Gini Dietrich

Three Premium eBooks

By: Gini Dietrich | June 12, 2011 | 

eBooks are all the rage right now. Some are free and some come at a price.

Having written and produced three (you can find “Dear CEO” and “Social Media Primer” by clicking here), I know how much work they are, both from a content standpoint and working with the eReader software so it can be delivered on your Kindle or Nook.

Because of that, there are three premium eBooks I want you to consider this week: “The Parables of Business,” “Social Media 4 Direct Marketers,” and “Use Interviews to Increase Your Blog Traffic.”

Why premium eBooks, you ask? Well, for one, I recommended a whole bunch of free ones earlier this year. And, because as Erica Allison says, if you want me to play, please ask me to pay.

So I’m asking you to pay for these three books. All three won’t be applicable to everyone, but the hope is you’ll find one you will really enjoy.

The Parables of Business

It won’t come as a surprise to you that one of my favorite bloggers is Danny Brown (no matter how badly I want to beat him in all of the blog listings, I actually do like him a whole bunch).

His first premium eBook, The Parables of Business, lives up to expectations. A few months ago, Danny introduced storytelling into his blog writing and, his practice there, has led to stories about business.

It provides lessons about knowing your audience, creating your unique selling proposition, building your brand, determining your potential, and more. But they’re all told in stories that are easy to relate to and fun to read.

This book is for you if you’re an entrepreneur, an intrapreneur, or thinking about starting your own business. It’s $15.

Social Media 4 Direct Marketers

Deb Ellis has written Social Media 4 Direct Marketers, a 90 page book specifically for direct marketers and your use of social media. It is full of case studies of how companies are integrating traditional direct marketing with social media. These case studies are some I’ve not seen around the web; she really did her homework.

On top of that, she has debunked some myths and outlined the process for marketers to integrate effectively.

This book is for you if you run a business and do your own marketing or in a marketing job, in some capacity. It is $9 and includes inclusion in a LinkedIn group, which provides a forum for you to work with and brainstorm with other marketers.

Use Interviews to Increase Your Blog Traffic

I met Tim Jahn in the very early days of social media. He was just out of college, motivated, and extremely driven…and he had this idea to introduce Chicago entrepreneurs to the rest of the world through videos.

His series, called Beyond the Pedway, has risen from local Chicago entrepreneurs to high-profile and, even, famous business leaders around the world. Using technology, he’s been able to get access to anyone and everyone and brings you those in-depth interviews weekly.

Taking the success he found with these videos, he wrote, Use Interviews to Increase Your Blog Traffic.

Tim shows people like to both be spoken about, and share where and when they’re spoken about. So video interviews are a win-win all round – but only when done properly.

His book provides tips and pointers for doing interviews correctly, in order to build your blog traffic. It’s $19.



About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • al.pittampalli

    Thanks for these recommendations, Gini. I just started reading Danny Brown’s blog regularly. I’m sure his eBook is fantastic.

  • ginidietrich

    @al.pittampalli It’s really good (as much as I hate to admit it)!

  • Paul_Wolfe

    Hey Gini

    I know about Danny’s book (and have only been putting off buying it because I don’t have the time to read it). But I knew nothing of Tim’s book – that’s the kind of book I like the sound of. So jumping over there to check it out.

    Thxs for the recommentdations.


  • Thank you for the shout out 🙂 and for the reading list! I have Danny’s book and it’s next in my queue. I think I’ve been sitting on it because it’s on my laptop and not in my kindle – must talk to him about that! Will check out the others now!

    Happy Sunday to you!

  • Paul_Wolfe

    Hey Erica

    Don’t know if you know – but if you have a Kindle there’s an email address at Amazon that you can email your PDF too – within 5 to 10 minutes it will get converted to Kindle format and be ready to upload to your Kindle next time you sync it.



  • Thank you, Gini!

  • @Paul_Wolfe you just made my day! Wow. I love it when I learn new tricks and tips. Thank you for sharing!


  • bdorman264

    I would certainly like to buy all 3 but I still have to clear it with the CFO. She’s still asking me about your webinar………….she’s going to be doing the happy dance when I’m rich and famous, huh?

    I wonder if they take money orders?

    Thanks for sharing and would certainly encourage anyone reading to check these books out. I have read multiple review on dannybrown and it appears to be a 1st class effort so I’m sure the others are as well.

    Thanks for sharing.

  • ginidietrich

    @Paul_Wolfe You’re welcome, Paul! Would love to hear your thoughts, if you buy it and read it.

  • ginidietrich

    @Paul_Wolfe I didn’t know that. THANK YOU for that tip!

