Gini Dietrich

The Content Secret to Closing More Clients

By: Gini Dietrich | April 20, 2017 | 
4
It's difficult to make time for business development in a PR firm. We're too busy working with our clients to focus on ourselves. It's time to change that
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Gini Dietrich

How to Scale a Service Business with These 10+ Ideas

By: Gini Dietrich | April 19, 2017 | 
2
It's not easy to scale a service business because we sell people's brains. And adding brains is not an inexpensive undertaking. Here are 10+ ideas to scale without adding more brains
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Gini Dietrich

Here’s How to Make Business Development a Priority

By: Gini Dietrich | April 18, 2017 | 
7
Nearly half of all PR professionals cite time as the reason for not having a proactive business development program, yet that causes feast or famine for our firms. Learn how to build a proactive program with this five-day bootcamp
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Laura Petrolino

How PR Pros Can Overcome These Six Common Struggles

By: Laura Petrolino | April 17, 2017 | 
6
These six struggles prevent pr pros from scaling their business and driving more revenue. Laura Petrolino explains what they are and how you can overcome them.
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Gini Dietrich

How to Create a Strategic Business Development Plan

By: Gini Dietrich | April 13, 2017 | 
2
A recent Spin Sucks survey found 42 percent of communicators don't have a strategic business development plan. Here is what you need to do about that. Stat.
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Charles Arment

“A Day Without a Woman” Would Have Benefitted from a Tagline

By: Charles Arment | March 30, 2017 | 
2
“A Day Without a Woman” was a response to a host of societal ills. But in order to provide memorable ammunition for generations to come, the messaging needs to be more concise. One way to make it concise and memorable is an unforgettable tagline.
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Corina Manea

How Teamwork Can Boost Your Career

By: Corina Manea | March 23, 2017 | 
7
Teamwork is crucial for any kind of business. The true power of a team lies in its members working as a team. Corina Manea make the case why it’s better for you and for your company to be a team player
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Laura Petrolino

Career Choice: Find Your Dream Job by Finding Yourself

By: Laura Petrolino | March 13, 2017 | 
20
Career choice is an evolving process to figure out how you best contribute to the world. Laura Petrolino provides tips to help you do what you love and find a role which fits you best.
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Laura Petrolino

Vacation Time: How to Grow Professionally from Time Away

By: Laura Petrolino | March 6, 2017 | 
12
You can't bring your best to your job if you don't also take some time away. Vacation time is a needed part of a successful career. Laura Petrolino explains how to grow professionally and improve efficiency through time away from the office
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Mike Wasilewski

It’s Time to Refresh Your Marketing Hiring

By: Mike Wasilewski | February 28, 2017 | 
3
Building a team with a mix of backgrounds, skills, and career paths takes time, but the ROI is worth it. It leads to better solutions and results for your clients, which in turn drives sales. Mike Wasilewski makes the case for hiring nontraditional candidates
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