Arment Dietrich

Three Secrets to Becoming an “Overnight Success”

By: Arment Dietrich | June 29, 2011 | 
81
One of my best friends is the manager for the Obesity Prevention Program for the State of Alaska. She has uncovered the secret to losing weight and has a FABULOUS idea for a book on the subject. It’s called, Eat Less, Exercise More. The end. I know, it’s a radical idea, and we laugh so hard every time we talk about it. And how huge this [&hellip... Read More
Gini Dietrich

Rules of the Road

By: Gini Dietrich | June 28, 2011 | 
196
This is not a blog post about PR or marketing. It’s not a blog post about social media. It’s not even a blog post about entrepreneurship or leadership. But it’s a post about something I care deeply about so I hope you’ll grant me a little leeway today... Read More
Gini Dietrich

Mormons Make Better Leaders

By: Gini Dietrich | June 22, 2011 | 
211
Some of you may not know that I grew up in Utah. The inevitable question, after I tell people that is, “Are you Mormon?” Yes, I was raised Mormon. Through a series of family events and some hypocrisy with some of the members in our ward, I stopped going to church when I was 18, right before I graduated from high school. And then I went [&hellip... Read More
Gini Dietrich

Advice to Your Younger You

By: Gini Dietrich | June 16, 2011 | 
200
It’s Facebook question of the week time (clap, clap, clap)! This week, the question comes from Ryan Cox, who actually asked 10 questions about a month ago. I chose my favorite of the 10 to answer, but may answer others in coming weeks if you people don’t get over to our wall and ask a question. Nancy Davis! I think we need the Louisville Slugger again! [&hellip... Read More
Guest

Six Ways to Assess and Improve Your Customer Experience

By: Guest | June 13, 2011 | 
17
Jeannie Walters has been focused on the customer experience for more than 15 years, consulting to companies big and small on their retention strategies. She is principal at 360Connext, a speaker, and mom to two young boys. As humans, we like to fool ourselves. At best, it’s a way to be kind to ourselves (“It’s ok to eat this on vacation!”) and at worst a way [&hellip... Read More
Gini Dietrich

Three Premium eBooks

By: Gini Dietrich | June 12, 2011 | 
34
eBooks are all the rage right now. Some are free and some come at a price. Having written and produced three (you can find “Dear CEO” and “Social Media Primer” by clicking here), I know how much work they are, both from a content standpoint and working with the eReader software so it can be delivered on your Kindle or Nook. Because of that, there are three [&hellip... Read More
Gini Dietrich

A Blog Post About Nothing

By: Gini Dietrich | June 1, 2011 | 
376
I’m looking at a blank screen this morning, wondering what I’m going to write about today. It’s 6:06 am and inspiration hasn’t hit yet. This is unusual. You see, what I really want to write about, what I really want to get out of my system, is how embarrassed I am at the uproar caused by Danny Brown and me having to change the title of [&hellip... Read More
Gini Dietrich

Failing In Order to Learn

By: Gini Dietrich | May 24, 2011 | 
123
Yesterday I had a very frank conversation with a close friend. He was describing a situation where he felt like he had failed. You see, he tried this whole entrepreneur thing and he recently had to get a full-time job. He had to go back working for the man; being an employee. And, in his mind, he failed. We talked about how hard entrepreneurship is: Not [&hellip... Read More
Arment Dietrich

Three Ways to Create Culture

By: Arment Dietrich | May 18, 2011 | 
32
We just returned from Counselors Academy,  a PRSA conference for PR firm leaders. It’s one of my favorite times of the year. I can hardly believe it’s been two years since I was the newbie there. Back then, I was intimidated as hell to go. As a small PR practitioner based in Sandpoint, Idaho, I assumed everyone would wonder what I was doing there. I was [&hellip... Read More
Guest

Seven Reasons Moms Rock as Entrepreneurs

By: Guest | May 12, 2011 | 
98
Erica Allison is a mom, wife, and entrepreneur/owner of Allison Development Group: Strategic public relations and marketing firm in Western, N.C. Many of you know by now that I’m a mom. I also consider myself to be an entrepreneur. I jumped into running my own business four years ago, with a brief interruption to have baby #2, then got back in the saddle this past June [&hellip... Read More