Arment Dietrich

Three Secrets to Becoming an “Overnight Success”

By: Arment Dietrich | June 29, 2011 | 
81

One of my best friends is the manager for the Obesity Prevention Program for the State of Alaska. She has uncovered the secret to losing weight and has a FABULOUS idea for a book on the subject. It’s called, Eat Less, Exercise More.

The end.

I know, it’s a radical idea, and we laugh so hard every time we talk about it. And how huge this book could be in sales, if there were anything more to add, other than the title, but there isn’t. That is how you lose weight. It takes a long time, and there is no SHORT CUT.

My father used to call it the Strawberry Short Cut – it works when you’re driving from Point A to Point B (sometimes), but it doesn’t work when you’re trying to get from Point A to Point B, like say, from obscurity to the cover of Entrepreneur.

I use that example because Gini Dietrich and I always talk about what we’ll wear for our cover photo shoot when we get there.

And the funny thing, my other BFF, Dana Hughens, texted me the other day joking about an incident that will be retold in her Entrepreneur interview some day.

So I bet there are a lot of you out there with similar dreams. And none of us will make it happen by taking the short cut.

We notice them when others take them, don’t we? We notice when the restaurant didn’t use the freshest ingredients, or when the trim in the house we are looking at doesn’t quite meet at the seam. It’s obvious when you didn’t do your research before you went into a new client meeting. When you sent out that mass email hoping to get ink and pixels for your client, it was obvious you took the short cut, because of the lackluster results.

I read Entrepreneur like some people read US Weekly; with star-struck eyes, thinking about how easy they made it look, and how they are on top of the world right now. Neither is true. I should know better than that.

Stumptown Coffee, which by the way, is the most awesomest coffee ever, is on the cover this month and I was overjoyed to see them there. They are so far from an overnight success.

Founder Duane Sorenson opened his doors in 1999, made the coffee himself, and put the money in a shoebox at the end of the day. When the shoebox was full enough, he’d count it up and deposit.

His secrets? They aren’t secrets at all. He paid attention to detail, to his employees, and to paying top dollar for the finest beans.

I think about that a lot as we put in long hours working on Spin Sucks Pro. We have our moments of extreme frustration to elated optimism.

I think about that interview in the not-too-distant future. When they ask me what our the three “secrets” are. I’d have to say:

  1. Passion about PR and marketing…and changing the perception of the industry.
  2. Focus on quality content that helps you do your jobs more quickly and more efficiently.
  3. Giving you a place to discuss and debate, and to learn from one another.

It’s a great exercise. It presents a road map if you will, to get you from Point A to Point B. What would be your Three Secrets in your big interview?

See you at Point B. And no cheating or budging!

Thanks to Babble for the image. I just needed an excuse to post a photo of a strawberry shortcake.

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81 Comments on "Three Secrets to Becoming an “Overnight Success”"

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Yael Rozencwajg
5 years 2 months ago

Thank you Lisa, you always know how to attract people with delicious plates.

Now I need to taste some gourmandises 🙂

And great post by the way 😉

DonovanGroupInc
DonovanGroupInc
5 years 2 months ago

Great post Lisa and even better “food for thought”. 🙂

Al Smith
5 years 2 months ago

Thanks Lisa. U and Gini are on fire today with all the good Sh ….. stuff.

Love the simplicity of things. U know, if we don’t stop with the Basics, we won’t always have to “get back to the basics”.

Basics for me: Gratitude, Positive Attitude, Humility, Helping others. Thanks again.

U are always helping others with your great posts. Not sure where all this came from.

Just feelin real good today !

Al

BestRoofer
BestRoofer
5 years 2 months ago

This was very similar to my own blog post today about my town and my industry. Glad to see that we are on the same page! http://bestroofer.wordpress.com/

NancyD68
5 years 2 months ago
You know, I was hoping to read that all I have to do to get thinner thighs is to put some expensive cream on and wake up with slender legs. Thanks for ruining my dream Lisa! I am working on a project right now that will chronicle the TWO years of struggle it took before I was ready to leave a very abusive marriage and create a new life for me and my son. Nothing comes overnight and there certainly are no shortcuts. When I finally get some paid speaking engagements, people will find out a few things about me:… Read more »
sydcon_mktg
5 years 2 months ago

Love it, Lisa! It reminds me of my hubby’s saying “do you want it done right or do you want it done fast?”.

Lisa Gerber
5 years 2 months ago

@Yael Rozencwajg it’s all about food, dogs and wine. 🙂

Lisa Gerber
5 years 2 months ago

@DonovanGroupInc hahaha food for thought. I get it!

Lisa Gerber
5 years 2 months ago

@Al Smith Well I like it when you’re feeling good because you just made me feel good!! Thanks!!!

