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Jul 19
2012
Gini Dietrich

Marissa Mayer: Why Are We Still Having this Conversation?

I have a question. Why are so many journalists and bloggers writing with advice for Marissa Mayer?

Risking the fact that you might be tired of the “women rule” trip I’m on lately, I really want to know what the heck is going on.

If this were a 37-year-old man whose wife was pregnant, we wouldn’t be talking about this. In fact, it would be a non-story, other than the fifth CEO in five years has joined Yahoo! and Wall Street is paying attention.

They might wonder why he hadn’t attended the earnings call on his first day. That could have been a story. And, certainly, coming from Google is a story.

But it wouldn’t be about his gender, his age, the fact that he and his wife are expecting, or even how he feels about burnout and whether or not it’s naive.

No one would give him advice, as it compares to Carly Fiorina’s “failure” at HP. No one would be talking about the “glass cliff” he’s on (do you know this term? It’s going to make you angry). No one would be giving him advice about taking leave after the baby arrives. And certainly no one would be putting the work/life balance discussion squarely on his shoulders by saying,

Women and girls the world over are looking to you to inspire, set trends in the workplace, and establish what it means to be a young working mom helming a Fortune 500 company.

Is this really 2012? Or have we stepped into a time warp?

Yahoo!, the once Internet darling, isn’t faring so well, and it may take longer than five years to undo what her predecessors have left in their wake. There may be some sour apples that interim CEO, Ross Levinsohn, didn’t get the job. And, according to reports, the culture is in dire need of fixing.

All of these things would be there no matter who took over the helm.

I wish her the best of luck in her new job. I hope she’s not on a glass cliff, but has success at Yahoo!.

That’s the conversation we should be having in a year – what she’s doing to turn around the company; not her age, her new baby, or her gender.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is due out in November 2013

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213 comments
FredericaFaison
FredericaFaison

We are having this conversation because she screwed up by leaving Google.  She is catching a falling knife, or jumping on a sinking ship, or whatever other phrase you want to use for Yahoo's demise.  Most women wouldn't have made this jump.  Most women would have stayed put.

 

I'm sure she got paid a lot of money, but Yahoo is beyond repair.  It is a bastion for confused liberals that is about to fall into the trash bin of history.  It had huge advantages in several areas, and gave all of them away.

lauraclick
lauraclick

I really wish I wouldn't have read the Berglas article. It felt so darn condescending. It would be a different thing if that advice column was written by another female executive giving Megan some advice in her new role. And, the "glass cliff" concept is also disturbing - though, it seems sadly true. I guess they must think they can afford a more "risky" hire when they're desperate. Ugh.

 

She's jumping into trouble waters over at Yahoo. That ship isn't going to right itself overnight. I just hope they aren't setting her up to fail. She's inherited a big mess that would be tough for anyone coming into that role. I just hope that if it doesn't go well they don't blame it on the fact that she's a woman or a mom.

ginidietrich
ginidietrich moderator like.author.displayName 1 Like

 @lauraclick She is jumping into troubled waters and she has inherited a big mess. That is the story. Does she have the ability to turn things around? I hope so because I'm going to be really, really angry in a year when they start writing stories about how she couldn't turn things around because she was more focused on her baby.

lauraclick
lauraclick

 @ginidietrich Amen. Time will tell. Let's keep our fingers crossed that some amazing things happen in a year.

TedWeismann
TedWeismann

 @ginidietrich I'm sure you saw the USA Today front page yesterday.Why it chose to print the most unflattering picture of Marissa I've ever seen speaks to the very issue you're so fired up about. Maybe the conversation will change now that everyone knows how much she's making to take on such a monumental task. Or maybe not.

jennalanger
jennalanger moderator

I think Yahoo is an obvious next step for Marissa in her career so should could move up in the ranks and show what she can do. I'm not sure, however, that it was the right move for Yahoo. They are a publicly traded company and bringing in somone new to this role (I know she's not new to the industry) can be risky. That being said, the reason this is such a big deal I think has less to do with the fact that she's a woman, but more to do with Yahoo struggling so much lately, having an identity crisis, and not konwing how to move their business forward. I look up to Marissa Mayer as one of my idols in the industry, and I hope she can bring a fresh, productive perspective to Yahoo. I am still skeptical, however, that it will solve their problems.

