Six Ways to Assess and Improve Your Customer Experience

By: Guest | June 13, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 50 Jeannie Walters has been focused on the customer experience for more than 15 years, consulting to companies big and small on their retention strategies. She is principal at 360Connext, a speaker, and mom to two young boys. As humans, we like to fool ourselves. At best, it’s a way to be kind to ourselves (“It’s ok to eat [&hellip... Read More
Gini Dietrich

Three Premium eBooks

By: Gini Dietrich | June 12, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 54eBooks are all the rage right now. Some are free and some come at a price. Having written and produced three (you can find “Dear CEO” and “Social Media Primer” by clicking here), I know how much work they are, both from a content standpoint and working with the eReader software so it can be delivered on your Kindle [&hellip... Read More
Gini Dietrich

A Blog Post About Nothing

By: Gini Dietrich | June 1, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 147I’m looking at a blank screen this morning, wondering what I’m going to write about today. It’s 6:06 am and inspiration hasn’t hit yet. This is unusual. You see, what I really want to write about, what I really want to get out of my system, is how embarrassed I am at the uproar caused by Danny Brown and [&hellip... Read More
Gini Dietrich

Failing In Order to Learn

By: Gini Dietrich | May 24, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 160Yesterday I had a very frank conversation with a close friend. He was describing a situation where he felt like he had failed. You see, he tried this whole entrepreneur thing and he recently had to get a full-time job. He had to go back working for the man; being an employee. And, in his mind, he failed. We [&hellip... Read More
Arment Dietrich

Three Ways to Create Culture

By: Arment Dietrich | May 18, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 52We just returned from Counselors Academy,  a PRSA conference for PR firm leaders. It’s one of my favorite times of the year. I can hardly believe it’s been two years since I was the newbie there. Back then, I was intimidated as hell to go. As a small PR practitioner based in Sandpoint, Idaho, I assumed everyone would wonder [&hellip... Read More

Seven Reasons Moms Rock as Entrepreneurs

By: Guest | May 12, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 175 Erica Allison is a mom, wife, and entrepreneur/owner of Allison Development Group: Strategic public relations and marketing firm in Western, N.C. Many of you know by now that I’m a mom. I also consider myself to be an entrepreneur. I jumped into running my own business four years ago, with a brief interruption to have baby #2, then [&hellip... Read More
Gini Dietrich

Competing for Who Is Most Stressed

By: Gini Dietrich | May 11, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 74I’ve been doing a lot of self-talk lately. You know. The kind where you have to convince yourself to behave differently than you feel because you’re a leader and you set the example. You see, the launch of Spin Sucks Pro didn’t go exactly as planned and I’m not in control of what needs to be changed and fixed [&hellip... Read More
Gini Dietrich

Executives and the Ostrich Syndrome

By: Gini Dietrich | May 10, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 116This first ran on DIY Blogger, Dino Dogan’s blog, during his Fear of Marketing week. If you don’t know Dino, DIY Blogger, or what he and Dan Cristo are doing with Triberr, I suggest you check it all out! And, if you read this over there, just move to the comments. We all know that’s where the real action [&hellip... Read More
Gini Dietrich

Happy Mother’s Day!

By: Gini Dietrich | May 8, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 45Ah Mother’s Day. A Hallmark holiday. A made-up tradition. One that is celebrated around the world because of something we conjured up in America. But, regardless of it being a made-up holiday, it’s an important one. It’s a day for us to reflect on the people who gave us life, both biologically and raising us. Some of us were [&hellip... Read More
Arment Dietrich

The Art of the Apology

By: Arment Dietrich | May 4, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 65It’s been said, that the hardest words in the English language are I love you and I’m sorry. Last week a colleague no-showed for a scheduled conference call. It wasn’t really that big of a deal, because I was at my desk, and had other things to work on (you know, like the Spin Sucks Pro launch), but I did [&hellip... Read More