, my two cents…..people who are looking for the quick fix aren’t really looking for change anyway. We all know deep down that anything other than persistence and hard word ultimately lead to failure.

    Great post!

  • bcromlish

    @ginidietrich Okay, I can agree with that. There has to be some truth or else it wouldn’t sell at all – but there is A LOT of fluff (<censored)

  • Obviously I agree whole heartedly (Booorrrring). In the story, things work out for Jack. He’s the 1 in a bazillion. Anyone else looking for magic beans is S-O-L.

    The question for you is would you want anyone looking for gain w/o investment involved with SSPro?

  • @ginidietrich @Jk Allen Challenge excepted! hahahaha. Seriously though, when I disagree, I will share!

  • @ginidietrich Of course I meant accepted! not excepted. I’m a little’s still early for me. I get good at about midnight!

  • RoseanneSchmidt

    See here’s the thing with instant gratification … You’re either forking out boat loads of money for get rich quick schemes or you’re gaining the weight all back after get skinny quick schemes. Either way it’s unhealthy for you: you’re whole you.

    Did you know that what you eat has an equal effect on your spiritual being deep within you (regardless of your faith or religious beliefs, whether you believe in anything or just yourself, there’s a deeper you that you need to account for)? on your emotional well being? on your mental well being? not JUST on your physical well being….

    Did you know that the prepackaged, canned, bagged foods are chock full of chemically altered, unnatural, unrecognizable crap (to your whole being on the four levels mentioned previously)? This crap that you eat because you think it’s “cheaper” is making you gain more fat weight and less muscle weight? Where as if you just ate stuff as it is found in nature… the purist form possible… you might need to stop at the store more… But I don’t know about you, but I’d rather stop quick at the store for fruits and veggies than go to the doctor for insulin shots and cavities pulled.

    Anyway, this is the first blog post of yours that I’ve had the opportunity to read. I appreciate your anger towards these schemes and I hope that the other people that read this can pass it on to all their friends and loved ones.

    I have been trying to do this word of mouth for over a month now. I hope people get the picture. Instant gratification is an illusion — a lie! Yo yo dieting is the most torture you could possibly do to your body. We, as a population, are starving yet over stuffed. Our body needs natural foods to fuel it’s energy needs. And you stay hungry because the crap you’re giving it isn’t what it needs. But it’s sure going to go somewhere–either in the toilet or made into fat because your body doesn’t know what it’s to do with this crap chemicals.

    The deepest thing you need to do is forgive yourself for what you eat. If you eat a cookie every now and again that’s fine. Just know you’re going to crave more and you shouldn’t eat the whole box. Be intelligent. Be smart. You won’t be a size 2 in 90 days, maybe not even in 2 years… but you’ll start feeling healthy right away. Quick fixes are shams. Change your mind, change your choice, change your self-image. Give your self the gift of health from the inside out. The body will change in time… don’t worry about it. The mental and inner changes are instant because as soon as you choose to love the only body you have by giving it what it needs (natural non-chemically enhance foods) you’ll feel AMAZING! You are amazing.

    Ok, so when you’re buying food look at the nutritional label … not the front of the boxes. They can say anything there. The labels are regulated. Count the CHEMICALS not the Calories. That’s another messed up, mixed up conception. Limiting calories is like turning on THE WTF? Switch in your body. It’s going to think there’s a famine and your going to lose weight but it will be all muscle. You will look great but you will feel like crap. Ok so Count chemicals not calories.

    That’s what I’ll leave you with. Take care of yourselves.

  • ginidietrich

    @markjcoker I think I’m with you – doing something wrong!

  • ginidietrich

    @MimiMeredith I know. I know. Delayed gratification doesn’t sell. But it sure is a lot more responsible. We can’t make the change we want to see if we keep doing what everyone else does.

  • ginidietrich

    @mcdanal @Rileyhar @JudyDunn And I said I hadn’t read the books. I’m not criticizing his theories; I’m criticizing our society for using things like “4-hour workweek” to sell. It’s a marketing ploy that really sucks and it plays to our insecurities.

  • ginidietrich

    @barryrsilver No, we don’t want anyone looking for gain without investment involved with Spin Sucks Pro. It’s going to be hard work for everyone. It’ll be easier for them to come to us to learn because we’ve created content in a way that is intuitive (vs. searching and digging and digging until you find something worthwhile), but it’s not going to be easy work.

  • ginidietrich

    @RoseanneSchmidt Thank you for the thoughtful comment Roseanne. It’s true and I think, deep down, we all know it. Yet we continue to buy things that give us the illusion of making it easy. Nothing worth having is easy. Nothing.

  • @ginidietrich @mcdanal @Rileyhar @JudyDunn


    As long as people buy snake oil, there will be snake oil salespeople.

  • Pingback: Fear, greed and Bin Laden - Expat Life Coach()

  • ExpatDoctorMom

    Another great post Gini! Sorry to respond so late in the day. I first read it when there were 8 comments.

    I was just talking about this with my husband: the markets that sell anything to do with making money and wt loss are the ones who do best! I speculated anything anti-aging (especially for physical appearance) may be 3rd?

    Ah Yes, Tim Ferris. Read his first book, lots of good tips but you are absolutely right he doesn’t only work 4 hours per week.

