Arment Dietrich

In tough economic times – truth is best

By: Arment Dietrich | March 2, 2009 | 

Many consumers heard Quiznos would give away one million free subs.  Consumers were instructed to go to the Quiznos Web site and enter their contact information and a coupon for a free sub would be sent to them via e-mail.   Does this sound too good to be true?

I printed the coupon and tried to redeem it at four (4) different Quiznos and was told none of them were participating in the sub giveaway.  The most frustrating was that only one (1) of the four (4) posted a sign that they were not participating.

I was surprised to read the article with a quote from the EVP of Marketing at Quiznos saying:  “Given the current state of the economy, we believe we should all be responsible for looking at our part of the world to understand how we can make it better.  And for Quiznos, that meant lowering our prices while maintaining the high quality standards we are known for, and providing an opportunity for a million people across the country to try our toasty subs for free.”

It appears this coupon giveaway will get consumers into Quiznos but instead of a free sub all they will get is disappointed.  I guess the disappointed and probably hungry consumer could purchase the sub and that may have been the real reason for the sub giveaway.

  • Patti – excellent article! I too had a similar experience as did several friends that I had passed on the Tweet to. Where I live we have two Quizno’s, both said they were not participating in the give away. That day I had three friends with me, standing there in the loby we all decided that we were not going to eat here (EVER) and drove to Subway and discussed with employees and customers there our Quizno’s experience! I wonder if anyone will give a “real” count on how many they gave away, if any?

  • Hi Patti and Charlotte,

    I’m working with Quiznos and I’m sorry to hear that you both had such trouble redeeming your coupons. I’d like to share with you our response to those, like you both, who had problems receiving their free sandwich:

    The response to the Quiznos Million Subs Giveaway has been nothing short of overwhelming. That’s great, right? Right… but given that we have had over a million consumers respond in only three days, there are a handful of people who have reported some problem redeeming their free sandwich. If you’re one of them, please let us know right away by emailing We’re working hard to address every issue very quickly.

    Please feel free to submit your experiences to e-mail address. I hope this is helpful!

  • Quiznos has about 8,500 stores in the US. That means they gave away an average of 117 sandwiches per store per day for three days straight. Love Quiznos, but I find that hard to believe.

    Patti and Charlotte were told the stores weren’t participating, not that they already gave away the quota.

    Maybe this story doesn’t have legs, maybe it does. Regardless, Patti makes a good point that it’s best to stick to your word. Under promise and over deliver, right?

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