Gini Dietrich

Happy Birthday to Me from Jack Bauer

By: Gini Dietrich | February 10, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 65Today’s guest post is written by Jack Bauer. It’s my birthday and Mr. D thought it would be funny to have Jack Bauer “write” today’s blog post. So, um, here it is.  Hello, my name is Jack Bauer. The rumors are true. I love food. Technically, I believe our definitions of “food” may be slightly different, but that’s not [&hellip... Read More
Gini Dietrich

Book Review: The End of Business As Usual

By: Gini Dietrich | February 3, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 32Last week Jeannie Walters and I were discussing Brian Solis’s new book The End of Business As Usual. Because she is a customer experience expert, she was especially interested in what Brian had to say about the connected customer and where business is going because of it. When I mentioned I was writing a review of the book, she [&hellip... Read More
Gini Dietrich

Stuck In a Rut? Pivot Your Business.

By: Gini Dietrich | January 31, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 114In 2010 we announced Arment Dietrich was no longer a PR firm. It was pretty amazing to see what happened, almost overnight. Clients and prospects, alike, stopped asking us to do only publicity and instead began to bring us in on integrated marketing communication programs. Even though we were constantly demonstrating our capabilities, we weren’t seen as an integrated [&hellip... Read More
Gini Dietrich

Take a Different Approach to Brainstorming

By: Gini Dietrich | January 30, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 133I had a really interesting experience last week. This may not be new to some of you, but it was new to me…and it was really freaking cool! I was invited to participate in a think tank for Interlochen, a center for the arts in Traverse City, Mich. More on them in a minute. They invited four experts to [&hellip... Read More
Gini Dietrich

How Do You Know When It’s Time to Fire a Client?

By: Gini Dietrich | January 26, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 215Yes, I know it’s Facebook question of the week time, but we’re trying something new this week. You see, Social Fresh wrote last week about the best times of the week and day to blog, in order to get social shares. Historically, Mondays and Tuesdays on Spin Sucks are our big days, but the Social Fresh research proves we [&hellip... Read More
Gini Dietrich

Privacy and Autonomy for Introverts at Work

By: Gini Dietrich | January 24, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 178Late last year, Lisa Petrilli published The Introvert’s Guide to Success. It popped into my brain when I saw, “The Rise of the New Groupthink” in the New York Times last week. Combine those two pieces of content and you may have actually heard me yell, “Hurrah!” You see, I’m an introvert. And, until about two years ago, I [&hellip... Read More
Gini Dietrich

Reading Fiction Helps Your Career

By: Gini Dietrich | January 17, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 429I’m an English major. Not as in the language, but as in literature and creative writing. I preface with that because what I’m about to say may come across as biased. Read. More. Fiction. As it turns out, though, I’m not biased (well, maybe a little bit). In the November issue of Scientific American, author and researcher Keith Oatley [&hellip... Read More

Three Values to Hold High in 2012

By: Guest | January 16, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 95Today’s guest post is written by Shelley Pringle.  Once upon a time in a land far, far away—actually it was in Canada so maybe not that far away for some of you—I worked for an integrated marketing communication company called Promanad. Promanad had one of the most interesting corporate cultures I’ve ever experienced. For example, new business presentations were [&hellip... Read More
Gini Dietrich

FBQOTW: Angels, the Super Bowl, and LaToya Jackson

By: Gini Dietrich | January 12, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 56It’s Facebook question of the week time (clap, clap, clap)! This week, we had a plethora of questions, but only one of them was coherent (Jennifer MacDonald). So I thought it would be fun to address Jen’s question later (in a serious video) and address all of the goofy ones at once today. Yes, we talk Super Bowl commercials, [&hellip... Read More
Arment Dietrich

Laser Focus to Improve Customer Experience

By: Arment Dietrich | January 11, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 104Today’s guest post is written by Lisa Gerber. I had an interesting conversation at a holiday cocktail party with the COO of a ski resort. He was sharing with me a complaint he had received about the quality of grooming on the cross-country trails. It was bothering him and he was trying to decide how to respond. The problem, [&hellip... Read More