Gini Dietrich

Competing for Who Is Most Stressed

By: Gini Dietrich | May 11, 2011 | 
138
I’ve been doing a lot of self-talk lately. You know. The kind where you have to convince yourself to behave differently than you feel because you’re a leader and you set the example. You see, the launch of Spin Sucks Pro didn’t go exactly as planned and I’m not in control of what needs to be changed and fixed for it to be valuable to you [&hellip... Read More
Gini Dietrich

Executives and the Ostrich Syndrome

By: Gini Dietrich | May 10, 2011 | 
100
This first ran on DIY Blogger, Dino Dogan’s blog, during his Fear of Marketing week. If you don’t know Dino, DIY Blogger, or what he and Dan Cristo are doing with Triberr, I suggest you check it all out! And, if you read this over there, just move to the comments. We all know that’s where the real action is anyway. I spend a good amount [&hellip... Read More
Gini Dietrich

Happy Mother’s Day!

By: Gini Dietrich | May 8, 2011 | 
42
Ah... Read More
Arment Dietrich

The Art of the Apology

By: Arment Dietrich | May 4, 2011 | 
56
It’s been said, that the hardest words in the English language are I love you and I’m sorry. Last week a colleague no-showed for a scheduled conference call. It wasn’t really that big of a deal, because I was at my desk, and had other things to work on (you know, like the Spin Sucks Pro launch), but I did have errands to run and I was [&hellip... Read More
Gini Dietrich

The Launch of Spin Sucks Pro

By: Gini Dietrich | May 3, 2011 | 
109
No, it’s not Facebook question of the week time. So why the video, you ask? Because it’s here! It’s finally here. The launch of Spin Sucks Pro. Yesterday was, um, challenging (to say the least) and, at 5:00, we decided it was better to wait until this morning than to launch after everyone had gone home for the night... Read More
Arment Dietrich

The Three Stages of the Entrepreneurial Mind

By: Arment Dietrich | April 27, 2011 | 
15
During the past five years, I’ve had the opportunity to work directly under someone (cough, Gini Dietrich) as she has evolved through each of the following entrepreneurial minds. I’ve now come to a point where I think I’ve figured out how these minds work.  Yes, they say it’s lonely at the top for this select group of individuals, but because they move too fast for the [&hellip... Read More
Gini Dietrich

Get Rich Quick! Lose Weight Tomorrow!

By: Gini Dietrich | April 27, 2011 | 
175
Yesterday Joey Strawn wrote a blog post called “There’s no ‘I’ in brands, but they’re surrounded by a lot of BS.” His whole point is that our brands, the way people feel about our companies, is determined not by a creative ad or the news release that was just distributed; rather by our customers. Really great point and I agree with him. In fact, I agree [&hellip... Read More
Guest

When Metrics Lie

By: Guest | April 25, 2011 | 
2
Steve McKee is a BusinessWeek.com columnist and chief blogger at StalledStuckorStale.com. The other night I had the most amazing bite of peanut butter chocolate cheesecake. I say “bite” because, while I did my best to clean my plate, by the time the slice was halfway done I was all done. It was too rich to finish, and I went from shoveling it in to shoving it [&hellip... Read More
Gini Dietrich

Always Obey Your Gut

By: Gini Dietrich | April 21, 2011 | 
29
It’s Facebook question of the week time and this week I was not too lazy to shower and record a video. I even rode for my 13th day of #30daysofbiking and it’s not even 7 a.m. yet. I love mornings. No interruptions. Tons of work gets accomplished. You get to watch the sun rise. But, I’ll be completely brain dead by 7:00 tonight. So there’s the [&hellip... Read More
Gini Dietrich

The 12 Traits of Managers and of Leaders

By: Gini Dietrich | April 18, 2011 | 
74
This first ran on HMA Time, the blog for the agency where my dear friend, Abbie Fink, is a partner. If you saw it there first, you can skip to the comments today. That’s the good stuff anyway! I remember being a young whippersnapper in the big agency world (come on; it wasn’t THAT long ago!). I could not wait until someone gave me a chance [&hellip... Read More