Lisa Gerber
5 years 2 months ago

@BestRoofer wow!! great minds for sure!! You get what you pay for indeed, and for the record, the photo of the roof core looks like a filet mignon. Maybe I just have food on the brain…..

Lisa Gerber
5 years 2 months ago

@NancyD68 incredible. you just brought tears to my eyes. I had no idea and was NOT expecting that after your first paragraph about the thigh cream. I cannot wait to see you move forward with that, and help others. seriously.

Thank you for sharing that.

Lisa Gerber
5 years 2 months ago

@sydcon_mktg husbands are the best. !!! LOL, that line has been a theme for me in the past few days. shonali started it.

NancyD68
5 years 2 months ago

@Lisa Gerber my closest friend in nursing school (I have a nursing license – I am an LPN) used to come to school with black eyes, a broken nose (that man broke her nose a few times) and a busted eardrum – and yet as smart as she is – SHE CAN’T LEAVE!

This is the stuff that keeps me up at night. So I write, and I blog, and hopefully I can get in front of some women’s groups. No one should live this way. That is my big goal. I know it won’t happen overnight either.

balemar
balemar
5 years 2 months ago

Lisa –

So right! So many people want fast results, but the real secret is success takes time. It takes effort. You can’t make something out of nothing – you get back what you put in. It’s not glamourous, but it’s the truth. Kudos!

lisagerber
lisagerber
5 years 2 months ago

@jenniferlinn Thanks for the RT. wow, NYC to Phoenix? did you make the move yet?

jenniferlinn
jenniferlinn
5 years 2 months ago

@lisagerber Yes! It is my third day here and I love it so far. Guess it is time to update my profile.

kmtirpitz
kmtirpitz
5 years 2 months ago

@ginidietrich loaded sprayer with 3 gal. for weeds backin up sprayer on back fell into mess of razeberry canes!

KenMueller
KenMueller
5 years 2 months ago

@Lisa Gerber @BestRoofer Lancaster, represent!

ginidietrich
ginidietrich
5 years 2 months ago

Eat Less. Exercise More. The end. LOL!! I know your post isn’t about this, but I was watching a special on The Today Show last week about the foods you can and cannot eat. Turns out potato chips, if eaten every day, even in moderation, make you gain a pound a year…giving you 20 extra pounds in 20 years.

No shit. We needed an entire special on that?

johnfalchetto
5 years 2 months ago

I say Exercise a bit and Eat more! Drink wine also it will make you loose weight.

Magazines like Entrepreneur have some responsibility in glamorizing the journey one has to take to reach success. I guess they have to, nobody wants to read about the puke bags, sleepless nights thinking about a million things and wondering if its going to work.

Off to point B and going to grab some food for the trip

johnfalchetto
5 years 2 months ago

@ginidietrich I guess it depends how active you are during those 20 years.

bdorman264
5 years 2 months ago
They actually came out w/ the sequel to the diet book since the first one was so popular; it’s titled “No really, Eat Less, Exercise More”. There aren’t many shortcuts to be had and maybe when you get to the end of the journey it seemed easier than it really was because of your passion and love for what you were doing (maybe it didn’t seem so much like work). You did touch on one thing at it was: He paid attention to detail. Sometimes taking care of the smallest things make the biggest impression. I see too much ‘ok’;… Read more »
Lisa Gerber
5 years 2 months ago

@ginidietrich do you think that applies to Pop Chips too? oy!

and it’s my favorite joke with my friend Karol. She’s always saying, “I have a diet tip for you. eat less and exercise more!” (not to me – to anyone talking about the Atkins diet especially. we always made fun of the people and their fear of bread. AHHHHHH scary!!! bread!!!!

bdorman264
5 years 2 months ago

@johnfalchetto I forgot wine, wine is good…………

Lisa Gerber
5 years 2 months ago

@johnfalchetto that the only reason why I exercise!!! so I can eat and drink!!!

And you make a good point. it furthers my comparison of Entrepreneur to US Weekly. It glamorizes it.

Lisa Gerber
5 years 2 months ago

@bdorman264 you just made me laugh out loud. 🙂

ginidietrich
ginidietrich
5 years 2 months ago

@johnfalchetto That was their point. It doesn’t matter how much you exercise. There are certain foods that just aren’t good for you, even in moderation and with exercise.

ginidietrich
ginidietrich
5 years 2 months ago

@Lisa Gerber I’m pretty sure it does NOT apply to Pop Chips!

sydcon_mktg
5 years 2 months ago

@ginidietrich @Lisa Gerber Gini has to be right! Otherwise I am in BIG TROUBLE! Might have to start sharing my stash Pop Chips with the kids otherwise!

