Gini Dietrich

Caught in the Busy Trap: Is it Making Us Less Productive?

By: Gini Dietrich | July 9, 2012 | 
169
A couple of weeks ago, the New York Times had a great OpEd about how busy we are. The author, Tim Kreider, relayed a story about asking a friend to blow off work to check out the new American Wing at the Met and the friend said he was super busy, but to let him know if there was a special event or something and he’d try [&hellip... Read More
Gini Dietrich

Seven Tips for Sharing the Road with Cyclists

By: Gini Dietrich | July 3, 2012 | 
173
I know this has nothing to do with PR, marketing, or anything digital, but it’s important to me. And, I figured, it’s a holiday in the U.S. tomorrow and Canadians are coming back to work today, so I don’t think you’ll mind. For those of you who don’t know, I’m a pretty avid cyclist. I’m not one of the best, but I definitely can hold my [&hellip... Read More
Guest

Seven Ways Starting a Company is Like the Hunger Games

By: Guest | June 28, 2012 | 
24
Today’s guest post is written by Meridith Dennes and Kim Oksenberg. Launching a business is always an adventure. In fact, it has a lot of similarities to competing in the Hunger Games. Sure, you don’t have to fight for your life and no one dies, but things you don’t think about – payroll taxes, lawsuits, bad clients – can take down your business before you get [&hellip... Read More
Guest

Afraid To Succeed? Sufferers Unite

By: Guest | June 18, 2012 | 
34
Today’s guest post is written by Pamela Wright. “Maybe you should call Bill. He has more experience with this than I do.” “I can give you the name of a person who can do this for you. He’s a lot more expensive than I am, but he is worth it.” “I learned everything I know from her. I’m sure she is available.” These are some of [&hellip... Read More
Guest

Two Types of People Who Need Micromanagement

By: Guest | June 12, 2012 | 
19
Today’s guest post is written by Monica Wofford.  Micromanagement: The act of tediously following up with those you lead to make sure they get the job done. High performers hate it when you micromanage them, but there are two other types of employees who need it. If not, they’ll fail and take your team down with them. Even with these two types, micromanagement is best doled [&hellip... Read More
Gini Dietrich

Breaking Down the Silos: Lonely vs. Functional

By: Gini Dietrich | June 5, 2012 | 
49
A few weeks ago, a friend told me a great story. She said there was a new business prospect for the accounting firm where she worked. One of the partners took this prospect to lunch on Tuesday. The very next day, the prospect went to lunch with a second partner. And, on Friday, while the prospect was at lunch with the third partner, he said, “I [&hellip... Read More
Gini Dietrich

Four Things Customers Want When Making a Purchase Decision

By: Gini Dietrich | June 4, 2012 | 
61
Most of us know the marketing mantra KISS – Keep It Simple, Stupid. But how many of us actually practice it? There are so many tools available on the web today that many of us have a hard time not reacting to the shiny, new penny syndrome (squirrel!). Take a look at the image over there on the left. These are all of the social media [&hellip... Read More
Gini Dietrich

Social Media to Replace Traditional Media Says CEO Study

By: Gini Dietrich | May 23, 2012 | 
80
Four years ago, I was invited to do my very first webinar. It was for Vistage and it launched my speaking career. I’ll never forget the very first speaking engagement I did for them. It was in Washington, D.C. I was 30 minutes late to the meeting because I got lost and traffic was worse than I expected. Then, when I arrived, they didn’t have a [&hellip... Read More
Guest

Three Things Your New Company Needs In Order to Dominate

By: Guest | May 9, 2012 | 
13
Today’s guest post is written by Micah Smith.  It’s pretty safe to say no one likes a crappy economy. Salaries and jobs have been cut, people have lost their homes and livelihoods, gas prices have gone through the roof, and many people are starting from scratch. The good news is incredible things tend to rise from the ashes. Because of that, in the midst of the [&hellip... Read More
Gini Dietrich

Are We Nearing a Tech Bubble Burst?

By: Gini Dietrich | May 8, 2012 | 
48
Is anyone else concerned we’re very close to another tech bubble burst? It’s normal that history repeats itself, but it usually happens with generations who don’t remember the first time around. In Chicago, we don’t have to look far to begin this conversation. A little more than a year ago Groupon was offered $6 billion from Google (an offer they turned down in order to go [&hellip... Read More