Guest

Six Reasons Entrepreneurs Suck

By: Guest | October 20, 2011 | 
97
  Today’s guest post is written by Marc Girolimetti. I’ve been blessed by living among entrepreneurs my entire life. I’ve learned a lot from them and they inspired me to drop the dreams of being the next Jacques Cousteau and head straight to Babson College, which has been named the #1 undergraduate program for entrepreneurship for 15 consecutive years. As a result of choosing a life of [&hellip... Read More
Gini Dietrich

Jobs Czar Should Look to Small Business Leaders

By: Gini Dietrich | October 17, 2011 | 
38
Did you see Jeffrey Immelt, the chairman of GE, on 60 Minutes last Sunday? He’s been given the jobs czar title by President Obama, with the sole charge of convincing companies to hire, and Lesley Stahl was there to understand more. Her big question…whether or not the man who has sent more jobs overseas than any other chief executive has what it takes to create jobs in [&hellip... Read More
Guest

Apologies from My Generation

By: Guest | October 11, 2011 | 
45
Today’s guest post is written by Pamela Wright. I want to issue a sincere apology from the Baby Boomer generation to the younger generations. We have failed you profoundly. With a quick look at headlines, no one can escape the conclusion that some of you were raised without an ethical foundation. Had we done our job, we would have taught you the following lessons, and they [&hellip... Read More
Guest

Creative Destruction and Overturning the Economy

By: Guest | October 6, 2011 | 
6
Today’s guest post is written by Rusty Speidel. As you may recall, Gini Dietrich wrote a post earlier in the month about how we might pull ourselves out of the economic doldrums by taking a more courageous and open stance regarding competition. She was reacting to the typical practice of most businesses to protect and hide their capabilities from the world for fear of “being discovered” [&hellip... Read More
Guest

Your Employee Is an Online Celebrity. Now What?

By: Guest | September 29, 2011 | 
44
Today’s post is written by Thom Holland. In a recent meeting with my staff, our CMO presented an interesting question: How involved should companies be with the development of their employee’s personal brands? As you can imagine, the question sparked a rather interesting conversation. While most companies would agree that there are plenty of reasons to support their employee’s personal brands, the question of how they [&hellip... Read More
Guest

How to Adjust Communication to Motivate and Influence

By: Guest | September 27, 2011 | 
33
Today’s post is written by Brian Tolle. Communication can either be the death knell to accomplishing great things or the clarion call-to-action. Those who “get” the clarion call and use clear cut and precise language are great leaders: They can marshal the great forces of their team to bring in huge new business wins and manage even the most unruly clients. Those who assert their leadership [&hellip... Read More
Gini Dietrich

Control Your Own Destiny

By: Gini Dietrich | September 26, 2011 | 
116
A week ago, former President Bill Clinton was on The Today Show to talk about the sixth Clinton Global Initiative and “jobs, jobs, jobs.” Politics aside, he said something very interesting. He said companies are sitting on $2 trillion they’re not willing to spend. Two. Trillion. Dollars. They’re not spending it. They’re not hiring people. And, when Matt Lauer asked what reasons business leaders are giving, Clinton [&hellip... Read More
Gini Dietrich

Four Ways to Unplug and Focus

By: Gini Dietrich | September 21, 2011 | 
75
Last week I was on the west coast speaking with a group of senior leaders who are interested in using the web to grow their businesses. The topic was generating leads through inbound PR and marketing. As I do, I was showing real-time analytics for Arment Dietrich, Spin Sucks, and some of our clients. I am, after all, a business owner who wants to see how all [&hellip... Read More
Guest

7 Ways to Turn Employees into Brand Ambassadors

By: Guest | September 15, 2011 | 
84
Today’s guest post is written by Amber Avines. Want your company to attract more business, secure greater exposure, and reach new customers? Look no further than your employee base to give you that critical advantage! Empowering your staff with the inside scoop on what’s happening, why it’s important, and how it benefits customers can be a powerful way to supplement traditional PR methods. Here are some [&hellip... Read More
Gini Dietrich

Failure In Entrepreneurship: Is It Okay?

By: Gini Dietrich | September 8, 2011 | 
87
It’s Facebook question of the week time (clap, clap, clap!). I’m coming to you today from a social media day that Porter Novelli is putting on for one of their clients. It’s a pretty cool concept; I’ll let you know how it goes and if I think it’s an idea some of you should adopt (er, steal). Christopher Barger and I are both speaking. I finally [&hellip... Read More