Guest

What’s Your Number?

By: Guest | December 28, 2011 | 
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Today’s guest post is written by Erika Napoletano

No, this post isn’t about a crappy pickup line or some other awkward online dating experience.

In all honesty, it’s the result of a pretty awesome dating experience (at least one that doesn’t involve a guy showing up at my house drunk with a gun – but I digress – and yes, that actually happened).

Still digressing.

Over assorted plates of sushi and sake, a date and I were debating about The Number – the dollar amount – that it would take to divert you from doing something you love to something you didn’t necessarily want to do.

A brief yet lively discourse resulted in a split decision: He believed everyone has a number while I did not.

So, I got to thinking – why was I so steadfast in this belief, that not everyone has The Number?

I boiled it down to three situations I’ve consistently found myself in when I’ve thought that money could take precedent over passion.

  1. Bad Decisions

    From a consultancy and agency standpoint, numbers make us take on work that we should never have taken on in the first place. Maybe we suck at it, maybe we have no idea how the hell we’re going to get it done. If you’re not a web designer, don’t decide to become one because you need the cash. Find a web designer to partner with who can deliver a superior product to your client at a reasonable* rate (*definition will vary) and spend your time doing what you’re good at instead of doing something because the money was too good to pass up. While there are many possible outcomes to taking work because of The Number, the most probable one is a client (or series of clients) who gets the shaft.

  2. Self-Loathing

    Holy $%^&*ing %^&*. If I never see this project again, it’s going to be too soon. Paris Hilton will pass calculus before I ever take another %&^*&@# _______________ project again!

    Sound familiar? We generally know from square one if something is a bad decision. I don’t know about you, but The Number tends to blur my judgment and make me turn down the volume knob on my gut. I mean, for all that’s holy – my gut is the one thing telling me not to eat the brown acid and do stupid things, and here I am ready to throw it under the bus for a little extra cash? Those are the days where I’ve hated owning and running a business the most, because the situation I’ve put myself in was 100% avoidable, much like buying tickets to the next Rocky sequel because I was convinced it couldn’t suck as bad as the last one. Self-loathing is an inevitable by-product of The Number, as we should be using our businesses to buy our passions a playground, not to sell our souls.

  3. Time Lost

    Be honest – how much time have you spent screwing around with something in your business that could have been spent on (cough) more rewarding and productive tasks? The Number puts us in a position where we inevitably look back and realize we wasted precious time that could have been spent pursuing what we love instead of what we accepted money to do. The Number can’t buy you time that you pissed away – and if nothing else about The Number pisses you off, that alone should. Coincidentally, I’ve never met anyone who’s built a business that specializes in screwing around (insert hooker jokes).

The bottom line? The date was lovely and he still hasn’t shown up at my door drunk with a gun and it got my brain rattling about some practices in my own businesses I’ve seen come and go. And it got me to admit that I see practices that are “number” based being made by others and made me discover why they piss me off so much. I’d love to hear from your side – praise and piss-me-offs alike – as if this is rattling around in my head, surely it’s something that’s rattled around in someone else’s…unlike that whole dream I had where a friend of mine had this lovely orange cruiser bike and was carrying a monkey in her bike basket.

But again, I digress.

*****

Erika Napoletano is the head redhead at RedheadWriting, a Denver-based digital strategies consultancy (which is really just a fancy way of saying that she makes her living by keeping companies from looking like a-holes online). She’s a regular columnist for Entrepreneur Magazine and the author of two forthcoming books due out in 2012, including The Power of Unpopular, which makes its debut at SXSW Interactive. You can read her ripe and randy blog, and catch up with her community on Facebook. She closed her MySpace account when she realized no one really wanted to pay her $5,000 a night to “party.”

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85 Comments on "What’s Your Number?"

