Guest

5 Ways Hybrid Marketing Agencies Will Transform the Industry

By: Guest | December 19, 2011 | 
26
Today’s guest post is written by Paul Roetzer.  Hybrid agencies will come to rule the marketing services world. These emerging firms are tech savvy, offer integrated services, hire and retain versatile talent, and profit from diversified revenue streams. They also build scalable infrastructures that enable them to readily adapt their business models and services to changes in technology, consumer behavior, and market demand. Meanwhile, traditional agencies [&hellip... Read More
Gini Dietrich

Five Tips for Preparing for 2012

By: Gini Dietrich | December 14, 2011 | 
89
I’m not going to lie. 2011 has been a terrible year. I’m thankful it’s nearly over. But 2012? It’s shaping up to be a good year. A really good year. Sure, we’ve hit the double dip recession and the economy doesn’t look like it’ll rebound until 2013. But it’s still going to be a good year. Why? Because we’ve gotten lean and mean, we’ve figured out [&hellip... Read More
Gini Dietrich

Women Are Our Own Worst Enemies

By: Gini Dietrich | December 7, 2011 | 
167
“The most common way people give up their power is by thinking they don’t have any.” – Alice Walker There is a very interesting debate happening online. It’s being highlighted with the Miss Representation Sundance film about media being derogatory to women. The trailer shows media talking about Hillary Clinton “looking haggard and 92.” It shows a clip of Sarah Palin being asked by a reporter if she has breast implants. It [&hellip... Read More
Arment Dietrich

Five Tips for Working from Home

By: Arment Dietrich | November 23, 2011 | 
37
Today’s guest post is written by Molli Megasko. Whenever I tell people I work from home, they respond with an “ah…” But being a telecommuter means more than wearing your PJ’s all day (although, uh, that is a really great perk). As virtual companies are on the rise, you might be presented with the opportunity to work remotely. And if you’re a person who procrastinates or [&hellip... Read More
Gini Dietrich

Happy Thanksgiving from My Family to Yours

By: Gini Dietrich | November 23, 2011 | 
104
It’s the day before Thanksgiving and, as I sat here last night trying to decide what to blog about, I though it’d be fun to ask my team what they’re thankful for this year. The only rule? They couldn’t be thankful they have a job or for their families or all the stuff people always say. We know you’re thankful for that stuff. And you’d BETTER [&hellip... Read More
Gini Dietrich

A Business Book Reading Tool

By: Gini Dietrich | November 16, 2011 | 
62
I love to read. When we were kids, we had one tiny B&W TV and my parents let us watch only 30 minutes a day. So, while my brothers were outside making toys out of scrap wood, I had my nose stuck in a book. I love to read so much, in fact, I majored in English literature in college. A degree I knew I’d be able [&hellip... Read More
Harrison Kratz

Real-World Experience vs. School Education

By: Harrison Kratz | November 7, 2011 | 
50
Education doesn't necessarily have to be in school. Real-world experience counts, too. In the world of PR, we must be dedicated to continuing our education... Read More
Gini Dietrich

Getting More Done: My Secret

By: Gini Dietrich | November 7, 2011 | 
142
I was scrolling through my Twitter stream a couple of days ago and I saw the following phrase: Why bosses should beware of pasta and peanut butter. But then I got distracted and never had the opportunity to click through to see what it meant. Until now. According to The Corner Office at BNET, it has the following meaning... Read More
Arment Dietrich

Enjoy the Ride

By: Arment Dietrich | November 2, 2011 | 
47
Today’s guest post is written by Lisa Gerber. My stepfather and mother were visiting me this past weekend and I was looking forward to it. I happen to know my stepfather  has been a bit concerned lately that I have taken, in his opinion, perhaps some unnecessary risks in my professional life. So I was happy to have the opportunity to defend my position, in person. [&hellip... Read More
Guest

Are Schools Killing Creativity?

By: Guest | October 27, 2011 | 
120
Today’s guest post is written by Craig McBreen. Years ago, there was a boy who spent much of his school day staring out the window, daydreaming. To him, school was like the clink – a penitentiary so void of inspiration his imagination often left the room. His creative spirit needed an outlet, but it was so stifling in there. Kids dream big Children are imaginative and [&hellip... Read More