Gini Dietrich

The Entrepreneur Equation: A Review of Carol Roth’s Book

By: Gini Dietrich | February 17, 2011 | 
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I met Carol Roth last year and immediately loved her. She’s smart, fiercely independent, and tells it like it is. What you see is what you get with Carol and it makes her even more lovable. As a friend, she’ll tell you if you have spinach in your teeth or a booger hanging from your nose, but she’ll also tell it to you as a would-be entrepreneur or business owner.

And that’s her claim to fame.

Carol is an investment banker turned business advocate. She works with companies the size of mine and all the way up. And the advice she gives is always the same: Frank and honest.

She’s written her new book, The Entrepreneur Equation, that way…in a very special Carol way. It’s a book I wish I’d had six years ago, when I was contemplating organizing a business structure and hiring a team.

It’s not often you come across a book (or a person, for that matter) who will tell you exactly what it’s like to run a business. For those of you who dream of working for yourself, this is a must read. It will dispel some of those not-living-in-reality ideas you have (kind of like John Falchetto has done for me about moving my business to Italy) about running your own business.

If you’re thinking about going out on your own, you’re just starting a new business, or you’ve been in business for yourself for a long time, this book is for you. If you never to plan to work for yourself, this book is not for you.

She claims to be a recovering toy addict, but you’ll see in the video, I’m not so sure she’s recovering.

And with that is my review of The Entrepreneur Equation… (click here if you can’t see the video in your RSS feed).

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • caroljsroth

    Thanks for the review Gini and I AM recovering. That’s why I sent the doll to you. If I was still an addict, I would have kept it for myself!

  • Ben_ProfitBlog

    Sounds like she’s a pretty straight forward approach. Looks like a good read for sure.

  • ginidietrich

    @caroljsroth LOL!! Good point.

  • ginidietrich

    @Ben_ProfitBlog It’s a really good read! Everything she says is true. It’s one of those books you wish more entrepreneurs wrote.

  • Looking forward to next month to get my copy. Carol is a great, no BS, Spin free business consultant.
    I enjoy watching her Fired Business Assessments. Those who haven’t seen it, go check them out on her website. She will tell you exactly what you are doing wrong with your business.

    Thanks for the review Gini and sorry that I change your idea of running AD from Tuscanny!

  • patrickreyes

    @ginidietrich where is Sparty? I’m sure he would be very happy to sit next the doll of caroljsroth.

  • philsimon

    Totally agreed, Gini. Carol’s awesome and her book is refreshingly honest.

  • ginidietrich

    @philsimon I love it when people agree with me! 🙂

  • ginidietrich

    @patrickreyes caroljsroth. I’ll do Sparty with the doll next time. I didn’t want to take away from Carol this time!

  • ginidietrich

    @johnfalchetto Yeah…I still want to do it, but it’s not quite as picturesque in my mind anymore. You probably saved me a lot of heartache.

  • rachelkoller

    I’ll add it to my list! I really enjoyed the other entrepreneurial books you recommended to me so I’m sure I’ll feel the same about this one — thanks!

  • ginidietrich

    @rachelkoller Be really prepared for honesty. Cut and dry, this is what it’s like.

  • balemar

    I can not to wait to read this one! Thanks for sharing Gini! And huge thanks to Carol for writing and inspiring new entrepreneurs like me!

  • ginidietrich

    @balemar Bea, make sure you read the very second page. Before the title page.

  • balemar

    @ginidietrich Will do. Preordered. Can’t wait!

  • HowieSPM

    This is like a follow friday. Poor @caroljsroth is already seeing me tweet stuff @ginidietrich

    Don’t you warn people first! =)

  • philsimon

    @johnfalchetto John – stop stalking me. There’s way too much serendipity going on here.

  • ginidietrich

    @philsimon @johnfalchetto Phil, John tends to do that. My advice? Ignore him. 🙂

  • ginidietrich

    @HowieSPM I know. I really should preface every post about a person with a warning about you.

  • @ginidietrich @philsimon Does it work?

  • ginidietrich

    @johnfalchetto Unfortunately. No.

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