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KenMueller
4 years 8 months ago
I think we’ve all experienced this sort of thing, and it’s awfully hard to avoid those numbers. They can be quite tempting. I know that as someone who is fairly new to this whole game, and as a startup, early on it is INCREDIBLY tempting to take anything that comes down the pike. I’ve also seen quite a few folks in the social media realm go in a direction that I have resisted (and refuse to go): outsourced tweets for hire. This is what a lot of small businesses want. Someone to be their voice on Twitter and Facebook, so… Read more »
RedheadWriting
RedheadWriting
4 years 8 months ago
@KenMueller@ginidietrich Wow. Gini offered you $5k to party? *dials Gini’s number, drums fingers* I think no matter what industry we find ourselves in, industries will have their hucksters. The people who will let The Number dictate what they will do versus what they really should be doing. And some folks? They’re just in business for The Number. To those, I say let ’em have it. Passion shines through in spades and for those of us who wake up with it each day. If you want to try to fake it, go ahead. And then 6 months later, your clients will… Read more »
KenMueller
4 years 8 months ago

@RedheadWriting@ginidietrich Exactly. I love what I do. I can look at myself in the mirror, and honestly, I’ve made much more money at other jobs, but I’ve never been happier. I’ll take that over money any day.

ginidietrich
ginidietrich
4 years 8 months ago

@RedheadWriting Please do not listen to him, Erika. He fibs. @KenMueller

RedheadWriting
RedheadWriting
4 years 8 months ago

@ginidietrich@KenMueller Get a room, you two 😉

KenMueller
4 years 8 months ago

@RedheadWriting@ginidietrich The last thing I need is to be stuck in a room alone with Gini. Don’t scare me like that!

econwriter5
4 years 8 months ago

@KenMueller@RedheadWriting@ginidietrich Hrm…cage match? Survival of the fittest?

RedheadWriting
RedheadWriting
4 years 8 months ago

@econwriter5@KenMueller@ginidietrich Only if Sarah Palin’s in the ring. I could get super scrappy to kick some SP ass.

jasonkonopinski
4 years 8 months ago
Oh, I do adore your style, @RedheadWriting 🙂 This very topic is one that has kept circling around in my head for the past several weeks. We’ve all accepted work against our better judgment because it meant further advancing our lot in life, injected much needed capital into our businesses, etc. The topic takes on a certain poignancy for me right now because my professional life is in transition as one chapter closes with the new one not yet written. It’s downright frightening to feel like you’ve been set adrift – and it’s where I am right now. Looking for… Read more »
RedheadWriting
RedheadWriting
4 years 8 months ago

@jasonkonopinski Why, thank you for the kind words, Mr. Konopinski. 😉 And wouldn’t ya know it, I found myself having The Number most often when my career was in transition as well. Staying afloat…needs must, y’know? So don’t beat yourself up black and blue over it. Instead, I’ll share that, when you build your business in a way that serves you, The Number fades off into the distance. You no longer find yourself having to make passionless ROI decisions. Instead, you’re making ones passion-fueled. DAMN THOSE PAYING CLIENTS!

jasonkonopinski
4 years 8 months ago

@RedheadWriting Giggle. Well, we share quite a few of the same dear friends and that ROCKS. One of these days, we’ll share a rowdy adventure together. 🙂

I know for me personally, these messy and unscripted little life-moments are always an opportunity to do a little prioritizing and evaluating. I don’t always like the process, but the results are always worth it.

DavidPennington
DavidPennington
4 years 8 months ago

I’ve kicked around the number for years. In a similar light, I’ve frequently asked “What am I ready to do for absolutely free?”

Passions you don’t get paid for sometimes make that first number far more tolerable.

RedheadWriting
RedheadWriting
4 years 8 months ago

@DavidPennington Indeed, David. Indeed…

ryancox
ryancox
4 years 8 months ago

This was a great post. It takes superior talent to make me #facepalm and #highfive in the same post! cc: @RedheadWriting

RedheadWriting
RedheadWriting
4 years 8 months ago

@ryancox Glad you enjoyed, Ryan – and great to see you again! I see…you’ve been cheating on me with Gini and her crew. I see how it is. *glares* 😉

egervase
egervase
4 years 8 months ago

While I don’t own my own business/consultancy… I’ve definitely experienced this in my sales role. In fact, I was just talking about this with my bro-in-law at Christmas dinner (I know, lively conversation, right?). Without fail, every time an alarm was going off in my head about a high $, low value project… I was right. And… it was miserable.

jasonkonopinski
4 years 8 months ago

@egervase I remember those same battles during my sales days. Happy to see them in the rear view.