 

That being said, it has NOTHING to do with the fact that she's a woman. We've seen men fail in this role, it's a tricky one all together.

ginidietrich
ginidietrich moderator

 @jennalanger We've seen FOUR men fail in this role and no one is talking about that. No one is interviewing their past employees to see how they work or deciding that the way they approach work/life balance is naive. It really makes me angry.

JennyFloria
JennyFloria

@jeffreypjacobs @ginidietrich Thank you! I don't understand why a pregnant CEO is the front page of biz sections.

ginidietrich
ginidietrich

@JennyFloria It really infuriates me

JennyFloria
JennyFloria

@ginidietrich Me too. A good leader empowers and infuses her team & can tstart a family without the place falling apart. Tho' it is Yahoo...

katie_mccartney
katie_mccartney

Truly feel this conversation should not be happening at all today.  Women are allowed a choice to do what they want to do with their lives.  This only irks me that this at all a national topic of discussion!  

ginidietrich
ginidietrich moderator

 @katie_mccartney I really, really tried not to write about it. I should stop reading national news.

3HatsComm
3HatsComm

Commented more or less the same on a post on HBR http://bit.ly/OcOUQN This is yet another of the many 'if she were a man, it wouldn't matter' issues. It's her abilities and expertise, her experience and quality of work that are relevant, nothing else. Alas it's fodder for news as media outlets apparently get clicks and eyeballs waxing on about work life balance. And being sexist trolls. What gets me still is the double standard. Debated w/ someone the other day, a woman being hyper critical of a woman on TV (one of those HGTV shows) choosing to be a stay at home mom. I was just.. damn. Everyone has their own ideas of family, marriage, parenthood. We need to stop, just stop with these ridiculous ideas - and pandering judgements - that it's either or, that it's somehow wrong, a failing if life sometimes conflicts with work, that it's 'all' or none. That happens to us all -- men, women, married, single, parent, not. Period. FWIW.

ginidietrich
ginidietrich

@CynthiaSchames LOL! I"ll gladly share it with you!

CynthiaSchames
CynthiaSchames

@ginidietrich so glad you wrote that, because...YEAH!

PRMurewa
PRMurewa

@ginidietrich in light of the disclosure of her overall pay, people do need to shift focus from her sex and pregnancy to something else.

ginidietrich
ginidietrich

@PRMurewa YES!

PRMurewa
PRMurewa

@ginidietrich I must confess, she's my super hero. I, however, pray that she proves people wrong and turn Yahoo into a super company.

AdamSinger
AdamSinger

@ginidietrich when are we hanging out again for drinks? Another date with you and @conversationage is overdue :)

ginidietrich
ginidietrich

@AdamSinger Come to Chicago! @conversationage

wabbitoid
wabbitoid

I've been thinking about this a bit, and I'm still pretty pissed off about how sexist most of the coverage of Mayer's appointment has been.  But when I think about how I would write this story on my own terms, I think the pregnancy is pretty important - it would seem odd to NOT mention it, since it is a first.

 

So how would *I* handle this?  First of all, if she were a man I would mention having a young and/or growing family - but only in passing.  And in this case, I think it deserves just a bit more than that.

 

We're dealing with a rather unconventional person here - a real leader in many ways who has taken several unusual paths.  Signing up with google so early on and taking that risk is worth mentioning.  A programmer rising to a management position is important.  The interview with Lady Gaga deserves a mention, just for weirdness.  And the pregnancy can be included in that same paragraph.

 

So I don't think it should be entirely left out - that would stand out as a glaring admission to many people.  But some context for understanding that Mayer is a person who does things her own way would make it a much more rich story.  Throw in how Yahoo! needs some fresh air and you have a pretty good story, I'd say.

 

But I would never offer "advice" or a comparison to Fiorina.  That's just dumb and sexist.

 

(note:  I'm from the East, and we refer to people we don't know by last name.  Women, too.  The only time it gets weird is when you reference "Clinton", so the title "Secretary Clinton" is handy.  Calling Mayer "Marissa" in an article just looks sexist and wrong, IMHO.)

ginidietrich
ginidietrich moderator

 @wabbitoid I agree...and like @mediachick76 said, there are two camps to this. You just explored the second camp. I do think having a baby while running a company is a conversation to be had and it's something that hasn't happened at that level before now. But what gets under my skin is how journalists and scholars are giving her advice based on her gender and motherhood and not on her record. 