  • ginidietrich

    @EricaAllison I think the reason it’s not on Kindle is because he’s out of Canada and it doesn’t work there yet. 🙁 But I like @Paul_Wolfe solution A LOT!

  • ginidietrich

    @Debra_Ellis My pleasure! It was a long time coming.

  • ginidietrich

    @bdorman264 Business expense, cough cough.

  • Paul_Wolfe

    @ginidietrich No worries – if you search on Amazon you can find out how to do it – it’s very straight forward. Basically you should have set up two email addresses for your Kindle when you purchased it, and you send the pDF to one of those addresses with the subject line ‘CONVERT’ – Amazon takes care of the rest. Sync your Kindle about 10 minutes later and you should be good to go.

  • bdorman264

    @ginidietrich How do you think I got the webinar through…….:)

  • Thanks for sharing Gini. I’m an avid reader, so it’s always more helpful to see personal recommendations, especially in the business category where there is so much to choose from. I have read Danny’s book, and wrote a review on my blog in the same style as Danny’s parables. Here’s the link:

    I will definitely check out the other 2. Deb’s book sounds like it would be right up my alley, since marketing is my “thing.” Don’t know when I’ll be ready to do interviews for my blog, but Tim’s book sounds great too.

  • timjahn

    @Paul_Wolfe Would love to hear your thoughts on the book after you read it. Love feedback. 🙂

  • timjahn

    @marianne.worley Creating interviews seems intimidating but that’s why I created the eBook – to demonstrate how very natural it can all be. 🙂

  • timjahn

    Thanks for the mention Gini!

  • ExpatDoctorMom

    Thanks for sharing Gini! I have 2/3 of the way through Danny’s, great read @Danny Brown! I know I need to finish it as it is good!

    And will look into Tim’s book. @ Tim Jahn nice site, nice concept. Just tried to subscribe… must have thought I was a spammer so will have to wait 5 minutes…

    Enjoy the start of your weeks!


  • @bdorman264 Bill, does the CFO know that in the Magnited States of America you can do whatever you want.@ginidietrich

  • Paul_Wolfe

    @timjahn @ginidietrich Hey Tim (and Gini)

    Just bought and read the book.

    It’s a good primer in conducting interviews for your blog or website. And this is a ‘traffic strategy’ that few bloggers are doing – so it’s a relatively simple way to make you stand out from the crowd.

    Some suggestions on how you present your video would be cool – and also a ‘traffic’ case study would also be an interesting addition.

    But to anyone thinking about buying it, there’s enough info here to get you started on a strategy that very few people are doing. And that could really make you stand out. (that should make it a no-brainer).



  • @ExpatDoctorMom Thanks, Rajka, glad you’re enjoying the ebook so far, and Tim’s is definitely worth checking out!

  • @bdorman264 I heard that @ginidietrich was going to buy a few. Maybe she can give some out with her webinars? 😉

  • @EricaAllison Hi Erica,

    Yeah, Kindle is really for U.S. and U.K. publishers at the minute. We could get it on there, but it would mean Amazon take 65% of all sales, and we’re not quite ready to do that… 😉

  • @al.pittampalli Cheers, Al, great to have you at the blog and don’t be afraid to say “Hello”! 🙂

  • What? A compliment from The Dietrich? Must be Mad Monday…. 😉

    Thanks, miss, for sharing with your readers. Haven’t checked out Deb’s book, but sounds interesting. I read Tim’s recently and it’s a great, sensible approach to how video can separate your approach. Well worth checking out.

    Cheers, and have a great week!

  • KimDavies

    Yey! Another review of my favorite book, The Parables of Business. It may be short, but it is certainly sweet, Gini. @DannyBrown deserves it. 🙂

    As for the other two books, they sound pretty interesting, too. As soon as circumstances allow, I’d get myself copies of them.

    Regards and enjoy your week!


  • @KimDavies Thanks, miss, really appreciate that, and like to keep it short like me. 🙂

  • timjahn

    @ExpatDoctorMom Hm, let me know if you have trouble subscribing and we’ll get that sorted out. Thanks for the compliment!

  • timjahn

    @Paul_Wolfe Thanks for the review Paul! I just emailed you actually about this, but could I use some of your comments here as a testimonial on the site?

    Truly appreciate the feedback. 🙂

  • ExpatDoctorMom

    all signed up! Got my first post form you today 🙂 @timjahn

  • KimDavies

    @DannyBrown Just speaking the truth, Danny. 🙂

  • ginidietrich

    @DannyBrown Well, it was Sunday so I guess I was just feeling generous.