RedheadWriting
RedheadWriting
4 years 8 months ago

@egervase I think you summed it up perfectly: high $, low value. We need to think more about what we’re buying with those dollars.

ginidietrich
ginidietrich
4 years 8 months ago

What was the movie with Robert Redford, Woody Harrelson, and Demi Moore? The one where Redford offered $1MM to sleep with Demi Moore…and they took it. I think we all have our number. People ask me all the time what it would take to sell my business. It certainly would take more than it’s worth (right now) because a) I love what I do and b) I’d want to be set for the rest of my life. So I keep building and creating a legacy.

jasonkonopinski
4 years 8 months ago

@ginidietrich Indecent Proposal.

ginidietrich
ginidietrich
4 years 8 months ago

@jasonkonopinski YES!

ryancox
ryancox
4 years 8 months ago

I am pretty sure that after her, “So I keep building and creating a legacy” comment @ginidietrich stood up from her laptop, made the bomb sound and explosion effect with her hands < > and then looked around aimlessly for confirmation and high-fives. LOL

egervase
egervase
4 years 8 months ago

@ryancox@ginidietrich This is an awesome mental picture… thank you for that.

ryancox
ryancox
4 years 8 months ago

@egervase@ginidietrich You’re quite welcome good sir. Gini is going to laugh-out-loud, (not LOL) when she reads it. HA

ginidietrich
ginidietrich
4 years 8 months ago

@ryancox@egervase And yet…there was no on around for confirmation OR high fives.

Lisa Gerber
4 years 8 months ago
I was the director of marketing at a ski resort. One day, I came into the office when the corporate VP’s were in town and I was told I’d be launching a “Got Snow?” campaign. I wasn’t really used to being told HOW to do my job, and I tried explaining that the idea was kinda sorta already taken. Could we try something else? I don’t know, maybe something original? That was my number to LEAVE the comfort of the only real job available for me in this small town and start my own business. Not that I gave up… Read more »
jasonkonopinski
4 years 8 months ago

@Lisa Gerber And now? You deal with @ginidietrich . Hmmmm.

ryancox
ryancox
4 years 8 months ago

@jasonkonopinski@Lisa Gerber@ginidietrich Jason totally beat me to that punch-line. #touche sir

Lisa Gerber
4 years 8 months ago

@ryancox@jasonkonopinski@ginidietrich HAHAHAH!! Is it weird that she thinks it’s an awesome idea to start 2012 with a campaign called “Spin Sucks – can you hear us now?”

ryancox
ryancox
4 years 8 months ago

@Lisa Gerber@jasonkonopinski@ginidietrich I always knew that Gini was an Enrique Iglesias fan. I just knew it. http://www.youtube.com/watch?v=sKwG5SM8sKk

jasonkonopinski
4 years 8 months ago

@ryancox@Lisa Gerber I have evidence that @ginidietrich listens to that horrid Nicki Minaj.

ginidietrich
ginidietrich
4 years 8 months ago

@jasonkonopinski@ryancox@Lisa Gerber Sigh.

kosmicegg777
kosmicegg777
4 years 8 months ago

@Erika Napaletano, good, juicy question! My business got a huge shot in the arm by a even bigger *Number* but it took me 15 years to get back to what I truly love. When I could hardly wait to get done with that particular job, I couldn’t think of how to build my business in the direction I wanted to travel.

RedheadWriting
RedheadWriting
4 years 8 months ago

@kosmicegg777 Sometimes you need a bit of a break to let those numbers subside so your passions can come back into the foreground. This, I know, to be true 🙂

bdorman264
4 years 8 months ago
Even though it shouldn’t, depending on where you are in your career (how hungry you are) can have an impact on your decision. You have to know a stinker when you see it and have walk-away power; easier said than done when you are already boiling shoe leather for lunch, but you will like yourself much more afterwards by not getting sucked in. I’m in commercial insurance sales; a couple of years ago I was able to land the biggest deal of my career; double the size of any previous deal. Life is good, right? Year two when it comes… Read more »
RedheadWriting
RedheadWriting
4 years 8 months ago

@bdorman264 Thanks, Bill…and yeah – that number? Sure can make you walk the other way in many cases. And thank you for the holiday wishes!

econwriter5
4 years 8 months ago
Bravo @RedheadWriting. Excellent post. One thing that seems to be ignored is that money doesn’t buy happiness. It may buy opportunity, but ultimately, what you do with the opportunity is often more important than how you got it. I also think many of use don’t take the long view, and only see the immediate impact of walking away. Either that, or we delude ourselves into thinking it’ll be OK, really, even though, as you point out, the gut says NO! In the end, we can only do the best we can with what we have, and hopefully learn a thing… Read more »
RedheadWriting
RedheadWriting
4 years 8 months ago

@econwriter5 Spot on, methinks, as the volume knob on my gut is one I should never be turning down!

