It’s a new year and our brains (hopefully) are fresh.
We’re ready to kick some butt and make this our best year ever.
(Especially after last year. Oy.)
But how are you going to do it this year?
What are your goals?
What kinds of professional development do you have planned for yourself?
Hopefully you’ve joined our (free) 30-Day Communications Challenge.
That’s a really good start.
But what about the rest of the year? How will you stay motivated, accountable, and on plan?
You know the saying, “It’s lonely at the top”?
It’s very, very true.
When you lead an organization or work for yourself, there aren’t many people you can talk to—those who understand what you’re going through and can help.
But what’s worse is no one holds you accountable.
The advantage you have when you don’t run an organization is someone holds you accountable.
It may not be in the way that’s advantageous to you, but someone does it.
We’d like you to focus on you this year.
If you don’t do it, who will?
Sure, you’ll have business goals you’ll have to achieve and, most likely, someone will hold you accountable to those.
But who will hold you accountable to your own professional development?
WE WILL!
How exciting is that?
(Don’t you roll your eyes! I can see you rolling your eyes!)
We have big, YUGE plans for you this year.
When we launched the Slack community last year, it was with the idea that it gives people a private place to have conversations.
What we’ve discovered is it does that—and more.
Which is great because it’s fueling ideas that will help you with professional development and will hold you accountable to pursuing your own growth this year.
Here are some things we have in store:
Some of this will continue to be free (in exchange for your Spin Sucks subscription) and some of it will eat away at your professional development budgets.
As you work through the 30-Day Communications Challenge this month, think about where you have gaps in modern PR.
It might be search engine optimization, virtual reality, artificial intelligence, integrating a PESO model, measurement, or something else entirely.
Write down those gaps.
By February 2, you should know exactly where you need help.
And we’ll be able to fill those gaps with you this year.
If you find you need help in certain areas, please don’t hesitate to message me on Slack or send me an email.
I’d love to hear your thoughts and see if we can fill those gaps for you.
Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.