Comments on: Users, Stakeholders, Target Audiences…Or Just People

By: Spin Sucks: Professional Development for PR and Marketing Pros

Spin Sucks: Professional Development for PR and Marketing Pros — Fri, 01 Mar 2013 13:26:47 +0000

[...] it’s a process of discovery – one that can tell them things about their business and their target audience they never knew they needed to [...]

By: Shonali

Shonali — Tue, 30 Oct 2012 23:36:12 +0000

@joshchandler I don’t. Not in that context. A guest is someone who wants to be there. A passenger is someone who has to be there. But hey, we each have our opinion, right?

By: A Fantastic Starbucks Customer Experience Story | Spin Sucks

A Fantastic Starbucks Customer Experience Story | Spin Sucks — Tue, 30 Oct 2012 11:01:10 +0000

[...] been talking a lot here about treating customers like people, no matter what your job, and while it’s interesting conversation, I’m not a customer [...]

By: TWL #24 | drunkonlife.net

TWL #24 | drunkonlife.net — Fri, 26 Oct 2012 14:39:03 +0000

[...] her marketing nephew. This is not a new article (2009) but it is new to me. Special thanks to Spin sucks for sharing this one. Very [...]

By: twisst34

twisst34 — Thu, 25 Oct 2012 20:37:43 +0000

@kmueller62 A very bright ISS will cross your sky tonight. It comes up in Northwest at 7:27 pm. Details: http://t.co/kg06MgA1

By: joshchandler

joshchandler — Thu, 25 Oct 2012 14:24:33 +0000

@Lisa Gerber Yes, I detest the word ‘publics’!

By: ginidietrich

ginidietrich — Thu, 25 Oct 2012 12:58:54 +0000

@Lisa Gerber Oh it’s definitely from your life on the streets. Whaaaaat?? It also doesn’t help the word publics in in the PRSA definition of PR. Oy.

By: ginidietrich

ginidietrich — Wed, 24 Oct 2012 18:09:44 +0000

@coledouglas7 Thank you!

By: Lisa Gerber

Lisa Gerber — Wed, 24 Oct 2012 17:29:11 +0000

Maybe it’s from my life on the streets (not), but the word users makes me think of drug addicts. I think it’s important to humanize your customers, clients, guests, whatever. The word “publics” always drove me insane. Schools need to stop teaching that.

By: Carmelo

Carmelo — Wed, 24 Oct 2012 16:00:51 +0000

@joshchandler Yes, I have no doubt that people have varying opinions on this. And it’s easy to be too critical of things. Thanks for the feedback, Josh! I suppose as an Italian, I never thought of myself as a tribe member.