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HowieSPM
4 years 8 months ago

This is exactly why I gave up Facebook for Myspace. I was completely wasting time on Facebook chatting with @ginidietrich and @DannyBrown or occasionally going cyber bullying with @bdorman264 but I was spinning my wheels. Now I am on Myspace. No friends to bug me or distract me from work. No, now I am focused.

All kidding aside this is a great post Erika. With lots of wise sage advice. Thank you!

DannyBrown
4 years 8 months ago

@HowieSPM@ginidietrich@bdorman264 Shut up and accept my Friendfeed request.

bdorman264
4 years 8 months ago

@HowieSPM@ginidietrich@DannyBrown Hey, is Myspace the next big thing? I want in………….

RedheadWriting
RedheadWriting
4 years 8 months ago

@bdorman264@HowieSPM@ginidietrich@DannyBrown Y’all, just come over for dinner at MySpace. We can make our own FriendFeed. Just don’t touch my Twitter.

jasonkonopinski
4 years 8 months ago

@RedheadWriting@bdorman264@HowieSPM@ginidietrich@DannyBrown I hear Friendster is where it’s really at, y’all.

DannyBrown
4 years 8 months ago
You know, I think a lot comes down to how important money is to you too. Does it rule your life that you’ll sell your soul to make a million, or can you survive on a certain amount and feel that you want to give the rest away? Money’s a funny thing, and makes us do even funnier things. I’d rather be at a job I love for less than a job I hate for more, and one that cause me to lose my family or loved ones because I spend twice the amount of time at the office for… Read more »
jasonkonopinski
4 years 8 months ago

@DannyBrown The bitch slap from @RedheadWriting is always one of the highlights of my week.

DannyBrown
4 years 8 months ago

@jasonkonopinski@RedheadWriting I blame @ginidietrich – we both know @Lisa Gerber would have let @RedheadWriting get away with more than the occasional piss. Figuratively speaking. Or not.

Lisa Gerber
4 years 8 months ago

@DannyBrown@jasonkonopinski@RedheadWriting@ginidietrich I know. We’re no fun here. I’m looking around, and no one is having fun. *head bowed.*

jasonkonopinski
4 years 8 months ago

@Lisa Gerber@DannyBrown@RedheadWriting@ginidietrich Bollocks. I don’t believe that for a second. Properly executed strings of profanity is a thing of beauty really. I don’t trust anyone who doesn’t cuss like a sailor now and again. 🙂

DannyBrown
4 years 8 months ago

@jasonkonopinski@Lisa Gerber@RedheadWriting@ginidietrich Exactly – you can either struggle with, “Please go away and leave me alone. Please? Would you? Please?” or “FUCK OFF!”. Sometimes a cuss is just the thing to do. 😉

RedheadWriting
RedheadWriting
4 years 8 months ago

@DannyBrown@jasonkonopinski@Lisa Gerber@ginidietrich Ahem…how is it that *I* was not the first person to decorate this post with a f-bomb? *drums fingers*

DannyBrown
4 years 8 months ago

@RedheadWriting@jasonkonopinski@Lisa Gerber@ginidietrich I’m pretty sure I’m about to be banned…

RedheadWriting
RedheadWriting
4 years 8 months ago

@DannyBrown@jasonkonopinski@Lisa Gerber@ginidietrich Dammit, Danny – THIS is why we can’t have nice things!

DannyBrown
4 years 8 months ago

@RedheadWriting@jasonkonopinski@Lisa Gerber@ginidietrich Sonova…

jasonkonopinski
4 years 8 months ago

@DannyBrown@RedheadWriting@Lisa Gerber@ginidietrich FUUUUUUUUUUUUUUDGGGGGGGE.

Ameenafalchetto
4 years 8 months ago

Trust your gut and know what you are worth … and go with that.

I’ll never forget my client, many moons ago who messed up the press event I’d been organising with last minute changes (he finally scheduled it for 7:30pm on a Friday night and STILL had no clear idea on what was going to be revealed). Needless to say I told him I was trying my best to make it still happen – he told me he was PAYING me so I HAD to do it.

