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Gini Dietrich

Women Entrepreneurs and Business Owners Have Social Network

By: Gini Dietrich | April 23, 2012 | 
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This blog post is for all of the women in the Spin Sucks community.

Guys, you can read it too, but I’m not sure it’ll mean much to you. I hate to lose half our audience on a Monday morning, but it’s going to be worth it to the girls.

There is a new social network worth checking out…and it’s for women entrepreneurs and business owners.

Project Eve , launched just a month ago by two recovering investment bankers, is dedicated to furthering women’s understanding about business and overcoming hindrances to action.

Sorry, guys. Of the nearly 1,000 members only a couple are men (who I’m convinced are trolling for dates). Co-founder Kim Oksenberg says the reason for this is to allow women to communicate, collaborate,and share actionable solutions minus the “sharp elbows.”

She says, “The male-dominated start-up community can be intimidating; it seems to thrive on competition and bravado. Meridith (co-founder Meridith Dennes) and I wanted to create a safe, positive, constructive forum for women to discuss and fully develop their ideas before having to defend them.” 

In addition to relieving some of the fear and uncertainty tied to starting a business, Project Eve provides its members access to hard to find business resources, the ability to develop relationships with people previously thought out of reach, and a receptive platform to demonstrate their expertise, market, and grow their business.

Having spent some time on the social network (I am, after all, a woman entrepreneur), I’d describe it as LinkedIn Groups on steroids. While you can create lists of other women who work in similar industries, I think the real value is in having access to other business owners where you need to outsource or partner. LinkedIn doesn’t allow you to do that without joining a myriad of groups and digging through all of its members.

The site also features members in order to help grow and build your following and sends a daily email with those asking for help, which you can answer easily and quickly if you have the expertise they need.

Complete with videos, discussion forums, and Q&A sections, you can find information on VC funding, growth, accounts receivables, and even juggling everything.

Project Eve launched just three weeks ago and already has 630 members, which shows there clearly is a need for women business leaders to have an outlet for discussion, resources, and community.

I recommend joining the site. It won’t be a huge suck of your time; rather you’ll easily find things of value.

If you’d rather dip your toe in the water and learn more about it first, you can find them on Twitter, Facebook, LinkedIn, and (my favorite) Pinterest.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

54 comments
Tinu
Tinu

Loving this post. May have to ask if I can borrow it. :)

ginidietrich
ginidietrich

@adamtoporek I'm sure we can sneak you iin

Andrea T.H.W.
Andrea T.H.W.

Great idea. The world is men's playground but it would be a better place if run by women. As a whole they're not that interested in killing each other and amassing power or money. Just look at how well people live in countries where many politicians are women like Northern Europe.

 

I mean usually women are more interested in creating things than in destroying them right? :)

feliciahudson
feliciahudson

Thanks for sharing, Gini! I'm going to check it out now!

cassandrawest
cassandrawest

@feliciahudson Are you talking about @projecteve? I joined last week.

ginidietrich
ginidietrich

@JenMarsikFriess Let me know what you think!

projecteve1
projecteve1

@ginidietrich thank you for your support. Words cannot express our sincerest gratitude.

dianalindsay
dianalindsay

All signed up for @projecteve1 & already so impressed. Thanks for the recommendation, @ginidietrich!

wabbitoid
wabbitoid

I think this is critical not just for women, but for the survival of our nation.  Seriously.

 

It's been known for a while that sociopaths are highly over-represented as a share of the population at the top of major corporations.  

http://www.forbes.com/sites/jeffbercovici/2011/06/14/why-some-psychopaths-make-great-ceos/

 

While there are some women who fit into this category (I swear, I may have dated a few!) the incidence is much lower.  "Feminizing" corporate life is essential to its long-term survival if we are ever going to get to a place where the big institutions are serving the general population and not a select few.  Granted, I say this as a "beta male" who is extraordinarily non-competitive, but people like me are rather numerous and revolted by most corporate life.  There is just no place for us in the selfish world.

