Gini Dietrich

The Ever-Looming Inbox

By: Gini Dietrich | February 15, 2012 | 
80
During this week’s Inside PR (yet to be posted), Joe Thornley, Martin Waxman, and I discuss the ever-looming inbox. You see, I’m a “get it cleaned out every day” kind of person. Having unopened, unread, or unanswered emails makes me nuts. Mr. D makes fun of me. He says no one else in the whole world uses email the way I do. Sure, I’ll admit I’m [&hellip... Read More
Gini Dietrich

Happy Birthday to Me from Jack Bauer

By: Gini Dietrich | February 10, 2012 | 
107
Today’s guest post is written by Jack Bauer. It’s my birthday and Mr. D thought it would be funny to have Jack Bauer “write” today’s blog post. So, um, here it is.  Hello, my name is Jack Bauer. The rumors are true. I love food. Technically, I believe our definitions of “food” may be slightly different, but that’s not why I took time out from my [&hellip... Read More
Gini Dietrich

Book Review: The End of Business As Usual

By: Gini Dietrich | February 3, 2012 | 
35
Last week Jeannie Walters and I were discussing Brian Solis’s new book The End of Business As Usual. Because she is a customer experience expert, she was especially interested in what Brian had to say about the connected customer and where business is going because of it. When I mentioned I was writing a review of the book, she asked if she could join in. And, [&hellip... Read More
Gini Dietrich

Stuck In a Rut? Pivot Your Business.

By: Gini Dietrich | January 31, 2012 | 
56
In 2010 we announced Arment Dietrich was no longer a PR firm. It was pretty amazing to see what happened, almost overnight. Clients and prospects, alike, stopped asking us to do only publicity and instead began to bring us in on integrated marketing communication programs. Even though we were constantly demonstrating our capabilities, we weren’t seen as an integrated firm until we drew a line in [&hellip... Read More
Gini Dietrich

Take a Different Approach to Brainstorming

By: Gini Dietrich | January 30, 2012 | 
82
I had a really interesting experience last week. This may not be new to some of you, but it was new to me…and it was really freaking cool! I was invited to participate in a think tank for Interlochen, a center for the arts in Traverse City, Mich. More on them in a minute. They invited four experts to join four staff and two board trustees [&hellip... Read More
Gini Dietrich

How Do You Know When It’s Time to Fire a Client?

By: Gini Dietrich | January 26, 2012 | 
147
Yes, I know it’s Facebook question of the week time, but we’re trying something new this week. You see, Social Fresh wrote last week about the best times of the week and day to blog, in order to get social shares. Historically, Mondays and Tuesdays on Spin Sucks are our big days, but the Social Fresh research proves we might be missing something on Thursdays. I’m [&hellip... Read More
Gini Dietrich

Privacy and Autonomy for Introverts at Work

By: Gini Dietrich | January 24, 2012 | 
127
Late last year, Lisa Petrilli published The Introvert’s Guide to Success. It popped into my brain when I saw, “The Rise of the New Groupthink” in the New York Times last week. Combine those two pieces of content and you may have actually heard me yell, “Hurrah!” You see, I’m an introvert. And, until about two years ago, I thought there was something wrong with me [&hellip... Read More
Gini Dietrich

Reading Fiction Helps Your Career

By: Gini Dietrich | January 17, 2012 | 
227
I’m an English major. Not as in the language, but as in literature and creative writing. I preface with that because what I’m about to say may come across as biased. Read. More. Fiction. As it turns out, though, I’m not biased (well, maybe a little bit). In the November issue of Scientific American, author and researcher Keith Oatley describes what reading fiction does for our [&hellip... Read More
Guest

Three Values to Hold High in 2012

By: Guest | January 16, 2012 | 
22
Today’s guest post is written by Shelley Pringle.  Once upon a time in a land far, far away—actually it was in Canada so maybe not that far away for some of you—I worked for an integrated marketing communication company called Promanad. Promanad had one of the most interesting corporate cultures I’ve ever experienced. For example, new business presentations were always concluded with the declaration, “We’re not [&hellip... Read More
Gini Dietrich

FBQOTW: Angels, the Super Bowl, and LaToya Jackson

By: Gini Dietrich | January 12, 2012 | 
87
It’s Facebook question of the week time (clap, clap, clap)! This week, we had a plethora of questions, but only one of them was coherent (Jennifer MacDonald). So I thought it would be fun to address Jen’s question later (in a serious video) and address all of the goofy ones at once today. Yes, we talk Super Bowl commercials, angels, LaToya Jackson, my new favorite shirt [&hellip... Read More