It went ahead and went ok but I fired him the next day.

ChristineDurst
ChristineDurst
4 years 8 months ago

The sacrifices I have made are many and they have taken me far from “The Number.” Contrarily they are inspired by family, integrity, and holding true to my own ideals. I have left professional situations in which I felt those ideals were compromised. I like to hold on to the idea that in the end – The Number will come on its own organically.

RedheadWriting
RedheadWriting
4 years 8 months ago

@ChristineDurst And sometimes, The Number shows us what we really want to be doing, no? 😉

ChristineDurst
ChristineDurst
4 years 8 months ago
I suppose Red. Goals are good. I’m no volunteer for sure. I’ve had (and often still have) hard times. Tough being the only parent, raising two kids (one with significant disabilities) and not be tempted to just do what I have to do for The Number. I left my career, became a teacher for about six years b/c The Number was really about security and time for my kids. They needed me more than I needed more money. Admittedly I sometimes look back and think I would not now be starting over at my old age of 42; I’d be… Read more »
Al Smith
4 years 8 months ago
So glad to see you here Red. Thanks Lisa. Finally, some quality writing. ha. Hi Gini. Luv ya. Love this post. I guess it all depends on how bad you need the money and/or how much integrity and passion you really have. I am doing something I love now. The CARE Movement is my passion and purpose. My gut seems to be a good judge of what I should do. Like Christine says below, I believe the number will come, whatever it is. I need to stay true to my heart. Just keep on keepin on and stay on the… Read more »
RedheadWriting
RedheadWriting
4 years 8 months ago

@Al Smith Keep that gut turned on , Al 😉 Happy New Year!

ChristineDurst
ChristineDurst
4 years 8 months ago

So good to hear – the journey is the ultimate number is it not? @Al Smith

rickthewriter
rickthewriter
4 years 8 months ago

Had the number, got the number and have now given up the number. Just got bought out for a trivial amount and will be ding my best to stay out of office building and elevators as I embark upon creative marketing and copy consulting. Thanks for the article, Red.

RedheadWriting
RedheadWriting
4 years 8 months ago

@rickthewriter You bet, Rick. Thanks for joining us today at Gini and Lisa’s place!

RobertDempsey
4 years 8 months ago
Personally I’ve never been able to do something I don’t like for any length of time. That’s evidenced by the amount of jobs I’ve had in the past (uh oh now it’s on the Internets forever). For a long time I though that that’s because I’m an entrepreneur and see things differently than other folks. However that’s not true. It’s a matter of mindset and determining priorities, something that @DannyBrown mentioned in his comment. In the United States there’s a culture of getting ahead and making as much money as possible, at least those are the messages I’ve gotten for… Read more »
DannyBrown
4 years 8 months ago

@RobertDempsey Amen, sir. Amen.

jasonkonopinski
4 years 8 months ago

@RobertDempsey@DannyBrown Wonderful comments here, but like all things, it’s all about balance. I don’t make any bones about the fact that my efforts in the social space are ultimately about leading toward financial reward. It’s unfortunate that so many people out there on the interwebz get very uncomfortable when talking about money. I mean, we should be honest with ourselves about our motivations. Reaping financial reward isn’t icky. 😉

ChristineDurst
ChristineDurst
4 years 8 months ago

Oh I agree completely! Financial gain is not icky at all. But it isn’t the only thing (well I hope otherwise I’m screwed!) @jasonkonopinski @RobertDempsey @DannyBrown

RobertDempsey
4 years 8 months ago

@jasonkonopinski@DannyBrown I’m not saying financial rewards are icky. The reality of life is that we require money to do anything, and that includes creating as many opportunities for myself and my family as humanly possible. That all requires money.

I’m also not against trying to make a metric ton of money.

What I’m saying is that there is more to life than the pursuit of money. And as @ChristineDurst said in her comment when you do what you love and have a passion (and what you are passionate about and do is desired by others) the money will come.