Hajra
Hajra

I agree. We really shouldn't be bothered how many weeks she might take off because of her baby or how she chooses to raise her baby with such a huge job to take care of.... so irrelevant, as long as she gets her work done all right and takes Yahoo to a better place, I wouldn't be bothered if she brings her baby to work.... that would be fun though... Hmmmm...

shonali
shonali

@kreebeau I know! @GiniDietrich

John_Murphy
John_Murphy like.author.displayName like.author.displayName 2 Like

 @ginidietrich I think it is really sad that in 2012 this keeps coming up. As someone who spent a long time in corporate life I can tell you that there are many men, and some women!, who think that a woman who pursues a career is an oddity and something to be commented on. These are the same people who start sentences with "I'm not a racist but.....", or "I'm not homophobic but...." These people are to be avoided at all costs, and let's not give them airtime!

wabbitoid
wabbitoid like.author.displayName 1 Like

 @John_Murphy  Yes, starting with "I'm not _____" is a passive way of saying "I am _____ but too cowardly to be open about it, even as it clearly defines my speech and choice of topics."  It's a sign of very weak character, IMHO.

ginidietrich
ginidietrich moderator

 @John_Murphy Oh trust me...there are plenty of people in my life who think the fact that I am building a business is a shame and they look down their noses at me when they're at home on a Saturday night and I'm out enjoying the city with Mr. D. There are some nights I wish I were them and I'm sure the opposite, but I don't begrudge them for choosing a different path than me.

PhilanthropyInk
PhilanthropyInk

@ginidietrich Woah. Had not heard the term "glass cliff" before. Ouch.

karlgibson
karlgibson

@ginidietrich Any time a minority (gender/race) lands a prominent gig, the pontification arcs can get greasy & stupid. More power to her!

karlgibson
karlgibson

@karlgibson @ginidietrich I agree with you 100%. Her pregnancy as front page news in newspapers is archaic, but editors think it's Topic A?

mediachick76
mediachick76

I'm noticing there are 2 camps of women. The camp that sees this as a non-issue and the camp that is glad this is an issue (because it gives them an opportunity to pursue the discussion of equal treatment from companies despite the "short term disability" of being pregnant). 

 

Personally, having a 10 month old and a career I can say I am very, very tired much of the time right now. And my career won't such up as much time as Marissa's will, so in my eyes, she's a super hero. Somebody give her a cape. I don't know how people (men or women) operate on so little sleep. Maybe that's the story the media should lead with: "Super Hero Runs On 4 Hours of Sleep Per Week And Survives".

ginidietrich
ginidietrich moderator

 @mediachick76 There are two camps; you're right. A friend of mine said on FB that I missed the "glad it's an issue" point of all of this. Maybe I did. But I wasn't fired up about that. I'm fired up that people - journalists and scholars - are giving her advice when a) they don't know her, b) have never worked with her, c) have never run a company, and d) ARE MAKING IT A GENDER ISSUE!! That's why I'm fired up. :)

Opelova
Opelova

@ginidietrich completely agree with you on that. media in the Czech Republic are even worse saying yahoo must be nuts to hire her :|

ginidietrich
ginidietrich

@Opelova There was one blogger who described pregnancy as a short-time illness with long-term effects.

Opelova
Opelova

@ginidietrich Oh my, it's like Middle Ages all over again. :( Or somebody is just trying to be "interesting" in a totally wrong way.

Opelova
Opelova

@ginidietrich Well, I guess the best thing I can do is to try to be the change I want to see in the world. :)

ginidietrich
ginidietrich

@Opelova Are they really??

Opelova
Opelova

@ginidietrich unfortunately, yes. When I was reading an article about it I got the impression that pregnancy is an incurable brain disease.

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  2. [...] at a Time Gini Dietrich | Email | No Comments A couple of weeks ago, we learned about Marissa Mayer joining Yahoo! and the conversation in the media began to circle not around her qualifications, but the fact that [...]

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