Russ Fradin

Do You – or Someone You Know – Have Social Media Anxiety?

By: Russ Fradin | July 10, 2013 | 
21
By Russ Fradin (not to be confused by the picture of Lindsay Bell-Wheeler over there <—-) We are all acutely aware of the value that social media brings to brands, and we at least acknowledge the existence of a good social media marketing strategy. But what if developing a working strategy isn’t the primary issue when trying to bang the social media drum? What if the [&hellip... Read More
Lee Polevoi

Customers: Brand Ambassadors or Enemies for Life?

By: Lee Polevoi | July 1, 2013 | 
15
There’s a lot of great advice on Spin Sucks about effective marketing and public relations techniques, designed to draw customers into your store or to visit your website. But getting them there is only part of the battle. What happens during their initial experience—or with any experience along the path toward purchasing your product or service—makes all the difference between a possible brand ambassador, and a [&hellip... Read More
Ralph Dopping

The Shock of the New: Technology and Work Space Solutions

By: Ralph Dopping | June 27, 2013 | 
25
Being in close proximity to each other is how we have traditionally harnessed, and leveraged, our collective knowledge. Then along came technology. Asking if technology has changed communication is like asking if the concentration of CO2 in the atmosphere has changed the climate. We inherently know it has, but we are so immersed it’s hardly noticeable. Sure, we still meet, talk, and work together, but because [&hellip... Read More
Gini Dietrich

Entrepreneurs and Intrapreneurs are America’s Future

By: Gini Dietrich | June 25, 2013 | 
57
I don’t know about you, but I have vivid memories of being in school and learning about this great country of ours. We were the leaders. We were the best. And we have the arrogance to go with it. But along the way, it began to feel like, while the arrogance was still there, we were losing ground in our leadership position. I remember the first [&hellip... Read More
Jeannie Walters

B2B Sales? Do Your Homework!

By: Jeannie Walters | June 24, 2013 | 
34
Good salespeople are out there. They are the ones who do their homework, understand the prospect, and actually listen. But they don’t seem to be the ones calling me. The ones calling me are the ones who not only have no idea who I am, but they say things such as “enterprise solutions” about five seconds after I answer the phone. Solutions to WHAT, exactly? And I’m [&hellip... Read More
Unmana Datta

Introverts: How to Sell Without Selling

By: Unmana Datta | June 10, 2013 | 
26
If you are a business owner, selling is an essential part of your job. But if you’re like me, a shy introvert, you find it uncomfortable to tout your virtues or to ask others to buy from you. As a somewhat shy, self-conscious introvert, here are five things I do to get the sale…without actually selling... Read More
Gini Dietrich

Fifteen Reasons Digital Marketing Works for Us…and Not For You

By: Gini Dietrich | June 6, 2013 | 
95
You know what sucks (besides spin, of course)? People who think a communications firm isn’t a real company. People who won’t invest in your success because they don’t perceive your multiple sale rate to be as large as, say, the newest tech idea. Media outlets that won’t consider your leaders for awards such as Top 40 Under 40 because you do PR for a living (which, [&hellip... Read More
Gini Dietrich

The Client Service Issue in a Virtual Workplace

By: Gini Dietrich | June 5, 2013 | 
86
I wrote earlier this week about the PR firm of the future. Clearly, it isn’t all worked out yet, but I do think the days of people sitting in offices from 9-5 (or 8-6 or 7-7) will soon be extinct. As I do when I’m working out a new idea, I looked at it first from the perspective of an employee and whether or not the [&hellip... Read More
Gini Dietrich

Scale-Up Entrepreneur: Do You Have What it Takes?

By: Gini Dietrich | June 4, 2013 | 
96
I fell into running my own business quite accidentally. I was never one of those people who thought, “I have to have my own thing someday.” Of course, if you know me, it makes sense. I’m a double type A personality who is very competitive (I can hear my team laughing out loud at that right now) and always strives for the best. But I’m also [&hellip... Read More
Gini Dietrich

The Success Trap and Regrets of the Dying

By: Gini Dietrich | May 8, 2013 | 
170
Late last week, I was having a conversation with a friend about life. He said he’s frustrated because he feels like he’s behind some of his peers at this stage in his life. I don’t know if other cultures do this, but Americans tend to compare ourselves to others, particularly in terms of what we don’t have. You know, the whole keeping up with the Jones’s [&hellip... Read More