Gini Dietrich

Four Ways Leaders Can Integrate Social Media

By: Gini Dietrich | December 3, 2012 | 
45
Before the Coopr event on Thursday night (where I spoke in Amsterdam), I was talking to a local journalist about social media and its role among an executive team. He asked me, “How important is it for the leader to be involved in using social media if they want their organization to use it?” I said it’s extremely important and emphasized the value in leading by example. [&hellip... Read More
Lindsay Bell

Dear Manager: You Might Need a Tuneup

By: Lindsay Bell | November 28, 2012 | 
55
Today’s guest post is by Lindsay Bell. It’s no secret here in the SpinSucks space that I have a great boss. And while I get teased mercilessly about my appreciation for Gini (I’m looking at YOU, Danny Brown), people need to stop and ask themselves why I’m so appreciative. There are many reasons I gush over Gini. She treats me with respect. She trusts me to [&hellip... Read More
Gini Dietrich

How to Get Big Things Done

By: Gini Dietrich | November 26, 2012 | 
108
In the fifth edition of The Three Things, Michael Schechter (whom I shall call Shrek from here on out), recommended Execute, a book written in a week (well, actually eight days) by Drew Wilson and Josh Long. The idea being, of course, that you can get big things done when you set your mind to it and really focus. So, during this National Novel Writing Month, Shrek [&hellip... Read More
Gini Dietrich

Business Leaders Kill Morale; Threaten Jobs Over ObamaCare

By: Gini Dietrich | November 19, 2012 | 
66
I’m having a hard time with some of my fellow business leaders right now. On November 4, CEO Matt DeRose sent an email to his 600 employees stating that if Obama won a second term, he would layoff or position most of his team for part-time employment. He stated, “Increasing expenses brought on by recent regulations, taxes, and the stagnant economy” were driving his decision. On [&hellip... Read More
Lindsay Bell

The Vacation Nation: Unlimited Paid Time Off

By: Lindsay Bell | November 14, 2012 | 
59
Today’s guest post is by Lindsay Bell. I don’t know about you, but from where I’m sitting up here in the Great White North, it’s getting pretty chilly. Winter storms are on the horizon, and while Gini Dietrich might be a snow bunny, I, my friends, most certainly am not. Right now I’m starting to dream of southern climes. I’m obsessed with watching TV shows about places [&hellip... Read More
Gini Dietrich

Fire the Prima Donna! Three Reasons it Will Save Your Business.

By: Gini Dietrich | November 12, 2012 | 
67
A couple of weeks ago, Scott Forstall, the Apple executive in charge of iOS and the maps debacle associated with the iPhone 5 release, was categorically fired. According to Gigaom, Forstall was asked to co-sign (with Apple CEO, Tim Cook) an apology letter to customers for the maps issue. He refused, which looks to be the straw that broke the camel’s back. Though he’d been with [&hellip... Read More
Gini Dietrich

Employer Ensures Employees Aren’t Happy by Leading with Fear

By: Gini Dietrich | November 7, 2012 | 
94
This morning, 600 employees at Heritage Hills Golf Resort & Conference Center in York, Pa., are looking for new jobs. They knew this day was coming because on Sunday night, Matt DeRose, their fearless leader, sent an email to all staff saying if President Obama won a second term, “increasing expenses brought on by recent regulations, taxes, and the stagnant economy could force his company to [&hellip... Read More
Gini Dietrich

Users, Stakeholders, Target Audiences…Or Just People

By: Gini Dietrich | October 23, 2012 | 
80
You may have noticed a new feature here that comes out on Sunday mornings. Very creatively called, “The Three Things,” Howie Goldfarb, Michael Schechter, and I provide links to one article, video, or podcast we think the other should pay attention to that is outside our professional comfort zones. A couple of weeks ago, Howie suggested, “Robbie and Ruthie Talk about Pickles” from the Ad Contrarian blog. [&hellip... Read More
Gini Dietrich

Pros and Cons of a Virtual Office

By: Gini Dietrich | October 15, 2012 | 
194
One year ago, we made a strange, but important, business decision. We decided to go completely virtual, giving people the opportunity to work from home, save on commute time, and be more productive with little to no daily interruptions. At the time, I said we’d revisit it in 10 months to see if, at the year mark, we should go back to having an office. When [&hellip... Read More
Gini Dietrich

How Will You Adapt to Technology Replacing Humans?

By: Gini Dietrich | September 24, 2012 | 
105
My entrepreneurial brain is in fast-forward right now, trying to figure out what happens to human beings as computers replace models, actors, writers, HR departments, and maybe even teachers. I realize this happened to manufacturing many years ago and humans have adapted, which is why it makes me think about how we’ll adapt and whether or not there is a business I can start that will help [&hellip... Read More