CristerDelaCruz
CristerDelaCruz
5 years 2 months ago

Eat Less, Exercise More… I love it! And here I was thinking “Hey, it’s National Ice Cream Month. I have yet to celebrate!!!”… chances of that happening today is close to zero.

Looking forward to celebrating with you at Point B!!!

Lisa Gerber
5 years 2 months ago

@CristerDelaCruz well I just got suited up to go work out and realized I don’t have my running shoes. So no run today. maybe we should go get ice cream instead. LOL.

Lisa Gerber
5 years 2 months ago

@CristerDelaCruz eat more, exercise less.

Shonali
5 years 2 months ago

Me too!!! @Lisa Gerber @bdorman264

Shonali
5 years 2 months ago

@Lisa Gerber @sydcon_mktg OMG, I seriously think all our husbands are in a secret husband club.

Shonali
5 years 2 months ago

@Lisa Gerber PS – ‘cos I’m so late here (sorry! It’s said hubby’s birthday tomorrow…) – just want to say I LOVE your post. I LOVE the way you write. I LOVE your sense of humor. I LOVE your hair… ok, maybe I went a bit too far with that one.

Lisa Gerber
5 years 2 months ago

@Shonali gosh this post was published 4 hours ago. how dare you take so long???? 🙂 Happy Birthday to your husband!!! Husband birthdays are like a second birthday, aren’t they? Love them. have fun. and thank you.

PS. still struggling with the hair.

Shonali
5 years 2 months ago

@Lisa Gerber Thank you! I’ve had a ton of fun wrapping gifts.

So … you know I love you with/without the hair, right? Which is actually extremely beautiful hair. I honestly think you are one of the few women I know who would look great bald, because you’re so beautiful. Not barfshining here. And not that I’d wish that on you either… but just sayin’.

lisagerber
lisagerber
5 years 2 months ago

@jenniferlinn just in time for the haaat weather!! 🙂

lisagerber
lisagerber
5 years 2 months ago

@johnfalchetto Merci bien, John!!

3HatsComm
5 years 2 months ago
WORD. That’s all I have for this one is WORD. Plus a smart alec RT for you that’ll go something like this Despair poster cleverly entitled Get to Work. http://www.despair.com/gettowork.html Eat less and exercise more… so simple, yet everyone wants to know ‘how’ – in 3 short, easy steps. We really do want to know how in terms of business: spend less, earn more, find better jobs, sign better clients, ditch the crappy ones. I want to know that. It’s easier said than done, the hard part being the HOW. Hint: rhymes with Working Your Ass Off. My 3 secrets?… Read more »
3HatsComm
5 years 2 months ago

@sydcon_mktg @ginidietrich @Lisa Gerber That’s good b/c I have a post drafted that has a little to do with potato chips. Really, I do. It’s a stretch… that rubber band is sure to snap back, get me right in the forehead someday. 😉

bdorman264
5 years 2 months ago

@ginidietrich @johnfalchetto You have to go by taste; if it tastes good then it can’t possibly be bad for you……….just sayin’…………..

sydcon_mktg
5 years 2 months ago

@bdorman264 @ginidietrich @johnfalchetto That’s the truth…it sucks, but its true! ;p

mitchellfriedmn
mitchellfriedmn
5 years 2 months ago

@ginidietrich @lisagerber let me put it another way: it’s not about you, rather the people you serve. Amen to that.

HowieSPM
HowieSPM
5 years 2 months ago

@Lisa Gerber @johnfalchetto Lots of Media plays the US Weekly game. Mashable. Fast Company. Forbes. USA Today. Image sells. Simplicity Sells. Triumph sells even if the Triumph is contrived.

Well I am back to eating my 3 grains of rice and running 5 miles after.

Tinu
5 years 2 months ago
I’m so falling in love with your blog. The number of times I’ve had to explain this in every aspect of business, from promotion to just becoming an entrepreneur is astounding. My friends especially, who I never see (hello! because of how hard I work! clue much?). They’ll come up to me all excited with some ad they saw online and whisk me away to their computer, where they pull up the page, and ask me, with a straight face and a lowered tone:. “Did you know that Google will send you checks for $20,000 just for writing a blog… Read more »
dannyiny
5 years 2 months ago

As they say, every overnight success is ten years in the making… 😉

Lisa Gerber
5 years 2 months ago

@HowieSPM @johnfalchetto I just hope those 3 grains are BROWN rice

Lisa Gerber
5 years 2 months ago

@Tinu oh wow! I better start writing in my pajamas!! Lol!!!

So glad to see you here. Thanks! 🙂

barrettsbook
5 years 2 months ago

How about, Sleep Less, Work Late More? OK, just kidding. Kinda. What time is it?

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