Gini Dietrich

A Visit from Gini Dietrich’s Mom

By: Gini Dietrich | July 29, 2010 | 
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My mom, Christy Norton, is visiting me from my hometown of Salt Lake City and the Arment Dietrich Facebook fans thought it’d be fun to have her make a guest appearance in today’s video. So, here she is, answering the question, “Did Gini always show signs of being an entrepreneur and, if yes, what did you do to instill that in her?” (If you’re viewing this [&hellip... Read More
Arment Dietrich

To Trade or Not to Trade: Five Tips for Business Bartering

By: Arment Dietrich | July 28, 2010 | 
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Guest post by Laura Scholz, president of Scholz Communications. When you first start your solo PR practice, bartering services can seem like a win-win. You get amazing experience, exposure, and valuable services; your “clients” get your professional expertise at virtually no cost. During the past three years, I’ve traded for web design, haircuts, Pilates and yoga classes, personal training, head shots, nutrition advice, office space, and [&hellip... Read More
Gini Dietrich

Begin to Move Out of Your Comfort Zone

By: Gini Dietrich | July 12, 2010 | 
61
I rode my first ever time trials yesterday morning…a scary and nerve-wrecking experience. It was 50K (just a bit more than 31 miles) and it was two loops in the corn and soybean fields. The sun was fierce, the blacktop was radiating heat up, the wind was blowing right into our faces in at least two directions, it was hilly, and I had no idea what to [&hellip... Read More
Gini Dietrich

The Predictable Success Contest

By: Gini Dietrich | July 8, 2010 | 
1
Did I mention we’re going to have more contests and giveaways? I think I did! It will come as no surprise, to those of you who read Spin Sucks daily, that I am a big fan of Les McKeown and that I love his book, Predictable Success. He has been kind enough to donate 10 books to us to giveaway to you! So we bring you…The [&hellip... Read More
Gini Dietrich

What Keeps You Up At Night?

By: Gini Dietrich | June 28, 2010 | 
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A couple of weeks ago, Elizabeth Sosnow, a managing director with BlissPR, a B2B-based public relations firm in New York and Chicago, wrote on PR Breakfast Club, The Secret Worries of a PR Firm Boss. In her post, her worries include: Positioning more broadly, employee turnover and cultural changes, divvying up the profits, employees who don’t like one another, and loss of clients. She and I [&hellip... Read More
Gini Dietrich

Using the Internet for Business Growth

By: Gini Dietrich | June 14, 2010 | 
7
This article originally appeared in Franchise Times, a monthly publication focused on the start-up, growth, and sustainability of franchises in North America. A couple of months ago, I moderated a panel on social media for the Public Relations Society of America Chicago. Along with some local big hitters, Jack Monson from eNR Services was on the panel. I tell you this because eNR plays in the [&hellip... Read More
Gini Dietrich

Leadership In the New Economy

By: Gini Dietrich | June 10, 2010 | 
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One of my favorite leadership coaches, Randy Hall from 4th Gear Consulting, and I sat down for a few minutes while we were in Asheville a few weeks ago. We discuss leadership in the new economy, how to take your business forward, letting go of some old perspectives, and where to find the leaders in your organization (hint, they’re not always in leadership positions)... Read More
Gini Dietrich

Predictable Success: An Interview with Les McKeown

By: Gini Dietrich | June 9, 2010 | 
2
It won’t come as a big surprise that I love Les McKeown’s new book, ‘Predictable Success.’ A book that puts business life stages into perspective, it enables not just business owners, but also employees to manage through the tough times in order to get to the stage that every business wants – success. The book was published on Monday and I had the opportunity to discuss [&hellip... Read More
Gini Dietrich

Working with Bloggers

By: Gini Dietrich | June 1, 2010 | 
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Beginning today, and once a week, you can find a Q&A interview here with someone influential in the PR, communication, or social media world. To start the series, I talked with Mickie Kennedy, the founder of eReleases, about how small business owners work with bloggers to develop credibility and awareness for their products or services. With some pretty big name bloggers practicing checkbook journalism, do you [&hellip... Read More
Gini Dietrich

Competitive Leader: Does It Mean You’re Not a Team Player?

By: Gini Dietrich | May 17, 2010 | 
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I’m not a team player. Yes, I will repeat myself. I am not a team player. A cycling buddy of mine convinced me to train on the velodrome track every Friday. So I do. And it is F-U-N! I mean, serious fun. Talk about a rush of adrenaline! You don’t have to worry about lights or tourists stopping to look at the tall buildings or joggers [&hellip... Read More