 

Will women at the top make it better?  They certainly can't make it worse, and it's our best hope for serious reform.  You go, ladies!

michelleainslie
michelleainslie

@C_Pappas Looks interesting :) Project Eve might be onto something....

gina_romero
gina_romero

@ladyxtel @ginidietrich oooh! Must check it out! :-)

HeatherTweedy
HeatherTweedy

Another great suggestion from @ginidietrich .  I'm often overwhelmed at how generous women entrepreneurs are to each other and it's exciting to get to experience that on a larger scale!  

 

Howie Goldfarb
Howie Goldfarb

Can I join the group if I dress in Drag. I can be Chiefette Alien.

TonyBennett
TonyBennett

Great to see this, Gini. I don't think the couple of guys are trolling for dates, though. Some men are just smart enough to recognize where the brain power is!

bdorman264
bdorman264

Trust me, if it's about the women then I am more than happy to show up.....even if I have to shave my legs.........

 

This sounds like a great idea; maybe they will have a luncheon or tweetup or something I can attend, huh?

 

Sounds like you already have some people signing up so hopefully they will all benefit from it.

 

The local college had a fund raiser; Wise and Witty Women and a Few Magnificent Men. I made sure to get an invite, best luncheon ever.....just sayin'......

lauraclick
lauraclick

Great find! I'll have to check it out. How did you hear about it?

brittanybotti
brittanybotti

Just signed up...thanks for introducing me to it @ginidietrich ! Being able to connect with other female entrepreneurs is so valuable, & something that's definitely missing in my professional life. 

adamtoporek
adamtoporek

@ginidietrich cool! but how do I explain that at home? hmmn, maybe I didn't think this through...

feliciahudson
feliciahudson

@cassandrawest Yes. I just read about it from @spinsucks .

debdobson
debdobson

@ginidietrich Back at 'cha girl!! xoxo

JenMarsikFriess
JenMarsikFriess

@ginidietrich Will do! Thank you for sharing. I hadn't heard of it.

ginidietrich
ginidietrich moderator

 @wabbitoid I don't know that it's necessarily women who make better leaders, but we definitely view things through a different lens. I'm extremely competitive, but more so with myself than with other people. I want to be the best me...and that makes me a better leader. I think a lot of women function that way...but then, so do some men.

Latest blog post: Nine Books for Communicators

ginidietrich
ginidietrich moderator

 @HeatherTweedy What I really like about it is you have access to women from other areas that you might not get in the other social networks. For instance, you can belong to a PR business owner's group on LinkedIn, but you don't have access to women who have capital or know how to help you get women's business certified. This does that for you.

Latest blog post: Nine Books for Communicators

ginidietrich
ginidietrich moderator

 @lauraclick I actually talked to the founders a few weeks ago, as they prepare to ramp up for a public launch. I was introduced to them through a mutual friend.

ginidietrich
ginidietrich moderator

 @brittanybotti You're very welcome. I think you'll like it...lots of great resources, videos, and conversations. 

ginidietrich
ginidietrich

@JenMarsikFriess They're brand new - less than a month old. So it'll be fun to watch and see what features they add as they grow.

bdorman264
bdorman264

 @ginidietrich  @SociallyGenius What? You don't think I have game............oh wait, you have seen me in action............well, maybe that wasn't my 'A' game that night.........

TonyBennett
TonyBennett

@ginidietrich Excusez moi? Don't roll your eye(i)'s figuratively and literally. I know my limitations, and my strong suits. I will have women partners at my company because there's some things you just do better. Happy? It's the truth!

Howie Goldfarb
Howie Goldfarb

 @ginidietrich what @bdorman264 didn't tell you is he shaves his legs anyway. He is a hosiery model in his spare time. Thigh down of course. But that is why he keeps fit.

TonyBennett
TonyBennett

@HowieSPM Don't women hang around your hood to troll for dates with you already? @ginidietrich @bdorman264

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