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Feb 17
2011
Gini Dietrich

The Entrepreneur Equation: A Review of Carol Roth’s Book

I met Carol Roth last year and immediately loved her. She’s smart, fiercely independent, and tells it like it is. What you see is what you get with Carol and it makes her even more lovable. As a friend, she’ll tell you if you have spinach in your teeth or a booger hanging from your nose, but she’ll also tell it to you as a would-be entrepreneur or business owner.

And that’s her claim to fame.

Carol is an investment banker turned business advocate. She works with companies the size of mine and all the way up. And the advice she gives is always the same: Frank and honest.

She’s written her new book, The Entrepreneur Equation, that way…in a very special Carol way. It’s a book I wish I’d had six years ago, when I was contemplating organizing a business structure and hiring a team.

It’s not often you come across a book (or a person, for that matter) who will tell you exactly what it’s like to run a business. For those of you who dream of working for yourself, this is a must read. It will dispel some of those not-living-in-reality ideas you have (kind of like John Falchetto has done for me about moving my business to Italy) about running your own business.

If you’re thinking about going out on your own, you’re just starting a new business, or you’ve been in business for yourself for a long time, this book is for you. If you never to plan to work for yourself, this book is not for you.

She claims to be a recovering toy addict, but you’ll see in the video, I’m not so sure she’s recovering.

And with that is my review of The Entrepreneur Equation… (click here if you can’t see the video in your RSS feed).

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is due out in November 2013

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23 comments
balemar
balemar

I can not to wait to read this one! Thanks for sharing Gini! And huge thanks to Carol for writing and inspiring new entrepreneurs like me!

ginidietrich
ginidietrich moderator

@balemar Bea, make sure you read the very second page. Before the title page.

rachelkoller
rachelkoller

I'll add it to my list! I really enjoyed the other entrepreneurial books you recommended to me so I'm sure I'll feel the same about this one -- thanks!

philsimon
philsimon like.author.displayName 1 Like

Totally agreed, Gini. Carol's awesome and her book is refreshingly honest.

John Falchetto
John Falchetto

Looking forward to next month to get my copy. Carol is a great, no BS, Spin free business consultant.
I enjoy watching her Fired Business Assessments. Those who haven't seen it, go check them out on her website. She will tell you exactly what you are doing wrong with your business.

Thanks for the review Gini and sorry that I change your idea of running AD from Tuscanny!

ginidietrich
ginidietrich moderator

@John Falchetto Yeah...I still want to do it, but it's not quite as picturesque in my mind anymore. You probably saved me a lot of heartache.

Ben_ProfitBlog
Ben_ProfitBlog

Sounds like she's a pretty straight forward approach. Looks like a good read for sure.

ginidietrich
ginidietrich moderator

@Ben_ProfitBlog It's a really good read! Everything she says is true. It's one of those books you wish more entrepreneurs wrote.

caroljsroth
caroljsroth like.author.displayName 1 Like

Thanks for the review Gini and I AM recovering. That's why I sent the doll to you. If I was still an addict, I would have kept it for myself!

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