RedheadWriting
RedheadWriting
4 years 8 months ago

@RobertDempsey@DannyBrown +1.

lindsey_donner
lindsey_donner
4 years 8 months ago
This is what rings truest for me: “..and realize we wasted precious time that could have been spent pursuing what we love instead of what we accepted money to do.” I’m not sure business can be about love all the time, but it certainly shouldn’t be (only) about money, if you went to all the bother to start your own! And for me, it’s not even the extra cash that titillates–it’s often just any cash at all. There’s a hard and nasty learning curve, but an important and valuable one, we all hit in stopping the, “Well, it’s a client!… Read more »
RedheadWriting
RedheadWriting
4 years 8 months ago

@lindsey_donner Hey – someone’s gotta take care of the three-legged cats 🙂 So long as you’re doing what you love, Lindsey.

hackmanj
4 years 8 months ago

One of my favorite bloggers on my favorite blog it’s like a perfect storm today. How much suffering would I endure for the opportunity to never have to work again is how I would frame this in my mind. Because just getting a huge bump in pay would not be enough to subject oneself to this kind of abuse. Though I suppose there is a lot to be said for turning down any sum of money in favor of something you actually want/love/enjoy to do.

RedheadWriting
RedheadWriting
4 years 8 months ago

@hackmanj Awww – thanks! I’m just delighted to be here and glad Gini and Lisa asked me over into their ‘hood. And I’m a firm believer in the concept that doing what you love pays more than financial dividends. It feeds your soul, too 🙂

Lisa Gerber
4 years 8 months ago

@RedheadWriting @hackmanj Not gonna lie. I did a happy dance when she said yes.

ExtremelyAvg
4 years 8 months ago
When I worked at GEICO, I made around 75K per year, now I make about 15K, but I write. I liked my job at GEICO, but I love writing. Would I prefer to write and have money for luxury items like health insurance, sure, but it would take a really big number to stop doing what I’m doing now. If, someone did offer me 82 million dollars, to do something I didn’t like, I’d probably take it. I suspect that I’d be less happy than I am now, until the moment that I was done with the task. Then I… Read more »
DannyBrown
4 years 8 months ago

@ExtremelyAvg And this is why you rock, sir.

ExtremelyAvg
4 years 8 months ago

@DannyBrown Thanks. It is comments like that and the encouragement of my friends that makes the journey wonderful. You rock too!

RedheadWriting
RedheadWriting
4 years 8 months ago

@ExtremelyAvg@DannyBrown And I concur with Danny. As a gal who went from making nearly $200k/year as an investment specialist to a junior copywriter for about $30k take-home overnight — and by choice — not so long ago, passion truly does trump everything.

TheJackB
4 years 8 months ago
My children have a significant influence on my “number.” The question I ask is what will that number allow me to do and at what cost. I am focused on living my dreams and not dreaming my life but I would be willing to make a few adjustments if it made certain things easier. For the sake of example, let’s say that I went back into sales with a reasonable “guarantee” that it would make private school easier to swing. I might do that for a short while because education is important to me and that is something that can’t… Read more »
RedheadWriting
RedheadWriting
4 years 8 months ago

@TheJackB And imagine the example you’ll set for your kids when you show them the balance between The Number and The Passion. I have no doubt you’ll have them intersecting in no time 🙂

Raj-PB
4 years 8 months ago

I shifted to one job based on the salary provided to me. I mean, only based on that factor. I have regretted that decision till date.

Frankly I don’t care about working for passion or working for money. Its more important that you are picking up skills and learning to do the job more efficiently. Sometimes I feel that when we take up a vocation in a field that we are passionate about, we risk losing that passion.

Josepf
4 years 8 months ago
@RedheadWriting Erika, first, so glad @DannyBrown finally broke the F-Bomb barrier in the comments it took away the twilight zone feeling I was having. This is a great, timely post heading into the new year because it’s all about “Why we do what we do”. Am in the transition of having worked at DuPont, making well into the 6 figures but loathing the Corporate Politics & Incompetence; to coming up a steep 100% commission curve. But it’s with a company I love, products & services I love, working with people I love and believe in. This is where a dairy… Read more »
RedheadWriting
RedheadWriting
4 years 8 months ago

@Josepf@DannyBrowngini dietrich Definitely looking forward to less “heavy metal” in my 2012 than my 2011 😉 And yeah – enough of the dumbassery in the name of “supposed tos.” How about the I’m Gonnas for a change? 🙂

Andrea Wilson Woods
Andrea Wilson Woods
4 years 8 months ago

I hope you’re still dating that wise man. I agree–we all have a number, and when I focus on it, I invariably make bad decisions that I later regret. Excellent post. Exactly what I needed to read today!

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