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Gini Dietrich

Recommended Business Books

By: Gini Dietrich | December 7, 2009 | 
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A few weeks ago, I asked each of you what you’d like to read about on this blog. Robert Saric asked if I would blog, “the books you recommend and why they are great.” Since that request, I’ve been compiling a list of business books (fun reading will come during the holidays) and it follows.

1. Don’t Be That Boss. I met Mark Wiskup a few years ago, when he spoke to my Vistage group. I remember not wanting to go to that particular meeting because Mark was billed as a speaker on communication techniques and, being a bit too big for my britches, I thought he couldn’t teach me anything. Boy was I wrong! Not only did he teach me a thing or two, he quickly became a friend. He is the author of two additional books, but I think “Don’t Be That Boss” is his best.

A book that follows two managers through the same day, he teaches you the right and the wrong ways to communicate with your direct reports. He puts things in perspective; so much so, that some of the scenarios have actually happened to you and you realize how much differently you should handle some situations. It changed the way I communicate with my direct reports and it will you, too.

2. Groundswell. I don’t know if I love Groundswell as much as I do because it was the first (smart) book I’d read about social media or if it’s because I wholeheartedly agree with the philosophy. What I do know is that I’ve read it and re-read it and keep it on my desk as a bible of sorts. I love it because it talks about how to build a community of brand ambassadors by using the available technologies. It’s not about Twitter and Facebook and Google Wave. It’s about having better relationships and using what’s available today to make you more efficient.

3. Crush It. I’ve made it pretty clear that I’m a book snob. It’s not something I can help; my education is to blame. So when a book hits the bestseller list or a random person on the street tells me a book is good, I’m skeptical. Which is how I was with “Crush It.”

But last week I traveled with Blair Minton to a board meeting and he read it on the plane. He finished the entire thing on the flight out and the overwhelming need to have a discussion with him about it overruled my snobbery. I downloaded it to my Kindle immediately and read it on the flight home.

It’s a simple read and it’s a fast read. If anything, it makes you think about how your personal and professional lives are intersecting even more. The premise of the book is that, no matter what we do for a living, we all have personal brands and we have to care for them above all else. I agree with this. I’m going to have my staff all read it so they understand how they can use their personal brands at Arment Dietrich.

4. When Growth Stalls. I met Steve McKee at the PRSA Counselors Academy conference in Palm Springs this past spring. He owns an ad agency in Albuquerque, he is a speaker, he writes for BusinessWeek, and he wrote this book to discuss how to bust your business back into growth mode when it’s stalled.

He wrote the book when his own company stalled and he had to figure out what to do next. He uses real examples on recognizing the signs and what to do about it. I’m a big fan of authors who have lived their advice and this book does just that. If you’re building a business and have hit a plateau, it has some helpful tips in there for you. Now I just need him to sign my copy for me.

5. Small Is the New Big. As evidenced above, I’m not a big fan of books that the entire world reads and raves about, which is why I was very hesitant to read Seth Godin’s latest book, “Small Is the New Big.” I decided to pick it up because a very good friend told me I’d like parts of it and, he said, my boutique agency is the new big.

It’s a compilation of many years of blog posts, arranged by topic. There are some that make no sense for you and there are some that really get you thinking. I think what I found interesting may not be of interest to all of you, but you will find some things in there of interest. What I liked best about the book is his style of writing. It taught me how to blog better – you don’t have to have a really well written blog post every day; sometimes it’s just about what you saw on the street that taught you something about what you blog about.

Which business books do you recommend? And why?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

14 comments
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Gini Dietrich
Gini Dietrich

Nate - I read every day, plus I go through two books every trip I take. The Kindle is my serious friend. I don't have to carry books with me and, if I finish a book on a trip, I have another one to immediately start.

Nate St. Pierre
Nate St. Pierre

Where do you find you have the most time to read . . . on flights? Or do you manage to get it done during the course of a "normal" week as well?

Gini Dietrich
Gini Dietrich

I can vouch that humbling Mark is VERY hard to do!

mark wiskup
mark wiskup

Gini- This recommendation humbles me; which as anyone who knows me will tell you, is difficult to do.

Cindy C.
Cindy C.

Looks like a great list. I've read some of Seth Godin's books and all of Malcolm Gladwell's. I love to read & will probably not live long enough to finish my "list". Nevertheless, always looking for good ones to add to it. ;)

John M. Keigher
John M. Keigher

Thanks Gini for the recomendations. I just purchased Crush It on my Kindle and it will be my next read. Keep the recommendations coming.

Gini Dietrich
Gini Dietrich

I hate to admit I've never read Malcolm Gladwell.

What about Connections? Or Putting the Public Back In Public Relations?

Anyone read those?

Competing on Analytics...thanks Rob! Downloading that now!

Rob Saker
Rob Saker

Good list! I love the Malcolm Gladwell books and suggest them to everyone. Blink, Tipping Point, etc. Am reading his latest now and another good book.

Two others to read:
1. Competing on Analytics. A essential primer for building an analytic driven organization.
2. The Black Swan. Talks about the impact of the highly improbable, and why predictions are fallacies.

Daniel Hindin
Daniel Hindin

Thank you so much for these recommendations, Gini. I'm on the hunt for reading material for an upcoming vacation, and it's almost like you read my mind! I agree with you about the whole blockbuster thing; I rarely enjoy hyped material in books or movies, but I trust your opinion on these. I was just looking at Gladwell's "Blink" this morning at the bookstore and was thinking about picking up one of his books. We were assigned a couple of chapters in "Groundswell" for a class this quarter in my graduate program and I really enjoyed it. "Crush It" sounds good, and I love the premise behind "Small is the New Big." I'll let you know what I end up reading and how I liked it. Thanks again!

Abbie S. Fink
Abbie S. Fink

Gini -- thanks for the recommendations. HMA does a book club each month. I'll share these with our team for future reading opportunities.

Blair Minton
Blair Minton

Loved the books you recommended. I've read two of them and will read the other 2 as soon as I can buy them.