Guest

Apologies from My Generation

By: Guest | October 11, 2011 | 
45
Today’s guest post is written by Pamela Wright. I want to issue a sincere apology from the Baby Boomer generation to the younger generations. We have failed you profoundly. With a quick look at headlines, no one can escape the conclusion that some of you were raised without an ethical foundation. Had we done our job, we would have taught you the following lessons, and they [&hellip... Read More
Guest

Creative Destruction and Overturning the Economy

By: Guest | October 6, 2011 | 
6
Today’s guest post is written by Rusty Speidel. As you may recall, Gini Dietrich wrote a post earlier in the month about how we might pull ourselves out of the economic doldrums by taking a more courageous and open stance regarding competition. She was reacting to the typical practice of most businesses to protect and hide their capabilities from the world for fear of “being discovered” [&hellip... Read More
Guest

Your Employee Is an Online Celebrity. Now What?

By: Guest | September 29, 2011 | 
44
Today’s post is written by Thom Holland. In a recent meeting with my staff, our CMO presented an interesting question: How involved should companies be with the development of their employee’s personal brands? As you can imagine, the question sparked a rather interesting conversation. While most companies would agree that there are plenty of reasons to support their employee’s personal brands, the question of how they [&hellip... Read More
Guest

How to Adjust Communication to Motivate and Influence

By: Guest | September 27, 2011 | 
33
Today’s post is written by Brian Tolle. Communication can either be the death knell to accomplishing great things or the clarion call-to-action. Those who “get” the clarion call and use clear cut and precise language are great leaders: They can marshal the great forces of their team to bring in huge new business wins and manage even the most unruly clients. Those who assert their leadership [&hellip... Read More
Gini Dietrich

Control Your Own Destiny

By: Gini Dietrich | September 26, 2011 | 
116
A week ago, former President Bill Clinton was on The Today Show to talk about the sixth Clinton Global Initiative and “jobs, jobs, jobs.” Politics aside, he said something very interesting. He said companies are sitting on $2 trillion they’re not willing to spend. Two. Trillion. Dollars. They’re not spending it. They’re not hiring people. And, when Matt Lauer asked what reasons business leaders are giving, Clinton [&hellip... Read More
Gini Dietrich

Four Ways to Unplug and Focus

By: Gini Dietrich | September 21, 2011 | 
75
Last week I was on the west coast speaking with a group of senior leaders who are interested in using the web to grow their businesses. The topic was generating leads through inbound PR and marketing. As I do, I was showing real-time analytics for Arment Dietrich, Spin Sucks, and some of our clients. I am, after all, a business owner who wants to see how all [&hellip... Read More
Guest

7 Ways to Turn Employees into Brand Ambassadors

By: Guest | September 15, 2011 | 
84
Today’s guest post is written by Amber Avines. Want your company to attract more business, secure greater exposure, and reach new customers? Look no further than your employee base to give you that critical advantage! Empowering your staff with the inside scoop on what’s happening, why it’s important, and how it benefits customers can be a powerful way to supplement traditional PR methods. Here are some [&hellip... Read More
Gini Dietrich

Failure In Entrepreneurship: Is It Okay?

By: Gini Dietrich | September 8, 2011 | 
87
It’s Facebook question of the week time (clap, clap, clap!). I’m coming to you today from a social media day that Porter Novelli is putting on for one of their clients. It’s a pretty cool concept; I’ll let you know how it goes and if I think it’s an idea some of you should adopt (er, steal). Christopher Barger and I are both speaking. I finally [&hellip... Read More
Gini Dietrich

Sabotaging An Entire Culture

By: Gini Dietrich | September 6, 2011 | 
101
“A good 65 percent of today’s grade-school kids may end up doing work that hasn’t been invented yet.” – Cathy Davidson, co-director of the annual MacArthur Foundation Digital Media and Learning Competitions I saw a stat the other day that said most grade school kids aren’t learning cursive handwriting anymore. It’s pretty clear paper will eventually be extinct. Does that mean the next generation won’t write long [&hellip... Read More
Guest

A Woman In a Man’s Sand Castle

By: Guest | August 29, 2011 | 
58
Today’s post is written by Ameena Falchetto. My experience as an entrepreneur in Dubai was largely affected by two factors. First, I am half-Egyptian, half-English which means I am often discounted by both cultures. Secondly, the company I built with John Falchetto was one of the most male-dominated businesses out there; we provided safety and rescue training for government and corporations... Read More