    As for his second book, I didn’t buy this as a physician placed an extensive review of this book on amazon pretty much refuting every point Tim makes. But, I have my opinion on this: how much you have to work out to stay in shape (mind you not get in shape but stay). Should be released in in 2 weeks 🙂 I feel a mention coming your way!

  • Pingback: Take the Easy Route. Everyone Is Doing It. | Spin Sucks()

  • Ha ha, Gini! I just noticed this post after I made my comment praising Tim as a quality blogger. I’ve read (and enjoyed) both books and can tell you that neither book is about “doing x in 4 hours.” Total marketing play. The content is really about maximizing your success (or end goal) as efficiently as possible. Tim actually blogs about marketing, title selection and blog post title split testing on his site. Worth a read, if only to understand his perspective.

    Here are the links if anyone is interested:

    Marketing of the book:

    Title selection:

    Split testing:

  • Pingback: 2011 #Nifty50 Top Twitter Women — Blue Focus Marketing()

  • Pingback: On Hype and Adoption Life Cycles | | Columbus Social Media + Social Media Strategist | Nate Riggs & Social Business Strategies()

  • Pingback: What P90X taught me about life and entrepreneurship?()

  • Pingback: The four hour work week ruined my life - Expat Life Coach()

  • Late to the party here, but wanted to give you two thumbs up! I used to look at people who were “naturally thin” and wonder, then I saw that they all spent hours at the gym or studio sweating their butts off. It’s the same in business. The hard work is necessary, no matter what new silver bullet magic solution comes along, without the time and energy you put into your business you don’t get the results you’re looking for.

  • ginidietrich

    @NathLussier I think the web makes more people look like overnight success. Our perception is that we just heard about them and they’re already successful so they must have done so overnight. It makes me nuts. Totally fun seeing you here!

  • ginidietrich

    @PhilipNowak I don’t know why I never responded to this – shame on me. It wasn’t that I don’t want to hear it. 🙂

  • ginidietrich

    @ExpatDoctorMom Did you ever write about how much you have to work out to stay in shape?? If you did, I missed it! And I agree with you – I ride. Every day (as you know). And I eat well. It’s hard to stay in shape.

  • sherpoland

    Hi Gini, really a great post. My sister who is a marathon runner and has worked hard to keep herself fit gets pretty annoyed with the clothing industry falsifying sizes. In her opinion the stores are purposely marketing clothing as smaller sizes in the attempts to make the customer feel good about her weight and therefore purchase more clothing. This could be a marketing ploy, what are your thoughts on that? Anyway I shared your post with her. I will look forward to hearing what she has to say about it. I think it will be in agreement with your post.

  • ExpatDoctorMom

    @ginidietrich I did write that post: on how one workout plan does not fit all with a mention of your post:

    I sent the link to you via twitter but you were in route or at BWENY, so busy! Let me know what you think. 3 of my favs were mentioned in the post: you @ John Falchetto and @ Danny Brown. You rock!

    I didn’t specifically say how much to get or stay in shape. But here is my opinion. If you are out of shape then 6 days a week 1 hour a day. If you are in shape you can maintain with 3-5 hours per week. These are only my opinions. I would work out everyday but find it tough finding the time. I am working out daily now that the kids are abroad and I am stateside 🙂 I too eat well the majority of the time. And I too get the you don’t need to diet or exercise because you are already in shape or already thin… Yeah but I wouldn’t be if I ate horribly and didn’t exercise.

    Happy Reading!

  • ExpatDoctorMom

    @sherpoland Sorry to jump in. But I agree that the clothes are being marketed in smaller sizes so we feel better. For example, I have been a long time fan of business clothes from Ann Taylor. In 1994, I was a size 6. And now, I am a size 2 in the pants! I am 3-4 lbs more than I was in 1994! I have the clothes from 1994 and the size 6’s are cut the same as today’s size 2’s! In most other brands today, I am a 4-6 in size. So the 2’s are not my true size!

    I think it is a ploy to make you feel better about your weight and wouldn’t doubt that they don’t use it to have you buy more clothes.

    Shamefully, I have not bought clothes when I have gone up a size but waited until I was back at my ideal weight/shape/size.

  • ginidietrich

    @ExpatDoctorMom @sherpoland It’s definitely a marketing tactic. And some stores (Ann Taylor and J Crew) are better at it than others (Banana Republic). It sure does make you feel good to go in and put on a size two and have it fit, doesn’t it?

  • ExpatDoctorMom

    @ginidietrich @sherpoland Absolutely does feel good to put on a size two!

  • Pingback: The #Nifty50 Women of Twitter |()

  • Pingback: The Nifty 50 Top Women of Twitter for 2011 — Team KBAD Testing()

  • Pingback: Expat Doctor Mom Official Website – What P90X taught me about life and entrepreneurship?()

  • Dealing with lots of diet is a hurdle to our appetite in some ways we need to abstain being hungry and eat less.

  • Pingback: Get Rich Quick! Lose Weight Tomorrow! | Spin Sucks | The Angelove()

  • afreewebmaster

    Thanks for all the weight loss tips!  Spring break is coming up fast and I have been really stressed about my figure.  Good point about eating more potassium, I never thought about that helping with weight loss.  I will also talk to my physician and see if they have any tips or know of any good weight loss centers View More Health Articles Here-