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Gini Dietrich

Prom Queen or Prom Geek?

By: Gini Dietrich | July 11, 2011 | 
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Something weird is happening: We’re the pretty girl who isn’t getting invited to Prom because everyone assumes she’s already been asked.

In the past month, I have had three different people ask me if I can recommend a PR/digital firm. With all three I asked more about their needs (because I assumed they already disqualified us) only to realize we’d be a perfect fit for them.

So I’ve responded with, “Uh…us?”

To which all three said, in some form of the same response, “OH! You’re taking new clients? We’d love to work with you. We thought you were too busy.”

At what point, while you’re growing a company (or two) does being too busy equate to not taking on new clients? Maybe I’m weird, but growth equals more clients, in my mind.

But, like I always do, I took those three conversations to heart and became introspective. What are we doing that makes people think we’re too busy to take on new clients?

Is it because we’re working to launch Spin Sucks Pro, which will have clients in a non-traditional, non-client service way?

Is it because I, personally, am really busy?

Is it because people trust me to make recommendations, but don’t want to work with us?

Is it because I don’t make a clear enough delineation between the blog and the work we do for clients at Arment Dietrich?

Is it because there is a perception that we’re too big or too expensive or not the right fit?

Is it because no one really knows what we do?

It it because our accounting process is the Sort ‘N Bank, which apparently makes people nervous?

I don’t have an answer, which is why I’m blogging about it.

We want to go to the Prom! It’s not fun sitting at home brushing your hair and painting your toenails on Saturday night because no one is asking you out.

What are we doing wrong?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

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